
It's been nearly half a year since the series finale of Insecure aired, and I'm still not over it. So much so, I've unapologetically binge-watched the series a couple of times since "Everything Gonna Be, Okay?!" had us shedding real tears as it was hard to say goodbye, okay?! The Issa Rae-created show offered a complex look into the normal lives of Black millennial women navigating adulthood. It was relatable, authentic, and easy for a lot of us to see ourselves at some point throughout the duration of the five-season run. Since its premiere in 2016, we've laughed, we've cried, and we've also taken a look in the mirror and challenged our own mirror selves to grow and leave comfort zones behind at times.
In addition to the subject matter, Insecure also struck a chord with its thoughtfully curated soundtrack and stunning visuals. And I can't be the only one who was a fan of the steamy sex scenes that often played out (of which my favorite were the ones that sort of popped up out of nowhere). Keep reading for an extensive list of all of the sex scenes in Insecure (excluding the finale season because they were few and far between and nobody has time for that).
Spoilers are most definitely ahead.
Insecure Sex Scenes: Every Episode, Seasons 1-4
Season 1, Episode 5: Issa’s first time with Daniel

Despite his chocolate skin and brilliant smile, I was never Team Daniel (Y’lan Noel). However, I could see the writing on the wall as the tension unfolded between episode 1 and episode 5 of Insecure’s first season leading to Issa (Issa Rae) cheating on her long-time love Lawrence (Jay Ellis) for the seemingly ambitious, charismatic Daniel who seemed like the one who got away. As soon as Daniel and Issa ended up running down a video of her on the internet and somehow ended up alone in the studio by the end of the episode, I knew what time it was. Plus sir told her things she thought she always wanted to hear from him, about being ready, so I knew the panties would drop shortly thereafter. And that they did.
Points for Issa trying to resist, but that kiss was only the beginning of a few things between Daniel King and Issa Dee. What unfolded was an indulgent gratuitous love scene that started on the couch, ended up on the floor, and also acted as the first sex scene we got on the show. For that reason, it rightfully earns this spot on our list.
Honorable Mention: The brief flashbacks we got of the scene in the episode that came after. Whew.
Season 1, Episode 6: Molly and Jared get reacquainted

I still think the way Molly (Yvonne Orji) did Jared (Langston Kerman) was messed up. I understand that she felt like she was settling but there were quite a few noteworthy qualities about him that could have made her a great partner for her. Including the fact that he was creative with how he went about getting it in. He seemed content with allowing her to play the dominant role in their waking life, but in their sex life, he always found ways to make it known he was in control. And based on how she was cooking for Jared in the very next scene, I truly believe that was something Molly liked about their dynamic.
His affinity for dirty talk was very prominent in the two brief sex scenes between Molly and Jared in this episode, both of which coincidentally took place in kitchens. From “You still got errands, you still got errands?” to “You tried Blue Apron?” Jared was hitting all the right spots. Until he wasn’t.
Season 1, Episode 8: Lawrence’s ‘Revenge’

Okay, 'revenge' is a strong word but this is perhaps what ignited the fire of hate and created the divide on Twitter that would become us and them (better known as the Lawrence Hive versus everyone else). What I loved about Tasha (Dominique Perry) and Lawrence’s first sex scene together was the build-up as Lawrence went through a dance between whether he should stay and make things work with Issa or leave the relationship completely. His feeling of betrayal hit different because for weeks we viewed a very not-so-subtle-wit-it Tasha stay in the pocket and also boldly shoot her shot while he played the role of a dutiful boyfriend without a flicker of disloyalty. Meanwhile, we saw his partner do the opposite with a similar source of temptation. So even though as the main character, we hoped Issa and Lawrence would see a reprisal by the finale, we understood that the relationship was over, over. And I for one, appreciated the way he went about it. Tasha was head down, ass up, and we were here for it.
And after all that talk about Lawrence’s depressive episode and him allegedly not putting it down right (thanks Thug Yoda for that tidbit), we were able to confirm that he had the material and knew exactly what to do with it.
Season 2, Episode 1: Issa and Lawrence’s ex-sex

The sophomore season of Insecure started off with a bang, literally. In a moment of high emotions and confusion, Lawerence and Issa engaged in 30 seconds of passion remembering what was between them sexually. The blue couch that saw no action in the first season suddenly got a taste of what could be again as Lawrence and Issa gave into their indulgences and made a messy breakup somewhat messier. I found the ex-sex slip-up to be very realistic, especially in situations where closure hasn’t happened yet and there’s still a desire to be together. Though not one of the steamier love scenes featured in the series, it still holds a lot of weight because it was so damn relatable.
Honorable Mention: Earlier in the episode, a brief spooning sex exchange played between Lawrence and Tasha. So good he had her saying “daddy with a ‘z.’”
Season 2, Episode 3: Issa has sex with Neighbor Bae

Speaking of relatability, the very next sex scene between Issa and Neighbor Bae (Leon Thomas III) was also on point for that reason. Neighbor Bae, also known on the show as Eddie, made a couple of appearances before becoming a sometimes-y hookup for Issa and he was just what the doctor ordered in terms of helping her enter her “hoe phase” and get Lawrence’s recent dick-me-down out of sight and out of mind. During a somewhat lengthy scene, Issa and Eddie were able to work through the sometimes awkward reality of sex (especially first-time sex with someone new) by finding a position that worked for them and communicating along the way.
Sometimes the first new fuck after a breakup is the hardest. And what we saw was no-strings-attached sex between two consenting adults and it was great to see Issa get back in the game. As she exits his apartment, she receives a message from a dating app and reads it with a smile, showing the audience that she is single and officially ready to mingle. Dating roster and all.
Season 2, Episode 4: Lawrence has a threesome

Yeah, no comment on the actual threesome, but I will say I really appreciate the moments throughout the series where I could see the contrast between the “masculinity” Lawrence was trying to portray to the world versus the man he wanted to be (also of note, he is also navigating his own version of getting over his breakup). With his homeboy Chad (Neil Brown Jr.), there were instances in the series where Lawrence would just do something to get his approval but not necessarily because it was something he would feel good about in the end. Case in point, this threesome. But it also took me back to a scene earlier in the season where they are looking for a place together and Chad expresses being excited that Lawrence is shedding his “good guy” ways. So that was an interesting continuation of that theme.
Season 2, Episode 5: Molly has sex with Dro

In terms of what she wanted, Molly always had a hard time practicing what she preached in matters of the heart. That was no different in how she moved in her situationship with Dro (Sarunas J. Jackson). I knew from the minute they first interacted on-screen that she’d end up letting him in sexually and emotionally, especially because she was not feeling ole dude that was good on paper (Sterling K. Brown). When the illusion she had of her parents’ picture-perfect marriage shattered, it was only a matter of time before she’d stray from her checklist and find herself underneath a man with whom she had no future as an act of self-sabotage.
As soon as he walked her to the door, we knew what time it was. He tried to walk away but Molly grabbed him by the hand and gave him a look that asked him to stay. And underneath Dro is exactly where she found herself at the end of the episode, leading to a series of trysts between the two that would continue throughout the remainder of the season.
Season 2, Episode 6: Issa, Daniel, and the infamous facial

I know the moment of the climax is the most talked-about aspect of this particular scene, but Daniel emitting that breathy moan when he first starts getting head? Yes. And him sinking into the couch before closing his eyes? Absolutely. And the attention to detail of holding her head closer to take more of “him” in when he is about to climax? Abso-fucking-lutely. To be frank, Issa’s dramatization following said unsolicited facial kind of killed what Daniel’s orgasm was doing for me, but still, I loved that we were able to get a sex scene where oral was more of the focus.
Honorable Mention: The intimate connection Molly and Dro have between them gets the visual treatment with a quick transition into them spooning.
Season 3, Episode 1: Boundaries are a thing

Nothing super intense or indulgent played out in this episode as far as sex scenes go, instead, it seemed to be planting seeds and establishing dynamics based on where people were in their lives. Boundaries also seemed to be an important theme, as both Molly and Issa navigated situations with men who had feelings for them (and they too had feelings for) but men they also didn’t necessarily want to get themselves too caught up on because of the mess history alluded to be on the other side.
Honorable Mention(s): There is an opening scene where Daniel is attempting to make Issa jealous or at least painfully aware of what she’s missing out on by having loud sex with someone else. The slow pan across Daniel’s body was cinematography for the books. Also, loved that brief intermission of oral between Dro and Molly where she was sitting on the counter and he was nestled in between her legs, the emphasis was placed on her pleasure. I personally loved this scene because it felt like a parallel for where they were in their situationship. Molly was in a place where she was intent upon laying out her boundaries and as the episode played out (as well as the demise of their dealings), the two were fighting for control. And by the end, they both retreated and a white flag was raised.
Season 3, Episode 3: The Issa and Daniel sex scene that never came to be

After a disappointing setback involving another producer, Daniel lashed out at Issa and called her out on some shit even though Issa’s line of questioning was perfectly on point. It resulted in a shutting down between both parties. Later that night though while laying together silently in bed, Daniel attempted to initiate sex with Issa. At first, she seemed to give in to his kisses and even seemed open to him eating her out, but instead of going backward with him again like we thought she would, Issa pumped the brakes and didn’t give in to the temptation because she knew the reality was, she couldn’t entertain Daniel in that way. The body is weak but the heart and mind were stronger.
Personally, I was relieved af. He’s fine but Daniel was one of the most emotionally immature men Issa had dealt with and I felt like their paths stopped and stalled so often for a reason.
Honorable Mention: The “good morning oral sex” fantasy Issa had with Daniel involved extra spicy Hot Cheetos and some diligent head game.
Season 3, Episode 5: Issa and Nathan on the Ferris wheel

I felt the chemistry between Issa and Nathan (Kendrick Sampson) as soon as he dropped her taco earlier on in the season so when they reunited again during Coachella, I was like immediately yes. I never knew I would need a sex scene such as this, but everything from the cool-toned lighting to the Ferris wheel setting made this a contender for one of the best sex scenes on Insecure (for me). The lead-up conversation where Nathan made Issa feel seen and supported (another reason why I like him around for her character) added to how their first time played out. Issa pulled him in for a kiss, got onto his lap, and the rest was history.
I loved Nathan’s attention to her nipple (a detail we don’t often see, especially from the main actors) and when he told her to show him how much she wanted him, I understood why sis had no choice but to put her panties to the side and pull him into an impromptu ride.
Season 4, Episode 1: Issa and her TSA cut buddy

After Nathan dropped the ball by turning into Ghost Bae, we are introduced to one of Issa’s next hookups at the beginning of the series’ fourth season. TSA Bae (Reggie Conquest) was putting in work and I lived for the thick fellas getting some love on the show and showing some nudity on top of that. Here for it! I also loved the nod to the sometimes underrated nature of how people look at missionary. As Issa classically said following their tryst, “Church is always in the answer.”
Honorable Mention: We got a glimpse into Lawrence and Condola’s (Christina Elmore) bedroom in this episode too, and I’ll just add it to the very short list of ways I felt did Lawrence and Condola wrong. The energy was just not…there.
Season 4, Episode 2: Issa and TSA Bae lose the condom

TSA Bae gets another quickie in as Issa’s go-to cut buddy at the start of this season. I personally loved seeing such diversity in love interests in this show, from size to race, which is why some of the fourth season’s love scenes stand out to me. This orgasm-inducing scene between Issa and TSA Bae in particular even added some butt play to the mix. Initially, Issa is shown positioned over the side of the bed while TSA Bae is thrusting out Issa’s “stress.” After she orgasms, they switch to a modified missionary position so he can get his. Sir respectfully requests that Issa press his “button” during to intensify his climax. Here. For. It.
Honorable Mention: Take the cake Andrew (Alexander Hodge), take the cake. IYKYK.
Season 4, Episode 7: Andrew and Molly’s vacation sex

Merie W. Wallace/HBO
On their first couple’s baecation, Andrew and Molly prioritize experimenting. Our first taste of that was when Andrew snuck his hand beneath her blanket while in the air. An easy life hack for joining the Mile High Club without joining the Mile High Club. The conversation about what they like and want to explore continues when they enter their hotel room and bring out the toys they decided to try on the trip. Molly says she knows she likes the fingering sesh from on the plane and wants to try the balcony. They take it outside where Andrew thrusts into her while holding her neck and the beauty of Puerto Vallarta surrounds them.
Honorable Mention: Molly taps into her dominant side later when she slides that thang up to Andrew’s face while he’s blindfolded. She does this before instructing Andrew to eat her ass. He humbly obliges.
Season 4, Episode 8: Issa and Lawrence reunite for real, for real this time

I felt this reunion in my soul. Even though it was a reunion I didn’t know I was going to get, the combination of the real conversations they had and the body-to-body connection they were able to reignite by the end of the episode was everything. Lawrence and Issa were introduced as a couple at the beginning of the series and lost their way due to Issa cheating on him with Daniel. It was great to see that down the road, both of them were able to make peace with their contributions to the demise of the relationship and take accountability for their actions. It was also beautiful to note that Condola was a catalyst in Lawrence seeing something through that he might have always had a question mark about since it was shown to viewers that he was ready to marry Issa back in the first season. From the second they kissed, it seemed that they were finally coming home to each other where they had become better people and were in a better place. Coming together after falling apart.
Honorable Mention(s): Technically, the Lawrence and Issa sex montage happens at the start of the next episode but due to it being the only sex scene in episode 9, I’ll just place it here. The fact that all of the sex between the couple happened on or against his couch was a nice nod to previous episodes where a couch has seemed central to their shared intimacy.
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Featured image by Glen Wilson/HBO
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









