Just Add Honey: This Woman Has Built A Poppin' Loose Leaf Tea Empire In Atlanta
Press play, yall. We're going to vibe during this feature today.
You wouldn't believe me if I told you how fascinating and essential honey can be to the general circle of life. Of course we all know that it's immortal and massed-produced by bees. But did you also know that honey is the only food that includes all substances necessary to sustain life?
That's right ladies: honey includes enzymes, vitamins, minerals, and water—each of which means it contains advantages of therapeutic, medicinal, nutritional, and cosmetic value.
*Updates self-care kit*
In setting the tone for this feature, I knew how necessary it was for me to know and understand my own personal associations with honey. Thoughts came pouring in of my own self-comparisons to a black woman's universal ooze of femininity. I thought of one of Erykah Badu's coldest songs, this amazing book I once read called Milk and Honey by Rupi Kaur, and of course, some of my favorite green and ginger teas.
But even in my intense research and memory connections, it became very apparent that no one understood the intricate craft and chemistry of honey and any of our favorite teas quite like Brandi Shelton, owner of Just Add Honey Tea Company in Atlanta, GA.
You see, in essence, Just Add Honey is a loose leaf tea company that creates thoughtful blends that tea lovers and loose leaf tea novices alike can enjoy.
But in reality, they are so much more.
Just Add Honey uses tea leaves, herbs, botanicals, and fruits and spices to make full flavors with all-natural and recognizable ingredients in every cup sold. Nothing is changed or altered, as their only mission is to bring thoughtfully blended teas to your taste buds.
And to give you an example of the small, personalized details that go into their brand, Brandi's husband, Jermail, backs her by saying, "She had a blend called '1st Date,' which was a chocolate-based tea reminiscent of our first date at an ice cream shop."
Just Add Honey also sells hand-crafted pastries, hosts tea blending classes and tastings, and most interestingly, every single blend can be traced back to family-owned farms—being that their niche mission is to educate every customer on exactly where their tea comes from.
And if this all didn't impress you enough, Brandi also manages her own commercial kitchen, which focuses on distribution and online business, including monthly subscription boxes.
In my usual getting-to-know-my-subject fashion, I assess Brandi's entrepreneurial archetype and I'm immediately enamored by her brilliant balance of boss, present family woman, and herbal activist. I take note and observe as we begin to discuss her journey to becoming a tea giant.
"Each of my [previous] careers were stepping stones to where I am today," she starts.
"I began undergrad in Biomedical Engineering [and] I later worked as a branch manager for the second largest bank for four years. Then I went back to school for Fashion Design and Marketing and worked in the film/print industry for 15 years. Now I own one of Atlanta's best tea shops, and everything—and nothing—prepared me for where I am today."
I instantly relate to her path of entrepreneurship through varying levels of Corporate America, to a self-made business woman. "[When we began] we didn't fit 'the loose leaf tea' narrative. I remember 20 years ago, enjoying tea in other countries and not feeling welcomed but couldn't put my finger on why."
Soon thereafter, Brandi realized that 'why' was because she didn't fit the high tea profile that so many of her peers possessed. "I was tolerated, not welcomed," she says reluctantly.
Now, we all know the tumultuous global history of tea (and chile, if you don't, go do your research) but it has now evolved into a product enjoyed and consumed by many, regardless of location. Yet, similar to most industries, even tea comes with a protective society of craftsmen and veterans.
And with Brandi's newfound trade discovery, she was forced to go back to the drawing board and take the time to study and perfect her craft through international trips to tea farms and immersing herself in her physically present tea-based research.
Thirteen years later, she began to take on tea. Her way.
"I decided I would create what I wanted. [At that time] 'inclusion' and 'black girl magic' weren't mainstream. I just knew I wanted to rewrite how people felt about loose leaf tea."
In her shops, large blackboards are placed front and center to announce seasonal and popular blends. There are huge peeking walls decorated with honeycombs along the perimeter. Teas are displayed on endless shelving in plethoras: green teas, black teas, fruit teas, herbal, white, and paired blends throughout. Nearby, there are quaint French presses and teapots to tie it all together.
Her customers and employees, whom she affectionately refers to as 'TEAlovers' and 'TEAm' respectively, fill the busy-bee (pun intended) room. My adoration is clear as Brandi continues. "Our TEAm is very knowledgeable about the leaf-to-cup process and we actively find ways to make the experience of enjoying a cup of tea for everyone."
And by knowledgeable, Brandi truly means just that.
Just Add Honey works with tea farms around the world to bring it back to the US for their brand and smaller tea companies who care about where their leaf comes from. This extra step ultimately places Brandi in a region of tea blend producers who stand apart from your average brewer.
She credits her grandmother and mother as those who encouraged her to pursue her passion beyond the surface knowledge of the industry, as both of their memories and personal touch are hugely present in her shops. This generational awareness has ultimately been passed down to her children who she proudly teaches entrepreneurship through day-to-day operations of brick-and-mortar retail.
Not so bad for someone who didn't initially "fit" the industry profile.
And how does Brandi find time for self-care? "I usually reserve Sundays for myself and the family. Outside of work, I'm a mom and a wife. I enjoy doing everything and nothing with them. And that's the day we take a family hike or I make things. I enjoy making jam with leftover fruit from the local farmers at The Market. Or dehydrating fruits and vegetables. I also enjoy painting on canvas. And running."
And now with a second location added to her portfolio, and the sky being the only limit for future plans, Brandi is well-aware of where she's headed. "I will be expanding our leaf-to-cup offerings and tell TEAlovers more about the farm/farmer/families that pluck our leaves. We're spending the rest of the year getting better. All of the not-so-glamorous stuff that businesses have to do. Better processes. Better service. Better at being the best."
Being better at being the best. Checkmate.
For more of Brandi and her tea company, follow them on Instagram @justaddhoney.
Featured image courtesy of Brandi Shelton, Just Add Honey Tea Company
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Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Stress Awareness Month: Sneaky Workplace Triggers Affecting Black Women, And How To Cope
We all know about the major stress triggers of everyday life, from relationship woes to monthly bills to unexpected emergencies, but there are small, subtle triggers that impact Black women in a big way, especially when it comes to work. It’s good to be aware of these sneaky stressors in order to maximize your day and find ways to incorporate solutions into your self-care routines.
Since it’s Stress Awareness Month, we caught up with Keanne Owens, LCSW, founder of Journey To Harmony Therapy Center, to talk about these triggers and what Black women can do to manage and cope.
Owens is an experienced South Florida-based counselor and social worker who offers her services via Grow Therapy, a therapy and medication management platform. She has worked with Black women professionals to unpack issues related to workplace stressors. “One is the pressure to perform–having to meet deadlines and deliverables. And a lot of times, these subtle stressors from performance are put upon ourselves as Black women. We want to make sure we’re doing our best. We don’t want to be critiqued in certain ways.”
Excessive micromanagement leading to fear of overly critical bosses is another subtle trigger that can negatively impact Black women in the workplace.
“Whenever something is done wrong, or we experience some type of injustice and have to report it, it’s the fear of retaliation–[fear that] we won’t be taken seriously or [our words] will be taken out of context because of being deemed as the ‘angry Black woman,’” she said.
Black Women And Workplace Stress Triggers
Her sentiments are backed by research. A recent report by Coqual found that 28% of Black women (compared to 17% of White men) say their supervisor uses “excessive control or attention to detail” when managing them. There’s more: A survey by the National Employment Law Project found that Black workers were “more likely to have concerns (80 percent) and twice as likely as white workers (18 percent) to have unresolved concerns at work, with 39 percent reporting they were “not satisfied with the employer’s response or did not raise concerns for fear of retaliation.”
The survey also found that 14 percent of Black respondents said they “avoided raising concerns to their employer for fear of retaliation—more than twice the average rate of 6 percent for all survey respondents.”
Owens pointed to the fact that these subtle stress triggers can negatively impact our physical health and our career advancement. “A lot of time it’ll affect our productivity,” Owens added. “We start to have negative thoughts of ourselves. The stressors can also cause fatigue. We’re no longer meeting or working up to our desired potential.” Other challenges as a result include insomnia and increased insolation, withdrawal, and lack of motivation to apply for jobs or promotions even when qualified.
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How To Manage Subtle Stress Triggers
While there are systemic issues at play for Black women at work that has less to do with us and more to do with major overhauls that must be addressed by the powers that be, there are steps we can take for the betterment of ourselves and our mental health. Owens offered the following tips:
Tap into a support system, whether it’s a coworker you trust, a family member, an organization, or an outlet like a hobby.
Create a good work-life balance before burnout even starts. “Having certain boundaries [is the goal] such as, for example, if you get off at 5, you get off at 5. If your job description is this, you don’t go above and beyond because that brings you to a lot of burnout,” Owens said.
Prioritize self-care, whatever that means for you. “If you don’t have a routine, create one. Practice mindfulness and even some meditation,” she added.
Create structure in your life outside of work. “Even if you have a family, applying some structure in your routine helps relieve stress,” she said.
Get into grounding techniques. “Do a real quick square breathing exercise, that’s literally 30 seconds, or you can do a grounding technique that’s less than two minutes, right there where you are. You don’t need any other materials. That’s something you can do with just yourself and your body.”
Ask for help. “As Black women, we don’t ask for help enough,” she said. “Find where you need to ask for help. A lot of times, people think that’s indicative of weakness, but we need to rewrite that narrative. It’s okay to ask for help where you see fit. [If] you’re a mom, [it could be] every Wednesday from 5 to 6, your children are with the dad. You have to carve out that time.”
For more information on Grow Therapy, visit their website. You can also find out more about Keanne Owens, LCSW, via BeginYourJourneyToHarmony.com.
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Featured image by Charday Penn/Getty Images