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How Artist Melissa Mitchell Manifested A Groundbreaking Deal With Spanx
Multihyphenate Melissa Mitchell is clearly defying the odds and showing no signs of slowing down as a self-taught artist, entrepreneur, and the Chief Artistic Designer of her company, Abeille Creations.
From canvases and murals, to wearable art, such as headwraps, turbans, kimono's, and more -- Melissa's work has been featured and highlighted across numerous national publications, events, media outlets, and brand partnerships including: VOGUE, ESSENCE, Forbes, Huffington Post, Nike, Sheen Magazine, Art Basel, Ford, and The Sister Circle, just to name a few. Oh, and did we mention that Oscar-winning actress Lupita Nyong'o is also a fan of her work?
As if that wasn't enough, Melissa is now embarking on one of the most exciting and major collaborations of her career with the billion-dollar brand, Spanx. The new exclusive Melissa Mitchell & Spanx® Illuminate-Her™ collection is now available nationwide and in Canada! The collection will also benefit Black Girls Code. Talk about being productive while making an impact. Her spirit and her work ethic truly embodies that of a natural queen bee.
Melissa recently spoke with xoNecole about her artistic journey, how she was able to secure the bag and a Spanx deal, what it means to own your moment and own the room, and why it's important to trust God's timing and the gifts that He has given you.
xoNecole: How have you found purpose through your paintbrush?
Melissa Mitchell: Both of my parents were pastors and quite naturally they wanted me to follow in their footsteps. But I had to find God for myself. So, I traded the pulpit for the paintbrush, and my paintings became my prayers on canvas.
Now, I use my art to share my purpose. Art has become my platform, and it's allowed me to have a voice to my purpose and empower people. Because I'm so vocal about my story and what God is doing, people want part of that testimony [her art] in their house every day.
Instagram/Spanx
"I had to find God for myself. So, I traded the pulpit for the paintbrush, and my paintings became my prayers on canvas."
Your art is comprised of “vibrant colors, unique shapes, and bold dark lines.” Where does that inspiration come from?
Besides my Bahamian heritage, I always found a way to bring color into the picture as a way to express myself, as well as to heal because colors have healing power. Art was like my medicine. Around 2014, when I started painting, I wasn't feeling bright and bubbly and full of life. My father had passed away only a few years prior to when I started painting.
Not to mention, I was dealing with normal life frustrations and the societal pressures that many women face in their early thirties because I didn't have, nor was I doing, what I thought I was supposed to have by a certain age (e.g., success, marriage, kids, etc.). Nonetheless, my art helped heal my mindset. I pressed my way through all of that – the grief, the frustration, the worry – and I told myself, "I'm good."
What’s the story behind your headwraps and why are they so important to you, especially as a Black woman?
I started wearing headwraps in college because I enjoyed wearing something that allowed me to hold my head up high with a lot of confidence. Initially, I would use random shirts and random fabrics as my wraps, but I figured if I'm going to wrap my hair, then I might as well wrap it up in some art that represents my brand with the intent of possibly making money.
Four years ago, I specifically wrote that "one day, I will sit in boardrooms with headwraps on." When I walked in the Spanx conference room wearing my headwrap, I owned the room. Everyone said, "You look like a queen," and I said, "Oh, that was deliberate."
And so they called me "Queen" because when you come into the room with confidence and knowing who you are, people will begin to call you that without you even having to introduce yourself.
"When you come into the room with confidence and knowing who you are, people will begin to call you that without you even having to introduce yourself."
Tell us how this partnership came about, and how a last-minute decision led to this moment.
In 2018, I heard about the Illuminate-Her contest with Spanx. My mentor at the time, Kevin Williams, was looking for some people to sit in for a portrait that was being created. When asked what I was working on, I mentioned that I was waiting on my next big, global deal. When he asked me what I planned to do about it, I told him about the Illuminate-Her contest, and how people kept encouraging me to apply. However, I figured my work was too bright and I didn't think I'd be ideal for it, but he told me, "Well, you never know until you apply."
So, I went home that night -- the last day the applications were due. I stood in my kitchen and I prayed. I had one painting in my kitchen, one in my living room, and one in my bedroom. I took pictures of each of them, and those were the ones I submitted. The painting from my kitchen was the one that ended up being selected as the winner, which is what you now see on the new collection. And now, here we are.
What did this opportunity teach you as it relates to timing?
It's interesting because the winning design that was chosen was actually a painting I did back in 2015. I tried to sell it at four different shows, but when it didn't sell, I just kept bringing it home, and eventually I made it a part of my home décor. Clearly, God did not allow that painting to sell because it was going to be sold around the world; not just here in the Atlanta market.
It was a teachable moment for me because so often we ask, "When is it going to be my time," or "When is God going to call my name?" But it only took one opportunity to catapult my career to unimaginable heights. It reminded me that God's timing is ideal, and He can make up for all the time you thought you lost.
Nevertheless, it definitely wasn't an overnight success. What you see now is the success that I had been praying for…things that have been on my vision board for the past 15 years. In order to manifest things in your life, you have to have a whole lot of faith and a whole lot of patience. As my spirituality grew, my work grew, and as my work grew, it got the right attention of the right people.
The debut of the Melissa Mitchell and Spanx Illuminate-Her collection.
Melissa Mitchell/Instagram
"What you see now is the success that I had been praying for…things that have been on my vision board for the past 15 years. In order to manifest things in your life, you have to have a whole lot of faith and a whole lot of patience."
So, tell us about your new exclusive collection.
The Melissa Mitchell and Spanx Illuminate-Her collection includes the Bra-llelujah!® Illuminate-Her™ Bralette (also known as "Colorful Harmony")…but it's not your traditional bra. It's more like a comfortable sports bra that you want to wear every day. I've been wearing it for the past two weeks, and it makes you feel like a woman, yet young and vibrant, all at the same time. It's great for the younger lady who's training, as well as the seasoned woman who's trying to get her groove back. The collection also includes a matching Under Statements® Thong lluminate-Her™ Thong.
What was it like for you sitting in the Spanx boardrooms discussing your designs?
Honestly, it felt like home. It felt like I belonged there. It was a moment I had been preparing for. I felt like it was where I was supposed to be, and what God had called me to do. Similar to the feeling you have when you find the perfect dress or the love of your life…it's a feeling you can't describe. You just know.
For an artist who may be considering a lucrative deal or partnership, what is important for them to consider (aside from the money)?
As an artist, you have to be keenly aware of who you sell your art to. You have to control your narrative and your story. You have to think about the brands and the value they can bring to you.
When it comes to business, what is something you wish someone had told you?
Be okay with delegating. As business owners, everything is our baby and we want to touch everything and do everything. However, I had to learn how to let go of some of the small tasks and let people help me be great. The power of a team is much more powerful than you burning yourself out trying to do it all alone. There's no award for running yourself ragged, so let people help you.
What would you say has been your biggest lesson so far?
We think we're supposed to win everything we try, but anything I missed wasn't for me. That's why I'm not afraid to say or hear the word "no." Some "no's" are protective barriers, and sometimes, your "no" season is your preparation time. You have to be just as grateful for the closed doors as you are for the opened doors.
"We think we're supposed to win everything we try, but anything I missed wasn't for me. That's why I'm not afraid to say or hear the word 'no.' Some 'no's' are protective barriers, and sometimes, your 'no' season is your preparation time."
For other fellow artists and businesswomen, what would you say to encourage and empower them along their journey?
A lot of people don't trust their gifts, and instead, they worry about who's doing what to the left and right of them. Be confident in your art and expression, and trust the language God has given you. Trust your gifts, and trust what God gave you.
Don't get discouraged about what seems like an oversaturated market. There's still space for you to do your thing, but you may have to add your own special twist to it. Even though there may be a million artists out there, now there's a million plus one because I'm here!
You can check out the new Melissa Mitchell & Spanx Illuminate-Her™ collection. Keep up with Melissa's Abeille Creations on Instagram by clicking here.
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- Dealing With Grief As A Full-Time Entrepreneur - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Wealthy Restaurant Owner Shares The Money-Saving Hack She’s Used Since Childhood
“It doesn’t matter how big or small your finances are, the real gem is prioritizing what you have,” that’s the candor advice Ebony Austin, owner of Noveau Bar and Grill made sure she emphasized in our authentic convo. As a multi-hyphenated go-getter, she’s created more than 100 job opportunities and given away over $100 million to the community. When I inquired about her secret, she simply credits her skill to proper planning and a trusted team.
But the more the discussion progressed, the depth of that answer was revealed. Ebony opened up about how saving during the pandemic, a time when many businesses were forced to close their doors, aided her through difficult chapters. And after our authentic conversation, it made the importance of saving and business research crystal clear. Check out the convo below.
What was your journey like into money management? Have you always been good with your finances?
Yes, I learned it early. My grandparents had a construction company when I was growing up and my grandmother would teach me that with everything they worked for, she’d put 30% away. So no matter how many jobs I’ve had, once I tithed, I’d put up 30% away too. If I couldn’t pay my bills with that remainder, I’d get a second job. As crazy as it sounds, I’ve always been amazing at that.
So you’re definitely more of a saver then a spender, right?
Well, yes, but I do have a shopping addiction. But I save a lot. I’ve gone months and months without buying anything, then I’ll just go buy something big or small. But I’ve always known I still need backup plans. The beauty of having it is that you’re never trying to scramble. Even with my first property, I didn’t have any problems because my money was seasoned. I’ve always been consistent and knew a certain amount of money was going in the bank every paycheck.
Photo by Rari Filmz
Okay, so I can’t ignore the “shopping addiction” comment. Tell me about your splurge
So Louis Vuitton and Chanel are my favorites. Then I’m really big on supporting Black-owned businesses. I put that in my budget every month – sometimes a few times a month.
That’s a good one! What advice do you have for people trying to tighten up their budget?
Prioritize. When the pandemic happened, it gave us all a new outlook on life and what’s important. For example, going out to eat with my friends and family is essential. So I take time out monthly and figure out my expenses. For example, a lot of my friends are Tauruses, so that month, I need to plan extra birthday dinners. It only takes me like an hour, but it makes such a difference. People need to figure out what that looks like for them.
And what is your current final goal? Like, do you have a retirement plan?
Yes, once I get Noveau to 100 million! My biggest goal is for my team members to buy homes and establish themselves. But my end goal would be 15-20 restaurants, with five being investment restaurants. Also, of course, I want properties. I understand the importance of owning land. I think those are the main things.
Okay, so what is the worst piece of business advice you’ve been given?
Someone told me that I don’t need finances to open up a business. People say if you have a 590 credit score you can start it, but why would you do that? I mean you can do it with that score, but the interest looks way different. Build your credit first and avoid the extra costs. I used my own money to start a lot of businesses. Now when I look back I wouldn’t have even done it that way.
How would you have done it?
I would’ve used the bank's money. When you’re building your first location it can be really hard, but they do give them out. But you can’t just come in with a concept with no experience and ask for $100,000. No one will bet on that or believe in it. But if you have a concept, with a real plan and projections, start off with lines of credits. You can start small and build your business with $5,000.
Out of curiosity, what are your thoughts on investing and how do you do it?
I’ve invested in two restaurant concepts. Also, I have my own real estate investment company where we build, sell, and flip. I think investments are important to keep. Some of them require work. Personally, real estate is always key. To me it’s a safe option but they’re smart in general. That’s the only way you get to certain goals. Don’t let money sit in the bank – invest it.
Are there any unhealthy habits you had to unlearn in regards to investing or money management in general?
I had to learn to say no. A lot of times, everybody wants something. It’s hard to say no to people who are capable of doing things for themselves.
Heavy on the “who are capable of doing things for themselves.” What’s been your biggest struggle in building your business? Was there ever a moment you questioned it?
As an entrepreneur, we all have those moments where we’re ready to throw in the towel. But my biggest challenge was building a team and getting the word out there. But I also know God doesn’t make mistakes. At the time, the more I prayed and started to get to know the team, I came to the realization that I needed to let go of almost all of them. It wasn’t just about what was aligned with me and my purpose but also Nouveau.
Also, I had to separate myself and the business because I’m not going to care if they’re late three times in a row but the business will. Those were the most challenging things for me: saying no, building the right team, and separating the business and myself.
God heard every prayer though. Because now the team at Nouveau is amazing. They put all the pieces together. It’s all about praying and taking care of your people.
Finally, what does wealth look like to you?
Making sure my family is good and my mother doesn’t have to work again. Also, wealth is ensuring my team is reaching their goals. I teach my team how to save money, too. It makes no sense that I’m the only one that’s profitable. When I became a millionaire, my goal was to figure out who I’ll make the next millionaire. I want families to understand how we get here and how we stay here. Wealth is not a one-woman show.
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Feature image by Rari Filmz