Thank You Beychella: 6 Reassuring Realities Every Woman Should Embrace
Whenever you witness a Beyonce concert – whether live or virtually – you will almost certainly GET YOUR LIFE! Her latest Cochella performance – which has now been appropriately renamed as "Beychella" – was no exception.
The iconic Slayonce wowed festival-goers and live streamers alike as the first black woman to ever headline the nearly two-decade run of the Coachella Valley Music and Arts Festival. Queen Bey reportedly had 11-hour rehearsals leading up to the big event and it definitely showed in the flawless execution that the singer gave during the two hour HBeyCU-inspired performance where all of us pledged BDK with pride.
I wish you could've seen me rushing to my computer to see what was easily one of THE best performances I've ever witnessed…and I've been to A LOT of Beyonce concerts. #Beyhive
Prior to watching the performance, little did I know that I was going to receive a good word at church that morning, followed by another encouraging and uplifting message from the "Queen" herself. May you be inspired by a snippet of what I believe were some of the major life lessons from Beychella.
1. Black girl magic isn't a fairytale, it's a reality.
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The mere fact that Beyonce was the first African-American woman to headline Coachella was wonderful enough, but she took it a step further (figuratively speaking) when she played aloud a snippet from Malcolm X:
"The most disrespected woman in America, is the black woman. The most unprotected person in America is the black woman. The most neglected person in America, is the black woman."
In a society where often times white is celebrated and black is condemned, and then on a platform where the audience was primarily white, Beyoncé used the Coachella stage to celebrate every black woman in the world. She put everyone on notice and let everyone know that black women matter; we are smart, we are powerful, we are talented, and we are everything that some people think we are not. We are as valuable as every other human being on this Earth. It was a testament to the fact that when other people underestimate us, God upgrades us.
2. Embrace who you are and where you are.
I used to be so scared of my "thirties" because I did not want to let go of my twenties. Being that I'm the same age as Beyonce and after seeing her do what she did, I'm even more encouraged to accept who I am and where I am at this present moment.
For instance, remember when Beyonce used to do the back bend to "Deja Vu" and when she used to squat all the way down on certain songs like "Get Me Bodied"? This time around, I noticed she didn't execute these dances all the same, but she STILL brought it (performed her tail off). She was basically like, "I'm grown. I've had three children, and I'm not about to bend all the way down and I'm going to use this bench to twerk on." I was here for all of it, because the same is true for me and many of us – I can't do it like I used to…and that's okay.
3. One woman's healing can be a part of another woman's healing.
I think it's pretty obvious that Beyoncé has had some life challenges as it relates to having children, career-related changes (early on), and more recently, her highly publicized marriage. Even if we weren't paying attention to news or the blogs, we could hear it in her songs, we saw it in her videos, and more importantly, we felt it in our hearts because at some point or another we have been where she's been.
Her performance was proof that you can turn your pain into power, and you can bounce back despite what you may have gone through.
There was a moment when she was sitting on one of the bleachers and there were ladies to the left and right side of her laying their heads on one another. For me, it was a reminder that we carry each others' burdens, but we also carry the healing and power that comes with it. That's why Beyoncé can sing a song, I can write a book, or women can recite a speech and touch so many women across the world. It's not because our lives are exactly the same. Instead, it's because we can relate to each other. It is my hope that we can be more open to women and their stories, and allow their experiences to help encourage and inspire us along our respective journeys.
4. You can find love without losing yourself.
In other words, your life doesn't have to end just because you fall in love, get married, or have children. I think we can all admit that Beyonce probably has a lot more help than most of us everyday women. Nevertheless, she has found a way – in between being a global superstar, wife, mother, daughter, sister, humanitarian (amongst other things) – to still live her life.
Yes, she is a wife, but she is also a boss and clearly she still makes time for her loved ones and friends. She is still committed to pursuing her passion and it doesn't look like she's close to giving that up anytime soon.
5. There is room for everyone to shine.
I love the quote that says, "A candle doesn't lose its light by lighting another candle." When you're aware of what God has called you to do and when you know He has created a path specifically for you, then you don't have to cut down another woman and it makes it that much easier to stay in your lane.
A woman who is confident enough with herself is able to acknowledge the confidence and beauty of another.
Beyonce had no problem giving so many different people their time to shine. From the Destiny's Child reunion, Solange's appearance, the Les Twins, her dancers, the choir, her background singers, the guest dancers, her band, the marching band, and everyone in between – she made it so that everyone felt a part of HER show. She knew this was a HUGE moment for her at Coachella, but it was obvious that she wanted so many others to be a part of this special night.
As my dear sister Andromeda (founder of Women by Choice) likes to say, "When women support women, we all win." Beyonce is winning because she genuinely wants her squad and all of those around her to win. Ask yourself, "when is the last time I encouraged or allowed another woman to shine?"
6. Pursue your passions persistently even when life throws you a curve ball.
We can plan all day for stuff, but life has a way of throwing some unexpected detours at us along our journey. However, when the unexpected happens, keep moving forward anyway.
During the show, Beyonce was performing and being the phenomenal superstar that she is, but towards the end, I noticed she started having issues with her wardrobe. Beyonce had given it all she got that her wardrobe was starting to fall off of her. Nevertheless, and in good ol' Beyonce fashion, she kept it moving and didn't miss a beat. She made adjustments, but she didn't let that stop the show. Not to mention the fact that although she planned to perform last year, she embraced the natural and blessed interruption that was her pregnancy. She used that time to dream up and develop what was ultimately one of the greatest, if not THE greatest shows of all time.
Don't allow disruptions to deter you from your destination.
What were some of your favorite moments from Beychella? Feel free to comment below.
*Article originally published on Shonda Brown White
Featured image by Giphy
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Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Do These 4 Things After Making A New Connection From Networking
People always talk about the power of networking, and some of us are masters at it. And it's not necessarily just about making a great first impression. It's the follow-up game that leads to real connection and longevity. But there's this sad thing going on, sparked by the isolation of the pandemic and the shifts to remote or hybrid work, where people are losing touch with their networks.
Harvard Business Review reports that people's professional and social networks have decreased by 16 percent. It also found that people with fewer connections at work "have a decreased sense of belonging" and are "less likely to identify with the organization, which puts them at higher risk of turnover and burnout.
Whether you find yourself always being the first one to reach out after meeting a new person or you flop when it comes to really connecting with someone after a session of networking, you're not alone. It's common to struggle with keeping in touch with new people you've met, especially when life starts life-ing, but it doesn't have to be an annoying, petty dance of who's going to call who.
Here are a few steps that have helped me, as an extroverted introvert seeking more adult friendships and new professional connections, keep the good vibes going beyond that first happy hour or conference link-up.
1. Simply put: Unapologetically make the first, second, third, or even fourth move after meeting.
Sometimes, we do have to humble ourselves and put in a bit more effort, especially if our goal for this year (or next) is to expand our network and make new friends or industry-support peers. Reach out for that second, third, or fourth time, even if it feels a bit weird.
At my big age, I recently found myself thinking, "I've already made the first move to keep in touch. Why should I follow up again?" but immediately, in doing the self-work, I was led to the thought, "Why not? Who does it hurt?"
It's really not about a battle of wits or pride but a bottom line of what you really want out of life. Are you willing to let go of a few hang-ups to be that person who reaches out a bit more than you might be used to in order to rebuild or renew your social circle? Does it really matter that you had to call, email, or text more than once in order to finally be able to meet up?
If you find that you're the only one after those first few outings, making the first invites or taking initiative, or your attempts to connect are being ignored, at least you know you gave it your best shot, and you've pushed yourself to grow a bit more in the process of expanding your social circle.
2. Find specific commonalities and build off of that in order to keep the engagement going.
If you meet someone at a conference, for example, make plans to meet up at the next one. Maybe you've found out about a great event that might enhance a new acquaintance's skills or help them in their careers. Invite them to attend with you. Oftentimes, people place value on their time and the people they choose to spend it with, and while relationships shouldn't just be built on a "What can you do for me?" approach, we have to consider that as adults, there should be some sort of common ground that gives the budding new relationship a leg to stand on.
Are you both parents? Maybe a play date for the two of you and your kids is a great option. Newlyweds? Go on a double date. Love to travel and know you're going to be in the same city or country next month? Make real plans to link up or travel together. Into fitness? Schedule walks or fun activities together or coordinate times to meet up at the gym.
Step out on faith, humble yourself, and be open to the possibilities of this, and, above all, have fun with it so it doesn't feel like pressure.
3. Share fun, educational, or relatable information on a regular basis.
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It's great when someone in your network thinks of you and sends a relevant article, program information, or educational tidbit that might help you in your career and vice versa. Again, adding value is part of nurturing adult relationships, and this is a great way to spark conversations, find ways to deeply engage, or show who you are and what you're into.
Whether it's an email, social share, or a quick chat to catch up, find ways to connect with the sharing of useful, fun, or interesting information. It doesn't always take a 30-minute call or long text thread to keep in touch with someone. Sometimes, a simple forwarded email with a mention that you're thinking of someone can go a long way to keep the lines of communication going. This is also a way to be more subtle and less forceful when trying to stay in touch with someone new.
4. Respond to texts, emails, and/or calls within 48 hours.
I know people fight for their lives debating about this online, but I think it's fair to at least acknowledge someone's call, text, or email with a follow-up within at least two days after receipt unless there's a major reason you can't. And even if there is a reason, a simple "I've received your message and will get back to you soon" will suffice. Keep it real if you're super busy or going through something personal so that the person doesn't feel like you're simply brushing them off.
I know, I know. You might be thinking, "We're adults. They should know we get busy and life happens." While this is true, making a commitment to expand your network will require a bit more transparency and trust on your part. You might be stepping out of your comfort zone, but that's what new experiences are all about.
Again, if networking and growing your social and professional circles is really a goal, you have to be available, strategic, and open to actually connecting with people. This isn't something you can do in a casual way since, for these purposes, you truly want to enhance your quality of life by making sure you are interacting with and building relationships with other amazing people.
While you won't be able to force things---as you shouldn't---trying these four simple steps serves as a good starting point to show that you're serious about making and keeping new friends to help you navigate the career success you deserve.
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