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8 Rising Black-Owned Haircare Brands To Keep On Your Radar
Let's be real: none of us really look forward to wash day. I'll be the first to admit that I'm guilty of putting off my wash days from time to time. When you have textured hair, the process – from detangling to styling – can be tedious and time-consuming, to say the least. But to be fair, it's not all bad. Wash days provide us with a prime opportunity to introduce new products into our routine and see which of the latest creams, gels, and oils work best on our curls and coils.
With so many new hair products and brands hitting the market every day, it can be a little hard to keep up with it all. But, you already know we've got you covered, sis. We've rounded up eight rising Black-owned hair brands that you need to add to your must-try list ASAP. Whether you're looking for a clarifying shampoo or hair supplements to help grow your inches, you'll find what you're looking for and then some on this list.
1.Juices & Botanics
Juices & Botanics is a black-owned hair brand founded by Whitney Eaddy who is known by her clients as the "ultimate afro-whisperer" because of her ability to grow her clients' hair to magical lengths. Eaddy's haircare brand aims to strengthen, grow, and hydrate your hair from root to ends through their innovative product collection–which includes everything from cleansers to growth supplements.
2.Alodia Hair Care
Alodia Hair Care is the brainchild of medical scientist and Trichology practitioner Dr. Isfahan Chambers-Harris. Chambers-Harris drew upon her own experiences with excessive hair damage to create her transformative hair system. The haircare brand takes a holistic approach to natural haircare, providing organic products and haircare kits that cater to your hair and scalp's needs.
3.Curls & Potions
Curls & Potions exists at the intersection of haircare and wellness. The brand taps ingredients that help with wellness like aloe and flaxseed to formulate their range of products. The black-owned hair brand Curls & Potions has everything you need to take your wash day to the next level, from pomades to conditioners.
4.Ankh Haircare
Hairstylist Adachi Sanders isn't new to this; she's true to this. Sanders has over 11 years of experience under her belt and a celebrity client roster that includes Ava DuVernay and Skai Jackson. Sanders recently channeled her hair expertise into a new venture called Ankh Haircare, an all-natural line designed to help you achieve your healthiest hair.
5.Imania Beauty
Nia Imani yearned for simple haircare products that took a scalp-first approach. So, what did she do? She created them herself. Imania Beauty believes in promoting healthy hair practices, herbal healing, and democratizing cannabis in the beauty industry. The black-owned hair brand recently made its debut with their High Maintenance Elixir, a multi-purpose hair and scalp oil infused with broad-spectrum CBD, ayurvedic herbs, and silkening oils.
6.Meraki Hair Care
You know you're poppin' when you get a shout out in Oprah Magazine. The magazine's beauty director Brian Underwood showed Meraki Hair Care some much-deserved love in O's latest issue, shouting out their Quartz Conditioner as one of his favorites. The brand aims to provide an elevated botanical-based haircare experience and formulates its products with fair trade exotic botanicals, butters, and oils.
7.Sunday II Sunday
Black-owned hair brand Sunday II Sunday was made for the active woman. When you're constantly on-the-go or frequently working out, sweat and buildup can accumulate on your scalp and cause moisture loss. Sunday II Sunday's products – like their ROOT REFRESH Micellar Rinse – make it easy to cleanse impurities from your hair after an active day quickly.
8.pHYRe Hair Co.
Botanical extracts and essential vitamins power pHYRe Hair Co.'s products. The brand places a special focus on treating traction alopecia, bald spots and thin edges. The line is made up of five core products–including its signature Day 7 Maximum Hair ReGrowth Oil ($19) – that enrich each of your curls and coils with intense moisture and hydration to promote growth.
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Olivia Hancock is a writer who can constantly be found putting pen to paper or typing away at her keyboard. The transplant ATLien is currently working on her undergraduate degree in Journalism and roots for all things #BlackGirlMagic. Connect with her on Twitter and Instagram at @oliviahancock_.
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
Rapper Latto is keeping it real about the Brazilian butt-lift surgery she received at just 21 years old.
The “Big Energy” performer took to a livestream to reflect on her physical transformation over the years. She shared that after signing her first deal at the age of 21, her lifestyle changed significantly, causing her to indulge in her favorite foods which resulted in some weight gain.
“My body was so tea. I gained a little weight, 'cause I signed my deal when I was 21, when I had just turned 21. And I was just having money and living a whole new life, eating out," she told fans. "Y'all know I’m a foodie, so now I had the funds to feed this foodie in me and stuff, so I gained a little weight.”
However, harsh comments from people on the internet significantly impacted her self-esteem. “Everybody on the internet was calling me ‘bad-bodied’ and stuff, so I feel like that played a role. I started being a little insecure about my body,” she recalls.
The 25-year-old went on to address the persistent scrutiny and pressure she faced from the public regarding her appearance. despite her transparency around the procedure. "Every time I post a gym picture, people be like, ‘Oh, she got a BBL.’ I’ve been so loud and clear about a BBL that I had four years ago,” she stated. “When I was 21, [the BBL] that y’all convinced me I needed, by the way," she said.
During a 2023 episode of her Apple Music show, 777, Latto chatted with her sister, Brooklyn Nikole about her experiences with body image and surgery, opening up about the relentless criticism she faced. "When I didn’t have my surgery, they’re like, ‘Oh, she shaped like her white side’ … And then when I got the surgery, it is, ‘Oh, she’s botched. Oh, it’s too heavy.’"
The constant judgment she encountered led her to a significant realization. "I’m telling you from someone who’s been there, done it, find peace within your natural state. Because you’re going to find a flaw and another flaw and another flaw and another flaw."
Latto’s candid reflections offer a compelling reminder that true beauty lies in self-acceptance and inner peace. In a world where societal beauty standards are constantly shifting, her message is a call to prioritize personal happiness and authenticity over external validation.
"Moral of the story: I just think everybody should just stop worrying about everybody. Natural girls are winning. Surgery girls…BBL girls are winning," she shares. "Do what works for you and mind your own business. Make your own decisions based on what you want to do, not what other people are telling you to do."
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Featured image by Raimonda Kulikauskiene/Getty Images