TalentX Gaming’s Amber Howard Is Shifting The Narrative Of Black Women In Esports
Amber Howard is the Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers, and has now made it her mission to shake the rooms of status quo, diversity and inclusion within the gaming industry. While only 45% of all U.S. gamers are women, Amber has already demonstrated her commitment to highlighting diversity in the esports and gaming industry by including a diverse A-list roster of esports athletes, gaming influencers, creators and streamers such as Latina gamer and activist Natalie "ZombiUnicorn" Casanova. Not to mention, the boss babe herself is responsible for executing a brand deal between Converse and PAX West, Univision's multi-cultural creators' network by creating all aspects of the business development and talent procurement model, and brand deals with Apple, Epic Games, and Paramount.
In a recent chat, xoNecole caught up with TalentX Gaming's newly appointed Head of Talent about being a boss Black woman in the esports and gaming industry, bringing diversity to the misogynistic industry, and her vision for the future of esports.
xoNecole: What initially sparked your interest in esports?
Amber Howard: While working at IMG, they announced the hiring of an esports agent. A short time later, Riot Games was hosting a League of Legends championship at the Staples Center. I was completely blown away that they sold out the Staples Center in less than an hour. Thinking back, it had to actually be anywhere from 30 to 45 minutes. As a Lakers fan, I understood the significance, given how big the Staples Center is, it usually doesn't sell out unless it's a Championship or playoff game. My interest was sparked from that moment on, and I started looking into gaming and esports more. Shortly after, I took a job at the biggest gaming multi-channel network (MCN) in the world at the time, Machinima, and it was a great opportunity for me to dive into gaming.
What are you currently doing in your role as the new Head of Talent at TXG to ensure and actively bring diversity into this industry?
Diversity is something that is important to me and it's something I actively strive for in all aspects of life. Growing up, I took an interest in watching Pam Oliver on TV who would interview my favorite athletes. Watching her intrigued me, I knew that there were great opportunities if I could break through. As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster.
I've made it my mission to do so, by signing A-list talent, streamers and creators who are diverse, and using my resources to give them the recognition and spotlight they genuinely deserve. It's very easy to go after the top ten percent of talent within the industry, but in order for us to actually bring in diverse talent, we have to actively search and seek them out. We also need to ensure diverse talent have the tools necessary to be successful, so they can grow and be seen as higher tier talent in the industry. Essentially, it's about finding the talent and giving them opportunities to grow. To be sure we're abiding by this in our recruiting efforts, I'm constantly reiterating to my team that we are a creator-first company and need to include all races, genders and people from diverse backgrounds. To ensure we achieve this, I make it my priority to provide my team with the tools needed to achieve this goal.
Courtesy of Amber Howard
"As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster."
Did you have any reservations when going into this role knowing that there was a lack of diversity and representation?
No, because there is unfortunately a lack of diversity across every industry. The lack of diversity exists in traditional sports and entertainment, so I knew gaming would be no different. It's unfortunate and, for me, sadly pretty common but I'm strong enough and willing to undertake all that comes with the circumstances in order to press on. I know TalentX Gaming and ReTKGlobal have the resources in order to elevate and highlight diverse talent. I had no reservations taking this role, because I'm confident in the resources I have available as well as my skill set to get the job done.
With your career, how have you seen Black women be mistreated, talked down to or sexually harassed in the workplace?
I personally can't speak to that, because I'm typically the only one or one of two! As a woman working with other women, I've witnessed the unequal treatment of other women and for a long time we had to sit back and take it. I'm happy to be in a time where women have a voice and are being heard.
Have you, yourself, ever experienced or been a victim of such?
I've spent the majority of my career in male-dominated workplaces, which did not go without challenges as a female to be heard, recognized and respected. It's unfortunate, but as women, that's something we experience and often told to just accept that's how it is. It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world. Being a Black woman in gaming is an added perk, and I've learned to position myself in such a way that who I am is seen.
Courtesy of Amber Howard
"It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world."
What do you believe work environments can do better to protect Black women?
I think work environments can honestly do a better job at protecting every woman, especially Black and minority women. I've seen how Black and minority women, all generally experience a lot of the same pitfalls in comparison to our white counterparts. As Black women, we're sometimes even at a level, that is a step lower than some of our white female counterparts, only because we're Black. So, I believe that more can be done. I believe companies should ensure that there is diversity training throughout their company, from HR to the executive board.
Also, ensuring there are engaging activities and inclusion programs that are organic and a part of the company culture. We see a lot of companies doing so now, because of what's happening in society, but diversity councils were not commonplace until recently. It's also important to not only ensure that more Black women are hired, but they are placed in positions where they are seen and truly valued for their contributions. We need more Black women in leadership roles who are being recognized for their contributions with articles such as this.
What do you hope for the future of Black female executives in esports and gaming?
I think the tide is starting to change and we're seeing a little bit of it. We're starting to see more Black and women of color in gaming and esports. I've worked with amazing women throughout my career. Someone who immediately comes to mind however, is Johanna Faries who is the Commissioner of Call of Duty Esports at Activision Blizzard. We're here, but I'm not sure there has been a lot of publicity, excitement or promotion that we are entering and have held these positions until now.
What advice do you have for young Black girls who are looking to dive into careers in esports and gaming?
My biggest advice that I'd give to young Black girls looking to venture in the esports and gaming industry is that you have to have a passion for what you do. I grew up playing video games, I was that kid on the weekends in my room, playing video games for hours. I had an interest and a genuine passion for it. After that, it's important to understand what role you'd like to play since the gaming and esports industry is so vast. Would you like to be on the representation side, in graphic design, programming, work for a game publisher, or help create a culture to ensure there is diversity? There are a ton of different options. Whatever you decide, it just has to be authentic and true to you.
What is something you wish you knew sooner about the esports and gaming industry before entering? What is something they don't tell you?
Something I wish I knew sooner, was to get into it sooner. I've been interested in gaming for a while, but did not enter the industry immediately. Gaming and esports have been around for over a decade. While I was forging a path at NFL Network in 2010, the gaming and esports industry was just beginning to take shape. If I would've known it was happening, I would have jumped right in. It's like going into any career; there are lots of things that you'll just have to learn on the job and be there to truly understand.
What are some of the biggest lessons you've learned about yourself - professionally and personally - as a Black woman in the esports and gaming industry throughout the years?
The biggest lesson I've learned about myself is my ability to persevere. As gaming and esports have begun taking shape, there were positions that I've had that didn't last; companies that I worked for that were sold. My route was not easy, but I knew it was something that I wanted to continue to pursue. I've come to know that the gaming and esports industry does not come without its challenges and having the ability to push through is a must. I was thankful to find a position as Head of Talent at TalentX Gaming (TXG), which is a joint venture between global esports powerhouse ReKTGlobal and "creator-first" talent agency TalentX created specifically to serve gamers. The role encompasses all of the things that I was really looking to do when I set out into gaming and esports five years ago and they are in support of my mission to highlight the diversity that actually already exists within the gaming community.
Featured image courtesy of Amber Howard
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Earlier this year, while having a conversation with a couple of women about, well, a lot of things, when it came to the topic of traditionalism in relationships, one of them said, “I hate submission in all forms” to which I replied, “Unless a man does what you say, right?” to which she paused — and then shrugged and laughed.
It’s what I said next that tripped her right on out, though: “I guess that means that you hate the missionary position too because, I mean, lying on your back and opening up your legs in order for a man to enter inside of you? Not sure it gets much more vulnerable than that.” Her response? “Well damn. Touché.”
Ain’t it though? And here’s the thing, if you’ve ever wondered what the origin story of the classic missionary position is, according to some long-standing lore, it’s not too far off from what I said. That’s why, if you keep reading, I’ll attempt to fully explain what I mean when I say that, along with why, no matter what you think about where the name of the position actually came from, the missionary continues to be a supreme sexual go-to…for oh so many super valid different reasons.
If the Position Sounds Like What You Think, There’s a Reason for That
GiphyBack when I toured with an organization that got people out of porn and sex addiction, they put out a documentary about them called Missionary Position. Because it was a Christian-based group, it was definitely meant to be a pun.
I say this because, according to urban legend, the missionary position came from Christian missionaries who believed that getting into that position was the “proper” way to have sex. Is there Scripture to support this? No.
At the same time, though, because there are Scriptures that speak to sex being designed for marriage (I Corinthians 6) and husbands needing to lead their wives as their wife submits to her husband (Colossians 3:18, Ephesians 5:22, Titus 2:5) — many conservative biblical thinkers believe that the position complements, if not straight-up amplifies, all of this.
Personally, while none of what I just shared sounds totally outlandish, I must admit that I definitely would like to see a chapter and verse that confirms any of this (as far as the missionary position goes) to be true. I tend to check out Scripture a lot and…I haven’t seen it yet. Just sayin’.
Then There’s Another Theory…
GiphyOkay, but what about the people who don’t have Christian and/or conservative sexual views? Many of them also partake of the good ole’ fashioned missionary position, so…where do they think that the term comes from? Good question. From what I’ve read and researched, outside of a Scriptural realm, many consider missionary to be a type of “vanilla sex.” I evenread one article that said it’s for couples who are either so in love that they want to look at each other in the eyes all of the time (yeah, bookmark that) or are too lazy to try anything else (hmm…).
On a more scientific tip, theKinsey Institute has its own perspective. Although Alfred (Kinsey) did acknowledge that the tale of Indigenous people learning about the missionary position came from actual missionaries, once the sexual revolution began to pick up steam, many found the story to be ludicrous at best. Not only that but another semi-popular spin is that the Indigenous people of a certain time were not learning about sex from white missionaries via the missionary position; by using the term, they were actually mocking them for thinking that was the best way to have sex.
Some even "despise[d] the European position and consider[ed] it unpractical and improper." Some natives also believed that anyone who felt like sex should be that way, actually didn’t know how to have “effective intercourse.”
Listen, I’ll say this: whether you believe that the missionary position actually came from missionaries or that the term was an inside joke amongst the individuals who the missionaries called themselves trying to minister to — I think that if there are two things that we all can agree on, it’s that 1) the missionary position is definitely an all-time classic and 2) it’s not going anywhere any time soon.
And honestly, since one definition of a missionary is simply “someone who is on a mission”…no matter which theory floats your boat, what possibly could be wrong with that? Besides, I’ve got some pretty solid reasons for why the missionary position deserves its flowers…regardless.
5 Solid Reasons Why the Missionary Position Reigns Supreme. STILL.
GiphyAgain, whether you like the name or not — shoot, whether it’s your immediate go-to position or not, take a moment to read why you definitely shouldn’t rule the missionary position out or simply chalk it up to some…vanilla sex (geeze).
1. Yes, eye contact is important. Positions that don’t call for eye contact have their benefits (doggy style comes to mind). However, don’t sleep on the fact that eye contact helps you to deeply connect with your partner, puts you in a better mood, increases arousal, and helps you to trust your partner more. If you take all of this into account, if you want to experience a deeply passionate sexual experience, why wouldn’t you choose a sexual position that has eye contact involved?
2. You can get maximum skin contact. When two people are fully naked and engaged in sexual activity, yes, they are going to experience plenty of skin-to-skin contact. That said, when someone is literally lying on top of someone else, it doesn’t physically get much closer than that —and the more that happens, the safer and less stressed you feel. Plus, that makes it easier for your oxytocin levels to surge which causes you to bond with your partner all the more.
3. It hits all spots. This point, I mean quite literally (andy’all can argue with science if you disagree). When it comes to making it easier to stimulate a woman’s clitoris and hit her G-spot which increases her chances of climaxing, the missionary position earns first place (especially if you have a pillow underneath your butt). Although the positioning itself plays a huge role, I’d venture to say that the other stuff that we already touched on helps with this too. Anyway, how cana position that gives more orgasms than other ones be considered “boring”? How indeed, y’all?
4. The variations are virtually endless. I think something that should go on record — not just when it comes to the missionary position but all sexual ones — is there are tweaks and “upgrades” that you can give to them all. For instance, shout out to Men’s Health for their article, “18 Missionary Sex Positions That Put a Fun Spin on the Classic Move.” It contains illustrations ‘n all of some real winners. Take a look. Prove me wrong.
5. C’mon, it’s comfortable. Uh-huh. Whoever the hater was who said that only lazy people engage in missionary sex, I’m going to swap out “lazy” for comfortable. When you’re tired or parts of your body are sore or not as flexible as you would like, the missionary position can definitely get you what you need without you having to stress yourself out in the process. To me, that doesn’t seem lazy so much as smart.
___
Personally, I found the potential origin stories of the missionary position to be interesting. At the same time, it didn’t really influence me one way or another. At the end of the day, I’m always gonna be a fan of it. I mean, after all I just said, it would be silly (and counterproductive) not to be.
So-called vanilla sex or not, chile.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy