How Financial Coach Dr. Lynn Richardson Helped MC Lyte Triple Her Income


In case no one has told you yet, you are a business. So often, people make the mistake of believing that they can only treat their lives like a business if they are an entrepreneur or a business owner, not realizing that the mere fact that they exist in this world makes them an owned and operated business. And as such, everything you do can be written off as an expense and thus, add to your overall wealth.

At least, that's what Dr. Lynn Richardson will put you on game about.

MC Lyte and Financial Coach Lynn Richardson

The financial expert and life coach took the stage on Saturday afternoon (July 28) during a conversation orchestrated by P&G's My Black Is Beautiful in partnership with the National Underground Railroad Freedom Center and Greater Cincinnati Association of Black Journalists. Famed rapper and humanitarian MC Lyte took the stage as the event's keynote speaker, and revealed her seven-year friendship with Lynn, as well as the fact that they partnered together in their book, Your Man and Your Money: How to Get'em and How to Keep'em. The two met when MC was really lost about how to have her finances together and as her financial advisor, Lynn pulled her through, and even helped her triple her income in the process!

There, the two friends and collaborators talked all things financial literacy, being your own business, and entrepreneurial advancement. And xoNecole was there to collect all of the gems. Read on for more.

Apply the 10-10-30-50 Rule to Your Budget

While many of us out there who have dabbled or are experts in budgeting know the power of a good dose of the 50-20-30 rule, Lynn's modified 10-10-30-50 rule might be the key to unlocking a lot of our financial success. "The first 10 percent you tithe, the next 10 percent you save. Our grandmas taught us to save for a rainy day, but really, we have to save for a come up. That means, when we have the opportunity to invest in something, [we can invest]," Lynn explained. "When the stock market crashed in 2008, everyone was in a recession. Well, one of my sorors, and financial mentors, she had saved and had money that she could use to invest, and she did. When the stocks went down to 20 cents a share, she bought 100,000 shares. And when it went back up to $12 a share, she sold it."

"We have to save for a come up."

She continued, "The next 30 percent is cash. And cash is what we have to understand as entrepreneurs. People on this planet have figured out how they can go into the boardroom, create something that cost $2 that they can sell to us on Black Friday for $250 and make it feel like we have to have it. Having cash prevents you from having a spending addiction… The remaining 50 percent stays in your checking account to go to bills."

Use Only 30% of Your Income as Spending Money

When breaking down the 10-10-30-50 rule for budgeting, the 30 percent allocated to cash plays a very major role in your day to day spending. Unlike the 50 percent for your bills that stays in your checking account, the 30 percent is to act as cash that you carry around and takes care of everything, from your nail appointment to your groceries.

Some of us (especially those of us who have a spending addiction) might think that relying on 30 percent and carrying it around in cash isn't feasible. If you ask Lynn, you're thinking way too small. And those extra unnecessary expenses? You need to cut it.

"What happens is, we forget that we spend mindlessly. And it's not about not having the intelligence, it's us rejecting what the world says that we have to do with our money and make a decision. That's where I say women, especially women of color, we can be billionaires, but we cannot ignore the basic thing we learned in the first grade, and that's mathematics: 1 + 1 equals 2. And if your stuff adds up to 10, it will never get to 2. And we will always be trying to figure out how to make our money work and where is it going."

"Control that number, and we can control our wealth."

Take Advantage of Everyday Expenses During Tax Time

What many of us fail to realize is how much we stand to gain during tax time by writing off expenses and deducting properly. Lynn wants everyone to be empowered by the fact that simply by existing, they are a fully owned and operated business. This does not mean quitting your job, but for all intents and purposes, you are an entrepreneur, whether you realize it or not. Therefore, it's time you start deducting like it.

"If you have a business and your business makes $100,000, here's what happens to all of your income: first, you get to expense everything you use in your business. You get to expense your cell phone. You get to expense your mileage or your gas on your car. You get to expense your trips because when you go on trips - I don't care if it's a family trip or a vacation or a family reunion in Mississippi - you are actually on a business trip so you need to expense that. Once you expense everything, they'll say, 'Those expenses are $65,000, there's $35,000 left over. That's the amount you get taxed on.'"

Lynn also suggested that wealthy people don't necessarily have more money, they just know how to get their money back. As an entrepreneur, it's crucial that we view ourselves as a business and view everything we do as a potential expense to be a tax write off.

Invest in Strategic Multiple Streams of Income

For most people, the secret to acquiring wealth is never allowing one hat to be your only hat and by that I mean, having multiple streams of income. Along with cultivating different avenues where more money can easily travel, it is important to develop strategy when diversifying your income as well, which is also where a strong personal brand comes into play. Whether it's a brick and mortar, selling or doing hair, repurposing vintage clothes, or mixing up your own beauty line, the opportunities are there, you just have to take it. "Multiple streams of income give us the ability to extinguish the fiery darts of an unstable economy. So, if one of your businesses is no longer popular, you got seven more to look at," Lynn added.

"We've got to have multiple streams of income, but we also gotta have strategy."

It is important to diversify your income in order to maximize your wealth potential, but it is also important to know that while more money is great to have, having the financial literacy to navigate your finances adeptly and strategically is ultimately the golden rule in acquiring wealth and breaking ground for more black women business owners, entrepreneurs, and millionaires. "Black women, we are the most educated people on the planet. There is no group of people who have more degrees than black women," Lynn noted. "We have PhD's, Master's degrees, and MBA's. But one of the things that sits with me a lot, is why are we not as wealthy as our education says? We are last on the totem pole when it comes to wealth."

And it's time that changes.

Featured image by Kathy Hutchins / Shutterstock.com

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When I was ten, my Sunday school teacher put on a brief performance in class that included some of the boys standing in front of the classroom while she stood in front of them holding a heart shaped box of chocolate. One by one, she tells each boy to come and bite a piece of candy and then place the remainder back into the box. After the last boy, she gave the box of now mangled chocolate over to the other Sunday school teacher — who happened to be her real husband — who made a comically puzzled face. She told us that the lesson to be gleaned from this was that if you give your heart away to too many people, once you find “the one,” that your heart would be too damaged. The lesson wasn’t explicitly about sex but the implication was clearly present.

That memory came back to me after a flier went viral last week, advertising an abstinence event titled The Close Your Legs Tour with the specific target demo of teen girls came across my Twitter timeline. The event was met with derision online. Writer, artist, and professor Ashon Crawley said: “We have to refuse shame. it is not yours to hold. legs open or not.” Writer and theologian Candice Marie Benbow said on her Twitter: “Any event where 12-17-year-old girls are being told to ‘keep their legs closed’ is a space where purity culture is being reinforced.”

“Purity culture,” as Benbow referenced, is a culture that teaches primarily girls and women that their value is to be found in their ability to stay chaste and “pure”–as in, non-sexual–for both God and their future husbands.

I grew up in an explicitly evangelical house and church, where I was taught virginity was the best gift a girl can hold on to until she got married. I fortunately never wore a purity ring or had a ceremony where I promised my father I wouldn’t have pre-marital sex. I certainly never even thought of having my hymen examined and the certificate handed over to my father on my wedding day as “proof” that I kept my promise. But the culture was always present. A few years after that chocolate-flavored indoctrination, I was introduced to the fabled car anecdote. “Boys don’t like girls who have been test-driven,” as it goes.

And I believed it for a long time. That to be loved and to be desired by men, it was only right for me to deny myself my own basic human desires, in the hopes of one day meeting a man that would fill all of my fantasies — romantically and sexually. Even if it meant denying my queerness, or even if it meant ignoring how being the only Black and fat girl in a predominantly white Christian space often had me watch all the white girls have their first boyfriends while I didn’t. Something they don’t tell you about purity culture – and that it took me years to learn and unlearn myself – is that there are bodies that are deemed inherently sinful and vulgar. That purity is about the desire to see girls and women shrink themselves, make themselves meek for men.

Purity culture isn’t unlike rape culture which tells young girls in so many ways that their worth can only be found through their bodies. Whether it be through promiscuity or chastity, young girls are instructed on what to do with their bodies before they’ve had time to figure themselves out, separate from a patriarchal lens. That their needs are secondary to that of the men and boys in their lives.

It took me a while —after leaving the church and unlearning the toxic ideals around purity culture rooted in anti-Blackness, fatphobia, heteropatriarchy, and queerphobia — to embrace my body, my sexuality, and my queerness as something that was not only not sinful or dirty, but actually in line with the vision God has over my life. Our bodies don't stop being our temples depending on who we do or who we don’t let in, and our worth isn’t dependent on the width of our legs at any given point.

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