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Alicia Keys Swears By These Beauty & Wellness Commandments—Now So Do We!

She's making "Restful Girl Summer" a thing with a new body care launch.

Alicia Keys

It's no secret that Alicia Keys exudes inner peace and bares the succulent skin of our youth that we're spending $$ in adulthood trying to re-capture. So when sis listed her commandments to balanced beauty and wellness in Elle, you better believe we took notes. Adding to her credibility as a skincare guru, the star launched a wellness brand—Keys Soulcare—in the midst of the pandemic that included a line of facial products.


Now, the 40-year-young mom of two is launching an equally soothing body care line we're deeming essential. The newbies to Keys Soulcare include a Renewing Hand and Body Wash, Rich Nourishing Body Cream, and Sacred Body Oil.

First Things First, Rituals and Affirmations Are a Must

According to Alicia, affirmations have the "ability to remind ourselves how incredible we are." She believes this so much so that each product under Keys Soulcare comes branded with an affirmation. The idea is that even taking just a moment for yourself by reciting one of these affirmations while using your fave product creates a ritual that brings you one step closer to inner peace.

One of her most popular face products was the Golden Cleanser, which she reformulated for use all over as the Renewing Body + Handwash. "The mantra of this product is, 'I love myself as I am.'" She also shared her thoughts on her personal fave, the Sacred Body Oil. "When you get out of the shower, put some drops on your damp skin and say the mantra is 'Everything I do is an act of creation,' which is powerful. Think of that as you're creating this moment for yourself and your day."

Be Kind to the Skin and Body You’re In—It’s the Only Set You Have

Alicia says she suffered from "skin issues for a long time" and classified herself as having been a thicker girl. "I had a lot of curves early," she explained while adding the added attention was an insecurity of hers in her younger years. But she says it's important to note that the body and skin are ever-evolving. As she got older she had a new set of insecurities to embrace.

"When I had kids, I felt like, 'Oh, my gosh, I'll never look the same ever again.' And that creates insecurity. It fluctuates and flows, but I feel like today, right now, I feel really good about my body. Every day, what your body does is a miracle. We're like the walking embodiments of miracles, and I like to remember that."

Her point? Beauty is not only skin-deep, and finding things that bring a healthy beauty perspective is important. She shared, "I feel really beautiful after a hard hike. My strength and ability is sexy and sensual. Or laying on a beach chair with some sun beating down on me. And I feel beautiful when I'm just with my family and my sweatpants on a couch, and we're all just cuddled up and hugging, watching a movie—that feeling of pure bliss and love."

Always Be Gracious and Always Celebrate 

Don't forget to thank yourself for how far you've come, which is a practice that Alicia enforces with herself regularly. "I'd have never thought 20 years ago [when I released my first album] that I'd be here flourishing and more creative than ever and creating the best music of my life, making the best connections of my life. When I look back [at my 20-year-old self], I'm just profoundly appreciating her because she helped to create me now," says the singer.

She adds, "The advice I would give my 20-year-old self is, you already have it right. You don't have to change anything. You don't have to fix anything, you don't have to try to fit in anything or be whatever people want you to be. All you have to do is keep doing you."

Featured image by Rich Fury/Getty Images for dcp

When I was ten, my Sunday school teacher put on a brief performance in class that included some of the boys standing in front of the classroom while she stood in front of them holding a heart shaped box of chocolate. One by one, she tells each boy to come and bite a piece of candy and then place the remainder back into the box. After the last boy, she gave the box of now mangled chocolate over to the other Sunday school teacher — who happened to be her real husband — who made a comically puzzled face. She told us that the lesson to be gleaned from this was that if you give your heart away to too many people, once you find “the one,” that your heart would be too damaged. The lesson wasn’t explicitly about sex but the implication was clearly present.

That memory came back to me after a flier went viral last week, advertising an abstinence event titled The Close Your Legs Tour with the specific target demo of teen girls came across my Twitter timeline. The event was met with derision online. Writer, artist, and professor Ashon Crawley said: “We have to refuse shame. it is not yours to hold. legs open or not.” Writer and theologian Candice Marie Benbow said on her Twitter: “Any event where 12-17-year-old girls are being told to ‘keep their legs closed’ is a space where purity culture is being reinforced.”

“Purity culture,” as Benbow referenced, is a culture that teaches primarily girls and women that their value is to be found in their ability to stay chaste and “pure”–as in, non-sexual–for both God and their future husbands.

I grew up in an explicitly evangelical house and church, where I was taught virginity was the best gift a girl can hold on to until she got married. I fortunately never wore a purity ring or had a ceremony where I promised my father I wouldn’t have pre-marital sex. I certainly never even thought of having my hymen examined and the certificate handed over to my father on my wedding day as “proof” that I kept my promise. But the culture was always present. A few years after that chocolate-flavored indoctrination, I was introduced to the fabled car anecdote. “Boys don’t like girls who have been test-driven,” as it goes.

And I believed it for a long time. That to be loved and to be desired by men, it was only right for me to deny myself my own basic human desires, in the hopes of one day meeting a man that would fill all of my fantasies — romantically and sexually. Even if it meant denying my queerness, or even if it meant ignoring how being the only Black and fat girl in a predominantly white Christian space often had me watch all the white girls have their first boyfriends while I didn’t. Something they don’t tell you about purity culture – and that it took me years to learn and unlearn myself – is that there are bodies that are deemed inherently sinful and vulgar. That purity is about the desire to see girls and women shrink themselves, make themselves meek for men.

Purity culture isn’t unlike rape culture which tells young girls in so many ways that their worth can only be found through their bodies. Whether it be through promiscuity or chastity, young girls are instructed on what to do with their bodies before they’ve had time to figure themselves out, separate from a patriarchal lens. That their needs are secondary to that of the men and boys in their lives.

It took me a while —after leaving the church and unlearning the toxic ideals around purity culture rooted in anti-Blackness, fatphobia, heteropatriarchy, and queerphobia — to embrace my body, my sexuality, and my queerness as something that was not only not sinful or dirty, but actually in line with the vision God has over my life. Our bodies don't stop being our temples depending on who we do or who we don’t let in, and our worth isn’t dependent on the width of our legs at any given point.

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