
When I decided to take a trip to Portland, I had a certain angle I thought I wanted to write about, well a pretty obvious angle/question, since Portland is 76 percent white (making it the whitest major city in America): Do black people live in Portland?
Not to mention that like many cities across the country, Portland has an ongoing issue with gentrification. With all of that information, I didn't know what to make of the town.
One of my questions got answered early on since I got a chance to connect with young black people as I explored the city. One guy was even named Ermias, which sparked a conversation about Nipsey Hussle's senseless death and how we as young black people can help keep the marathon going.
During all of my rideshare rides, I'd ask, "What should I do while I'm in Portland?" The general answer was, "You should eat..." I guess that makes sense given WalletHub named Portland American's number one foodie city. What I realized after chatting with the locals is that much of what the people of Portland "do" aside from waterfall hikes is try the wealth of restaurants the city has to offer — and there are a lot of them.
I had a Middle Eastern brunch, got my caffeine fix with a dose of sneaker culture at a black-owned coffee shop, and topped it all off with a beautiful meal at an upscale Peruvian restaurant. I'm pretty sure I gained a few pounds while I was here, and thanks to the hospitality at two of the cities newest hotel — I felt like I was in my dream home away from home with fresh, crisp air and a little rain on the side.
Here's what I ate, where I slept, and what I did between meals because those were the main event. (And to be honest, there wasn't much time to see anything in between meals.)
Where I Stayed
The Hi-Lo Hotel

Bianca Lambert / xoNecole
The Hi-Lo Hotel is an upscale boutique hotel from Marriott's Autograph collection. Decked out with high ceiling plush loveseats, tiled floors (which I think were heated), and a bathroom I dream of calling my own. Accented with gold hardware, a Kohler jacuzzi tub, a counter large enough to hold all of my beauty products, and plush robe in the closet — I was in my happy place.
I even had a glass of wine compliments of the Hi-Lo, ran an Epsom salt bath, and relaxed.
As an LAer that is used to a limited amount of space and no bathtub, this was everything to me. Thanks to my bath, I was so relaxed that I tried to watch something on HBO (which was complimentary), but I was out until my alarm went off the next morning.
What made the Hi-Lo even better was their staff attention to detail — using my name to greet me and taking care of my concerns with a sense of urgency. Not to mention the hotel was just a block away from Nordstrom, Zara, and a new favorite, MUJI. Imagine Ikea, but with Japanese skincare, minimalist clothes, and sleek homeware. I almost spent all my coins in there, but I talked myself out of it.
The Hoxton Hotel

Bianca Lambert / xoNecole
The Hoxton Hotel is relatively new to Portland and is a hotel concept out of London, which means they are known for their European style rooms and culture. For instance, their room sizes are smaller, and their linens are a little different too. So don't think the housekeeping staff forgot to put a top sheet on the bed or left the room without placing face towels on the rack. If you're a traveler that wants to spend less time snuggled in their room, and more time exploring the city or even the property itself this is your hotel.
With a full-service restaurant (La Neta), a rooftop bar (Tope), and a speakeasy-style basement bar, you don't even have to leave the hotel. One thing I will note is while the hotel decor was beautiful and the staff was friendly, the service was lacking. I had to ask multiple times to get the thermostat adjusted in the room, and even after requesting that many times, no one came up or followed up until Ellie stepped in by bringing me an extra duvet and a glass of wine along with a sincere apology.
Aside from that small issue, I'd say the location, decor, and even the room sizes make it ideal for a traveler that likes swanky style with the exploration.
One more perk of this Portland newbie is that they offer a complimentary breakfast option (granola, yogurt, and organic OJ) and if you have a late night craving for a late night snack like M&Ms or chips, you can grab them downstairs for just a dollar.
What I Ate
Deadstock Coffee

Bianca Lambert / xoNecole
Deadstock Coffee was at the top of mind because I read that it was black-owned and their inspiration was sparked by their love of coffee, sneakers, and community — and it showed. Walking into Deadstock was a sensory experience. With the smell of coffee, the sounds of beans grinding over the hip-hop tunes, and the sneakers and lockers lining the walls, you knew what they were trying to say. Since they don't have a menu, I wasn't sure what to order until the barista said, "We're known for our mocha." A few moments later, I was snapping a picture of my sneaker-topped mocha and sipping it on my way to my next place.

Bianca Lambert / xoNecole
Fried Egg I'm In Love
I was told to expect a line at Fried Egg I'm In Love, but lucky for me I'd just missed the lunch rush. I walked up and was greeted by Ryan, who I asked to tell me what I should order. I always want to know what the locals think is good because they know better than anyone. "Order the YOLKO ONO," he said.
Stacked with a fried egg, homemade pesto, parmesan, and a hand-pressed house sausage patty, the sandwich already sounded delicious, but he told me to add Havarti and aardvark aioli — which I did, and it was one of the best things I've ever eaten. I usually find over-hyped restaurants to be a disappointment, but this one was worth it.
Tusk

Bianca Lambert / xoNecole
I was going to head over to Voodoo Doughnut for breakfast, but decided on Tusk — a Middle Eastern restaurant that everyone in this town raves about, I mean everyone. Screen Door (another local fave) was just across the street, but the line was out the door, and I was in a time crunch because I had a horseriding lesson at noon. I walked into the airy eatery and was seated at the bar. I took a look at the menu and decided on the Chicken and Apricot Sausage that came with chickpeas, yogurt, fried cauliflower, sunny eggs, and of course the sausage. I almost asked to take the yogurt off, but part of enjoying something new is having it the way the chef envisioned. It was one of my favorite meals I had over the course of my trip, but I have to talk about the rhubarb tart.
Y'all, it was so good—I inhaled the warm, crispy pastry in what felt like seconds.
Tasty and Daughters

Bianca Lambert / xoNecole
Next up was venturing to the Southeast to try another recommendation of my Uber drivers. This was another restaurant that I was told to be prepared for a wait, but I think skipping weekend brunch and opting for their Happy Hour saved me some time. I walked in and was seated at the end of the bar. One thing that stuck out to me about this restaurant was their chef Marcus Sherard, who is a black and classically trained with Southern roots. The happy hour menu had a lot to offer layered with oysters, radicchio salad, frites, and a fried chicken biscuit. I went for the biscuit, and it didn't disappoint — the biscuit was flakey, the chicken tender, and I felt like the bartender saw me when she said, "Would you like hot sauce?"
Santé Bar
Black-owned and operated by Véronique LaFont, the Santé Bar is a part of the community and a favorite local hangout. You can feel it the moment you walk through the door of the LGBTQ craft cocktail bar. If you're a fan of charcuterie and an original cocktail like the Cat's Meow (all designed by the owner), you'll enjoy spending a little time here.
Pok Pok

Bianca Lambert / xoNecole
Another local recommendation was Pok Pok, a street Thai restaurant that comes highly recommended because of their fish-sauce wings, which didn't disappoint. If you're a sour whiskey person, don't forget to order their Tamarind Whiskey Sour.
Andina
I had to make my last night's dinner count by going to a highly recommended upscale Peruvian spot called Andina. From the service to the food, it lived up to its reputation. Everything was wonderful: the Yuca Frita, Acelgas, Conchas A La ParrIila, and the service was top notch, thanks to Kale. Oh, and don't forget to have their Sacsayhuamán cocktail made with habanero pepper vodka shaken with pureed passionfruit and cane sugar. Since I love a spicy cocktail, this one hit the spot — I wish I could have one right now.
What I Did
Vintage Window Shopping on Hawthorne Blvd
One thing I loved about Portland was Hawthorne Blvd. Lined with rows of vintage stores and coffee shops (there is no shortage of coffee in Portland), if you aren't afraid of a little rain, you can walk the street and pop in and out of boutiques like Magpie, House of Vintage, Vintage Pink, and plus-size consignment boutique Savvy Plus with friendly faces and epic finds. If you get hungry on your trek, stop by Matt's BBQ Tacos food truck for a quick bite.
Horseback Riding
Getting out of the city was important to me since Portland is known for its green lush backdrop and hiking trails. You all know how much I love an Airbnb experience, so I took a rideshare to North Plains (17 miles from Portland). As my driver swerved around the windy roads, I got a little nervous about getting back, but that wasn't an issue. Thirty-seven minutes later, we arrived at the ranch where I was going to take my first horseback riding lesson. Lisa and Jon were my guides. I walked the grounds, interacted with the horses, and learned about the remarkable creatures.
Then, it was time to learn to ride. If I'm honest, I was terrified. While horses are gentle giants, I still was fearful, but Jon and Lisa did an excellent job of giving me the knowledge to help alleviate the fear and encouraged me to let them know if I was nervous.
Arnold was my horse. I helped brush his silky coat (they shed as it gets warmer) and then Lisa got him ready to ride! My nerves kicked in, so I could walk him around the bard for a bit first. We walked around the barn, and Arnold let me be his guide, but I still wasn't quite ready to ride. But, I did face part of my fear by climbing on Arnold's back, which felt like a small victory. I hope to keep working with horses to get more comfortable with them, but this first is an experience I will always cherish.
Portland is now one of my new favorite cities. It was more than I expected and I can't wait to get back and see more! Next, the time I'll have to remember to pack my denim with lots of stretch and an umbrella.
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









