Here's Everything You Need To Know About Cancers
Cancer is the moonchild of the zodiac. They are the only astrological sign ruled by the moon and have an intuitive, creative, affectionate, and compassionate nature. They are known for their sweet and caring approach to life and deeply value their loved ones and close relationships.
Don’t confuse Cancers with being emotional cry-babies who are too soft to stand up for themselves, however. Cancers are tenacious, boundary Queens who know how to stand their ground when necessary. Cancers are the type of people who not only excel in the home but are also quite business- and money-savvy. This dynamic sign brings a lot to the table, and many who have a Cancer in their life, know just how special they are.
Cancer (June 21 - July 22)
CancerKyra Jay for xoNecoleElement: Water
Modality: Cardinal
Symbol: The Crab
Planetary Ruler: The Moon
Tarot Card: The Chariot
Lucky Days: Tuesdays, Thursdays, Fridays, and Sundays
Lucky Stones: Moonstone and Pearl
Colors: Blue, Silver, and Magenta
Cancers feel everything in a more in-tune and in-depth way than most. There are many sides to a Cancer, and they choose which sides they want to show you and when. They are the type of people who can go through many emotions in one day and are often seen as more moody than others. When they withdraw into their shell, it’s usually because emotions are running high for them or they need time and space to process.
Cancers are very self-protective of their energy, and rightly so. They prefer to be at home or in their safe spaces, and most Cancers are homebodies.
This makes sense because Cancer is the ruler of the fourth house in Astrology, which is the area of life that signifies the home, family, foundations, history, the inner world, privacy, and traditions. They are consistent in the way they give love and are some of the most loyal and dedicated people of the zodiac.
Goodboy Picture Company/Getty Images
Cancers are “the mother” in Astrology and often make great moms, wives, caretakers, or motherly figures, and they bring this type of nurturing quality to people’s lives effortlessly. They have a service-oriented mindset and are often thinking of how they can be there for others or support people in any way. They thrive when they have a good support system around themselves as well, and are very particular about the type of people they let into their lives. Once you’re in a Cancer’s inner circle, however, it’s usually forever, as the crab doesn’t easily let go of anyone.
Cancer Likes and Dislikes
Cancers love hosting, being around friends and family, building a legacy for themselves, all things cozy and comfortable, and being in more intimate settings. They value deep conversations and undivided attention, and their love language is quality time. A comfortable atmosphere is everything to a Cancer, and they love to feel safe and nurtured and to be giving this type of energy to others as well.
This is not to say that Cancers don’t like to travel and explore, but if they do so it’s usually to visit someone they know, to do something creative or inspiring, or it’s something they already have a stable plan for. Some of Cancer’s dislikes are large crowds or groups, unemotional people, instability, rejection, and isolation. They aren’t the best with change, and they don’t like anything that disrupts their routine, foundation, or familiarity, and can be stubborn in that way.
Career Life for Cancer
Cancers have a creative soul and love all things that are soul-expressive. They deeply value time and history, and have a sentimental heart that gives them a good eye for art, antiques, interior design, and real estate. They would also excel in careers as a teacher, doctor, nurse, chef, architect, social worker, and more.
Cancers overall thrive in professions that allow them to work with others in more team settings and that give them an outlet to be supportive or encouraging of another’s growth.
Security and financial stability are very important when it comes to a career for Cancer as well, and they need a career they feel safe in and one where they can see the opportunity for continual growth within the company or business. Cancers are a cardinal sign and they are more ambitious and hard-working than most people recognize or give them credit for when they think of Cancer. They are also very money-savvy and tend to be good at saving and acquiring assets for themselves.
jeffbergen/Getty Images
Compatible Zodiac Signs for Cancer
Cancers are devoted lovers. They wear their heart on their sleeve, and will always let you know where they stand with you and how much they care for you. In partnerships, Cancers often take on a more submissive role, and they truly just want to nurture and care for their partners in any way they know how to. They are highly emotional individuals, and being honest with them on how you are feeling and what you love about them, does wonders to the relationship with a Cancer.
Cancers find the most compatibility with water signs and earth signs. Scorpio and Pisces make great partners for Cancer because they understand where Cancer is coming from. The emotional world of this sign is not too much for a fellow water sign, and they often form a deep, unbreakable bond with one another.
Earth signs Virgo, Taurus, and Capricorn also make great matches for Cancer. Earth signs provide a stable, safe space for Cancer that they yearn for, and these two signs balance each other out well. Taurus specifically, is a great match for Cancer, as these two are a lot alike and can build a great life together.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Mireya Acierto/Getty Images
- From Toxic Traits To Transformative Growth: Understanding Evolved Vs. Unevolved Zodiac Signs ›
- The Personality & Love Compatibility Of A Cancer, Explained. ›
- What Your Zodiac Sign Says About Your Work Ethic ›
Tayler Barakat is a Mystic who has studied Astrology for over a decade. She does intuitive astrology and tarot readings for people all over the world, and her work focuses on healing and empowering individuals. Follow her on Instagram @taylerbarakat_ and check out her website www.listentothevirgo.com.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Lauren London Is On A Journey Of Self-Love: 'I Need To Learn Who I Am Outside Of My Trauma'
Lauren London has gone through many transitions in her life, from becoming a mother to experiencing loss when her beau, Nipsey Hussle, passed, and now she is focused on self-love.
During her conversation on A Really Good Crypodcast, the beloved actress revealed her struggles with self-love and why it's important to take this time in her life to learn how to love on herself.
"I've never really functioned in self-love. I've never really functioned in self-acceptance, and this is my time to learn what that is," she shared.
"I need to learn who I am outside of my trauma, from the childhood trauma and then the adult trauma. I need to really know what it feels like to be in sovereignty with me, and that's the space that I'm in.
"I don't really know self-acceptance like that and I would like to know that. I would like to see myself the way God intended me to see myself. Not through the reflection of anyone else right now, really just through the eyes of God."
She continued, "I didn't have that growing up. I had a lot of things I had to overcome. I've been in survivor mode for many years before the tragedy (Nipsey's death), and so I need to love on Lauren. I need to see what that is."
Being an actress, Lauren opened up about some of the things that come with the territory, including going to events and parties to stay relevant.
While she said going out doesn't fill her soul, it is a constant battle with her friends and her team. But according to the mom of two, she no longer wants her identity to be tied to her work.
"I think now I'm just, again, finding home within myself," she said. When it comes to what's next for the You People star, Lauren said she doesn't know and it's okay to just be and sit in what you just accomplished.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image is by Dimitrios Kambouris/Getty Images for Glamour