
So, here's my two cents, right out the gate. Unless you're someone who can't even remotely relate to the second title in this article (you know, second mama), you might want to skim this for now and dig deeper into it when it's not gonna have you so on-10 that you won't be able to concentrate on all of the other reasons why you're online right now. I say that because I'm gonna be honest with you. This isn't an easy read. It's not a coddling one. And, for some people, it's gonna be hella uncomfortable.
That's the bad news. The good news is, if once you do get to the end of this piece, you find that you can actually relate (perhaps more than you ever wanted to), it can be the first step toward doing some serious switching up—for the sake of your husband's peace of mind and the health and well-being of your marriage. Because here's another truth—while the world does have its fair share of mama's boys (which we'll have to get into at another time), it also has quite a few wives who think their role is to be their husband's other mother too. And both sides of that fence ain't good. Not by a long shot.
And just how can you know if you qualify as being a second mama? Brace yourself, now.
Somehow, You Can’t Tell the Difference Between “Parent” and “Partner”

Recently, I was having a conversation with some 20-somethings about how they are ready to dismantle patriarchy. My response was, "Are you sure? That means you don't want a man to provide for the home. You don't want him to propose to you. Chivalry is pretty much out the door as well. All of those things are birthed out of patriarchy." One of them said something that was so…expected. "Those things are masculinity, not patriarchy." Yeah, no sale, sis. Patriarchy means "male head" and the things that I defined are male leadership initiative roles. If you're a Bible follower, I Corinthians 11:1-6 is pretty clear on how patriarchy and matriarchy are absolutely supposed to work together. This is why I'm not a feminist; I am a complementarian. Patriarchy isn't a bad word. The abuse of patriarchy is where problems arise. So, where am I going when it comes to this particular point?
Just like, when ego and a misunderstanding of what true manhood is can lead to the misuse of patriarchy, when wives don't keep balance in mind as well, oftentimes they can abuse their own role in their relationship too.
An example would be bragging about how you've got to "train" or "raise" your husband like he's a child or pet. Matter of fact, I tend to be pretty floored with the degrading things that I've heard some women so casually say; things that, if a man said the same things about them, all hell would break loose (imagine a man saying that he had to train or raise you). Yet, some of the bossiest wives that I know—and I know a few—have absolutely no problem feeling and conveying that they are to take over where their husband's mama left off.
The reality is, that's not what marriage is about at all. To parent is to rear children. A life partner is someone who shares life with you.
If you don't get the difference between the two, after reading my second point, get into some marriage counseling, just as soon as you possibly can. No marriage should consist of either spouse treating their partner like a child. If you feel justified in doing so, something is off and wrong—very much so.
You Think Your Job Is to “Raise” Your Husband Rather than HELP Him

I recently watched a movie entitled, Perfectly Single (Omar Gooding, DomiNque Perry, Erica Hubbard, Joe Torry, Torrei Hart). While Torrei's body was killin' in the film (whew!), as a marriage life coach, her character irked me, in all kinds of ways. Aside from the fact that she was cheating on her husband (yes, some Black women DO cheat), she treated him like she was his warden. There was a scene where, he wanted to go play ball with a friend that she didn't like. When the friend came to the house, she told him that her man couldn't come "out to play". Then she told her husband not to hang out with the guy because he was single. Shoot, it was a movie and I wasn't in it and still, I was slightly triggered. Why? Because I have clients who are just like this.
If you've read my stuff, for even a couple of months, you know that I rock with Scripture pretty hard. The first introduction to a woman in the Bible is Genesis 2:18. The word that was used is "helper". A helper is someone who "gives assistance, support, etc."
When it comes to actually helping someone out—and please hear me when I say this—you don't get to decide if you're doing so alone. The individual on the receiving end also needs to feel like you are assisting and supporting.
I can't tell you how many husbands have come to me, at their complete and total wit's end because, while their wife fully believes that their methods are helpful, they are so pushy, condescending, and suffocating, that they are doing any and everything but helping their husbands out. So, let me say this if you are engaged or are contemplating it. A part of the reason why it's so dangerous to go into a marriage thinking that your partner will change after you say "I do" is it can cause you to also assume that it's your job to do the changing. IT ISN'T (check out "The Right Relationship IMPROVES Not CHANGES You").
It's two grown folks who need to get married and adults don't need to be raised. And as a wife, while your husband should be providing for and protecting you (which goes well beyond finances), you should be supporting him.
If you read all of this and are thinking to yourself, "Girl, 'raise'…' support'…what's the difference?", ask your husband what the difference is. If you're actually not helping him as much as you think that you are, trust me, he'll be more than happy to tell you that.
Nagging Is the Language You Are Most Fluent In

One more Scripture, OK? And yes, if you're thin-skinned, brace yourself. Proverbs 21:9(AMPC) tells us, "It is better to dwell in a corner of the housetop [on the flat oriental roof, exposed to all kinds of weather] than in a house shared with a nagging, quarrelsome, and faultfinding woman." While that verse may be a bit of an "ouch", when you really stop and let it sink in, it should only be offensive to the women it applies to. Think about it. If your husband was constantly nagging, picking fights, and pointing out your flaws, wouldn't you prefer to be any and everywhere but around him?
Besides, I don't get why people feel like nagging is effective anyway. Even if you keep repeating yourself about something until you get your way, what did you really win—other than your own way? The person you nagged is gonna be sick and tired of you, they won't be giving you, whatever it is, in the right spirit and nagging is just an immature form of trying to control someone. "But Shellie, my husband won't listen any other way." If that's your immediate thought, again, get into some therapy.
Conceding is not the same thing as connecting. If nagging is your go-to way to get things done in your home, another form of communication needs to be taught. For the sake of your marriage.
Trust me.
Your Sex Life Is Suffering. Severely So.

I once worked with some clients where the wife had a major gripe. She had a high sex drive and, for the first couple of years of her marriage, so did her husband. About three years in, though, he would decline her desires to get it in. Initially, she thought it was because he was cheating. He said that he had no interest in doing that. What hadn't crossed her mind is what I think is another valid point.
If you don't remember anything else from this article, please remember that no man wants to have sex with his mama. That's not just literally (eww). I also mean that if you are acting like you're his second mother, unless he's a mama's boy (which again, is another article for another time), he's going to find you to be totally off-putting. Plus, the thought of having sex with you to be kinda creepy.
Once this point was brought up to the wife (and the husband co-signed), while she did admit that she had the tendency to be pretty overbearing, she didn't get why her husband didn't want to have sex if he was still attracted to her (which he was). I gave her the comparison of how a lot of new mothers feel about their breasts while they are breastfeeding. What their husband enjoys sexually, they are now using to feed their little one. Mentally switching gears can be complicated, to say the least. Same thing for a man who is around a woman who thinks she's another mother all of the time. If she's acting like that, he's going to lean towards treating her that way (and more like a rebellious teen than a compliant child, for obvious reasons, by the way). And that is going to make having sex with her a total turn-off—no matter how physically attracted to her he may be.
I can't say it enough—no man wants to sleep with his mama. If you're tempted to act like you are his mother, but at the same time, you enjoy your sex life, take that as a word of caution. Some marriages have become sexless, for no other reason than this very point.
He Has NO PEACE in Your Presence

I believe I've shared before that a husband I know once said to me, "Shellie, make sure that you provide peace in your home. Men prefer 'ugly peace' to 'pretty loud' any day." No, he wasn't calling me unattractive; I'm merely providing the bottom line of a very long conversation about what a lot of men desire and seemingly don't get in their intimate relationships—SOME FREAKIN' PEACE.
While it's easy to only think of peace in the context of stillness or quiet, I feel that it's always important to look at it from the definition of shalom (the Hebrew word for peace), simply because the definitions are so vast. It literally means all of the following words—completeness, wholeness, health, peace, welfare, safety, soundness, tranquility, prosperity, perfectness, fullness, rest, harmony, and the absence of agitation or discord.
When a woman is in "mama mode", while a good one definitely strives for moments of peace, the greater goal is training and providing healthy discipline to their child, so that they can grow up to be responsible and accountable. But a wife? Her ambition should be to be at peace with herself, for her marriage to be at peace, and for her husband to feel at peace with her and their union. Wholeness, tranquility, prosperity, rest, and harmony are what she strives for, as he does the same.
If you and your husband can't say that this is what's happening in your household, revisiting if a part of the reason is that you're more of a "mama" than a "wife" is certainly well worth your time.
You Immediately Got Triggered When You Saw the Title of This Article

You know what they say. Hit dog will holler. Every single time. And while I know that some of you clicked onto this because you were curious, I also will bet my next paycheck from xoNecole that some of y'all got triggered, from the very moment you read the title. You were ready to justify why you do some of the things mentioned here and you're probably a little more than irritated that there was little room given for why "mothering your man" is an OK thing to do. That's because it's not.
Again, if you're with someone who acts immature (whether emotionally or otherwise), who you don't feel is a true partner and/or who is mad irresponsible, no one is saying that you should just grin and bear it. What I am saying is treating a man like he's your son isn't the answer. Get into some therapy, for real, for real. Set some boundaries. But don't take on the role of someone who has already filled the position—his actual mother.
It can't be said enough that, in healthy relationships, two people partner up not parent one another.
If you're not entirely sure which role you're playing in your relationship, ask your husband and be open to hearing the answer. The sooner any woman is less of their man's (second) mama, the quicker she can be what he so desperately needs—a partner, a support system…a wife.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









