Getting Laid Off From A Six-Figure Job Shifted This SHEeo Into Entrepreneur Glory
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.
In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.
Courtesy of Jasmene Bowdry
The Stats
Title: CEO & Founder of SHIFT StyleHouse
Location: Atlanta, Georgia
Year Founded: 2016
# of Employees: 1
30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.
The Details
What inspired you to start your brand?
After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.
What was your a-ha moment that brought your idea into reality?
I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'
Who is your ideal customer?
Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.
What makes your business different?
My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).
What was the defining moment in your entrepreneurial journey?
The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.
Where do you see your company in 5-10 years?
The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.
Where have you seen the biggest return on investment?
My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.
Courtesy of Jasmene Bowdry
Do you have a mentor? If so, who?
Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.
Biggest lesson you've learned in business?
Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.
To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.
Featured image courtesy of Jasmene Bowdry
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I think we all can agree that social media really is a double-edged sword. What I mean by that is there is just as much bad that can come out of it as good. At the end of the day, it really is about 1) having your own mind, 2) finding balance when it comes to how much time you spend online, and 3) doing your own research instead of taking random people’s opinions as the gospel (i.e., facts).
Gee, I wish more folks did all of this when it comes to if a man needs to have a large penis to sexually satisfy a woman (he does not) and if a woman who has had multiple sex partners will ultimately end up with a vagina that is too large for smaller penises to please her (a lie).
Science totally has my back on debunking both of those things (more on that in a bit). Know what else does? A particular type of sex method that is becoming more popular by the day. One that just might convince you to, as they used to say back in the day, focus less on the “size of the wave” and ride out the “motion of the ocean” instead.
It’s called shallowing. Here’s what it’s all about.
What Is Shallowing?
GiphyIf there’s one thing that I wish folks would say more thoroughly when it comes to women and orgasms, it’s that when it comes to75 percent of women not being able to orgasm from only intercourse, the accurate statement is they struggle with achieving a vaginal orgasm without the assistance of some type of clitoral stimulation. Yeah, we’ve really got to remember that very few things in this life are a complete monolith — orgasms included (check out “U-Spot Orgasm, Fantasy Orgasm & 6 Other Orgasms You Should Try Tonight”).
In fact, it was while I was reading up on pairing — a word that is used for when clitoral stimulation transpires during penetration — that I decided to do some deep-diving into shallowing (because it was mentioned inone of the articles that I read).And what is it? Shallowing is when a penis, finger, tongue, or sex toy of some sort is used in order to ever so slightly penetrate the vaginal opening of a woman.
And why is shallowing not just a current sex trend but something that every woman on this planet should try? It’s because of what I’ve said, more than once, on this platform: it focuses on the most sensitive part of a woman’s vagina, which isthe first two inches of her vaginal opening.
When the emphasis is placed there, not only does it increase your chances of experiencing “the big O,” but it can also build up anticipation, which can intensify your orgasms too — yes, shallowing can also be seen as a form of edging.
Another thing that’s cool about shallowing is — and it really and truly can’t be said enough — something that makes vaginal and blended orgasms easier to achieve for some women really has little to do with the size of a man’s package or even his technique; it’s straight up anatomy. Yep, the closer that a woman’s clitoris is to her vaginal opening, the easier it is for a penis to stimulate both. So, science makes it possible for vaginal orgasms to be easier for some women than others.
At the same time, shallowing can make it possible for more women who want to see what a vaginal orgasm actually feels like (because it’s easier for the head of the penis to stimulate the opening of the vagina while the shaft can rub up against your clitoris; based on the position that you are in, of course — the missionary with some pillows propped under the lower part of your back is ideal for this).
Now that you see what shallowing actually is, do you get why I said that penis size doesn’t matter when it comes to doing it — and getting the kind of orgasms that you want? Contrary to popular belief, your vagina is only around four inches. In fact, some health experts say that it ranges between 2-4”. Anything larger, your body literally has to stretch out to accommodate; this includes penises and babies. So, if your vagina is “making room” for more than four inches, why in the world do you think you need a 10-inch man? Yeah…exactly. It really is time to get over the silliness. The average penis continues to be 5.5”. Makes sense when you take it all in (no pun intended).
Aight, so now that you know what shallowing is all about, let me try and hard sell you on why it’s a sex technique that you should try as soon as tonight (if you possibly can).
1. It takes the pressure off of you and your partner.
I’ve been working with couples for almost 20 years at this point. This means that the topic of sex comes up quite a bit. And if there’s one thing that continues to be an issue is inconsistent orgasms (check out “Why Do Orgasms So Often Seem Like A ‘Hit-Or-Miss’ Experience For Women?”).
Listen, no matter how many articles you read or sex positions you try, if you’re anxious, stressed out, or overthinking, it’s gonna get in the way of you experiencing high peaks of pleasure on a consistent basis. Since shallowing is something that can easily be done even in foreplay (via fingering and/ororal sex) if you get that first “release” off, that makes it easier to just sit back and enjoy the ones that (hopefully) are to follow.
2. It teaches you more about your vagina.
A part of the reason why I keep repeating certain facts about vaginas in these articles is that it’s amazing how little certain things are discussed en masse — like the size of the vaginal tube. And since shallowing helps you to stimulate the nerve endings at the entrance of your va-jay-jay along with your G-spot (which is housed a little ways from your opening), shallowing is a great way to explore that area of your body as you figure out what truly works for you and…what doesn’t.
3. It’s the perfect merging of foreplay and intercourse.
When you really stop to think about it, shallowing is like the bridge between foreplay and intercourse because you can use so many different things to do it. So, if you want to experiment with a new sex toy or you want a bit more time to “warm up the engine” before full-on penetration begins, shallowing is one of the most sexually arousing compromises there is.
4. It can help to increase your partner’s stamina.
A few years back, I penned an article for the site entitled, “We’ve Got Some All-Natural Ways To Increase Stamina & Sensitivity.” Listen, even though I onceread a GQ article that said that over 60 percent of the people they polled were fine with intercourse lasting no longer than 5-10 minutes — that poll doesn’t speak for all of us, chile.
So, if you would like your man to build up to going longer, shallowing can help to make that happen. Since he’s barely putting beyond the tip in, he can learn how to be in you for longer periods of time without being, well, in you.
5. It helps you to appreciate whatever “package” he has.
Again — and it really can’t be said enough — if shallowing is all about exploring the mere entrance of your vagina, you don’t need a man with BDE (check out “BDE: Please Let The 'It Needs To Be Huge' Myth Go”) or honestly, even anything close to it.
I mean, even though, reportedly, the size that the average woman says gives her the most orgasms is eight inches — I bet those women have never really tried shallowing before. 10”, 8”, or the average 5.5” can certainly get the job done. And well.
6. It feels A-MAZ-ING.
Okay,so now that you know about shallowing, I promise that if you put the word into your favorite search engine, you’re either gonna see articles on golfing (LOL) or sex, especially as of late. That’s because more couples are trying it out and getting mind-blowing results from it. So, if you’re looking for something new to try, give shallowing a shot.
Hey, anything that’s designed to stimulate your most intense vaginal nerve endings has got to be something for the record books. I mean, how could it not be? Lawd.
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Featured image by Juan Moyano/Getty Images