
TalentX Gaming’s Amber Howard Is Shifting The Narrative Of Black Women In Esports

Amber Howard is the Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers, and has now made it her mission to shake the rooms of status quo, diversity and inclusion within the gaming industry.
While only 45% of all U.S. gamers are women, Amber has already demonstrated her commitment to highlighting diversity in the esports and gaming industry by including a diverse A-list roster of esports athletes, gaming influencers, creators, and streamers such as Latina gamer and activist Natalie "ZombiUnicorn" Casanova.
Not to mention, the boss babe herself is responsible for executing a brand deal between Converse and PAX West, Univision's multi-cultural creators' network by creating all aspects of the business development and talent procurement model, and brand deals with Apple, Epic Games, and Paramount.
In a recent chat, xoNecole caught up with TalentX Gaming's newly appointed Head of Talent about being a boss Black woman in the esports and gaming industry, bringing diversity to the misogynistic industry, and her vision for the future of esports.
xoNecole: What initially sparked your interest in esports?
Amber Howard: While working at IMG, they announced the hiring of an esports agent. A short time later, Riot Games was hosting a League of Legends championship at the Staples Center. I was completely blown away that they sold out the Staples Center in less than an hour. Thinking back, it had to actually be anywhere from 30 to 45 minutes. As a Lakers fan, I understood the significance, given how big the Staples Center is, it usually doesn't sell out unless it's a Championship or playoff game. My interest was sparked from that moment on, and I started looking into gaming and esports more. Shortly after, I took a job at the biggest gaming multi-channel network (MCN) in the world at the time, Machinima, and it was a great opportunity for me to dive into gaming.
What are you currently doing in your role as the new Head of Talent at TXG to ensure and actively bring diversity into this industry?
Diversity is something that is important to me and it's something I actively strive for in all aspects of life. Growing up, I took an interest in watching Pam Oliver on TV who would interview my favorite athletes. Watching her intrigued me, I knew that there were great opportunities if I could break through. As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster.
I've made it my mission to do so, by signing A-list talent, streamers and creators who are diverse, and using my resources to give them the recognition and spotlight they genuinely deserve. It's very easy to go after the top ten percent of talent within the industry, but in order for us to actually bring in diverse talent, we have to actively search and seek them out. We also need to ensure diverse talent have the tools necessary to be successful, so they can grow and be seen as higher tier talent in the industry. Essentially, it's about finding the talent and giving them opportunities to grow. To be sure we're abiding by this in our recruiting efforts, I'm constantly reiterating to my team that we are a creator-first company and need to include all races, genders and people from diverse backgrounds. To ensure we achieve this, I make it my priority to provide my team with the tools needed to achieve this goal.
Courtesy of Amber Howard
"As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster."
Did you have any reservations when going into this role knowing that there was a lack of diversity and representation?
No, because there is unfortunately a lack of diversity across every industry. The lack of diversity exists in traditional sports and entertainment, so I knew gaming would be no different. It's unfortunate and, for me, sadly pretty common but I'm strong enough and willing to undertake all that comes with the circumstances in order to press on. I know TalentX Gaming and ReTKGlobal have the resources in order to elevate and highlight diverse talent. I had no reservations taking this role, because I'm confident in the resources I have available as well as my skill set to get the job done.
With your career, how have you seen Black women be mistreated, talked down to or sexually harassed in the workplace?
I personally can't speak to that, because I'm typically the only one or one of two! As a woman working with other women, I've witnessed the unequal treatment of other women and for a long time we had to sit back and take it. I'm happy to be in a time where women have a voice and are being heard.
Have you, yourself, ever experienced or been a victim of such?
I've spent the majority of my career in male-dominated workplaces, which did not go without challenges as a female to be heard, recognized and respected. It's unfortunate, but as women, that's something we experience and often told to just accept that's how it is. It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world. Being a Black woman in gaming is an added perk, and I've learned to position myself in such a way that who I am is seen.
Courtesy of Amber Howard
"It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world."
What do you believe work environments can do better to protect Black women?
I think work environments can honestly do a better job at protecting every woman, especially Black and minority women. I've seen how Black and minority women, all generally experience a lot of the same pitfalls in comparison to our white counterparts. As Black women, we're sometimes even at a level, that is a step lower than some of our white female counterparts, only because we're Black. So, I believe that more can be done. I believe companies should ensure that there is diversity training throughout their company, from HR to the executive board.
Also, ensuring there are engaging activities and inclusion programs that are organic and a part of the company culture. We see a lot of companies doing so now, because of what's happening in society, but diversity councils were not commonplace until recently. It's also important to not only ensure that more Black women are hired, but they are placed in positions where they are seen and truly valued for their contributions. We need more Black women in leadership roles who are being recognized for their contributions with articles such as this.
What do you hope for the future of Black female executives in esports and gaming?
I think the tide is starting to change and we're seeing a little bit of it. We're starting to see more Black and women of color in gaming and esports. I've worked with amazing women throughout my career. Someone who immediately comes to mind however, is Johanna Faries who is the Commissioner of Call of Duty Esports at Activision Blizzard. We're here, but I'm not sure there has been a lot of publicity, excitement or promotion that we are entering and have held these positions until now.
What advice do you have for young Black girls who are looking to dive into careers in esports and gaming?
My biggest advice that I'd give to young Black girls looking to venture in the esports and gaming industry is that you have to have a passion for what you do. I grew up playing video games, I was that kid on the weekends in my room, playing video games for hours. I had an interest and a genuine passion for it. After that, it's important to understand what role you'd like to play since the gaming and esports industry is so vast. Would you like to be on the representation side, in graphic design, programming, work for a game publisher, or help create a culture to ensure there is diversity? There are a ton of different options. Whatever you decide, it just has to be authentic and true to you.
What is something you wish you knew sooner about the esports and gaming industry before entering? What is something they don't tell you?
Something I wish I knew sooner, was to get into it sooner. I've been interested in gaming for a while, but did not enter the industry immediately. Gaming and esports have been around for over a decade. While I was forging a path at NFL Network in 2010, the gaming and esports industry was just beginning to take shape. If I would've known it was happening, I would have jumped right in. It's like going into any career; there are lots of things that you'll just have to learn on the job and be there to truly understand.
What are some of the biggest lessons you've learned about yourself - professionally and personally - as a Black woman in the esports and gaming industry throughout the years?
The biggest lesson I've learned about myself is my ability to persevere. As gaming and esports have begun taking shape, there were positions that I've had that didn't last; companies that I worked for that were sold. My route was not easy, but I knew it was something that I wanted to continue to pursue. I've come to know that the gaming and esports industry does not come without its challenges and having the ability to push through is a must. I was thankful to find a position as Head of Talent at TalentX Gaming (TXG), which is a joint venture between global esports powerhouse ReKTGlobal and "creator-first" talent agency TalentX created specifically to serve gamers. The role encompasses all of the things that I was really looking to do when I set out into gaming and esports five years ago and they are in support of my mission to highlight the diversity that actually already exists within the gaming community.
Featured image courtesy of Amber Howard
Love Is The Muse: How Skylar And Temi Built A Creative Life Together
When Temitope Ibisanmi DM’d the word “muse” to Skylar Marshai, he knew he was shooting his romantic shot. He didn’t realize, however, that he was connecting with his future business and creative partner, too.
“I was the boyfriend,” Temi says. “Everybody out there knows, you’re the cameraman at that point.”
Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Today, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
The ChatGPT Prompts That Got Me Through A Career & Life Transition
Oftentimes when we hear about ChatGPT prompts, there's always some sort of business pitch, entrepreneurship push, or other shortcut connected to money-making. (Well, at least that's been the annoying case with my Instagram feed.) It's undeniable, though, that ChatGPT prompts can be game-changers, even beyond business plans or revenue schemes.
For me, creating and using my own ChatGPT prompts has been more about self-motivation, self-development and inspiration, especially at a tough time of career transitions and personal shifts. And as cray-cray as things seem in the U.S., especially related to one's livelihood, future financial stability, and overall mental health, I decided to take back a bit of my power using a great AI resource that you'll literally wonder how the hell it knows you so well to even answer your prompts so accurately.
Here are a few ChatGPT prompts that have been super-helpful and empowering related to career and finances. Simply visit OpenAi.com/Index/ChatGPT (or use the app of your choice), copy and paste the prompts, and be sure to fill in the blanks before submitting them:
The "Level Up" Prompt
Write an encouraging letter to a Black [your age]-year-old woman who is a [occupation] and wants to level up in her career. She lives in [city and/or state], earns [your yearly salary], and wants to be able to [career passion 1], [career passion 2], [career passion 3] during her work day. She also wants to earn [your dream salary] and work from [office/home/dream place of business] but feels challenged by [briefly state challenge here in 3-4 words.]
I swear ChatGPT got me all the way together, reminded me of the amazing experienced journalist, editor, and speaker that I am, and gave quick tips on how to take things to the next level that are actually doable.
The "Get My Credit Card Debt In Check" Prompt
Write a detailed plan, with categories, for a woman in her [age group] who is a [occupation] earning [your yearly salary]. She wants to cut at least 50 percent of her current credit card debt of [card balance] with an APR of [percentage]. Her minimum payment is [amount] and she'd like to cut down in [days/months/years]. Her expenses include [list] along with non-negotiable spending on [leisure/travel/fitness/wellness or other activity].
From here, it can also create spreadsheets or you can request that it get more specific with each category. You can also request that the plan be adjusted based on the first response and whether it truly fits something you can realistically do. Add more specific details based on your life, the unique challenges you face, or other options you have in mind knowing what you're capable of or you're realistically interested in doing to pay off a debt.
The "Retire Early" Prompt
Write a step-by-step early retirement plan for a woman age [your age]. She has [time in years] of experience in [industry] and has been working for her current company for [how many years]. She also currently earns [amount] per year. She lives in [city and/or state], [rents/owns], and has [amount] in savings. She also has [amount] in her 401K [or Roth IRA---whichever is relevant to your situation.] She currently has [amount] in her checking account(s). [Add any other details about your earnings including side hustles, businesses, freelance work, settlements, lottery, rental income, or other funds you have access to.] She has [amount] in unpaid debt. She'd like to retire by [age; and be reasonable sis] and live in [city and state/country].
While early retirement might seem like a pipe dream to some of us, a prompt like this lets you know that it's more possible than you think. It's also something great to take to a financial adviser so you can sift through what's actually doable (based on real-life scenarios) and what's not.
The "Career Pivot" Prompt
Write a plan for a woman who works as a [occupation] and wants to pivot into earning money doing [new career or career activity]. She is passionate about [activity or goal] to serve [potential audience/client/customer]. She wants to transition out of [current career] to earn [amount] doing [new career or career activity] by [time/date] and earn [dream income that you'd make doing the new career activity]. Include steps and categories. Include a timeline to achieve this by [date].
This is a helpful prompt when you feel stuck in your current role (or even your career altogether) and simply need inspiration on what could be the perfect pivot. You can update this to include different career activities or scenarios, add company names or brands, and even ask for pitches or ways to brand yourself online to achieve this goal.
The "Faith-Filled Career Confidence Booster" Prompt
Write a letter from God to a woman who is feeling like she is behind in life. She feels lost and scared, especially with everything that is going on in the U.S. right now, politically and economically. She is [age], works as a [occupation], and lives in [city/state]. She has [educational degrees or training], loves [three passions/hobbies/favorite activities], and has [mention family, spouse, children, or other loved one, even if a pet here.] She is [mention three things you like about yourself including one about your appearance]. She wants to achieve [list two small but important goals here that are related to personal and/or professional life]. She has faced [list any major and specific challenges, briefly, here] and does not know how she will handle these challenges. Include [Bible verses] of encouragement to study.
This prompt had me in tears, but it reminded me of my Biblical upbringing and my foundation for success and motivation. It also reminded me to get stronger in my faith, to read my Bible a bit more, and to stop allowing doom and gloom to inform my approach to problem-solving.
The "Talk That Career Ish" Prompt
Write a letter from the perspective of a football [or sport of your choice] coach for a woman aged [age] who works as the best [occupation] in [city, state]. She has accomplished [list 3-5 highlights of your career, whether past or recent] and is a leader in [relevant business or career activities that reflect leadership, whether you've accomplished these things or they're aspirational]. She brings the following skills to the work with her: [list 2-5] and she is proud of [aspirational career goal of you at your highest career self.]
Add in the name of your favorite coach and this gets even better! (I used Deion Sanders, but choose who you want.) You'll not only get hyped up to remember the fabulous bad boss you are, but you'll also get tips on how to be even more successful in the future.
Try any of these prompts and use them as stepping stones to prompt positive thinking, further conversations for financial and career planning, or just a fun and potentially constructive distraction from all the mess that's going on. Dig deeper and request more specific steps, inclusions of actual resources like books, conferences, or course recommendations, or create images, vision boards, or graphs. Add in specifics that will help you remain accountable in planning to meet a specific financial or career goal.
Also, this is a big one: Be sure to remember that ChatGPT is simply a tool. It's neither a genie nor the Almighty. You'll need to fact-check, use common sense, and adjust any sort of plans based on your actual reality. Try out these ChatGPT prompts as springboards for sparking imagination, motivation, and innovation.
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Featured image by Getty Images