It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
Aside from this trip, I’d only been to Vegas once — and it was quick. I was speaking on a panel in LA for CultureCon during Juneteenth weekend when I realized Usher’s residency had a date when I’d be nearby. I bought a last-minute (expensive, but worth it) ticket and flew in for less than 24 hours just to see him. Worth every dime. This time, though, I was curious to see what else the city had for me.
As a guest of Caesars Entertainment, I was invited to experience the softer side of Vegas, specifically their first-ever spa buffet experience. We often look at Vegas as a place for casinos, elaborate shows, world-class dining, and nightlife. Now I won’t debate that all of that is true — but there’s so much overlooked relaxation tucked away in every corner.
Let’s Talk Accommodations
I stayed at Caesars Palace and my suite in the Augustus Tower opened to sparkling views of the Strip, with the Eiffel Tower twinkling in the distance. My itinerary was filled with champagne dinners, luxury SUV car service by Caesars Entertainment (that knew how to navigate around the Strip traffic effortlessly), and hours indulging in their new All You Can Spa program at The LINQ — a playful twist on the buffets the city is so famous for.
Honestly, my first thought of Caesars Palace was Think Like a Man Too, which was filmed here. But walking into the property myself, it felt bigger, grander. Like I’d stepped out of the country without leaving the desert. Caesars Palace was originally built to bring the grandeur of Rome to the strip— and it worked. The first time I experienced Rome was as a teenager, and staying here felt like I had some of that nostalgia with me, only a four-hour flight away.
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From my room, I could see the Eiffel Tower glittering across the way. All of it, as designed, felt very royal. My dad has called me the Princess of Zamunda since I was little (so much so that I thought Zamunda was a real place lol), so it was very on-brand for me to stay at Caesars Palace for her first full weekend in Vegas.
Because the legendary Qua Baths & Spa at Caesars Palace was under renovation (I can’t wait to return when it opens), I had the chance to try The Spa at The LINQ — home of the new All You Can Spa experience. And truthfully, every treatment felt curated just for me. Guests are given four hours to build their own spa “buffet,” choosing from facials, scrubs, wraps, and massages.
Here’s every service I had:
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- 80-Minute CBD Mud Wrap with Foot Massage My first mud wrap ever. The therapist guided me through it, even letting me feel the clay, and ended with a foot massage I’m still dreaming about. She was so sweet and a local who gave me the 411 on how to experience the Strip the way locals do.
- 50-Minute Signature Facial I was paired with a Black esthetician who understood my skin. She gave me thoughtful recommendations and sealed my treatment with a serum that left me glowing and ready for a night out. She even complimented me on my daily skin care.
- 50-Minute Body Scrub I’ve never been a scrub girl (I had a Turkish scrub once that turned me off), but this one converted me. My skin felt renewed, and she even warmed up my lotion.
- 80-Minute Mind & Body Massage with Hot Stones + CBD I love firm pressure, and my therapist delivered. She let me choose an aromatherapy blend called Love, and the hot stones melted every ounce of tension.
All of my therapists were women of color, and that intentionality mattered to me. Each service ended with an affirmation card, and I left every treatment feeling cared for in a way that was personal.
Between services, I had a champagne lunch that felt like an episode of Girlfriends. I remembered watching those spa-day scenes growing up, thinking I couldn’t wait to have moments like that as a grown woman. Sitting there in my robe with my best friend beside me, sipping champagne and catching up on life before we got into the action and excitement of Vegas is a moment I’ll always remember. That and how crisp those grapes were that they had on our charcuterie board.
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My Black Girl Luxury Vegas Recs
- Nobu at Caesars Palace My welcome dinner and the perfect kickoff to the weekend. Yellowtail jalapeño, wagyu beef, spicy tuna, shishito peppers, and a 24K gold-draped dessert you’ll only find in Vegas. Pure decadence. I also peeked at the Nobu Hotel tucked inside Caesars. If I came back, I’d definitely stay there.
- Rock + Roe at Caesars Palace I’m more of a R&B girly than rock-and-roll, but after some Veuve Clicquot and two caviar bumps, I was singing along to Stevie Wonder’s "Superstition," making friends with strangers (I had a very funny chat with a couple next to me who thought I was stood up and then discovered I was a journalist on a work trip and loved that for me) and I ended up staying until they closed at 2 a.m.
- Flamingo’s GO Pool Cabanas The go pool just underwent a $20 million renovation - and they truly spared no expense. My cabana felt more like a living room by the pool than a daybed, complete with couches, flat-screen TVs, IV drips, and a swim-up bar. I loved being close enough to the energy but tucked away enough to nap in peace, and I appreciated that they offered both cocktails and mocktails.
- Bacchanal Buffet One of the best brunch restaurants in Vegas. I went for the crab brunch, with short rib benedict, hashbrowns, eggs, seafood towers, and southern breakfast options that rival my favorite spots when I visit family in the deep South.
- Caramella at Planet Hollywood Their king crab scampi with fresh capers changed my life — and I was literally whisked into their speakeasy hidden behind a wall that looked like a candy shop. I thought the manager was just offering me a sweet for the road, but instead I ended up in a stunning club with some of the best music I heard all weekend. My only regret? Not staying longer because I had tickets to DISCOSHOW at The LINQ which was also fun! It felt like I was being transported back into the 70s and each floor had their own speakeasy bar.
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What I Love Most About Vegas: It’s A Side Quest Playground
You could start your day at a crab brunch, end up in a salt cave by 3 p.m., and then find yourself in a beach club at 3 a.m. screaming every word while Jeezy performs. That kind of spontaneity felt healing in its own way.
As we get older, side quests become things we tell ourselves we don’t have time for. But the truth is, we need them more. Life gets heavier, and joy becomes an act of radical self-care. A reminder that you deserve to rest deeply and play wildly. There’s room for both.
Black women are leading leisure travel spending in the U.S., yet simultaneously report some of the highest daily stress levels. That’s why side quests aren’t indulgent for us. They’re necessary. Escapes filled with 24-karat gold desserts, naps in luxurious cabanas, healing waters, and spa days with our best friends aren’t frivolous — they’re what keep us grounded and remind us that rest and joy can coexist.
Black women don’t always get the mental space to play. Even if we have the financial means, so many of us don’t have the time or permission to just… daydream. To imagine. To follow a whim. Vegas gave me that space — and reminded me how much I deserve it. I can’t wait for my next side quest, whether it’s in Vegas or halfway across the world.
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