I don’t know if it’s because of the milestone birthday that transpired in my life this past June or what, but the fact that we’re about to be 25 freakin’ years into 2000 is damn near blowing my mind. Y’all, when Alice Walker once said, “Time moves slowly but passes quickly,” she ain’t neva lied.
And since we are literally just a few weeks away from a brand spanking new calendar year, I figured that now would be a good a time as any to share some of the popular skin-related trends that you can get in on before everybody and their grandmama does.
So, as you’re out doing your semi-last-minute holiday shopping, keep a browser open on your phone with this article in it. A few of these things could be great stocking stuffers for others — and definitely some ways to pamper your own skin before the new year officially begins.
2025 Skincare Trends
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1. Satin Skin
Another word for satin skin is demi-matte. Why? Because it’s a nice “marriage” of having dewy skin without excess shine. Although this trend is technically a type of make-up technique, I thought it was important to lead with it for two reasons: one, if you are someone who likes to wear cosmetics on a regular basis, it can help you to achieve a pretty natural look and two, there’s no way that satin skin can happen without applying a rich moisturizer as your base — and since well-moisturized skin makes any skin type look amazing, well…there ya go. (By the way, it appears that a lot of us Black folks like Elf’s Soft Glam Satin Foundation in order to achieve satin skin; a video here can show you why.)
2. LED Light Therapy Masks
Whether you’re looking to speed up the healing process of pimples, reduce the appearance of fine lines and wrinkles, treat hyperpigmentation, soothe the symptoms that are associated with eczema, or even address excessive hair shedding (check out “We Shed More Hair During The Fall. Here's What To Do About It.”), LED light therapy can help you out. The way that it works is that different colors come with different wavelengths that can penetrate your skin (and scalp) and improve it (with consistent treatment).
For instance, while red light therapy helps to reduce inflammation, blue light therapy helps to fight bacteria. The easiest (and fastest) way to get these benefits as far as your face is concerned is to invest in an LED light therapy mask. If you’d like to read some reviews on some popular ones, Glamour has you covered right here.
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3. Focusing on the Neck
IT DOESN’T MATTER HOW YOUNG YOUR FACE LOOKS IF YOUR NECK LOOKS OLD AS HELL. I’m yelling it because it seems like this is a fact of life that so many people continue to ignore. SMDH. I can’t tell you how many celebrities I see online, pretty much on a daily basis, who look great from the chin up — oh, but their neck immediately gives their age away (if it doesn’t cause them to look older).
And although genetics do indeed play somewhat of a role, the reality is that if folks did things like exfoliate their neck on a weekly basis, hydrate it with a moisturizer that contains ceramides (check out “So, What Does Menopausal Skincare Consist Of Exactly?”) and got some additional vitamin A into their system (it helps to stimulate the production of collagen and elastin, so that skin has more flexibility and youth), it would cease to be as much of an issue. So yes, I’m thrilled that neck care is a peak skincare trend for 2025.
4. Ectoin
Something that you are definitely going to hear about more and more in the new year is an amino acid derivative known as ectoin. What’s dope about it is ecotin is a natural compound that has the ability to protect your skin from dehydration, increase your skin’s elasticity, and improve its overall texture too; it does this by keeping your skin’s layers hydrated while protecting them from environmental damage. For a list of some skincare products that have ecotin in them, check out Harper's BAZAAR’s article on the topic here.
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5. Microbiome-Infuse Skincare
It’s kind of wild, just how much the word “microbiome” has come into my space lately. For instance, I recently penned, “What Is Your Vaginal Microbiome? How Does It Affect Your Overall Health?” for the platform. Anyway, as one of my friends says, the “longer story less long” is microbiome is a collection of things like bacteria, viruses, and fungi that are naturally in and on our body. When it comes to your skin, specifically, there are more companies that are creating things that are touted as “microbiome-infused products.” What does that actually mean?
Basically, they are items that will help to keep the good bacteria in and on you in check, so that the bad doesn’t overtake it. What that means is these products will contain probiotics, prebiotics, and live cultures that will work to balance out your skin’s pH and flora. You can check out some of these products by going to your favorite search engine and putting “microbiome” or “probiotic” lotion or serum in the search field.
6. Tinted Moisturizer
Back before I figured out a skincare regimen that would get my skin to the close-to-flawless state that it is in now (hallelujah!), I used tinted moisturizer. To this day, I’m a fan because it’s a way to provide natural coverage to your skin, so you don’t have to look like you have a ton of makeup on. Not only that, but tinted moisturizer deeply hydrates, can smooth out the texture of your skin, and it’s versatile enough that you can use it all year round. So, are there any downsides? Eh.
I guess the main thing to remember is it’s not designed to provide full coverage (if that’s what you are after). Oh, and many of them don’t contain as much SPF protection as they probably should, so you may want to apply a thin coat of (facial) sunscreen before using it. The Cut has a list of tinted moisturizers for our (Black) skin here.
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7. Exosomes
If one of your biggest priorities in the new year is to repair your skin, you might want to speak with a dermatologist about exosomes. Probably the best way to explain them is they are tiny particles that are used to repair skin tissues. Typically, they are applied following a microneedling or laser treatment in order to reduce inflammation, speed up the healing process, and also to give your skin a significant boost of collagen and elastin.
While we’re here, you may also want to speak with a dermatologist about whether there are exosome serums that may be good for your skin even without these types of treatments.
8. Natural Lashes
Listen y’all, “to each their own” has never rang more true than when it comes to eyelashes. That said, though, I doubt any of you would be shocked that I am BEYOND THRILLED that these extremely thick-and-long-how-do-you-even-see-anything eyelashes are starting to take a backseat. In 2025, natural lashes will be getting more attention, along with tips on how to get the most out of the ones that you were actually born with. If you’d like to get a head start, check out “Bat An Eye: 10 Ways To Naturally Grow Your Lashes.”
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9. Overnight Masks
Although it might seem kind of drastic to put a product on your skin or in your hair overnight — hey, don’t knock it until you have tried it. Take batana oil, for example (check out “Batana Oil Is What Your Skin & Hair Have Been Needing Since...Yesterday”). If you Google it, a lot of articles will say that you should only leave it in your hair for a few minutes before rinsing it out. Chile, please. I happily bathe my skin and hair in that stuff a few times a week and leave it there — and I’ve been flourishing since. Same goes for overnight face masks.
Although it might seem a bit excessive to have pseudo-heavy products on your face and neck (and, more specifically, your pores) for hours on end, overnight masks are made up of ingredients that are specifically designed to penetrate your skin’s top layers in order to provide hydration, healing, and glowing skin. Wanna learn which ones would (probably) be best for you? Elle has a list here and Byrdie has a list here.
10. “Less Is More”
If there is one way to tie all of this in together, it’s the fact that pretty much all of these upcoming skincare trends are about bringing out the most in your natural beauty so that you truly can take the “less is more” approach to cosmetics. Not that make-up is bad or anything because, I have said several times before, there are folks out here who take make-up application to new levels and truly turn it into an art form.
All I’m saying is I’m happy that these popular treatments are making their way to the forefront because that will hopefully encourage people to run out to the store (more) without worrying about putting make-up on and caring for their skin instead of hiding behind layers of foundation. Yeah, if 2025 is going to be about “traveling light,” even when it comes to beauty…I am all for it!
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Featured image by Anastasiia Krivenok/Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023