
Beyoncé's 'COWBOY CARTER' Pays Homage To Our Roots & Dares Us To Exist In Any Space We Choose

Super Bowl Sunday Queen Bey struck again, snatching all our edges and keeping us in the same chokehold we’ve been in for the past couple of decades. After her Verizon commercial, where she alluded to her power to break the internet, Beyoncé essentially broke the internet with her announcement that Renaissance Act II would be released on March 29, 2024 (aptly titled COWBOY CARTER, we'd later learn) The final drop in this marketing masterpiece was the release of two new singles, “16 CARRIAGES” and “TEXAS HOLD ‘EM,” which have both soared to number one and two in the iTunes country music category.
However, despite the pure excitement by the BeyHive to follow Beyoncé wherever she leads them, there has already been pushback in the country music arena to deny the Queen access. Oklahoma station KYKC 100.1 FM denied a listener's request to hear Beyoncé’s new songs on its station because “We do not play Beyoncé' [sic] as we are a country music station," it responded via email.
This isn’t the first time Beyoncé has been dismissed in the genre. In 2016, when she released "Daddy’s Lessons" on Lemonade, she not only was met with backlash from country music fans but was also denied by the Recording Academy’s Country Committee after she submitted the record for a Grammy. In a March 19 update posted to Instagram, she alluded to that time as being the catalyst for her next body of work, saying she "did not feel welcomed" in that space, and that the forthcoming COWBOY CARTER was born from her experience of being excluded.
Beyoncé wrote, "This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history."
Beyoncé (2nd R) performs onstage with Emily Robison, Natalie Maines, and Martie Maguire of Dixie Chicks at the 50th annual CMA Awards in 2016.
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She continued, "The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work."
We saw a similar response to Lil Nas X’s "Old Town Road" in 2019 when the original single was removed from the Billboard Country charts because it didn’t “embrace enough elements of today’s country music.” Lil Nas X went on to win a Grammy with Billy Ray Cyrus for the song’s music video but was only accepted into the category after Cyrus joined for the remix.
Though the origins of the country music genre are an extension of Black culture and African ancestry, Black artists have been essentially erased from the genre's existence. Examples of this are the modern-day banjo – featured in many country songs – which is a descendant of the West African instrument, the Akonting. As with most things in American history, once white audiences were introduced to the banjo in a more “acceptable” manner through racist minstrel shows of the 1850s-1870s, it was quickly appropriated.
This unintentionally led to the creation of the 1920s Hillbilly music, which at the time was mainly popular in the South and later evolved into the country genre we know today. Hillbilly music drew its inspiration from slave spirituals, field songs, hymns, and the blues, which all originated within the Black community, and up until the end of World War I when major record labels rebranded it as country, the genre was successfully integrated.
In fact, in Patrick Huber’s 2013 essay, "Black Hillbillies: African American Musicians On Old-Time Records, 1924–1932," he details the vast diversity in the genre. In the time period chronicled, approximately 50 Black artists were featured on commercialized records within Hillbilly music. Huber’s essay was part of a larger work edited by Diane Pecknold, "Hidden in the Mix: The African American Presence in Country Music," which focused on the large contributions Black musicians had to the industry.
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Despite the huge success Hillbilly music had, record labels couldn’t fully capitalize on it while remaining diverse because of segregation throughout America. In order to market the music and artists to “mainstream” America, music executives not only segregated the genre but promoted it as “white music” and as white southerners migrated throughout the country, they took with them the ideology that country music was solely theirs. This eventually led to the erasure of Black artists and their contributions to their artistry and history.
These artists include DeFord Bailey, who was the first Black musician to play the Grand Ole Opry, and Charley Pride, the first Black person to be inducted into the Country Music Hall of Fame. Many of us know musical legend Ray Charles for his contribution to soul music, but it isn’t common knowledge that his ability to blend country, R&B, and pop music greatly influences country music to this day. Additionally, Gus Cannon made jug bands (an ancestor to country music) popular in the 1920s and taught Johnny Cash, who is a country music icon.
As we make efforts to honor and acknowledge the Black musicians who helped mold country music into what it is today, we must also acknowledge how the intersectionality of Black womanhood has practically left this demographic out of the country music fabric completely.
As Black women face both racism and sexism (a.k.a. misogynoir), their denial of entry has been easier to maintain in this genre. Linda Martell, the first Black female solo artist to play the Grand Ole Opry, released her debut album, Color Me Country, in 1970. Though still considered a pioneer to many, her career was short, and she faced relentless discrimination and violence within the industry that eventually led her to leave country music altogether. The documentary, Bad Case of The Country Blues: The Linda Martell Story, chronicles her experiences from 1969-1975.
Though there are many up-and-coming Black country music artists, Beyoncé's entrance into this arena creates a clear and imminent threat to the genre’s marketing strategy that it is “white music.” She might be one of the most unapologetically Black artist of our times, penning lyrics such as, “I like my baby hair with baby hair and afros” and “I like my negro nose with Jackson 5 nostrils.”
Argue with me if you like, but for the past decade, Beyoncé has been uplifting and celebrating Black culture and history.
She has made it clear that she has no desire to assimilate herself or her music into mainstream white culture. She is proud of who she is and where she comes from, which is why her making a country music album is a natural progression. Beyoncé's roots are in Texas, she often talks about her love for her state and her upbringing, and just as we heard in Act I of Renaissancewith the inspirations pulled from Chicago house, funk, soul, gospel, and New Orleans Bounce music; we will be serenaded by another layer of her upbringing and soul in Act II.
Beyoncé’s Renaissance is her unabashed way of not only using her stardom to prove that Black people are not a monolith but also paying homage to the Black artists who paved the way for her but are seemingly erased from history.
She highlights the multifaceted nature of Black culture and ignites conversations that force the full history of these genres to be represented and told. As a Black woman who grew up in Alabama and isn’t ashamed to share her love for country music, I was thrilled to hear "Daddy Lessons" in 2016 and I can’t wait for COWBOY CARTERto come out on March 29.
Whether you’re a member of the BeyHive or not, I hope you can see how Beyoncé’s musical evolution is allowing space for Black people, and moreover, Black women, to exist in whatever space they choose to pursue without feeling the need to diminish, readjust, or mold themselves into what someone else says you should be.
Through her art, she is creating a space for us all to live and exist in our fullness, or in short to live in true liberation.
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This article has been updated.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Relationships Shouldn't Be 'Hard Work.' They Should Be Maintenance.
Gross generalizations. Boy, if there’s one thing that social media is good for (other than acting like an opinion is a bona fide fact — SMDH), it’s speaking in gross generalizations. Take some commentary that I recently checked out by a male married influencer (name unnecessary). Although there is quite a bit of his content and perspectives that I appreciate, I did roll my eyes as I watched him share his thoughts on a post by a single woman who was giving relationship advice.
In response, there was something he said that was indeed a gross generalization (and opinion not fact): “Never listen to single women talk about relationships. They’re single.”
I’ve never been married before (which is how I personally define single), so did that trigger me? Eh. Trigger isn’t the right word (check out “Single Women: Yes, You Are Qualified To Talk About Relationships”); more like, it reminded me of how tired I am of, again, shallow and gross generalizations. You see, I’ve been a marriage life coach, successfully so, for over 20 years now and I’m even super proud to say that I’ve been able to help to reconcile a few divorces along the way — something that I don’t personally know any therapist, counselor or life coach, married or not, to have done. You see, when you have a purpose, are committed to it, and take evolving in it seriously, “status” and people’s opinions don’t hinder it.
Hmph, if anything, let me tell it, folks should applaud singles who respect marriage enough to not want to just…do it…just to be doing it. Besides, as I oftentimes say, with the divorce rate what it is (still holding at around 50 percent, by the way), seems like even married people (and a lot of divorced folks) are out here “crap shooting” when it comes to providing insights on how to make a marriage work and last — in a healthy way (which is key) too.
And just what does all of this possibly have to do with today’s topic? Well, because life is full of cynical people (chile, I am well aware), if anything has the potential to rub some folks the wrong way it would be what we’re about to touch on — at least, on the onset. Because what’s a very popular saying out in these internet streets: “Relationships, especially marriage, are hard work,” right? And here I come, with my single self, pushing back on that — AND I AM.
And you know what? Due to a philosophy that I both have and implement into my coaching, I have seen many married couples shift from “hard work” to marital maintenance. And a big part of it has been because we have worked through the following seven points — and that has altered, shoot, everything.
Are you ready to hear why this single woman believes what she does about the whole “It really doesn’t have to be grueling” thing?
Let’s proceed.
Toiling vs. Maintenance. Let’s Discuss.
The first time that I recall being introduced to the word “toil,” was in the Bible, after God gave Adam and Eve their consequences for what went down at the tree. Eve was told that she would submit to her husband and experience pain during labor and Adam was told that he would have to toil for his provision (Adam was to toil not Eve — some of y’all will catch that later — Genesis 3:14-21).
Toil is a rough word. It means “hard and continuous work” and “exhausting labor or effort.” Some synonyms for toil include exertion, pains, sweat, drudgery, and strain. As a result of Adam and the Woman (Eve’s name prior to sin — Genesis 2:18-25), Adam was going to have to work hard, continuously so, to meet a lot of his and his family’s needs. Toiling was the result of not listening. Bookmark that.
When it comes to relationships being hard work, while there are definitely seasons when a couple will have to put in more sweat (and tears) equity to get through more than others (because some seasons throw more stress and curveballs than others), if they constantly feel like their union is a form of toiling? Something is definitely up — and not in a good way.
Personally, I liken relationships to starting a garden: although, in the beginning, you may have to put in a lot to prepare the soil, remove the rocks, fertilize, plant, etc., once you get your groove and you make it a point to care for your garden on a daily basis, then it transitions into mere maintenance:
Maintenance: the act of maintaining; means of upkeep, support, or subsistence; livelihood
Maintain: to keep in existence or continuance; preserve; retain; to keep in an appropriate condition, operation, or force; keep unimpaired; to keep in a specified state, position, etc.; to affirm; assert; declare; to support in speech or argument, as a statement or proposition; to keep or hold against attack; to provide for the upkeep or support of; carry the expenses of; to sustain or support
Synonyms: cultivate (that’s a good one); manage; guard; renew; repair; supply; protect; provide; retain; uphold; persevere; advocate; hold; insist; stand by
Toiling (hard work) vs. maintenance (to keep in existence) — do you see how, while they both certainly require effort, one is way more straining and stress-filled than the other? And do you also get a bit more of why I am a firm believer that if folks are willing to “maintain their relationship garden,” expressing on-loop about how hard things are, that simply doesn’t have to be the case?
So, what causes so many folks to believe that relationships are more like toiling instead of maintenance? Good question.
1. Relationships Can Be Really Hard When You’re Not with the Right Person
There is a divorced woman and an engaged man who I find myself being like, “Naw, that’s not everyone; that’s YOU” whenever they tell me or I hear them tell other people about how hard marriage is. The divorced woman?
To this day, I definitely will stand by the fact that she had one of the most unhealthy marriages that I had ever witnessed and a big part of it was because she ignored rows of red flags before saying “I do” — his totally dysfunctional relationship with his mother; his very odd views on religion and race; the fact that he didn’t have many friends (and that he was low-key disrespectful to hers); how selfish and controlling he was (and still is); his very shallow views on therapy…oh, I could go on and on.
She married him anyway and so, what did she think was going to happen? That her marriage was going to be easy street? With a man like that?
As far as the engaged guy goes, I don’t think I’ve seen him and his fiancée go 10 days without some kind of a drag-out argument. He is constantly wanting to feel respected and she is constantly feeling unheard. He has been married before and felt the same way in his other relationship. And so, when he says that relationships are hard work — sir, you keep picking the same kind of person over and over again. Not getting a lesson in life and repeating it until you do? Yep, that is hard work.
And that’s why the first thing that must be addressed when it comes to “hard work relationships” is if you’re with someone who really isn’t your best fit — because…have you ever tried to put a puzzle piece into a spot where it doesn’t belong? That is indeed some hard work. On the other hand, when it goes where it was designed to, it slides in with ease.
I could go on and on about this point; however, I think y’all get the gist. Plus, there is more ground to cover, so let’s continue…
2. Relationships Can Be Really Hard When You Don’t Put in Daily Intentional Effort
If someone were to ask you how much time, on average, couples spend together on a daily basis, what would you say? If you have no clue, let me give you a hint: it’s the same amount of time that most people also spend on social media: 2.5 hours. This literally means that folks are out here prioritizing their relationship in the same way that they do their Instagram account — and that is a damn shame.
When it comes to relationships, one of my favorite quotes is, “People change and forget to tell each other.” And this is probably the reason why a lot of individuals, when asked why their relationship ended, will simply shrug and say, “We just grew apart.” Did you — or did you not put in daily effort to maintain — guard, renew, supply, uphold, and manage — your relationship? Because really, if you’ve got 24 hours in a day, 168 hours in a week, and roughly 720 hours in a month (depending on how many days are in said month) and only a tiny bit of that time is spent on your relationship, how could trying to play catch-up not feel like hard work to you?
While growing up, I would go to visit my dad and great-grandparents in Dallas every summer. A memory that I have is my great-grandfather watering the lawn, every evening, like clockwork. He had the best lawn on the block too. He wasn’t sweating and struggling while he was out there with his water hose. That man would sit in a lawn chair and kick right on back — because he was maintaining his yard…daily.
If a lot of couples were honest, they would admit that they put more time into, shoot, everything else BUT their relationship — and that’s why it feels like hard work so much. If that’s you, devote that social media time to your bae. See how much it improves and enhances your dynamic when you do. It just might surprise you.
3. Relationships Can Be Really Hard When You’ve Got a Toxic “Support System”
Wanna know something that really makes a relationship hard? Having moments of struggle and having family members and friends who only have negative things to say. This is another reason why it amazes me that folks think that single people are automatically relationally problematic to married folks (as far as advice and insight go) when my clients tell me that it’s mostly MARRIED AND DIVORCED INDIVIDUALS who they get some of the worst advice from as far as how they should handle their “valley situations.”
Whew, there is nothing like someone claiming to tell you that they are looking out for you when really, they are just projecting their own toxic mess onto you — and that happens…a lot. And when you don’t have people around who are fans of marriage and advocates of yours (not either or…both), when you need someone to lean on, pray for you, offer insight that will “get you to the other side” and no one’s around — of course, that can make your relationship feel like really hard work. Of course, you are going to toil.
Right now, I have a friend who is going through one of the hardest times in her marriage. Guess who she’s talking to a lot? Me. Why? “I know that you will never encourage me to leave my husband,” she has said — and she’s right. Meanwhile, she’s got some married people who are talking about what they wouldn’t put up with or tolerate. This man isn’t abusing my friend. They are simply having a challenging time. It happens. What she needs is the kind of support that is going to “fuel her” through this part of her journey — not a group of folks who bring new meaning to misery loves company (online or off, by the way).
Yeah, surrounding yourself with poison when you are going through a relationship trial? That can definitely make marriage feel like it’s really, really hard work.
4. Relationships Can Be Really Hard When You Fail to Take Accountability
Ever notice that when people talk about why their marriage failed, 8.5 times out of 10, they will go on and on about what their former spouse did or didn’t do and yet will say absolutely nothing about what they could’ve/should’ve done better?
That’s called not taking personal accountability and it actually helps to explain why the divorce rate significantly increases with second (67 percent) and third (73 percent) marriages — people are so busy thinking that someone else is the problem and so all they need to do is “push reset” with a new person when all that does is amplify the point of one of my all-time favorite quotes: “Everywhere you go, there you are.” (I believe it’s Confucious who originated that.)
Accountability helps you to take responsibility for your actions. Accountability helps you to see where you can stand to improve. Accountability helps you to take constructive criticism. Accountability helps you to handle things in a mature rather than childish fashion (more of that in a bit). Accountability helps you to apologize. Accountability helps you to actually listen instead of always wanting to only be heard. Accountability helps you to grow up.
If you are bad at holding yourself accountable or you are in a relationship with someone who sucks at personal accountability — hell, no wonder your relationship is wearing you out. You can’t get anywhere far or good with someone who refuses to hold themselves accountable. My advice in this instance? See a therapist/counselor/life coach — STAT.
5. Relationships Can Be Really Hard When Your Expectations Are Unrealistic (or Hypocritical)
I believe I’ve shared before that I’ve got a friend — a friend who’s been married for over 20 years, by the way — who, whenever his wife finds herself comparing their marriage to others or she rants about things that she’s dissatisfied with and it seems to come totally out of the blue, he will simply say, “You need to lower your expectations, honey.”
It tickles me every time I think about it because, what he’s basically saying is, “Now, you were fine until you went on a scrolling social media marathon or one of your friends talked about their wedding ring upgrade and now, here you are — making problems where there are none.” See, he’s not telling her to have no expectations; he’s telling her to be realistic about the ones that she comes up with — and that is some grown kids' advice right there.
When it comes to this particular point, a great example of having unrealistic expectations is to bring perfectionism into your relational dynamic. Wanting a flawless relationship is always going to make things trying because not only is there no such thing (because you are not perfect and neither is your partner), perfectionism is rooted in things like being hypercritical, never knowing how to be content, setting goals that are damn near impossible to reach, constantly stressing yourself out as well as those who are around you and not knowing how to live in the moment.
I know some perfectionists and I honestly try to keep my distance from them because they are draining to be around, so I can only imagine what it’s like to be in a relationship with one. SMDH. If this pushed some buttons, absolutely, being in a relationship with a perfectionist is hard work.
As far as the hypocrisy thing goes — it deserves its own article. For now, I’ll just say, that if you’re someone who expects from your partner what you yourself are not providing, not only are you being hypocritical, but you are a miserable person to be around as well. Because there is nothing like being in a relationship with someone who sets higher expectations of their partner than they do for their own selves. Amen? Amen.
6. Relationships Can Be Really Hard When Intimacy Is Lacking
I am totally unapologetic when I say that one of the greatest relationship gaslights of all time is believing that someone is unfaithful if they have sex with someone other than their committed partner while totally ignoring the fact that it is also an unfaithful act to commit to being your partner’s only sex outlet while refusing to sleep with them. Both things are selfish. Both things are toxic. Both things are relationally counterproductive. Yeah, you are definitely setting yourself up to have an excruciating relationship if you fall into one of these categories.
That’s a big part of the reason why I appreciated the “Dead Ass Podcast Season 4- Episode 2: Monogamy Expectations Vs. Reality” episode (featuring Devale and Khadeen Ellis) that I watched a few weeks back. Although it’s a few years old, if you are married or are considering getting married, it really is an unfiltered take between a husband and wife about intimacy, the expectations and needs within intimacy, and how to balance it all that you should check out. Something else that I like about it?
It’s a blaring reminder that SEX IS A RESPONSIBILITY IN MARRIAGE — and perhaps that is one of the real downsides about sex outside of it: since, when you are single, you are mostly focused on you and you alone when it comes to sex, it can be hard to realize that you need to prioritize your partner’s needs just as much as your own (as they do the same for you) after jumping the broom.
This means that no — you can’t be out here “not in the mood” for months at a time and then be freaking out at the thought of your partner liking an IG picture. Because let’s be real — on what planet does a sane person sign up for exclusivity or monogamy and then not expect to receive intimacy from the only source that they committed to get it from? Listen, if your partner sleeps with someone else, they cheated and, at the same time, if you refused to sleep with them, didn’t you cheat (the agreement) too?
In a long-term committed relationship, sex is one of the main things that sets it apart from all other relational dynamics. If you’re not bringing that to the table, how are YOU being faithful to the relationship?
Let’s please stop bugging when it comes to this because absolutely no one (who is physically capable) wants to be in a long-term sexless romantic relationship. That said, anyone who has a partner who minimizes intimacy, manipulates intimacy, or weaponizes intimacy — they are absolutely grueling to be around. Torturous even. And yes, to try and make it work with this type of individual…that is beyond hard work.
7. Relationships Can Be Really Hard When You’re Not Mature Enough for a Relationship
There is a man that I know who has been married for a few decades at this point and, throughout that entire time, he has mentioned how hard and incredibly stressful his marriage is. I bet because I have seen in a very up close and personal way that he’s with someone who is emotionally immature.
Yeah, while social media influencers are constantly talking about how they want someone who is emotionally intelligent (effective conflict management is one sign of that, relationship folks — so is apologizing and forgiving — hmm…), what we really need to be addressing in these streets is what it means to be emotionally immature:
- Emotionally immature people are poor communicators
- Emotionally immature people are self-centered
- Emotionally immature people act impulsively
- Emotionally immature people are inflexible and don’t know how to compromise
- Emotionally immature people are inconsistent
- Emotionally immature people like to play the victim
- Emotionally immature people don’t manage their emotions well
- Emotionally immature people make excuses instead of taking responsibility for their actions
- Emotionally immature people tend to overreact to things
- Emotionally immature people “go on the attack” and/or hit below the belt during conflict
Meanwhile, signs of emotional maturity:
- Emotionally mature people know how to own their ish without deflecting
- Emotionally mature people have healthy boundaries
- Emotionally mature people are solutions rather than problems-oriented
- Emotionally mature people are flexible and adaptable
- Emotionally mature people strive to see the positives and silver linings of things
- Emotionally mature people are humble (peep how much social media pushes back on humility)
- Emotionally mature people are very self-aware (about their good and not-so-good points)
- Emotionally mature people can put themselves in other people’s shoes
- Emotionally mature people aren’t bitter
- Emotionally mature people know how to be patient
Do you know how many folks out here are absolutely not with an emotionally mature person? And when a grown adult feels like they are damn near babysitting their partner — how could that not feel like some really hard work?
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Now do you get why this article has the title that it does? Just imagine if more people took all of what I said to heart and then altered the things that they are doing here. Do you get how their relationship could go from being hard work to being maintenance? Less toiling and more cultivating? Less exhausting labor and more upkeep? Less drudgery and more affirming?
Again, I have clients who’ve told me that since we’ve worked on these very issues, their marriage is easier than it’s ever been. Hmph. That’s what happens when you stop calling the relationship “hard work” and focus more on being easier to deal with instead.
Both ways. Just sayin’.
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