In her latest transformative role, LeToya Luckett sheds her glamorous persona to embody a character who survives a harrowing near-death experience, only to rise from the ashes and reclaim everything she lost in Lifetime’s I Thought My Husband’s Wife Was Dead.
The suspenseful movie, based on the novel Unmissing by bestselling author Minka Kent, also stars Sherilyn Allen, former pro football player Jamall Johnson, and Angela “Blac Chyna” White. The story centers around Lola Winters, played by Allen, who is an expectant mother and wife of Leo Winters, played by Johnson, with a penchant for donning all-white ensembles.
Together, the affluent couple live a lavish lifestyle and maintain a ritzy restaurant. However, their lives are disrupted when Tori reemerges at her husband’s doorstep after being missing for five years and declared dead.
Luckett admitted that the role triggered some deep-seated emotions but was also liberating, which drew her to the role.
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“I felt like she was different from any character I've ever played. I'm used to being suited and booted and glammed and all the things [but] Tori was the complete opposite of that, you know what I mean? Her story was so layered - going through such a traumatic experience, coming out, finding her way back, and going after what she asked, ultimately, what was hers,” Luckett explains.
I felt like she was different from any character I've ever played. I'm used to being suited and booted and glammed and all the things [but] Tori was the complete opposite of that, you know what I mean? Her story was so layered - going through such a traumatic experience, coming out, finding her way back, and going after what she asked, ultimately, what was hers.
“She was fighting for her life. I think that there are so many people out there that are, you know, going through traumatic situations or feel like they're fighting the good fight alone. I wanted to play this character or help in telling the story to let them know, ‘Nope, you're not alone. You're not by yourself. There are other people suffering, other people going through it, other people climbing the ladder, feeling like they're going nowhere.’ But then, somehow, there seems to be a light at the end of the tunnel.”
Luckett’s empathy for her character, Victoria, also propelled her to do a deep dive into her complex background and mysterious return in preparation for filming. The two-time Grammy award winner also took time out to speak to women who were domestic abuse survivors in shelters and were undergoing treatment for their traumatic experiences while also tapping into her experiences.
“I found myself tapping into some things that I thought I had healed from, and it wasn't until they yelled, cut, [that] I was still crying. I was like, ‘Wait a minute, hold on,’” she says.
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“If I use that as motivation, and I'm still feeling it as though it happened yesterday, and it probably happened years ago, I my might need to call my therapist, we might need to talk about some things, or just kind of revisit some things, but I really just allowed myself to be open and free and not judge her character and not put the emotions that I was feeling for her and to honestly just step into her experience as best I could.”
Her performance reflects the time she spent understanding the nuances of her character, especially Victoria’s motivation to actively pursue all that she lost during her five years away. When asked if women should feel entitled to go after what they deserve, Luckett answers a resounding ‘yes.’
“Why not? Men do it every day. Why not? It's almost a thing that women have, this nurturing spirit, and they want to take care of everyone before they take care of themselves. I think that we do a disservice to ourselves by doing that,” she says.
“We can't keep trying to pour and give and be okay with operating out of an empty glass. You know what I mean? And taking second best, like, I'm glad that we are finally waking up, and I feel like the rest of the world is waking up from that to just being a common thing that women have to sacrifice themselves and everybody be okay with that or not get what the man next to us, who probably isn't as capable of the job, him getting more. No, go ahead and go get what’s yours, and when you get the ‘no’ the first go around, try again, and turn that thing into a ‘yes,’" she emphatically states.
Why not? Men do it every day. Why not? It's almost a thing that women have, this nurturing spirit, and they want to take care of everyone before they take care of themselves. I think that we do a disservice to ourselves by doing that. We can't keep trying to pour and give and be okay with operating out of an empty glass. You know what I mean? And taking second best, like, I'm glad that we are finally waking up, and I feel like the rest of the world is waking up from that to just being a common thing that women have to sacrifice themselves and everybody be okay with that or not get what the man next to us, who probably isn't as capable of the job, him getting more.
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As the newlywed previously said, she had to protect her mental health during filming by being in contact with her therapist. She admits that she began seeing a therapist around the age of 19/20 to deal with her claustrophobia and soon realized she needed to unearth some childhood trauma, “Baby, I haven’t been able to let her go since,” Luckett says.
“I feel the biggest part of self-care also is listening to oneself. If your body is saying ‘sit down, [then] sit down.” If your body is saying, ‘hey, the stress is getting to be too much,’ then we have to use our wisdom and awareness to believe what our body is telling us. I'm starting to finally listen to myself and trust my instincts and trust what my body is saying.”
Luckett's self-awareness also aids her in motherhood as she cares for her two young children. She reveals that she cherished quiet moments before having children and takes the time to give herself a break. The 43-year-old actress also listed going to the spa and disconnecting from her phone as another vital self-care go-to that she incorporated into her day-to-day life.
“I have made it a point at least twice a month to go into my favorite spa, shutting my phone off. I mean logging off completely and being okay with it. We let our phones control us, and especially with social media we have this fear of missing out on what's going on in the world, and we don't know how to detach from that,” she says. “I feel like a form of my self-care recently has been, for real, detach, let go. Let those people out there on social media live their lives and I want to be present in mine.”
Luckett admits she isn’t slowing down soon as she has more projects on the horizon, like her fashion capsule In The Trunk (a statement she made on the Terrell Show) that now has t-shirts and hoodies for sale. “When I said it, so many people came up to me and we're like, ‘Yo, that line changed my life. Like for real. It really helped me to kind of get out of my own way.’ So we made a shirt, and it is available on my website.
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"We have two colors right now, which would be the cream, and black. I can't wait for hoodie season because I'll rock it at the airport right now. When I tell you I can't go nowhere and somebody not say, ‘Oh my god, I love your shirt. Oh my god, I love your hoodie because of what it says and the cute little graphic that I came up with.”
She intends to expand her line by Christmas. In addition, fans can also anticipate the return of her YouTube channel “Leave It to LeToya” within the coming months.
“Of course, we're promoting the film right now. So August 3rd is a big day. But I love connecting with my people via my YouTube page and also my Instagram, so I will definitely be coming back with a show, but it'll be based around my life, being a single mom and raising the two littles and asking the hard questions and my healing process, my journey, having more conversation with my therapist, all the things that people loved. We're going to be getting the ball moving on that again,” she assures.
Be sure to tune into the anticipated thriller I Thought My Husband’s Wife Was Dead, which debuts Saturday, Aug. 3, at 8 p.m. ET on Lifetime.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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However, unfortunately, the dangers of these platforms are getting more and more severe. I’ve personally been in cars where men have asked about my views on dating, politics, and more- only to drop me at my house 10 minutes later – talk about awkward. I’ve also heard more startling stories where friends felt so uncomfortable that they hopped out of a car to avoid potentially dangerous situations.
Personal testimonies like this are why I was so excited to learn about HERide, a woman-owned, Black-owned rideshare service based in Atlanta, GA. Check out xoNecole’s conversation with the founders, Jillian Anderson and DeVynne Starks, below to learn more about their business, ongoing strides in the tech community, and why you need to add HERide to your travel hacks list ASAP.
Jillian Anderson (L) and DeVynne Starks (R).
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xoNecole: Let’s start at the beginning. Can you tell me a little bit about yourselves?
Jillian Anderson: From a young age, I've been deeply involved in sports, earning scholarships for basketball and volleyball at Albany State University. My passion for competition and resilience was further honed during my time playing professional basketball in Morocco, where, unfortunately, an injury brought me back to the U.S. Throughout my journey, I've always been drawn to technology and entrepreneurship. Starting with selling candy bars in grade school, I later founded a successful fashion brand called BEA$T during my college years.
My background in computer science and my entrepreneurial spirit laid the foundation for HERide. The challenges I faced as a tech founder are nothing compared to the determination and drive instilled in me through sports and entrepreneurship. These experiences have shaped me into the competitor I am today within the tech industry, where I continue to push boundaries and innovate for HERide's mission.
DeVynne Starks: Growing up around entrepreneurs, I quickly understood both the hard work that entrepreneurship requires and the freedom that it offers. After earning my Bachelor's degree in Mass Communications from Albany State University, where Jillian served as my RA and we first connected, I pursued a Master's Degree from USC Annenberg in Communication Management with a focus on Public Relations.
My career path led me to establish Cultiv8PR, a boutique agency specializing in PR, social media, and content creation. We've worked with diverse brands across various industries, always prioritizing diversity, equity, and inclusion in our strategies. I'm passionate about storytelling and have a knack for finding unique narratives that resonate and cut through the noise.
In 2022, Jillian approached me to co-found HERide, recognizing my dedication to client success and my commitment to driving impactful change. Together, we've grown HERide into what it is today, leveraging our combined strengths in technology, entrepreneurship, and communications to make transportation safer and more inclusive for everyone.
xoN: What made you start HerRide?
Jillian: As the CTO and founder of HERide, my journey began from a deeply personal place. During my time as a rideshare driver for Uber and Lyft, I consistently heard from women about their concerns and fears surrounding safety when riding with male drivers. Women would share stories of relief when they saw a female driver approaching or even canceling rides until a woman arrived. Some would go as far as asking to be dropped off at a nearby location if a female driver was unavailable.
These experiences opened my eyes to a significant gap in the ridesharing industry—a lack of options that prioritized women's safety and comfort. In 2019, I founded HERide with a clear mission: to provide a safer and more inclusive ridesharing experience for women. We launched our app in 2020 on both Google PlayStore and the Apple App Store, and in 2022, with the addition of my co-founder DeVynne Starks as our CMCO, we began offering live rides.
HERide is about more than just providing convenient transportation. It's about challenging the status quo and advocating for meaningful changes in ridesharing safety regulations. Women's voices had been silenced, and their needs overlooked for far too long. We made it our priority to give women the option to choose a female driver if that makes them feel safer and more comfortable.
Our vision is to be disruptors in the industry, not only by offering convenience but also by integrating cutting-edge technology to enhance safety measures. We are committed to transforming the ridesharing landscape, ensuring that everyone, regardless of gender, feels secure during their journey. HERide is not just a service; it's a movement toward greater safety and equality in transportation.
xoN: Have you dealt with pressure to open the platform to men? How do you combat that?
DeVynne: While our primary focus is on providing a safe and inclusive platform for women and non-binary individuals, we also welcome everyone to use our services. Our decision to prioritize these groups stems from a critical need to address long-standing issues of safety and comfort that have been overlooked in the ridesharing industry for far too long.
From the outset, we designed HERide to answer the urgent call from women and non-binary individuals who often felt unsafe or uncomfortable during ridesharing experiences. Our commitment to safety is evident in the technology we've implemented, such as piloting biometric features and our rigorous 1:1 driver onboarding process.
While many men have been supportive of our mission, we understand there may be questions about why we choose to prioritize specific demographics. We ask those who question this decision to consider the urgency and importance of feeling safe during transportation. If you were in a situation where your safety felt compromised, wouldn't you want a service that prioritizes your well-being?
It's important to note that by prioritizing women and non-binary individuals, we aim to improve safety standards for everyone. Our ultimate goal is to transform the entire ridesharing landscape by advocating for better safety measures that benefit all passengers. We believe that everyone deserves safe and secure transportation, and HERide is committed to making that a reality for everyone who uses our platform.
It's important to note that by prioritizing women and non-binary individuals, we aim to improve safety standards for everyone. Our ultimate goal is to transform the entire ridesharing landscape by advocating for better safety measures that benefit all passengers. We believe that everyone deserves safe and secure transportation, and HERide is committed to making that a reality for everyone who uses our platform.
xoN: Do you have any plans to expand, can you walk me through your process to scale the business?
Jillian: Expanding HERide to other major cities is definitely part of our vision for growth. Currently, we are focused on scaling our operations in Atlanta, Georgia, where our goal is to onboard 1,000 drivers who each complete 10 rides per week. Achieving this milestone will ensure that we have a robust and reliable service in place before expanding further.
To support this expansion, we are actively raising funds with a target of $1.5 million. These funds will be crucial in enhancing our technology, expanding our marketing efforts, and establishing a strong operational base in Atlanta.
Once we've successfully met our driver and ride targets in Atlanta and secured the necessary funding, we plan to identify and evaluate potential new cities for expansion. Our expansion strategy will involve careful market analysis, assessing demand, regulatory considerations, and establishing local partnerships to ensure a smooth and successful launch.
Ultimately, our goal is to replicate the success we've achieved in Atlanta by offering safe, reliable, and inclusive ridesharing services to more cities across the country. We're excited about the future growth of HERide and the opportunity to make a positive impact on transportation safety and accessibility for all.
xoN: It's a big deal to be the first Black-owned rideshare company to partner with Hartsfield Jackson Airport in Atlanta. What does that mean to you, and how did you advocate for yourself – particularly when it came to the signage?
DeVynne: Being the first Black-owned rideshare company to partner with Hartsfield-Jackson International Airport in Atlanta is a monumental achievement for HERide, and it means everything to us. Jillian and I have always seen ourselves as disruptors, driven to challenge the status quo and create meaningful change. Our journey to secure this partnership was both challenging and rewarding.
Jillian: The process to become approved as a rideshare service at the airport was rigorous and took nearly a year. We had to ensure that our systems seamlessly integrated with the airport's infrastructure and diligently followed up on all required paperwork. On September 13, 2023, when the airport officially announced our partnership, it marked a significant milestone not only for HERide but also for our commitment to providing inclusive and secure travel experiences for all passengers.
DeVynne: One of the key challenges we faced was advocating for ourselves to receive directional signage within the airport. After months of persistent advocacy, in February 2024, we successfully secured signage that significantly increased visibility and traffic to the HERide app. This advocacy effort didn't just benefit us; it also paved the way for another emerging rideshare company to receive signage, demonstrating our commitment to opening doors for others in the tech industry.
Jillian: In a tech world where gatekeeping is prevalent, DeVynne and I believe in breaking down barriers and empowering other tech founders, especially those from underrepresented communities.
We are incredibly grateful for our partnership with the airport and excited about the future. Moving forward, we aim to replicate this success in other major cities that share our values of inclusivity and innovation in transportation. This partnership not only strengthens HERide's presence but also inspires us to continue pushing boundaries and creating opportunities for others in the tech particularly the ridesharing industry.
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