The Telfar Bag Is A New Cult Fave For A Reason
By definition, cult favorites are the identification of a certain preference, product, or vibe; a sense of ownership, or buy-in. There's an emotional component to cult favorites and in the age of social media, it can happen quicker than ever. Historically, there are few brands who have experienced this sort of cult phenomenon; even fewer that achieved that during a pandemic. For the Telfar bag, though, that's the narrative of 2020 but it doesn't seem to be changing any time soon.
Telfar is a New York-based unisex line established by designer Telfar Clemens in 2005 with the mission of perfecting accessible luxury. An item described as "A Bag For Everyone", the Telfar bag is equal parts function and fashion. The vegan leather bags are aptly named Shopping Bags, a signature piece of the Telfar brand. The top-handles and long-line strap are roomy and perfect for everyday wear while the recognizable logo elevates it to a status item. The colors range from silver to oxblood to fur-line (their newest UGG drop); the sizes range from small to large. Nicknamed the "Bushwick Birkin", coined by makeup artist Xya Rachel, it ironically has become as difficult to procure as its Parisian namesake.
Make no mistake though, the Telfar bag was well on its way to cult status pre-2020. Since the introduction of the Shopping Bags to the label in 2014, the notoriously arduous bags were the perfect combination of quality, price, and rarity. For Telfar, it's "not for you, it's for everyone." A sense of community is a significant thread that is weaved through this bag; the more, the merrier.
While word-of-mouth was the driving force behind the success of Telfar, celebrities like Kate Moss and Solange are noted fans of the brand.
Telfar
After a series of unexpected events for the brand this year, including but not limited to a GAP collaboration that fell through and international bots overwhelming the website on launch days, the Telfar bag skyrocketed to a level of exposure only previously occupied by the Dior Saddlebag. For the better part of 2020, every month the anticipation would grow as a new launch would drop. Then, minutes later, Twitter would be flooded with tweets from sad consumers who were too slow to add to the cart.
But unlike its luxury counterparts, when consumers voiced their concern, Telfar pivoted and provided a solution. Enter, The Bag Security Program - giving a new meaning to "securing the bag". The 24-hour event allowed anyone to purchase any color, size, or quantity they desired, with guaranteed delivery in December and January. The program was a success and used in the new collaboration: UGG x Telfar - which sold out pre-order in minutes.
This continues the narrative that black designers are the blueprint within the fashion industry.
The ability to remain flexible has been a trait of the successor in 2020, and that's the chemistry to Telfar's success. Instead of building a luxury brand on snobbery and classism, Telfar doubles down on providing beautiful products that are affordable without sacrificing quality. It's extraordinary to see a black designer gain this sort of popularity and continued success, especially since we know how underrepresented the fashion industry can be.
Telfar was recently awarded the 'American Accessories Designer of the Year' by the Council of Fashion Designers, amongst black talent like Pyer Moss and Christopher John Rogers. While this is certainly a top award for the brand Telfar, it is only just beginning.
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Featured image via Telfar
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Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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This Content Creator’s Journey To Clear Skin Began With Trusting With The Process
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Kyra Joe is the Queen of all things beauty. She regularly lets us in on her beauty routine while sharing updates on her dating life. The content creator debuts flawless skin and aspirational makeup routines in each video. As a consumer, it's easy to assume that Joe has always had the perfect canvas for the beauty world. However, that is not the case.
Like most of us, she's experienced her share of struggles with acne and hyperpigmentation. “I saw a dermatologist when I was 14, and the products he recommended didn’t work because I wasn’t consistent,” Joe said. The responsibility and consistency required of Joe in her adolescence made skincare feel like a job rather than a self-care act.
In 2020, things began to take a pivotal turn for Joe when she found herself regularly consuming skincare TikToks during the pandemic. “I saw people showing me how to use skincare products to get rid of hormonal acne and hyperpigmentation. That made a huge difference for me.” Her enjoyment began to arise as she tried recommended products from her favorite skincare content creators.
Joe added, “I was finally starting to enjoy skincare because I was finding products that worked for me through TikTok. I had undereye patches and creams and began building a routine.” What was once a chore has now become a passion. Joe has since grown an online community of more than 200,000 across TikTok and Instagram, sharing her beauty secrets underneath the moniker Kyra Nikole.
Courtesy
“I learned early on in my journey to keep things simple. I also try to encourage this in my content,” said Joe. Being able to get to the root when a breakout occurs is why Joe chooses and encourages skincare routines to be simple. “If I have a breakout, it’s easier for me to figure out what product causes it if I don’t have an extensive routine.”
Keeping things simple has allowed Joe to clear up her hormonal acne and manage her hyperpigmentation, and keeping things minimal has given Joe a clear canvas for her makeup.
She gave us an inside look into the skincare routine that’s changed her views on self-care:
Kyra Nikole's Daytime Skincare Routine
Step One: Hyper Skin Hyper Even Facewash
Hyper Skin
“I love this because it’s specifically made for hyperpigmentation, and it’s a gentle cleanser.”
Step Two: Pixi Glow Tonic
Pixi
“It’s an exfoliating toner, but it’s light enough to use daily. I use this for both day and night.”
Step Three: Glazing Milk Essence By Rhode Skin
Rhode Skin
“I have eczema and dry skin, so this helps give me the moisture that I need.”
Step Four: La Roche-Posay Moisturizer
La Roche-Posay
“This is just a regular moisturizer that I love because it sits well under my makeup.”
Step Five: Kiehl's Better Screen UV Sunscreen
Kiehl's
"There is no white cast, no peeling, it works under makeup, and it’s SPF 50; there’s nothing better than that!”
Kyra Nikole's Nighttime Skincare Routine:
Joe uses the same products for her nighttime skincare routine, except for sunscreen. Her main goal is to lock in hydration to last the entire evening. Aquaphor is her ointment of choice to ensure her skin gets the moisture it deserves.
Final Step: Aquaphor Healing Ointment
Aquaphor
"Aquaphor does a great job of holding in the moisture.”
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Featured image courtesy