Cupid-Inspired Reciprocity: 12 Loving Ways To Treat Your Man For Valentine's Day

A few days ago, while talking to a male friend of mine who has been dating someone for a few months now, I asked him if he was excited about Valentine’s Day. What he said is what I’m used to most men saying some variation of — unfortunately: “For what? Even when I was married, I can’t think of one time when a woman did something special or actually bought me something. And no, sex doesn’t count.” And before any of you get triggered by that last part of what he said, there are many people who agree with him, 1000 percent, including myself. Oh, and this married couple. LOL.
@thebandkokui Sex is not a Valentine gift, please #love #valentinesday #valentine #ghanatiktok🇬🇭 #kokuitv
When it comes to commemorating special occasions, I will forever support the fact that sex is not a present. Not because the act isn’t special or intimate; it’s because it’s a mutual thing that two people actually benefit from (if that’s not the case for you, you and your partner have some serious discussing to do) — and so, if women can expect birthday, anniversary, Christmas and Valentine’s Day gifts outside of copulation…men should definitely be able to do the same.
So, what if, when it comes to Valentine’s Day this year, what you had in mind was coitus and not much else? The good news is I have 12 to put a smile on your man’s face this year so that he can know that a day that’s supposed to celebrate love is one that has him in mind, too. Ready?
1. Speak His Love Language(s)

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If the news is your thing, you may have seen some relatively new articles stating that the oh-so-very famous five love languages aren’t scientifically based. Gasp! Say it isn’t so. LOL. Being that Dr. Gary Chapman (the creator of the concept) is a counselor and a Christian, I’d venture to say that he wrote it more from a spiritual angle than anything else. And since it’s simply about how people like love to be expressed to them most (words of affirmation, physical touch, acts of service, quality time, or gifts) — I really don’t see why science is so bent out of shape over it…all these years later.
And that’s why I still support the notion that you look into what your man’s top two love languages are and then that you do something special for him this year in those ways. By the way, if you have no clue what his love languages are, please don’t guess…ask him. That way, you don’t go through all of the effort to do one thing when he would’ve preferred something different.
2. Cash App Him Money for Lunch

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I don’t have social media accounts, so I don’t see how apps shift from day to day — oh, but I’m hoping that people are taking their Cash App out of their bios, even as we speak. It really does come off as hella entitled, and that’s…off-putting. However, when it comes to the person you’re seeing, I’m thinking that you probably have their Cash App account details. So, why not treat him to lunch (or a haircut) on Valentine’s Day by sending him a few bucks along with a heart in the memo? I talk to enough men to know that simple gestures like this totally make their day because rarely does it happen to them (if ever).
3. Have Flowers Delivered to His Job

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I don’t know who came up with the idea that floral bouquets are a “woman’s thing” because there are studies to support that men like to receive them just about as much as we do. Not only that, but when flowers come their way, research says that it makes them happier, more appreciative, and more communicative as well. So, why not make your man’s entire day by having some flowers delivered to his job? Although the signature flower of Valentine’s Day is the red rose (which means “I love you”), if you want to be more creative or convey a different type of message, you can check out what different flowers mean here.
4. Make Him a Gift Basket

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The main thing that I like about homemade gift baskets is that you can customize them any way you’d like (including theme). Plus, no matter how big or small they are, the person on the receiving end is always going to find them to be super thoughtful. As far as your man goes, you can make him a gift basket that’s centered around his favorite sport or hobby. You can make him a gift basket that focuses on his favorite foods. You can make him a gift basket that is filled with some of your favorite memories of the relationship. You can make him a basket that is full of sex-themed treats that will get his imagination going. The options really are endless, and that’s what makes gift baskets an awesome idea.
5. Give Him Something with Your Handwriting on It

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Along the lines of what I just said, another special gift that you can give him is something that is personalized. The kind of personalization that I dig these days is the one that features a person’s actual handwriting. One example is a whiskey glass (that I found on Etsy), where you can put a message at the bottom of it. You can check it out here.
6. Write Him a RESPECT Letter

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Sometimes, I’ll watch a series of IG or TikTok posts on men (from women), and I get why the Bible says that husbands should love their wives and wives should RESPECT their husbands (Ephesians 5:33). Sometimes, we need a reminder that, not only is respect important in a relationship, many men don’t feel loved well if they aren’t respected. And by respect, I mean how the Classic Amplified Version of I Peter 3:2 breaks it down: “…you are to feel for him all that reverence includes: to respect, defer to, revere him—to honor, esteem, appreciate, prize, and, in the human sense, to adore him, that is, to admire, praise, be devoted to, deeply love, and enjoy your husband].”
That said, even if your bae is not yet your husband, if that’s where things are headed, think about how floored he would be to receive a letter that talks about all of the things that you appreciate, adore, and admire about him. Out of all of the suggestions in this piece, I can’t think of one man who wouldn’t be moved, beyond measure, to receive something so thoughtful (and probably totally unexpected) than a letter that articulates how much he is respected by the woman he cares about.
7. Brag About Him Online

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There are PLENTY of posts out in cyberspace where people are constantly complaining about their partner (le sigh). This Valentine’s Day, go the road less traveled and brag about your man instead. Talk about the reasons why you enjoy him, the things he’s done for you over the past year, and the reason why you think he’s one of the most wonderful people on the entire planet. Even if his primary love language isn’t words of affirmation, it will make him feel great about himself and the relationship. Don’t take my word for it; science says that compliments elevate moods and contribute to our overall health and well-being. Bragging is free. Give it a shot.
8. Send a Hotel Reservation to His Inbox

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Several years back, HuffPost published an article entitled, “You're Right, Hotel Sex IS Better Than Regular Sex. Here's Why.” It mentioned that a part of the reason why hotel sex is so bomb to so many of us is because it’s sensual, the lighting is good, and it feels indulgent (plus, we don’t have to clean up before we leave like we do at home). If sex is on the menu for Valentine’s Day, your man is gonna revel in it wherever you choose to have it.
Still, imagine the look that will be on his face if he sees a hotel reservation pop up either in his email inbox or in a text. Even if the two of you have to wait until the weekend to make it happen (since Valentine’s Day falls on a weekday this year), it’ll give him something special to look forward to — and since anticipation is one helluva aphrodisiac…well. #wink
9. Get Some Lingerie in His Favorite Color

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Speaking of surprises, another nice touch is to pick up some lingerie. This year, though, make sure that it’s in his favorite color. If you’ve ever wondered where color preferences actually come from, I once read that it’s based on the objects that we associate with the color along with how a particular color makes us feel. Yeah, I don’t know many men who would frown at seeing their woman in a sexy lace teddy or a seductive sheer baby doll get-up. And if it’s in his favorite color? It will be hard to not associate you with the color in the future. A pretty smart move, if you ask me, chile.
10. Offer a Head Massage, Facial and Beard Pampering

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Next time you want some inspiration for how to cater to your man, go to TikTok and put “pamper your man, Black man” in the subject heading. Not only are you gonna see some fine bearded wonders over there, but you’ll also get some tips on how to give a proper head massage, or facial and how to pamper a man’s beard. Head massages are dope because they relieve stress. Facials benefit men just like they benefit us when it comes to improving the texture and quality of their skin.
And as far as beards go, there’s research out there that says we women actually prefer men with some (well-manicured) hair on their faces. So, if your man happens to fall into that demo, get him some beard oil from a Black-owned company. Three are Rucker Roots, golden, and Sons of Hollis. Then get to grooming, sis.
11. Prepare Him His Favorite Meal

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Not too long ago, I was talking to someone who said that men don’t care about restaurants like women do; they go because they know that their lady likes the experience. What guys enjoy is the love that is felt through a home-cooked meal. Listen, there are countless social media posts that like to debate this topic, yet honestly, at the end of the day, if what men like is meals that are made from scratch, that is their preference, and everyone has a right to what they prefer. That said, I can’t think of one man who is gonna not thoroughly appreciate a woman who makes the time to prepare his favorite meal from scratch. So, whether this Valentine’s Day is going to be your first or 50th time, consider making him something delicious to eat.
12. Be His Dessert

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Sex is not a proper gift. I stand on that. Still, that doesn’t mean that I don’t cosign on it being a part of Valentine’s Day. Since dessert literally means “the sweet, usually last course of a meal” — present sex in an outside-of-the-box sort of way. Bring in some sex condiments (check out “12 'Sex Condiments' That Can Make Coitus Even More...Delicious”). Try some new sex positions. Intentionally fulfill some of his sexual fantasies. Play some sex-themed games. Have sex in an atypical location.
Bottom line, at the end of whatever else you have planned, offer him up something sweet (you) in an unexpected way. It’ll be the perfect ending to a day of reciprocated romance.
As for Long-Distance Relationships…

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Since reportedly 14 million couples are currently in a long-distance relationship, I wanted to provide a few ideas if you happen to fall into that demographic.
Plan a virtual date. If the two of you can’t be together this year, do the next best thing and plan a virtual date. Although virtual dating is something that was big during the pandemic lockdown, long-distance couples have been partaking in virtual dates for years. Thanks to the power of technology, you and your man can prop up your phones and cook together, watch a movie together, or slow drag (kinda-sorta) to 90s R&B together. Is it as good as being together “for real”? No. Yet is it better than just talking on the phone? Definitely.
Send him a Southwest gift card. Several years back, Glamour published an article entitled, “My Two Long-Distance Relationships Made Me Broke.” Listen, anyone in a long-distance relationship knows that it’s not a cheap situation to be in. So, if the two of you are a plane flight away, take some of the burden off of him buying a ticket by getting him a Valentine’s Day card and putting a Southwest gift card in it. Even fifty bucks will remove some of the stress.
Mail him your favorite perfume. There is a lot of data out here to support that scent is tied to memory. So, if you want to cultivate certain super fond memories of you while you’re away from your guy, send him his favorite scent that you wear. He can spray it on his bedding or a comfy blanket and feel closer to you until the next time the two of you lock eyes (while in the same room).
Sign him up for a lingerie subscription. Wanna build some serious anticipation until the next time the two of you are together? Sign him up for a lingerie subscription. That way, he can pick up pieces that he would like to see you in, free of charge, and hold onto them until the two of you are able to enjoy them — together. Cratejoy has a list of some lingerie subscription services that are worth looking into here.
Have dessert delivered to him. Did you know that there is something called “dessert stomach” that is scientifically based? Long story short, the pleasure that sweets provide can make us desire them even if a meal has already made us full. This is definitely a heads-up to practice moderation in the sweets department, yet who wants to do that on Valentine’s Day? On the holiday, whether it’s at work or his house, hit up a food delivery service, and have his favorite dessert delivered to him. It’s a sweet way (pun intended) to honor the day and a wonderful way to let him know that he’s on your mind.
Happy (Almost) Valentine’s Day — to you and your man, y’all!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









