

Meet The SHEeo: Alicia Scott Of Range Beauty - A Foundation Line For The Forgotten Shades
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
While working behind the scenes in the fashion industry, Alicia Scott noticed that models of color would show up to shoots with their own makeup due to the lack of shades available. Noticing her own limited collection for her sensitive skin, Scott created RANGE Beauty— an affordable, high-performance, clean beauty line for forgotten shades, designed to appeal to a broad range of melanin-enriched skin tones. RANGE currently offers foundation in 21 shades and 3-4 undertone options that nourish the skin with wear.
Meet Alicia Scott of RANGE Beauty.
Photo by Tailiah Breon for xoNecole
Title: Founder & CEO of RANGE Beauty
Year Founded: 2017
Location: Atlanta, GA
# of Employees: Just me!
30-Second Pitch: RANGE Beauty is high-performance, clean beauty for the forgotten shades.
What inspired you to start your brand?
I previously worked in the fashion industry and noticed on shoots and runway shows backstage, the Black models would bring their own makeup kits for the MUAs to use. This in turn made me look at my own makeup collection which I found non-existent due to lack of shade range availability and my highly sensitive skin. I knew I had to stop wondering why these brands couldn't expand their shades and use non-toxic ingredients and decided to create the line myself.
What was your a-ha moment that brought your idea into reality?
My biggest a-ha moment was when I made my first order with the manufacturer. Fortunately, they have low minimum order quantities and I was able to start with $150 of inventory to test and play with. The day the order arrived, from the base ingredients, I was able to make 15 different shades of brown. I was shocked at the range that sat before me because if I was able to do this in one day, in my kitchen, with $150, what valid excuse did these large corporations have for not trying? I knew I could really put something great out for people of color made by someone who looks like them.
Who is your ideal customer?
My ideal customer is any person of color who feels that their skin tone is of ignored by beauty brands or not genuinely thought of, age 18-34, and ingredient-conscious.
What makes your business different?
RANGE is different because I truly want to make clean beauty for people of color accessible. I am my customer, so transparency and really giving customers a great product is important to me. EWG completed a study that revealed beauty products marketed specifically towards Black women contain two times more toxic ingredients than other groups. There needs to be more clean alternatives in the market and I want to really push that forward. As far as our specific products, we are unique in that they are dual makeup/skincare that actually nourishes your skin with wear instead of causing damage.
"RANGE is different because I truly want to make clean beauty for people of color accessible. I am my customer, so transparency and really giving customers a great product is important to me."
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Prior to launch, the biggest obstacle was picking a launch date and sticking to it. I kept pushing things back because I wanted perfection. There is such a stigma around Black-owned brands not being or looking on level with other brands and it caused me to fear launching. I finally got over it and realized the difference between perfection and professional. After launch, my biggest obstacle was keeping up with demand while bootstrapping the company. I didn't take out any loans so the company was growing based off revenue and anything extra I put in which can slow your growth in some areas. I'm still dealing with this but thankfully I've been in some great pitch competitions like Jackie Aina's Noir Tank where I received a grant for $5,000 and currently looking towards crowdfunding.
What was the defining moment in your entrepreneurial journey?
The defining moment in my journey is after being in business for a little over a year, I had Target reach out about us! Aside from our customers' support, it was the most validating moment for me. I mean I had it on my five-year goals so it just made me know even more that was I created is something really of value and significance.
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
The biggest ROI has absolutely been from influencer marketing, non-sponsored features. When influencers or MUAs believe in what you have and want to post about it based on that, it really hits home with turning their viewers/supporters into our new customers/supporters.
Do you have a mentor? If so, who?
I don't have a traditional mentor. I've been fortunate to connect one-on-one with the most amazing women who are business owners like Melissa Butler of The Lip Bar and Beatrice Feliu-Espada of The Honey Pot Co, who have dropped the realest knowledge and gems I've ever heard about being in this business. I also have a spectacular village of business women around me like Noor Farooq of Skin Glass by Noor Face and Raven Nichole of Legendary Rootz. We teach each other things, speak on resources, and go hard in supporting each other.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned is just staying true to yourself and this God-given purpose. You can't solely be in this for the money or you won't last long. The belief and faith I have in what I'm doing is what's most important at the end of the day and will keep things going.
Anything else you would like for people to know, or take away from your entrepreneurial story?
I'm just so happy and proud to be here! It's a true roller coaster ride but it's my baby and I love it. I hope anyone who reads this who is doubting starting their company, knows to just go for it now!
For more of Alicia and RANGE Beauty, follow her on social: Instagram & Twitter.
Exclusive: Gabrielle Union On Radical Transparency, Being Diagnosed With Perimenopause And Embracing What’s Next
Whenever Gabrielle Union graces the movie screen, she immediately commands attention. From her unforgettable scenes in films like Bring It On and Two Can Play That Game to her most recent film, in which she stars and produces Netflix’s The Perfect Find, there’s no denying that she is that girl.
Off-screen, she uses that power for good by sharing her trials and tribulations with other women in hopes of helping those who may be going through the same things or preventing them from experiencing them altogether. Recently, the Flawless by Gabrielle Union founder partnered with Clearblue to speak at the launch of their Menopause Stage Indicator, where she also shared her experience with being perimenopausal.
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
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Feature image by Mike Lawrie/Getty Images
If you are looking to bring a little spice into your life, dating a fire sign is the way to do it. These bold lovers are confident enough to take the lead but may surprise you with how generous they are as well. Fire signs are the heat, the passion, the charisma, and the heart of the zodiac. They are often the initiators in love, and don’t mind making the first move. The three fire signs: Aries, Leo, and Sagittarius, love uniquely in their own way, but all have a lasting impact on those they meet.
You can feel a fire sign’s energy from a mile away, and getting close to them on a romantic level is a whole other type of heat.
Fire Signs in Love: What Is It Like To Date a Fire Sign?
Dating a fire sign is exciting, heartfelt, intense, and sexy. Fire signs are some of the most independent of the zodiac signs, yet they are also some of the most loyal. Their inner fire will warm your heart, but treat them badly, and it can just as easily burn. Due to fire signs' nature of feeling everything a little more heightened, they make empathic lovers, but they can also let their feelings overwhelm them and become easily irrational or agitated.
Fire signs can get heated quickly, and dating an unevolved one can get messy as they love to put on a show. They need a partner who is a good balance to their fierce nature, but someone who isn’t going to put out their inner fire in the process.
When it comes to who fire signs are looking to date, they look for partners who can love just as passionately as they can, and expect an unwavering type of loyalty. They are also looking for confident lovers, as they aren’t one to play games or beat around the bush. They are the type of partner to be your biggest cheerleader and will support you in all your endeavors, building up your self-esteem in the process.
These lovers are ready to risk it all when it comes to their relationships and love, and dating them is a fun adventure, to say the least. These are creative, confident, romantic, and heart-warming souls, and dating a fire sign is inspiring.
Dating an Aries
Aries are independent lovers. They are free spirits that are a little hard to settle down with, as most fire signs are, yet you will know how much they are willing to give and put into the relationship through their efforts. You have to be going at the same pace as them in life, and they need to see you as someone who can keep up with them to gain their respect and commitment. Aries have a vision when it comes to their life and love, and are looking for a partner that aligns with their plans or goals that they have for themselves.
Aries, at their best, are loyal and exciting; at their worst, they are competitive and brash.
When it comes to dating an Aries, they want to do things that keep their energy moving and stimulate them. They are fun lovers and are constantly doing things as a young soul does, fueling their spirit. Aries doesn’t want to feel restricted or limited in any way and seek relationships where there is a certain amount of freedom, which in turn sometimes leads them into emotionally unavailable relationships. An evolved Aries seeks their balance and finds themselves in long-lasting partnerships where they can still feel authentically themselves.
Dating an Aries is a compelling adventure.
Learn how an Aries pairs with each sign of the zodiac in love here.
Dating a Leo
Dating a Leo is like entering a rom-com movie. Leos are bold, outspoken, and dramatic lovers. They tend to prefer a spotlight on them, but when it comes to love, they are usually willing to share the stage. Leos want a grand love. They are all about outrageous romantic gestures, complete and utter loyalty, and a little spice. Leos want to be adored, and when you are dating one, they want all of your attention to be on them. Evolved Leos understand they cannot be the center of everyone's world, but Leo’s still going through their love journey may find themselves entertaining drama and controlling the scenario.
Leo’s, at their best, are playful and loving; at their worst, they are irrational and disruptive.
All in all, however, Leos can make some of the best partners to date as they rule the 5th house, the house of romance, dating, love, and flirtation. They are fun partners and are often the ones planning the dates or outings, and creating an atmosphere that is happy and inviting. They are the type to create an uplifting energy in their relationships, and you can expect a lot of laughs in this pairing. Leos don’t hold back when it comes to most things in life, including love. They will express their love and admiration for you often and will expect the same respect in turn.
Dating a Leo is a statement.
Learn how a Leo pairs with each sign of the zodiac in love here.
Dating a Sagittarius
Sagittariuses are hard to grasp, but if they decide to let you into their world, you’ll find a space of wonder, adventure, and magic. There are many different stages a Sagittarius moves through in love, and as much as they like to do things quickly in all other aspects of their lives, when it comes to dating, they tend to take it more slowly. They are not the type to be in a rush to define the relationship and take their time when opening their heart. You will feel their love, their personality, and their attention, but getting to know their deepest selves, their goals, and their dreams is going to take time for Sagittarius, and they prefer to have some fun with you while they get there.
Sagittarius, at their best, are warm and hopeful; at their worst, they are harsh and disingenuous.
Being ruled by abundant Jupiter, Sagittarius lives larger than life. They want a love that feels like it was destined by the stars, and it needs to make sense and fall into place for them with ease. They are looking for all types of synchronicities and signs when dating you, and once you make it past this stage, they truly have their eyes open to you. Sagittarius wants to go on adventures, learn, travel, and explore the world and you while dating. This is a spontaneous sign, and if you can match their energy of passion and wanderlust, then this is a good match for you when it comes to love.
Dating a Sagittarius is a journey.
Learn how a Sagittarius pairs with each sign of the zodiac in love here.
The Love Compatibility Between A Sagittarius Woman And Leo Man
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Featured image by Milena Magazin/Getty Images