If Beyoncé had a pocket full of f*cks, she probably wouldn't give them to you, and she make that crystal clear to her haters in her new video, "Formation," which she dropped by surprise today.
The video goes so hard that the Internet has basically labeled it as an anthem for "#BlackLivesMatter" and for those who aren't able to GAF. The result is a Beyhive full of social media followers who are going nuts over Beyoncé's new visuals.
The song, which was produced by Mike Will Made-It and co-written by Swae Lee of Rae Sremmurd, appears to be set in New Orleans, where she kicks it Southern girl style while riding dirty in an El Camino, and going hard in the paint in a drill team formation with her dancers.
The video features glimpses of her sister Solange, little Miss Blue Ivy (who is looking so very cute and fly), and vocal work from rapper Big Frieda.
Queen Bey also got political in the video, where you will see images of her sitting on a sinking police car, and spray paint graffiti on a building that says, "Stop killing us."
However, it's the "woke" that seems to be capturing fans the most. The child dancing in a hoodie, a man holding a "More Than A Dreamer" headline with Dr. King's image on a newspaper, and Beyoncé proudly holding up a black power fist while standing on a police car has captured everyone's attention.
The lyrics to "Formation" are also sure to keep Twitter tongues wagging for at least the next three years. Lyrics like, "When he f*ck me good I take his ass to Red Lobster, cause I slay," "I might just be a black Bill Gates in the making, cause I slay," and "Earned all this money but they never take the country out me, I got hot sauce in my bag, swag," is already generating hilarious Twitter responses from fans and celebrities alike. Even Southwest Airlines got in on the Twitter responses to the video.
The Queen is slated to rock tomorrow's Super Bowl Half Time show with Coldplay and Bruno Mars. Entertainment Tonight has confirmed that Beyoncé will be rocking to this jam at the Super Bowl during her set.
What has not been confirmed is what star will be joining Beyoncé on stage for her her show. A "reputable source" told Clever News that a dance battle is supposed to take place during the Half Time Show between Beyoncé and an unnamed celebrity. Since Bey is the queen of bombshell surprises, we'll probably have to wait until half time to see who will be dropping by the stage with her. *sigh*
Until then, download Beyonce's latest track for free on Tidal, and watch the full music video below.
#XOtribe, are you feeling the new track? Sound off in the comments.
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"When I graduated high school, I moved back to America, Georgia, and I ended up making, like, the oil, the Rose Galore oil, which is like the staple product of my brand. I don't know what made me make it, but I did, and it literally cleared my face up," she tells xoNecole in an exclusive interview.
"I end up selling it as a body oil first because, obviously, I'm 17, [and] don't have any background as an esthetician or anything like that. I just made a product that worked for me, but people bought it and was using it, and I reformulated it, and then it just stuck like with me."
While MoonXCosmetics is known for its facial products, it wants to expand to body care and home. It just released its new product, Moon-Gel body wash, and it's only up from there. As Mariee continues to grow the brand, it's more than likely that she will see more history-making moments. And so far she has.
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When asked if she feels pressure to obtain more of those milestones, she says yes and no. "I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more," she says.
"I want to say more reach than more like fast-paced sales. I do want that. Obviously, every girl wants that, but I do want to have a better overall reach for my brand because I did take two years off so I was able to learn, [and] study a lot of different things. See how things have changed from 2020 to now."
"I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more."
Another part of expanding for any company is hiring people. Finding the right person to help you can be a hassle, especially for business owners who are used to doing all the work themselves. Mariee can relate to this, and she touched on this topic in her documentaryThe Million Dollar Story. She recommends having someone be your "right-hand man" who you trust to handle the ins and outs of the company.
"I could say, definitely get, like a right-hand man to help you within the process because that really was what helped me. I never had a job. I literally was 18 now, being like, you know, the boss of over 30+ employees at one point in time, and I didn't know anything. I didn't know anything about no W-2s, no taxes, no clock in, clock out because all I [have] ever known was my brand," she explains.
"So I definitely partner with people who are very skewed and versed in those areas, and they helped me get through it. Even to this day, I still have my same person helping me with hiring, firing, [and] doing everything that I can right now because I'm still learning. But obviously people get jobs young, so they have way more experience than me, but still learning."
And though she is still learning, one thing she makes sure to stay on top of is being consistent. Consistency is what trips many people up when it comes to achieving goals, but Mariee says it's all about scheduling. Whether it's when to post on social media or email marketing, scheduling it out can make a world of difference. That same practice also works when planning out her future goals for the company.
"Right now, future goals would be to drop at least five more products before the end of the year. We always do outreach, where we do drives and all that, but definitely do way more this year, she says. "Then really dive into body [care], and then hopefully open up MoonXBody underneath MoonXCosmetics to let that branch out and be open and definitely get back consistent."
For more information, visit moonxco.com.
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