Adrienne Bailon Wants Women Of Color To Take Self-Inventory In Order To Redefine Success

Y'all know we love a multi-hyphenate. Adrienne Bailon is that and then some. Over the years, our favorite Cheetah Girl has remained relevant with evolving identities from singer to actress to entrepreneur. Despite her first dream job of being an obstetrician, Adrienne's emergence as a superstar back in 1999 has proven that she is unafraid to experiment. Most importantly, The Real co-host's mission is centered around authenticity and transparency.
xoNecole caught up with Adrienne Bailon to talk about her beauty routine, the importance of self-care, being a serial entrepreneur, and why her new collaboration with Olay empowers women of color in more ways than one.
xoNecole: Can you spill the tea on your beauty routine and your top three must-haves?
Adrienne Bailon: This is pretty easy. Moisturize, moisturize, moisturize. Hydration is key. I know this sounds super cheesy, but drinking water. I am a crazy water drinker. I actually just recently got one of those reusable big jugs that give you the encouragement. I swear by that. I think that staying super hydrated from the inside out is key to staying cute. Number two, when we talk about moisture, I think so many of us think beauty secrets, we always think about our faces and a lot of us neglect our bodies. I was raised with a mom that straight out of the shower was like, "You need lotion! Don't come out here with ashy knees and elbows." I am so grateful for that.
I am obsessed with Olay Body. They just came out with this new body lotion collection, and it is everything because we've used collagen on our faces; I've literally even done the collagen in the smoothies and put it in our teas and all that kind of stuff. But I'm like, "Why not just put it on our actual skin?" And I'm super excited about their new Olay Firming Body Lotion. I have to say, you actually see a visible difference. I started using it maybe two, three weeks ago, and I already see a huge change.
I love the idea of literally lathering it on and then I'll notice the difference the most in my thighs because they look way more hydrated, way firmer. I suffer from cellulite, so this has been like a godsend for me literally to see a visible difference in the firmness of my skin. For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me. The last thing would be rest as a beauty secret. I think so many of us don't think of that—creating space for yourself to just relax. If you're stressed out, it will show up on your skin.
"For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me."
You talked a little bit about self-care. As a multihyphenate, what does self-care look like for you?
Alone time. I think that in a business where I'm constantly surrounded by people and there's constantly a lot of chaos and talking, I think I really value my alone time. The moments when I get to hear the sound of my own voice. What is it that I want? What is it that I like? I think we don't realize that when we're around people, you watch the shows they want to watch. You listen to the music that they might want to listen to. It's very rare that you'll put on that random quirky song that maybe you just want to hear in the car.
I think that it's so important for me to have alone time. And that's really where I get a lot of my self-care time done, too. Obviously, I have a husband, so I live with someone else. For me, my alone time is in the bathroom. I literally take time to be like, "I'm checking out to go do my nighttime routine. I'm going to need like the next 30 minutes to just not hear anyone else's voice, but my own."
That's so good! Along those lines of self-care, what was kind of the breakthrough moment where you realized you needed to prioritize self-care in a real way?
Oh! Crazy enough, it was 2021, not 2020. In 2020, we were in isolation and it was crazy but when things started opening again, it hit us like a ton of bricks. For me, at least, it was overwhelming. It felt like a lot. I think a lot of us were concerned about finances and feeling like you got to get back into it and strike while the iron's hot.
That whole mentality for me was really overwhelming and that's when I started recognizing like, 'OK, I have to find balance. Yes, the world is open, but there was something really special about the family time that I got.' That's what made me buy a home in New York. It's marvelous having a job in L.A. but this is a place to work. Home for me is going to be where my family is so it was just making those changes during that time that were really important for me.
Absolutely. Tell us why you believe self-care is important for women of color specifically.
Let's get into it, here. It is so important because I think that culturally, I don't think it's something that we focus on. I don't think people discuss the awareness of checking in on ourselves. How do we feel? That's self-care. Self-care for me is literally taking a piece of paper and checking off all the things, "Am I happy? Am I rested? What's stressing me out? What's going on?" Taking inventory of myself. And I don't think that culturally, we take that. I don't think that that's considered. It's like, go, go, go.
If you're not stressed out and hustling and killing yourself, then you're not doing well. I think that sadly, it's a mentality that we have when it comes to work and success. What does success look like? I think for us, it looks like working really, really hard when success can also be just being at peace with yourself and at peace with your life. I don't think we prioritize that nearly enough as much as we prioritize the success of working hard or climbing the corporate ladder and all those other kinds of things. I think self-care for women of color is extremely important because no one else is going to give it to us, but us.
"Self-care for me is literally taking a piece of paper and checking off all the things, 'Am I happy? Am I rested? What's stressing me out? What's going on?' Taking inventory of myself... I think self-care for women of color is extremely important because no one else is going to give it to us, but us."
Yes, you can't pour from an empty cup.
You can not, and you can't expect anyone else to care about yourself like you do. So take those moments that you need. It's OK to express, "Hey, I'm taking a moment for self-care." I think exploring what self-care looks like to you is important too. It's not going to be the same as someone else's. If you are an extrovert, maybe self-care is doing something with a group of girlfriends and that's what you needed. Maybe you need a break from your kids. Maybe you need to have some adult time. Self-care for everyone is going to look different, but prioritizing it should be high on everyone's list.
I love that so much. We talked a little bit about working hard, what does it mean to be a fearless female entrepreneur?
A fearless female entrepreneur, if you think about it, if you're fearless, you're going to go for it. You're not going to second guess yourself. You are going to try it all, do it all, and be it all. There's something really dope about that. I think when we're fearless, we get out of our own way. And when we talk about self-care, I love that Olay is doing this campaign, and it's why I wanted to partner with them because how we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important.
I really do love that saying, "Do something today that your future self is going to say thank you for." I feel like my future skin is going to say thank you, my future mind is going to say thank you. The extra 20 minutes I put into not scrolling on Instagram and focusing on the things I have to actually do—being present— I'm going to be grateful for those things later on. And I think being present can make you fearless because you're living in the moment and not worrying about tomorrow.
I think those kinds of things are really important. And when you're fearless, especially as a female entrepreneur, you tend to not doubt yourself and you tend to actually believe in the ideas that you have, and that's where the success comes.
"How we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important."

Courtesy of Olay
That's beautiful. I love that you're doing this collaboration with Olay. I think it's a great collaboration with two beautiful brands. How has Olay empowered you to show up as your full self?
Oh my gosh. It's empowered me in more ways than one. I think that growing up, it was a staple brand in my home that I saw and now to see it being so innovative in 2021, I think that that in itself is inspirational. It's been around for so long and it's still doing groundbreaking things like putting collagen in a body lotion, putting hyaluronic acid in a body wash. These are things that were new that I wasn't seeing done in any other products.
For myself, especially as a female entrepreneur, to see that is inspiring, I'm like, 'Wow, so you mean to tell me that 30 years from now, I could still be doing something groundbreaking in jewelry and fashion.' Just to see that is super inspiring.
I love what they're doing for women of color entrepreneurs. They've partnered with LISC NYC to really empower women of color, especially in Washington Heights to do amazing things. I love that I am a female entrepreneur. I know what it's like to grow up in the hood and not have the information and the tools to become an entrepreneur. I had to learn so much along the way because I didn't have that knowledge.
I didn't have a mom that I can call and be like, "How did you do it?" I didn't have those connections. Sharing the information is super important and being able to work with brands that recognize the importance of supporting women of color is extremely important.
Wow, that's so good! So, what's next for you? What can we expect from you?
I am so excited we're back for season eight, with The Real. We are back in the studio with the girls and it's just been really special. Spending an entire year of being in Zoom boxes with random delays, we are so grateful that our audience stuck with us through all of that. And then to be back together, although we don't have a studio audience, I actually prefer it, as we're having really deep conversations. There's something really special about it just being the four of us and people that we're used to working with.
There are two cameramen and our stage manager, Sonia, who's been with us since day one. You can have those intimate, difficult conversations in a different way. I think that we'd have the tears on the seasons before but there was still an audience of over 200 people looking at it. It changes the dynamic. And I think it's been really, really special so far. I'm excited! I'm calling this our 'intimate season.' It's just the four of us. The table is gone. It's more casual. It feels special, and I think we're not taking this one for granted at all.
Yasss! My last question is actually about your audience. And how fitting since we're talking about self-care and beauty. So what's the secret lip gloss you use on the show?
OK, she might not like this, but I love a good tingle lip gloss. I love lip plumpers. I feel like if it's not burning, it's not working, so I am a huge fan. There's this brand called BUXOM Beauty. I swear that all their lip colors are life-changing. There's going to be a little tingle factor, but I swear the shine stays. That's the one.
To keep up with All Things Adrienne, check out her YouTube channel. And for Olay's new collection, head over to Olay.com to add some items to the cart.
Featured image courtesy of Olay
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock









