Angela McCrae Is Finding Passion And Purpose In Advocating For Black Women In Wine
There's no denying that Black women are making their mark in the wine industry. From Issa Rae's Viarae prosecco to the McBride Sisters' Black Girl Magic rosé, we're slowly but surely staking our claim in the multi-billion-dollar market. And while it's great that we are growing consumers and builders of wine brands, there's still a lot more work to be done when it comes to volume and representation.
With only 1% of wineries Black-owned, and only 12% women-owned, many enthusiasts, connoisseurs, activists, and entrepreneurs are rallying in a collective effort to not only diversify the representation of what it means to know, love, and consume wine but also how to fight the longstanding barriers of funding, access, discrimination, and cultural division that exist.
Angela McCrae, founder of the media platform Uncorked And Cultured, has turned her love for travel and wine into a major career pivot toward fulfillment and advocacy. "I actually got started in the wine business after a trip to South Africa in February 2020. A friend of mine scheduled wine tastings, and the very first we went to was a Black-woman-owned winery and vineyard called Seven Sisters," McCrae shared.
"I got a chance to meet the owner, as well as a woman who was working on transformation efforts within the South African wine industry to bring equity to Black wine producers. I was inspired."
Courtesy of Angela McCrae
Finding Her Wine Career Niche Within Challenges
Upon coming back to the U.S. and in the midst of the beginning of total global lockdown, McCrae, like millions of other women, began to strategize her next move. "I didn't know what was going to happen next with my career," she said. "I reached out to a friend of mine who I knew doing a lot of work in wine, and low and behold she was doing ambassador work through a very large production company based in Napa Valley. I became an ambassador and quickly started building my clientele."
At the time, she had been doing grassroots work on documentary projects to amplify Black culture, voices, and history. She'd also previously worked at NBCUniversal in creative production and found joy volunteering in the diversity and inclusion space, helping to push DE&I initiatives within the company's employee resource groups (ERGs). "I found my passion points with those experiences."
"Being resourceful, having an entrepreneurial spirit, building communities, having a background in content creation, and being fearless has been really helpful in the work I'm doing now."
She initially launched Uncorked And Cultured as a Facebook group where Black wine industry leaders, lovers, and producers could network before deciding to expand it to a full content site in 2020. "At the time, there weren't a lot of Black-owned publications that were amplifying what was happening in the movement from a holistic standpoint." Her platform is now part of the super-successful Black Owned Media Equity And Sustainability Institute (BOMESI) collective, an organization that she says was essential in the growth of her platform, affording her the opportunity to expand her in-house team and her audience.
McCrae also started working with Dr. Monique Bell, author of the "2023 Terroir Noir Report: Study of Black Wine Entrepreneurs," and partnered for the State of Black Wine Business Summit. "When the report came out, I knew as a media professional the value of data and the value of, when telling stories, having the numbers behind it." She and Bell collaborated to launch the Sip Consciously Directory, highlighting Black wine producers, distributors, and retailers.
Angela McCrae, director, and Chrishon Lampley, vice president, of the Association of African American Vintners, at WSWA Access Live conference in Orlando.
Courtesy of Angela McCrae
Leveling Up In The Wine Industry
While balancing the duties of her media platform and wine-related projects, she also serves as executive director of the Association of African American Vintners, a nonprofit that works to increase diversity in the industry, boost awareness of Black winemakers, and offer resources to students from underrepresented minority groups pursuing wine industry careers.
"It's been an interesting ride. I never would have imagined I'd be leading an organization helping women winemakers and wine professionals. Our organization was founded in 2002 with just four members, and now we have over 200." The organization is inclusive of Black winemakers and professionals as well as allies from diverse backgrounds who support the foundational mission.
"One of my biggest accomplishments as an executive director is developing a program called the AAAV Wine Entrepreneurial Grant. It's my baby because it allowed us to be able to give $5,000 to five entrepreneurs for the first time in the organization's history."
With the funds, McCrae added, the entrepreneurs selected could "slowly but intentionally scale their businesses," using the funds for vital business functions like hiring sales brokers to get their brands in stores, updating their websites or social media strategies, or upgrading their packaging for wine products.
Pushing For More Representation Of Black Women In Wine
For Black women who want to pursue careers in wine or launch wine brands, McCrae is all for exploration, research, and networking. "First thing you gotta do is drink the wine, and not just what's in the grocery stores. You gotta be a student of wine. Try what's new and unique, at different price points. Ask questions when you go into a wine shop or wine tasting. Take a few courses or even get a certification. I'm certified level 1 with the aspirations of going up to level 2 and possibly going beyond that. Wine education is needed, respected, and appreciated. People invest thousands of dollars and many years of their lives to be an expert in this field, so that's definitely a requirement."
She also recommends volunteering in order to get hands-on experience within wine companies, events, or other spaces where industry leaders are. "Most of our producers in this country are small, family-run businesses, and they can always use the help and support. Go to your local wineries and ask if you can work in their tasting room on a weekend. Show up and ask questions. Be available to meet and network."
McCrae even recently added yet another unique career experience to her plate: serving as an apprenticeship with Silver Oak Cellars, a leading California wine producer. Through the program, she's enjoying her own immersive experience in everything from marketing to the actual grape harvesting process.
And pursuing a career in the industry doesn't end with being a wine producer or brand entrepreneur. "Look into other ways to get into wine like the retail side, or most importantly, the distributor side because they're the gatekeepers," she added. "The more we're part of the distribution pipeline, and the more we diversify that, the more equity can potentially trickle down to make the wine brands be on par [with] what the consumers look like."
For more on Angela McCrae's journey in the wine industry, follow her on Instagram. You can also find news and other stories linking Black culture, entrepreneurship, and wine via Uncorked And Cultured.
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Featured image courtesy of Angela McCrae
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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'Finding Tony' Director Raven Magwood Goodson And Star Stephen Bishop On Telling Authentic Stories On Screen
In cinema, stories often serve as mirrors reflecting the complexities of our experiences. Finding Tony, the latest cinematic gem from millennial director Raven Magwood Goodson, takes us on a profound journey of trauma, redemption, and resilience. With the magnetic performance of lead actor Stephen Bishop, this film shines a light on the struggles and triumphs we face daily. Through the lens of mentorship, community, and self-discovery, Finding Tony invites audiences to journey alongside its characters as they navigate the complexities of life, love, and everything in between.
In the process, it sparks conversations, challenges assumptions, and inspires viewers to embrace their own stories with pride and authenticity. As the film prepares to make its mark on the cinematic landscape, it serves as a reminder of the importance of representation and the power of storytelling. Executive-produced by NBA star Anthony Davis, Finding Tony not only adds another layer to the tapestry of Black narratives in cinema but also reaffirms the significance of our voices in shaping the cultural conversation.
Crafting Calm in the Creative Storm
As Black women, it's crucial to carve out moments of self-care amidst the demands of our daily lives. Raven Magwood Goodson, the visionary behind Finding Tony, embodies this ethos with unwavering grace and determination. In our conversation, she shared her strategies for nurturing her well-being amidst the whirlwind of filmmaking, offering valuable insights into the importance of prioritizing self-care in pursuit of creative excellence.
"While shooting, I was all into the film. No one knew, but I was pregnant and 2-3 months along. After production, you have a long period of post-production, and we spent months editing, going back, rewatching, and adding music,” Raven explains. “During that time, I was able to prioritize myself and my family. It’s a matter of being intentional for me and knowing these are the things I have to do for the film or for other businesses I have. I'm very intentional about whether it's work or play and making sure everything gets my attention.”
Amplifying Black Narratives in Cinema
Anthony Davis (L) and Raven Magwood Goodson (R).
Courtesy
Our stories matter, serving as the heartbeat of our collective experiences. Authentic representation on screen is not just a desire but a necessity, and Finding Tony emerges as a powerful testament to the importance of reclaiming our narratives. In our dialogue with Raven, we delved into her vision for the film and its profound impact on Black stories in cinema.
"I just want to be able to be an advocate, whether it's through the actual storytelling or my own life, for individuals that look like me. I know the importance of being able to watch TV and have an example because, being a brown-skinned girl growing up, sometimes you look and you don't see those examples,” Raven says. “To have women and little girls come up to me and say how much I've motivated them and that they want to write a book or a movie because of me means the world to me.”
Authorship Amplified: Raven's Journey to Filmmaking Mastery
Black women are no strangers to wearing many hats, navigating various roles and responsibilities with unparalleled grace. Raven epitomizes this multifaceted brilliance, seamlessly transitioning from author and motivational speaker to director. In our conversation, she shared how her experiences in these diverse domains equipped her with the skills and perspective needed to lead with confidence and creativity in the realm of filmmaking.
"I get the distinct opportunity to speak to a lot of different types of people, young people, women, men, and athletes about their experiences. I got the inspiration for Finding Tony. I've met a lot of different individuals, youth, whether that's in high school or college, that had similar experiences to [the lead character] Destiny and the film,” Raven shares. “I've also spoken to a lot of mentors, and people have gone through adversity and found themselves in a Tony space as well. My experience in speaking, writing, and getting to know different audiences shaped my viewpoint to be able to write this story.”
Game Plan to Script: Stephen's Playbook for Acting Success
Stephen Bishop
Courtesy
In a world that often underestimates our abilities, the Black community continues to excel in diverse arenas. Stephen Bishop's journey from professional athlete to actor resonates deeply with our own experiences of resilience and adaptability. As a former Atlanta Braves player, Stephen talked about how his background in sports equipped him for the challenges of portraying a complex character in Finding Tony.
“In sports, you learn a lot of life lessons and can use a lot of those to help inform your characters when you're in different roles. But specifically, this role, it helped because I’ve been an athlete who's had to retire,” Stephen says.
“I am a current coach, so I know what the transition was like. I know a lot of the emotions you go through and things you battle with when you're looking at athletes that you're trying to get to level themselves up. It was a very fortunate coincidence that I happened to be an ex-professional athlete who was going to play this role. It played a big part in me being able to be as comfortable as I was in the role.”
A Role Written in the Stars: Stephen's Path to 'Finding Tony’
Raven shares that her decision to cast Stephen in the lead role of Tony was a moment of intuitive certainty, sparked by his compelling performance in Terminal List alongside Chris Pratt. Upon witnessing his talent, she knew without hesitation that he was the perfect person to capture the essence of Tony Greene. The very next day, fueled by conviction, she reached out to her casting director, passionately advocating to do whatever it took to secure Stephen for the pivotal role. This bold move speaks volumes about Raven's unwavering commitment to bringing her vision to life with authenticity and excellence.
As Stephen reflects on this pivotal moment from his perspective, he shares, "They told me about it and sent the script. [My team and I] all read it the same day, and then the next day, we all got back on the phone, and I said, ‘I really like this.’ A lot of times in my career, by the grace of God, I've played the love interest, and I've been in a couple. I've been really wanting to move into roles where I could just be a standalone character and have my storyline drive the film or the television show without it being at the whim of the relationship. And this role came along and it was not only that, but it was an opportunity for me to really show myself and others what kind of chops I really have because there's a huge emotional arc.”
L-R: Raven Magwood Goodson, Stephen Bishop, and David Banner on set of "Finding Tony."
Courtesy
As today marks the release of Finding Tony, it's not just a film hitting the screens; it's a testament to the power of determination. Shot in a mere 17 days, this cinematic gem shows the sheer dedication and grit of its creators. Director Raven Magwood Goodson, amidst her battles, led the charge with unwavering strength and grace, proving that obstacles are merely stepping stones to greatness. Through late nights and unforeseen hurdles, her unwavering vision shone bright, guiding the cast and crew through the rollercoaster ride of production.
Finding Tony reminds us that even in the face of adversity, there's beauty to be found, strength to be discovered, and purpose to be fulfilled. So, as we prepare to immerse ourselves in Tony's journey, let's raise a glass to the triumphs of creativity, resilience, and the unbreakable bonds forged in the pursuit of art.
Finding Tony - Official Trailer
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Feature image courtesy