Introducing GoodBody: Oakland's Luxury Beauty Bar Catering To Black Women
Cultural mecca and home to a diverse community of urban beauty, art and history, Oakland, California is the epicenter of afrocentrism. Located just minutes from San Francisco, separated by a small body of water and the Bay Bridge, Oakland has its own distinct history, sounds, tastes, and social movements known around the world. Affectionately known as "The Town", this city has always been a resource for those seeking natural and holistic approaches to their everyday lives. Notorious for its appreciation of black culture and traditions, it's no wonder there has been an explosion of black entrepreneurs from tech, fashion and beauty taking advantage of the feel-good nature this city has to offer.
GoodBody founder Brittany Barns
Courtesy of GoodBody
Black woman-owned and operated, GoodBody, is Oakland's newest beauty destination. Opening in October 2020 amidst a global pandemic, this one of a kind beauty bar celebrates diversity by providing an oasis for women with afro-textured hair. A trendy yet modern experience offering a range of services including wash and go's, crochet twists and blowouts to beauty treatments such as facial threading and waxing, GoodBody is not your typical black hair salon.
Courtesy of GoodBody
"Every black woman understands how difficult it can be to find efficient and professional haircare, which should be the standard," says founder Brittany Barns. "You go somewhere to get your hair done and you expect to be in and out in a decent amount of time and expect the service to be professional. Even if that's walking in and being greeted, something that simple."
Taking the pain out of the ordinary salon visit, GoodBody is setting the tone by elevating black haircare not only with excellent service but understanding the importance of a luxury experience. Brittany states, "From the time you walk in, before we get to your hair, we understand that you've chosen to spend your money here and that is something that should not be taken for granted."
Courtesy of GoodBody
Not only is GoodBody salon dedicated to an amazing customer experience, walking through its doors felt as though I teleported to an oasis of my dreams. With a sleek modern design complete with high arches and a complimentary color palette, creating a welcoming environment through interior design was a top priority. "The thing that a lot of people don't think about for black women is that we actually enjoy being in beautiful spaces. There are very few created for us."
Getting frustrated with salon experiences, Brittany realized what was missing in our world for haircare.
"I began to question what type of space I would envision wanting to spend 8-10 hours. I wanted to create a place for haircare that met a standard that black women deserve."
Writer Shahirah Ahmed
Courtesy of Shahirah Ahmed
Having the opportunity to visit this one of a kind beauty experience for the "Unwind and Define" service, consisting of a wash, define and go, I was impressed not only by the enchanting decor but the attention to individual haircare. With a mini consultation consisting of a short survey of questions to understand personal needs, the GoodBody team's dedication of specializing in health and wellness begins as soon as you sit in the styling chair.
"Most of the time it's assumed you're not going to be wearing your natural hair when you go to a black salon, you must want to get it pressed, weave or a wig and trust me, I wear all those things but whatever you decide to do, there has to be some type of consultation. If you're experiencing dryness or breakage, how can we help you with that?"
Brittany continues, "A consultation is more than the service being performed today, it's letting the stylist know what you're loving about your hair, getting to know what a client doesn't love, product recommendations, a detailed regimen on how to get your hair where you want it to be. That's extremely important to our business plan."
Courtesy of GoodBody
The essence of GoodBody is more than a name, it's a lifestyle. "I have hopes and dreams of what GoodBody can be and really expanding the self-care space for black women. I wanted a name that had a lot of room for growth."
"It's not just about hair, the goal is to focus on self-care and creating beautiful spaces of wellness for black women. We're known for voluptuous high volume hair with a lot of body and we are embracing that luminous and voluminous full look."
Redefining "good hair" is this contemporary salon's main focus is a holistic approach to every aspect of our lives, for a good body of overall health from head to toe creating an experience unlike any other.
GOODBODY BEAUTY SALON
430 W. GRAND AVE
OAKLAND, CA
Featured image courtesy of GoodBody
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LISTÂ HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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When discussing the topic of raising children, discipline is often the first thing that comes to mind. Children need discipline. Full stop. But what is discipline? And how do we draw the line between discipline and revenge?
The origin of the word "discipline" can be traced back to the Latin word "disciplina," which means "instruction" or "teaching." Over time, however, discipline has come to be synonymous with punishment, with parents relying on shame, fear, and/or physical pain to curb undesirable behavior.
Teaching takes time, so nipping it in the bud in whatever fashion parents deem necessary (within reason) has become the norm. But is this what’s best for children? And when does it become less about curbing undesirable behavior and more about getting our licks back for offenses we feel our children should know better to do?
In my work as a parenting coach, I’ve often heard parents say, “I asked him nicely three times before spanking him. He didn’t stop doing it until I did, so clearly talking doesn’t work.”
And the parent isn’t wrong. Talking often doesn’t work the first, the third, or the even the 10th time. And the reason is directly tied to brain development.
Children cannot and do not process information the way an adult can. Auditory processing is not fully developed until a child is 14 or 15 years old. And even then, if a child has auditory processing delays or Auditory Processing Disorder (APD), they may always struggle with processing auditory commands. According to Susie S. Loraine, MA, CCC-SLP, the term auditory processing refers to how the brain perceives and interprets sound information. Several skills determine auditory processing ability—or listening success. They develop in a general four-step hierarchy, but all work together and are essential for daily listening.
Without this understanding, discipline can easily become revenge because parents will then view their child’s misdeeds as a personal slight. Instead of teaching them to do better, parents now want to show them the consequences of not doing better. This is why it's imperative for parents to discern between discipline and revenge to maintain healthy relationships with their children.
5 WAYS TO DISTINGUISH BETWEEN PARENTAL GUIDANCE AND RETALIATION:Â Â
​Understanding The Intent
Discipline is rooted in love and concern for the child's well-being. It focuses on teaching lessons and helping children understand the consequences of their actions. Conversely, revenge-driven actions stem from a desire to inflict pain or punishment as payback for perceived slights or disobedience. Parents should reflect on their motives before taking disciplinary actions. Ask yourself whether your intention is to help your child learn or to make them suffer for upsetting you.
Example: If a child accidentally breaks a valuable item, a disciplinary response would involve discussing the importance of being careful and working with the child to come up with a way to replace or fix what they’ve broken. On the other hand, a vengeful reaction might involve yelling, harsh punishment, or bringing up past mistakes to intensify guilt.
​Maintaining Emotional Regulation
Effective discipline requires parents to remain calm and composed, even in challenging situations. It's natural to feel upset or frustrated when children misbehave, but responding with anger or resentment can escalate the situation and blur the line between discipline and revenge. Before addressing the issue, take a moment to breathe and collect your thoughts.
Example: If a child cannot follow instructions, a disciplined response would involve calmly explaining why their cooperation is necessary in working with the child to accomplish the goal. Conversely, a retaliatory response might involve shouting, name-calling, or resorting to physical punishment out of anger.
​Promoting Growth and Learning
Discipline should always aim to promote growth and learning. It involves guiding children toward making better choices and understanding the impact of their actions on themselves and others. Effective discipline strategies include positive reinforcement, setting clear expectations, and providing opportunities for reflection and growth.
Example: If a child repeatedly forgets to complete their chores, a disciplinary approach would involve discussing the importance of responsibility and finding solutions together, such as creating a chore chart or setting reminders with Siri or Alexa. In contrast, a revenge-driven response might involve imposing overly harsh punishments or belittling the child, which can undermine their self-esteem and hinder their ability to learn from their mistakes.
Momo Productions/Getty
Building Trust and Communication
Trust and open communication are essential components of a healthy parent-child relationship. Discipline should strengthen this bond by fostering trust and encouraging children to confide in their parents without fear of judgment or retaliation. When children feel safe and supported, they're more likely to accept discipline as a form of guidance rather than punishment.
Example: If a child admits to breaking a rule or making a mistake, a disciplined response would involve listening to their perspective, discussing the consequences of their actions, and working together to find a solution. Conversely, a retaliatory response might involve accusations, blame, or shutting down communication, which can erode trust and damage the parent-child relationship.
Seeking Professional Guidance
Parenting is a learning journey, and, disciplining children is a delicate balance between guiding them toward responsible behavior and nurturing their growth. By understanding the intent behind our actions, maintaining emotional regulation, promoting growth and learning, building trust and communication, and seeking professional guidance when needed, as parents we can help our children built on love, respect, and understanding.
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Featured image by Courtney Hale/Getty Images