Adrienne Bailon Wants Women Of Color To Take Self-Inventory In Order To Redefine Success

Y'all know we love a multi-hyphenate. Adrienne Bailon is that and then some. Over the years, our favorite Cheetah Girl has remained relevant with evolving identities from singer to actress to entrepreneur. Despite her first dream job of being an obstetrician, Adrienne's emergence as a superstar back in 1999 has proven that she is unafraid to experiment. Most importantly, The Real co-host's mission is centered around authenticity and transparency.
xoNecole caught up with Adrienne Bailon to talk about her beauty routine, the importance of self-care, being a serial entrepreneur, and why her new collaboration with Olay empowers women of color in more ways than one.
xoNecole: Can you spill the tea on your beauty routine and your top three must-haves?
Adrienne Bailon: This is pretty easy. Moisturize, moisturize, moisturize. Hydration is key. I know this sounds super cheesy, but drinking water. I am a crazy water drinker. I actually just recently got one of those reusable big jugs that give you the encouragement. I swear by that. I think that staying super hydrated from the inside out is key to staying cute. Number two, when we talk about moisture, I think so many of us think beauty secrets, we always think about our faces and a lot of us neglect our bodies. I was raised with a mom that straight out of the shower was like, "You need lotion! Don't come out here with ashy knees and elbows." I am so grateful for that.
I am obsessed with Olay Body. They just came out with this new body lotion collection, and it is everything because we've used collagen on our faces; I've literally even done the collagen in the smoothies and put it in our teas and all that kind of stuff. But I'm like, "Why not just put it on our actual skin?" And I'm super excited about their new Olay Firming Body Lotion. I have to say, you actually see a visible difference. I started using it maybe two, three weeks ago, and I already see a huge change.
I love the idea of literally lathering it on and then I'll notice the difference the most in my thighs because they look way more hydrated, way firmer. I suffer from cellulite, so this has been like a godsend for me literally to see a visible difference in the firmness of my skin. For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me. The last thing would be rest as a beauty secret. I think so many of us don't think of that—creating space for yourself to just relax. If you're stressed out, it will show up on your skin.
"For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me."
You talked a little bit about self-care. As a multihyphenate, what does self-care look like for you?
Alone time. I think that in a business where I'm constantly surrounded by people and there's constantly a lot of chaos and talking, I think I really value my alone time. The moments when I get to hear the sound of my own voice. What is it that I want? What is it that I like? I think we don't realize that when we're around people, you watch the shows they want to watch. You listen to the music that they might want to listen to. It's very rare that you'll put on that random quirky song that maybe you just want to hear in the car.
I think that it's so important for me to have alone time. And that's really where I get a lot of my self-care time done, too. Obviously, I have a husband, so I live with someone else. For me, my alone time is in the bathroom. I literally take time to be like, "I'm checking out to go do my nighttime routine. I'm going to need like the next 30 minutes to just not hear anyone else's voice, but my own."
That's so good! Along those lines of self-care, what was kind of the breakthrough moment where you realized you needed to prioritize self-care in a real way?
Oh! Crazy enough, it was 2021, not 2020. In 2020, we were in isolation and it was crazy but when things started opening again, it hit us like a ton of bricks. For me, at least, it was overwhelming. It felt like a lot. I think a lot of us were concerned about finances and feeling like you got to get back into it and strike while the iron's hot.
That whole mentality for me was really overwhelming and that's when I started recognizing like, 'OK, I have to find balance. Yes, the world is open, but there was something really special about the family time that I got.' That's what made me buy a home in New York. It's marvelous having a job in L.A. but this is a place to work. Home for me is going to be where my family is so it was just making those changes during that time that were really important for me.
Absolutely. Tell us why you believe self-care is important for women of color specifically.
Let's get into it, here. It is so important because I think that culturally, I don't think it's something that we focus on. I don't think people discuss the awareness of checking in on ourselves. How do we feel? That's self-care. Self-care for me is literally taking a piece of paper and checking off all the things, "Am I happy? Am I rested? What's stressing me out? What's going on?" Taking inventory of myself. And I don't think that culturally, we take that. I don't think that that's considered. It's like, go, go, go.
If you're not stressed out and hustling and killing yourself, then you're not doing well. I think that sadly, it's a mentality that we have when it comes to work and success. What does success look like? I think for us, it looks like working really, really hard when success can also be just being at peace with yourself and at peace with your life. I don't think we prioritize that nearly enough as much as we prioritize the success of working hard or climbing the corporate ladder and all those other kinds of things. I think self-care for women of color is extremely important because no one else is going to give it to us, but us.
"Self-care for me is literally taking a piece of paper and checking off all the things, 'Am I happy? Am I rested? What's stressing me out? What's going on?' Taking inventory of myself... I think self-care for women of color is extremely important because no one else is going to give it to us, but us."
Yes, you can't pour from an empty cup.
You can not, and you can't expect anyone else to care about yourself like you do. So take those moments that you need. It's OK to express, "Hey, I'm taking a moment for self-care." I think exploring what self-care looks like to you is important too. It's not going to be the same as someone else's. If you are an extrovert, maybe self-care is doing something with a group of girlfriends and that's what you needed. Maybe you need a break from your kids. Maybe you need to have some adult time. Self-care for everyone is going to look different, but prioritizing it should be high on everyone's list.
I love that so much. We talked a little bit about working hard, what does it mean to be a fearless female entrepreneur?
A fearless female entrepreneur, if you think about it, if you're fearless, you're going to go for it. You're not going to second guess yourself. You are going to try it all, do it all, and be it all. There's something really dope about that. I think when we're fearless, we get out of our own way. And when we talk about self-care, I love that Olay is doing this campaign, and it's why I wanted to partner with them because how we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important.
I really do love that saying, "Do something today that your future self is going to say thank you for." I feel like my future skin is going to say thank you, my future mind is going to say thank you. The extra 20 minutes I put into not scrolling on Instagram and focusing on the things I have to actually do—being present— I'm going to be grateful for those things later on. And I think being present can make you fearless because you're living in the moment and not worrying about tomorrow.
I think those kinds of things are really important. And when you're fearless, especially as a female entrepreneur, you tend to not doubt yourself and you tend to actually believe in the ideas that you have, and that's where the success comes.
"How we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important."

Courtesy of Olay
That's beautiful. I love that you're doing this collaboration with Olay. I think it's a great collaboration with two beautiful brands. How has Olay empowered you to show up as your full self?
Oh my gosh. It's empowered me in more ways than one. I think that growing up, it was a staple brand in my home that I saw and now to see it being so innovative in 2021, I think that that in itself is inspirational. It's been around for so long and it's still doing groundbreaking things like putting collagen in a body lotion, putting hyaluronic acid in a body wash. These are things that were new that I wasn't seeing done in any other products.
For myself, especially as a female entrepreneur, to see that is inspiring, I'm like, 'Wow, so you mean to tell me that 30 years from now, I could still be doing something groundbreaking in jewelry and fashion.' Just to see that is super inspiring.
I love what they're doing for women of color entrepreneurs. They've partnered with LISC NYC to really empower women of color, especially in Washington Heights to do amazing things. I love that I am a female entrepreneur. I know what it's like to grow up in the hood and not have the information and the tools to become an entrepreneur. I had to learn so much along the way because I didn't have that knowledge.
I didn't have a mom that I can call and be like, "How did you do it?" I didn't have those connections. Sharing the information is super important and being able to work with brands that recognize the importance of supporting women of color is extremely important.
Wow, that's so good! So, what's next for you? What can we expect from you?
I am so excited we're back for season eight, with The Real. We are back in the studio with the girls and it's just been really special. Spending an entire year of being in Zoom boxes with random delays, we are so grateful that our audience stuck with us through all of that. And then to be back together, although we don't have a studio audience, I actually prefer it, as we're having really deep conversations. There's something really special about it just being the four of us and people that we're used to working with.
There are two cameramen and our stage manager, Sonia, who's been with us since day one. You can have those intimate, difficult conversations in a different way. I think that we'd have the tears on the seasons before but there was still an audience of over 200 people looking at it. It changes the dynamic. And I think it's been really, really special so far. I'm excited! I'm calling this our 'intimate season.' It's just the four of us. The table is gone. It's more casual. It feels special, and I think we're not taking this one for granted at all.
Yasss! My last question is actually about your audience. And how fitting since we're talking about self-care and beauty. So what's the secret lip gloss you use on the show?
OK, she might not like this, but I love a good tingle lip gloss. I love lip plumpers. I feel like if it's not burning, it's not working, so I am a huge fan. There's this brand called BUXOM Beauty. I swear that all their lip colors are life-changing. There's going to be a little tingle factor, but I swear the shine stays. That's the one.
To keep up with All Things Adrienne, check out her YouTube channel. And for Olay's new collection, head over to Olay.com to add some items to the cart.
Featured image courtesy of Olay
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









