Beauty & Fashion

Chizi Duru Takes Us On Her Journey To Hair Repair With SheaMoisture Bond Repair Collection

This article is in partnership with SheaMoisture

Black women and their natural hair is often a shared experience with one another, and SheaMoisture knows all about it. That’s why they have launched the SheaMoisture Bond Repair Collection. You have your days when your hair is flourishing, and you have your days when the elements in the air are causing an annoying amount of frizz. You have your days when you want to wear a protective style, and you have your days when you want to press your hair. And while there’s nothing wrong with switching things up, all the hair manipulation can cause damage to your luscious locks. This is something that beauty and wellness influencer Chizi Duru can relate to.

“The journey with our natural hair isn’t linear. Sometimes you fall in love, you fall out of love with your hair and I'm in a space where I want to love my hair in all stages. In an effort to revitalize these hair bonds, I'm trying out the new SheaMoisture Bond Repair Collection,” she says in the video. SheaMoisture Bond Repair Collection is a 4-step system powered by HydroPlex Technology and is scientifically proven to make hair 6x stronger with 84% less breakage by repairing and rebuilding broken hair bonds (compared to non-conditioning shampoo).

The collection’s formula is infused with Amla oil and AminoBlend, which are fortifying amino acids that strengthen the hair from root to tip and give you visibly healthy hair after just one use. Chizi shares her step-by-step process of using the collection and getting her hair health back on track. “Of course, we've got to remove any buildup, so I'm using the Bond Repair Shampoo, which smells incredible. I've had a sew-in for over two months. So yeah, we've got to get this scalp clean,” she says.

As a beauty content creator, Chizi is no stranger to giving the girls a lewk. From knotless braids to, more recently, a bouncy bob, she continues to showcase a variety of styles. Chizi highlights the ingredients used in the collection that were made to transform dry hair from heat damage, color in type 3 and 4 hair, and protective styles to soft, shiny hair. “So I've been playing around with heat, which, as you guys know, can damage the bonds in your hair,” she admits. “So I love that this line has natural and strengthening ingredients like amla oil and shea butter to help strengthen my hair. Then I'm gonna go in with the Bond Repair Conditioner, which helps strengthen and repair signs of damage in curly and coily hair.”

Last but not least is the SheaMoisture Bond Repair Masque. Using the hair masque will give hair the nourishment it needs as the last step to achieving ultimate healthy hair. “And for ultra moisture, I'm gonna use the Bond Repair Mask. One thing I forgot is the power of a good hair mask is gon’ revive what it needs to revive,” she says. “So join me on the journey of revitalizing my hair and enjoying every stage of it thanks to SheaMoisture Bond Repair Collection.”

​Step One: Bond Repair Shampoo

Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.

The Bond Repair Shampoo is the first step in the 4-step Bond Repair system, all of which are infused with the uniquely formulated AminoBlend, and HydroPlex technologies that rebuild hair bonds.

Step Two: Bond Repair Conditioner

Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Conditionerdeeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.

Step Three: Bond Repair Masque

This UltraMoisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.

Step Four: Bond Repair Leave-In Conditioner

Elevate your curl game with SheaMoisture’s Bond Repair Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine, allowing you to detangle effortlessly.

Bonding Oil

The SheaMoisture Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.

Feature image @chiziduru/ Instagram




This article is in partnership with SheaMoisture

Skylar Marshai is known for her extravagant style, and her hair is no exception. But now, she’s giving her hair a break and focusing on hair care with SheaMoisture’s Bond Repair Collection. “I feel like my hair has always been an extension of my storytelling because I know it's so innately linked to my self-expression that I've been thinking a lot about how my love for crafting my hair into these different forms and shapes has honestly never given it a chance to just be,” Skylar explains.

Gail Bean

When I was a child, one of my favorite pastimes was theater. There was something so fulfilling about being on stage and connecting with the talented individuals breathing life into characters and stories. So naturally, I entered college as a theater major, hopeful of creating more of these moments; I ended up switching later on. However, the love for the craft never left, and my respect for actors only grew. And every now and then, I watch a movie or television show, come across a new actor, and think to myself, ‘Ooh, you can tell they’re for real about this.’ This background brings me to the present and our conversation with NAACP award-winning actress Gail Bean.