
Breasts are beautiful. I don't care what size, shape or hue, they're bomb. Yet if there's one thing that is pretty much unavoidable when it comes to them, it's the fact that sooner or later, they're not going to be quite as perky and youthful as they once were. A few things can cause that—breastfeeding, smoking, extreme weight loss or weight gain, multiple pregnancies, illness, menopause, having some really big girls and yes, aging.
While aging is something that none of us can avoid (and why would you want to? It means that you're being blessed with longer life), thankfully, there are some things that can be done to keep your breasts looking like they did, back when you would stare in the mirror, right after getting out of the shower, and smile because you liked looking at them so much. And the really cool thing is they are all-natural. So, are you ready to learn 12 ways to take a few years off of your girls? If so, keep reading.
1. Eat What Keeps Your Breast Tissue Healthy
In order to keep your breasts looking years younger, it's important that you do work from the inside out more than anything else. This starts with consuming a healthy diet; one that focuses on foods that are directly related to breast health. Let's start with omega-3s. Since they are fatty acids that help to balance out your skin's hydration levels and minimize signs of aging, of course, they had to get a shout out. Foods that are loaded with omega-3s include salmon, chia seeds, walnuts, spinach and Brussel sprouts. Citrus fruits, cabbage, broccoli, whole grains and watermelon are good for you because they're full of antioxidants and your breasts can always use some of those. If you're looking to increase your breast tissue growth (so that your breasts look plumper), foods that have monounsaturated fats in them (like olive oil, avocados, cashews, eggs and almonds) should go on your grocery list. And peaches, pears and apples (the apple's skin more than anything) have your back because the antioxidant polyphenol can help to keep your breast cancer risk at bay.
2. Stay Hydrated
Water flushes out toxins. Water moisturizes. Water aids in weight loss. Water helps your body to better absorb the nutrients that it needs. Water improves blood and oxygen circulation. And your breasts definitely need all of these things in order to stay healthy and to appear younger. That's why you should make sure to consume no less than 6-8 glasses of water a day. Shoot, do your breasts a solid and drink some infused water while you're at it. It will give them some extra vitamins and minerals. Plus, infused water tastes less…boring.
3. Work Out Your Pectoral Muscles
I can personally attest to this one. Although my breasts are still looking pretty good out in these streets (not literally but you know what I'm saying), I've gotta admit that they were perkier in my 20s and 30s. A lot of it doesn't have to do with aging. It's because I was more physically active then and definitely had stronger pectoral muscles.
I promise that while you're out here looking for the perfect bra in order to make your breasts look supple and youthful, if you'd just get your chest muscles right, it can take literal years off of your breasts' appearance.
Push-ups are kind of a given. If you'd like to learn about more exercises that can strengthen your chest muscles, check out Healthline's "Try This: 13 Breast-Firming Exercises".
4. Improve Your Posture
I once read somewhere that about 80 percent of Americans have really poor posture. That's not good because that can eventually lead to back pain, headaches, trouble sleeping, digestive issues and yep, you guessed it—sagging breasts. On the breast tip, bad posture is specifically problematic because it puts your breasts in a position that leads to droopiness. So, definitely be intentional about walking with your shoulders back and sitting with your back aligned to your chair. If you'd like to take a bit of a posture test to see how far off from good posture you might currently be, I read an article that can walk you through a quick exercise. You can check it out here.
5. Watch Your Deodorant
You might've heard somewhere that, due to a lot of the chemicals that are in many popular deodorant and antiperspirant brands, it's best to stay away from them. Why? Because they could increase your breast cancer risk. Although Cancer.org considers this to be an unfounded myth, I'm the kind of person who likes to be on the safe side; especially since my girls are large (36H) and I'm getting older. It's taken me a while to find an all-natural deodorant brand that doesn't irritate my skin (and works well). I finally have, though. A company called Deep Well Botanicals has safe and affordable deodorants that come in scents like lavender, bergamot and herbal spice that are made out of ingredients like baking soda, coconut oil, zinc oxide, activated charcoal and Vitamin E oil. And since the less chemicals that go into your system, the healthier your breast tissue will be, you can see why it's a good idea to go the all-natural route.
6. Put on Some Sunscreen
I know we all think that Black doesn't crack (it actually can, if we're not careful; check out "Yes, Black CAN Crack. Here's What To Do About It, Tho."). Still, that's not a good enough reason to go without sunscreen. Yes, we have more melanin than other ethnicities and praise the good Lord for it. However, the fact that many of us have gone without protection from UV rays is rooted in the lack of education that a lot of dermatologists have when it comes to how to properly care for our skin.
And when it comes to our breasts specifically, when we don't apply sunscreen to them whenever we're wearing a sundress or bathing suit and the underside of our breasts end up "getting overheated" from the sun, that can lead to extra drooping up the road. It only takes a second to apply a little bit, so as the weather heats up, please make sure that you do.
7. Take a Collagen Supplement
Something that our skin needs is collagen. A part of the reason why is because it's a protein that provides our skin with the elasticity that it needs. As we age, it's pretty common for our collagen levels to drop. A way to prevent this from happening is to take a collagen supplement. It's a smart move when it comes to your breasts because collagen is actually able to make the skin around your breasts appear more youthful; fuller too. That's why it's a good idea to add a collagen supplement to your daily regimen. You also might want to add more foods to your diet that have collagen in them like citrus fruits, egg whites, fish, white tea, bell peppers, tomatoes and bone broth.
8. Wear the Right Bra (Sometimes a Sports Bra)
While some folks believe that the ever-popular statement that 80 percent of women wear the wrong size bra is more of a myth than anything else, chile, I'm not so sure. It was just a couple of years ago that I thought I was a 36DDD, only to get fitted and find out that I was a 36H up in this mug! Moral to the story—if it's been a while since you've had a professional bra fitting (as opposed to a personal bra guessing), there is no time like the present to see what's really going on with your girlies. Once you do get the right measurements, make sure to go with a bra that offers great support over one that is just "pretty". Also, avoid wearing push-up bras a lot. Believe it or not, when it comes to making your breasts look younger, that kind of bra can work against you because it can actually weaken the muscles that support your breasts and that can lead to sagging.
Speaking of bras, if you're someone who works out or your girls lean towards the larger side, make sure to have a few sports bras in your possession. They're specifically designed to help keep your breasts' ligaments from stretching which can also cause droopiness. Plus, you'll feel more comfortable and confident as you're exercising.
9. Wear Your Bra Less, Though
Are you ready to trip right on out? While I was doing some research on breasts, in general, I happened upon some quotes from a book entitled Dressed to Kill--Second Edition: The Link Between Breast Cancer and Bras. Something that really stood out to me was that the amount of time that we wear a bra can be directly linked to how much our breast cancer risk increases. For instance, it said that women who wore a bra 24 hours a day had a three out of four chance of being diagnosed with breast cancer; women who wore one 12 hours a day had a one out of seven risk; women who had one on less than 12 hours a day had a one in 52 chance of getting this kind of cancer, and women who never wore a bra had a one out of 168 chance of having cancer.
While I definitely see the purpose in bras and I'm not gonna flat-out cosign on not wearing one, what I will say is if you think about the fact that our vaginas need time to breathe after wearing underwear, why wouldn't our breasts need a break too? Especially if we've been sweating and those toxins get trapped in our bra material and our breasts aren't able to "escape". Yes, bras are supposed to offer up support. At the same time, going without can actually increase blood flow and, believe it or not, can help to improve muscle tone over time.
So, if your grandma had you believing that you damn near had to live in a bra every waking and sleeping minute, let that old wives' tale go. Taking off your bra as soon as you get home and sleeping without one can be the absolute best ways to keep your girls looking younger.
10. Apply Sweet Almond Oil During the Day
I've been a big fan of sweet almond oil for a while now. While I started using it for my face and neck (if you want to remain youthful looking, definitely pay close attention to moisturizing your neck), I've started putting it on my breasts as well. Sweet almond oil is awesome because it contains nutrients like fatty acids, vitamins A and E, protein, potassium and zinc that can help to improve skin tone, reduce the appearance of stretch marks (if you happen to have any on your breasts), can reverse sun damage (over time), deeply moisturize your skin and provide a natural sun-kissed glow to it. So, when you step out of the shower in the morning, apply some sweet almond oil before drying off. You'll love the way it makes your breasts look and feel.
11. Apply Wheat Germ Oil at Night
Before turning in at night, how about adding another oil into the mix? Wheat germ oil is also wonderful because it's loaded with iron, phosphorus, zinc, folic acid and vitamins B, D and E. This powerful nutrient combo is known to provide anti-aging results. Plus, wheat germ oil has been known to soothe the effects of skin ailments such as psoriasis and eczema. So yeah, if you apply sweet almond oil in the day and wheat germ oil at night, you will be well on your way to having absolutely gorgeous skin as far as your breasts are concerned.
10. Take a Hormone Test
As we get older and head closer to menopause, that can cause our hormones to be a little all over the place. This can especially be the case when it comes to our estrogen levels. Unfortunately, when they start to drop, the connective tissues within our breasts can become dehydrated and the elasticity within our breasts can begin to wane too. It can be kinda difficult to simply guess where your hormone levels are on your own. That's why it's a good idea to ask your doctor to check them for you, the next time you have your physical. Being clear on where they're at can let you know if you simply need to eat more phytoestrogen foods (plant-based estrogen ones such as peaches, berries, garlic, sesame seeds and flaxseeds) or if it would be wise for you to receive actually hormone therapy. Either way, balanced hormones mean a healthy body and some pretty good-looking breasts too!
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







