Meet The xoTribe: Joce Blake, Writer
In Meet the xoNecole Tribe, readers are introduced to the members of the xoNecole team that keep the site up and running with their textured and varied stories and voices. In the monthly series, you get a more in-depth look of the person behind the pen, social media, the lens, or whatever they might contribute to the brand.
Joce Blake first set my soul ablaze when she made her presence known in our inbox with her writeup for the Women's March last January. But I truly saw the fire when she wrote her first style post for us. The way she could break down style while still talking to us like a sister-girl quickly became one of my favorite reads to pop into my inbox. Since, she's expanded to covering all things style, but also dabbling in beauty and human interest stories as well.
If you haven't met her yet, meet Joce Blake, xoNecole's Style Writer.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
Where are you from?
I was born and raised in Memphis, TN. I consider myself a millennial southern belle; think Coretta Scott King meets Porsha Williams. I currently reside in Denver, CO.
How old are you?
I am 29 years old. I was born July 18, 1989 and I am the purest form of a Cancer. While some people call us emotional, I like to think I am emotionally intelligent.
What's your occupation?
So, I have a few jobs but most people don't know that I have a full-time job as a project coordinator at The University of Colorado. I also freelance for multiple platforms and even host a podcast from time to time. At xoNecole, I am a style and human interest writer. I enjoy writing trend reports and highlighting black fashion and beauty creatives.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
Where did you go to school? And what was your major?
I graduated with a BA in Journalism from The University of Tennessee. Those four years were truly amazing because they helped me hone in on my writing skills. It even allowed me to study abroad in London, UK where I had an internship working under a freelancer who wrote for Vogue UK. My internship supervisor helped me learn how to marry my two loves - writing and fashion.
How and when did you start working with xoNecole.com?
I started writing for xoNecole in January 2017. I have admired Necole's light and hustle for years. I can recall sitting in lectures in college reading NecoleBitchie.com and I always said that I wanted to work for Necole in some capacity. It's so crazy because I had a vision board party on January 13, 2017 and I wrote xoNecole on my board. Four days later the dream was manifested because they were looking for writers and you best believe that I pitched myself.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
When did your love affair with writing begin?
I remember like it was yesterday. I was in the 9th grade. I was sitting in my computer class and my teacher asked me if I was interested in writing for the school newspaper and yearbook. At that point, I wanted to go to Howard University to become an esteemed lawyer. I knew that I wanted to give a voice to the voiceless and in that moment I realized there were multiple ways to do that so I said yes. The love affair grew immensely when I spent a summer at Phillips Exeter Preparatory School and I found myself telling intriguing stories about people of color's experiences in a predominantly white space.
How do you practice self-care?
I practice self-care by writing, listening to music, going to church and pampering myself. Of all of those things, music and my spirituality are the most essential. Every morning I have a praise and worship session all by my lonesome. To me, there's something so powerful and beautiful about connecting with God through song.
Are you single?
Who's asking? *insert emoji eyes* Yes, I am single like single SINGLE. I am dating but it's so hard in 2019. Living in Denver, my chances of finding my Russell Wilson are exponentially low. (Please tell Ciara I need that prayer!)
Joce Blake at NYFW September 2018
Photo By: Ken Stancil Jr., (KenStancilJr.com), @KenStancilJr
What are your interests? Do you have any hobbies?
I love watching television! My friends constantly tease me because I keep up with all the latest shows and they don't understand how I do it with all of my side hustles. I also love all things fashion so I enjoy attending fashion shows, art exhibits and anything involving fashion.
What is your favorite book of all time? What's the last book you read?
My favorite book of all time has to be Ntozake Shange's For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf. I read it in high school to prepare for a play where I portrayed The Lady in Red. Even at a young age, I appreciated the beauty in all of the women's stories. The last book I read was Arian Simone's Fearless Faith + Hustle: 21 Day Devotional Journey. Necole gave it to me during the Pajamas and Lipstick Party and it was such a blessing. The book is full of inspiration, insight and scriptures made perfect for a girl boss.
Joce Blake at NYFW September 2018
Photo By: Vanessa Samuels @voyavanessa
What's your endgame? Why do you do what you do?
My endgame is to write for a fashion magazine like Vogue. Ever since I watched Carrie Bradshaw strut around the streets of New York City and then write an article for Vogue, I knew I wanted to be a black Carrie Bradshaw. I have always been obsessed with fashion and I have always wanted to be the thing that the world was missing. While representation has changed with amazing women like Lindsay Peoples Wagner, Elaine Welteroth and Kahlana Barfield, I still want to do it for the little black girls in Memphis who think that they aren't enough and can't leave Tennessee.
What is the most rewarding part of your job? What is the most challenging part?
The most rewarding part of my job as a style and beauty writer is when people write me to tell me they are inspired by my articles. I value being a unique voice on the internet because when I search for stylish women on Google, the prototype doesn't look like me. The search can be depressing when every best dressed list on major platforms consist of one token black woman. So for me to be a part of a platform that promotes positive and inspiring images of melanin women, I am forever grateful.
The most challenging part is curating new, effervescent content. Sometimes I fear that I am saying the same thing, the same way. More than anything, I want our readers to always feel like they leave the site with a meaningful gem whether it's learning about ways to keep their skin glowing or the hottest new trend.
Joce Blake and Lenique Smith at NYFW February 2019
Photo By: Ammar Thomas @manmeetsstyle
What advice do you have for other freelance writers?
I would encourage freelance writers to put yourself out there and know that your ideas matter. Sometimes I pitch ideas with so much doubt and then my editor loves the concept. In the past year, I have learned to have confidence in myself and what I bring to the table because my perspective is wildly unique. If you don't tell your story, who will.
How can we keep up with you on social media?
You can keep up with me on Instagram @joce_blake and on Twitter @sarajessicabee.
Keep up with the other members of our Tribe here.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
ItGirl In Motion: Paige Shari Addison Shows Us Why She's The Hostess With The Mostess
Paige Shari Addison is the epitome of an ItGirl, which is why she is one of 100 ladies on xoNecole's inaugural ItGirl 100 list in partnership with Hyundai. Hailing from Atlanta, Georgia, Paige started her journey as a host in high school by hosting parties. Since then, she has made a career in hosting, from parties to big-name events, and she launched Strictly RNB, a platform for new artists and R&B lovers. Paige reflects on her creative path in the limited video series "ItGirl in Motion."
“My first curated event at Criminal Records was incredible. It was all for up-and-coming artists,” she says. “I needed a platform for us as a collective to be able to give ourselves the platform instead of asking for it, instead of looking for it. I was like, I want to make sure I let people get this experience that I would give as a performer but enjoy the experience with them. It was a dream come true.”
The Atlanta native also has her own line of acai bowls called Soulfull Bowls. She started it during the pandemic after events and parties shut down. But it was her love for eating acai bowls and the reactions others had to them that made her want to make it her next business move. Being open to creating new ventures in the midst of uncertainty is a bold move and one of the reasons why Paige has the “it” factor.
“Being an ItGirl means you’re just authentic. There’s an air to us. We have confidence that exudes from the way we speak, the way we put our lip gloss on, the way we walk, the way we talk. I show up as myself everytime I walk into a room. I’m hospitable, I make sure everybody’s good,” she says.
Get to know more about the hostess with the mostess in the video above.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of Paige and our partnership with Hyundai.
Director: Mikkoh @mikkoh
Production company: @polly___studio
Producer/AD: Samuel Cho @choboi90
Producer/Tech: Paul Nguyen @paul__winn
DP: Cristian Bernal @cristianbernal
Editor: @30inthemorning
2nd Cam: Paul Nguyen
1st AC: AJ Paug @ajpaug Gaffer: Dennis Albert @dennisalbert_
Audio Mixer: Victor Chavez @vic_the__
PA: Rick Carreno @ispeakrick
PA: Tiffany Do @tivani.doee
BTS Photo: Prime @theartofprime
Car Detail: @sud_studs @slugglobal
Creative Director @hellobosco
Team Lead @kevgumbo3000
Project Manager @zakk_jullot
Creative Producer @iamkingsheyla
Designers @miacolemxn @noelspiva
@xoNecole
Director, Integrated Marketing @_vang
Campaign Manager @kingchachiii
Talent Lead @kaylawalker
Feature image by Prime/ @theartof prime