Issa celebration, ladies! February has arrived to the year via black car service and it's ready to swag surf on the necks of the culture. The beauty of it all comes in seeing most businesses adapt to a more inclusive marketing outreach, but the beauty, beauty of it, is seeing black businesses celebrating us as loud and unapologetically as possible.
And y'all know how much we love supporting our black queens around here, so when we saw the latest promo for one of our favorite hair lines, Pattern Beauty, we completely lost our wigs.
Why? Because it was beautifully black AF.
In celebration of the launch of their newest collection, which consists of two new products: a hair mask and scalp treatment, the haircare juggernaut released a full visual, complete with black embracing, customary cultural screenshots, and so much more to have the blackity black black cup runneth over with happiness. The cinematic shots, the inclusion, the rawness, and most of all, the approach to a life and upbringing that only we understand is almost too much to handle.
It also comes complete with community shots from real customers, and a signature slogan, #HonorYourPattern, to welcome and encompass all hair types from 3B to 4C.
If you're unfamiliar, Pattern Beauty was founded by Tracee Ellis Ross, a hair icon of this generation. Beyond its very hair-famous founder, Pattern Beauty is legit, with their backstory detailing how they are, and plan to be, an ally for us naturals. Ross even detailed her entire journey, from Girlfriends to Pattern Beauty, in a personalized blog post.
On why she created the visual to roll out the new products, she tells O Magazine:
"I think art plays a big part in the changing of people's hearts and minds. I think storytelling is a huge part of that. Being transparent and honest about the experience of discrimination is a big part of changing the culture. And we know that culture then starts to influence policy."
And each product in the new line is carefully crafted with us--and only us--in mind. The products are:
Pattern Beauty Definition & Curl Elongation Mask
Pattern Beauty
Ross explains:
"In a nod to ancestral home remedies, which is so much of what Pattern is about, is this idea that all of us with curly, coily, and tightly textured hair have become our own best experts. We come from a legacy of self-care that is haircare. And so one of the new products is an innovative hair mask that combines fermented rice water and moringa oil—two time-honored hair treatments that have been formulated in a modern way. And the beauty of it is that it aids in length retention. For so many of us with curly hair, shrinkage is an issue."
Pattern Beauty Invigorate & Cool Scalp Serum
Pattern Beauty
She continues:
"[The second product] is a scalp treatment, which has rosemary and lavender oils. It's a beautiful way to hydrate the roots of your hair, which we know is what promotes hair growth. It also has a cooling and beautiful smell that stimulates the scalp. It was a really exciting process. We've moved from rock your pattern to style your pattern to honor your pattern."
Queen.
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Click here to watch the entire promo video.
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Featured image by Pattern Beauty/Instagram
Yet one thing that I haven’t covered (until today) is the different types of tea that not only are delightful to consume during this time of the year, they are also able to get your hair right where you want it to be. And since cooler weather is typically what causes us to consider consuming tea more often — why not doubly bless yourself by stacking up on your own collection so that you cut the body chills and reach many of your hair goals at the same time, too?
1. Black Tea
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Even though I’m a big fan of iced chai lattes (they contain black tea, which is why they’re relevant here), it wasn’t until I was doing some research on this topic that I discovered that black tea is currently the most popular tea worldwide. When you stop to think about the fact that black tea is good for you when it comes to lowering blood sugar levels, increasing your focus and productivity levels, making your gut healthier, decreasing your risk of a stroke, and keeping your cholesterol levels in check — you definitely should give black tea a try, if you haven’t already.
Why does your hair like it? The thing about teas is, whether you use them as an herbal hair rinse or you drink them, they can do wonders. For instance, not only is black tea loaded with antioxidants that can protect your hair from heat damage (the sun still shines during the fall and winter seasons), but it can also help to keep your scalp in great shape and reduce hair shedding. Not only that, but word on the street is, black tea is also beneficial when it comes to boosting your hair color and making your locks appear shiny (or shinier) too.
2. Rosemary Tea
Rosemary has so many uses. It’s used as a seasoning for food. It’s in many beauty products. And it definitely comes with quite a few impressive health benefits. Thanks to all of the antioxidants and anti-inflammatory properties that it contains, rosemary aids in proper digestion, boosting cognitive function and even enhancing your memory. As far as vaginal health goes, rosemary oil can help to speed up the healing process of certain infections, and, skin-wise, it can help to boost hydration and elasticity.
Your hair will adore rosemary tea because its antifungal and antibacterial properties will keep your scalp healthy, reduce dandruff, and keep your scalp and hair moisturized while ultimately playing a role in promoting overall hair strength and growth.
3. Peppermint Tea
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Peppermint tea is one of my faves, year-round. It’s probably because I’m such a fan of mint. Anyway, it’s able to soothe headaches and migraines, unclog your sinuses, help prevent bacterial infections, bring relief to menstrual cramps, decrease allergy-related symptoms, assist with weight loss, and also make it easier to fall (and stay) asleep.
The menthol in peppermint tea is why it gets a shout-out here. Whether you drink the tea or use it as a hair rinse, it will increase blood circulation to your scalp so that your hair follicles are able to get the nutrients that they need. Oh, and since peppermint oil has been proven to aid in hair growth, something tells me that the properties of peppermint tea are able to do the same.
4. Chamomile Tea
I wouldn’t be surprised at all if the first thing that comes to mind whenever you hear “chamomile tea” is that it helps you sleep. The backstory there is it contains an antioxidant called apigenin that helps to relax your system. Some other ways that chamomile is helpful are it reduces anxiety, regulates blood sugar levels, soothes an upset stomach, brings relief to period cramps, and can even help to reduce skin inflammation.
Since it’s a tea that is also filled with antimicrobial and anti-inflammatory properties, if you’re looking for a way to keep your scalp in great shape from the inside out, chamomile tea is the one for you (as a hair rinse, it can help to prevent split ends too).
5. Oolong Tea
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Oolong is a kind of Chinese tea that you definitely should have in your own tea collection. For starters, if you’re looking for a coffee alternative that will provide you with a solid caffeine boost, oolong has more caffeine in it than even green tea does. Interestingly enough, even though it can give you more energy, oolong also contains the amino acid L-theanine which is a pretty effective de-stressor. Some other bonuses about this particular tea are that it helps to naturally protect against diabetes-related complications, plays a role in burning body fat, and even aids in strengthening teeth and bones.
As a rinse, oolong tea has a reputation for helping to prevent hair loss. Whether you pour it on your tresses or drink it, oolong can help to bring strength and shine to your locks over time. Also, whether you’re drinking it or applying it as a hair rinse, it will boost blood circulation — and that will help to strengthen your hair follicles so that they remain nice and strong.
6. Calendula Tea
Another tea that’s filled with antioxidants is calendula tea. Between that and all of the anti-inflammatory properties that it contains, you can rely on this tea to reduce oxidative stress. Some other great things about calendula are it has antifungal and antimicrobial properties that can help to fight off yeast infections and early signs of gum disease. And if you’re looking for an herbal tea that will help to slow down the signs of aging, it’s able to do that as well.
On the hair front, if what you want, more than just about anything in this world right now is a natural tea remedy that will help you to combat frizz; calendula can assist with making your cuticles smoother as well as shinier.
7. Red Clover Tea
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If any of the teas on this list is hailed as a “women’s tea,” it would have to be red clover. That’s because it contains isoflavones, which mimic estrogen, which can make menopause-related symptoms easier to bear. Some other cool things about this particular tea are it helps to lower cholesterol levels, strengthens your heart, and can support bone health as you age.
Your hair? Your hair will like the properties of red clover because the antioxidants in it can also help menopausal women maintain the appearance and texture of their locks once their estrogen levels begin to decline (due to menopause).
8. Hibiscus Tea
Probably the most colorful tea out of the bunch is hibiscus tea. It’s a beautiful bright red hue that also benefits you in a lot of ways. Not only does its antibiotics help to reduce bodily inflammation, it also helps to lower blood pressure and cholesterol levels. Plus, hibiscus aids in fighting off bad bacteria (like E.coli) and keeping your liver in good working condition.
Since this is a type of tea that has calcium, iron, and vitamin C in it, it can be beneficial for hair growth because they all help with the process of growing healthy and long hair. Calcium helps to strengthen your hair follicles, iron helps to reduce hair loss and shedding and vitamin C helps to produce collagen; collagen keeps elasticity in your hair which ultimately results in less breakage. Collagen also helps to slow down premature graying which is always a bonus.
9. Nettle Tea
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Although it’s not the type of tea that makes most people’s top 10 list, that doesn’t make it any less beneficial…for a myriad of reasons. If you’re someone who battles with allergies (especially around this time of the year), you want to naturally boost your immune system, you’re looking for relief from arthritic pain, and/or you’re recovering from a urinary tract infection (UTI), nettle tea has your back in all over these instances.
When it comes to your hair, if you’re looking for a tea that contains properties that will help to strengthen your tresses and stimulate hair growth, nettle is also gaining traction on being a solid tea for those things. For the record, as an herbal rinse, it can bring relief to scalp irritation, too.
10. Sage Tea
If minty-meets-slightly-bitter is your thing, sage tea is ideal. Health-wise, it can do everything from improve your cognitive function and put you in a better mood to regulate your blood sugar levels and ease morning sickness. Since sage, in general, contains antimicrobial properties, sage tea can also help you to maintain good oral hygiene, and since it also mimics estrogen, some menopausal women are fans of it as well.
In some ways, I saved the best for last when it comes to hair because sage has a great reputation for helping to prevent hair loss, restoring shine to your locks, stimulating hair growth, and keeping grays from looking quite so obvious.
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Gee, how could you not want to run out to your local health food store to get you a few of these? Now that it’s time to start doing some layering (of clothes), adding more (warm) tea to your life is money well spent — head to toe. Literally.
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Featured image by Aja Koska/Getty Images
