Arian Simone & Keshia Knight Pulliam On The Why Behind Their $5 Million Dollar Investment In Black Women
The table is where bread is broken and deals are made, but sadly, for generations, Black women have been barred from taking their rightful seat. Statistics show that although women of color are starting businesses more than any other demographic, they are also the least funded, proving that even today, we are not only lacking a seat at the table, but a place in the room.
This was a conundrum that didn't sit well with author and entrepreneur Arian Simone, who recently joined forces with Emmy-nominated actress Keshia Knight Pulliam to launch The Fearless Fund, a company that is on a mission to invest $5 million dollars in aggressive, scalable businesses owned by women of color that are seeking pre-seed, seed, or Series A stage funding.
The Fearless Fund aims to invest time, mentorship, and anywhere between $50-250,000 in early-stage, high-growth WOC-led ventures that have established at least $100,000 in revenue. According to Keshia and several other studies that prove that women in business are lit, although venture capitalism can be a gamble, betting on Black women always pays off. "Honestly, we are the sure bet. We are the people we should be betting on because we're having so much success in the space."
This is the reason that Arian, Keshia, and their investment partners have chosen to invest in companies like EnrichHer, a company that recently won the Fearless Fund's pitch competition at Facebook's Headquarters, that is not only profitable but has the potential to sustain a long-term relationship.
@dewaynerogers
Arian, the best-selling author of Fearless Faith + Hustle: 21 Day Devotionaltold xoNecole that as an entrepreneur at heart for the past 20 years, spearheading The Fearless Fund was a destiny that, for her, was both necessary and inevitable. Today, the serial entrepreneur has now become a boss in her own right but says she'll never forget the lessons she learned when she was a broke college student.
"I promised myself then, 'Arian, one day you need to be the investor that you're looking for," Arian shared. "Women of color are starting businesses more than anybody else, but they're the least funded. Women right now are getting 2% of venture capital funds and women of color are getting less than 1% and there's no need for that."
Historically, the table can be the most important piece of furniture in the whole damn establishment, and since Black women couldn't find a seat, Arian and Keshia built one. The duo recently sat down with xoNecole and spilled the tea on everything you need to know to break into the investors' club the right way.
Here are four things you need to know before seeking investment and giving up equity in your business:
1. Know How It Works
I must admit, Shark Tank is my sh*t, but after my conversation with Arian and Keshia, I discovered that there is a lot I don't know about the world of venture capitalism. Although it may sound great to have a mogul give you a couple hundred stacks to play with, the investment industry is not a game.
Although The Fearless Fund is here for all of the empowerment, the goal of their company is to eventually make their money back with interest. Arian told xoNecole, "The goal, of course, is you want to select companies that cover the cost of the actual fund. And in addition to that, you want them to have a strategy to exit the fund within a certain period of time."
Although seeking an investor may be a viable option for some companies, Arian explained that additional capital is not always needed to maintain a thriving business. "Some businesses do not need venture capital. Some businesses, depending on where they're looking for growth and scale, you need the capital in order to do that."
Ultimately, these bosses agreed that making the decision to give up equity in a company is a decision that each founder has to make individually based on their company's needs. "That's a discussion for each founder, based upon their business and where their own resources lie and what their end goal is. What is their exit strategy? Are they looking to get acquired? A lot of that is based on where you are in your company," Arian shared.
Keshia added, "Depending on what the end strategy is, you need to know how much equity are you leaving on the table for other investors."
2. Vet Your Relationships
Securing an investment from a partner isn't for the faint of heart, it's a long-term commitment that you need to investigate thoroughly before you make any deals. Arian and Keshia warned of the importance of vetting your check because if that investor just so happens to leave the relationship, they leave with the equity you gave up in the initial business deal. Arian explained, "I think something that a lot of people don't realize is that for a company, once you get to the pinnacle, a lot of the times, the founder of the company only really has maybe 20 to 25% ownership in that company."
It is for this reason, Arian says, that you should make sure you're getting in bed with one helluva partner. She continued, "With that being said, you want to make sure that they're aware this is a long-term relationship, that this is a good marriage."
Nothing in this world is free, especially not money, and it's important to keep this in mind when you're giving up ownership of your company. So when it's time to give some equity in your business in exchange for capital, make sure you think before you let it go, sis.
3. Invest In You First, Sis
Along with being aware of your strengths and weaknesses, Arian and Keshia also noted the importance of putting your money where your mouth is. To this dynamic duo, one of the most attractive traits of a potential investment is being able to see that they invested in themselves, first. Keshia said bluntly, "You can't expect people to believe and put all of their money and efforts behind your business if you're not."
Arian agreed with this sentiment and affirmed that it's hard to believe in someone who doesn't believe enough in herself. "That's really important because you're going out here and asking people to invest in your dream, but how invested are you in your dreams? And I feel me that's a telltale sign, because someone who's truly invested, truly dedicated and has already shown that they put in the work and the sweat equity, is important."
4. Pay It Forward
Fruit doesn't grow from the vine to be eaten by the tree. Let that sink in for a minute. One of the most telling signs of a boss is her need to put others on, and Arian and Keshia think it's time for you to boss up too, sis. According to these ladies, the most effective way to level up your life is to pour into someone else's. Keshia stated, "We are a collective, and Arian and I both operate from a space of abundance and knowing that there is enough for everybody. And when you've been poured into, even though yes, it's an investment that we expect a return on, there are so many other layers that are poured that are shared."
Even though these women are at a place in their lives where they can easily kick their feet up and relax, they've chosen to dedicate their lives to creating a table where we can all thrive together. "Empowerment will happen. When you are in the place where you can then pay it forward to ensure that you do it too."
Keep up with Keshia and Arian's latest projects by following them on Instagram and learn more about the Fearless Fund at Fearless Fund.
Featured image by @dewaynerogers.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LISTÂ HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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When discussing the topic of raising children, discipline is often the first thing that comes to mind. Children need discipline. Full stop. But what is discipline? And how do we draw the line between discipline and revenge?
The origin of the word "discipline" can be traced back to the Latin word "disciplina," which means "instruction" or "teaching." Over time, however, discipline has come to be synonymous with punishment, with parents relying on shame, fear, and/or physical pain to curb undesirable behavior.
Teaching takes time, so nipping it in the bud in whatever fashion parents deem necessary (within reason) has become the norm. But is this what’s best for children? And when does it become less about curbing undesirable behavior and more about getting our licks back for offenses we feel our children should know better to do?
In my work as a parenting coach, I’ve often heard parents say, “I asked him nicely three times before spanking him. He didn’t stop doing it until I did, so clearly talking doesn’t work.”
And the parent isn’t wrong. Talking often doesn’t work the first, the third, or the even the 10th time. And the reason is directly tied to brain development.
Children cannot and do not process information the way an adult can. Auditory processing is not fully developed until a child is 14 or 15 years old. And even then, if a child has auditory processing delays or Auditory Processing Disorder (APD), they may always struggle with processing auditory commands. According to Susie S. Loraine, MA, CCC-SLP, the term auditory processing refers to how the brain perceives and interprets sound information. Several skills determine auditory processing ability—or listening success. They develop in a general four-step hierarchy, but all work together and are essential for daily listening.
Without this understanding, discipline can easily become revenge because parents will then view their child’s misdeeds as a personal slight. Instead of teaching them to do better, parents now want to show them the consequences of not doing better. This is why it's imperative for parents to discern between discipline and revenge to maintain healthy relationships with their children.
5 WAYS TO DISTINGUISH BETWEEN PARENTAL GUIDANCE AND RETALIATION:Â Â
​Understanding The Intent
Discipline is rooted in love and concern for the child's well-being. It focuses on teaching lessons and helping children understand the consequences of their actions. Conversely, revenge-driven actions stem from a desire to inflict pain or punishment as payback for perceived slights or disobedience. Parents should reflect on their motives before taking disciplinary actions. Ask yourself whether your intention is to help your child learn or to make them suffer for upsetting you.
Example: If a child accidentally breaks a valuable item, a disciplinary response would involve discussing the importance of being careful and working with the child to come up with a way to replace or fix what they’ve broken. On the other hand, a vengeful reaction might involve yelling, harsh punishment, or bringing up past mistakes to intensify guilt.
​Maintaining Emotional Regulation
Effective discipline requires parents to remain calm and composed, even in challenging situations. It's natural to feel upset or frustrated when children misbehave, but responding with anger or resentment can escalate the situation and blur the line between discipline and revenge. Before addressing the issue, take a moment to breathe and collect your thoughts.
Example: If a child cannot follow instructions, a disciplined response would involve calmly explaining why their cooperation is necessary in working with the child to accomplish the goal. Conversely, a retaliatory response might involve shouting, name-calling, or resorting to physical punishment out of anger.
​Promoting Growth and Learning
Discipline should always aim to promote growth and learning. It involves guiding children toward making better choices and understanding the impact of their actions on themselves and others. Effective discipline strategies include positive reinforcement, setting clear expectations, and providing opportunities for reflection and growth.
Example: If a child repeatedly forgets to complete their chores, a disciplinary approach would involve discussing the importance of responsibility and finding solutions together, such as creating a chore chart or setting reminders with Siri or Alexa. In contrast, a revenge-driven response might involve imposing overly harsh punishments or belittling the child, which can undermine their self-esteem and hinder their ability to learn from their mistakes.
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Building Trust and Communication
Trust and open communication are essential components of a healthy parent-child relationship. Discipline should strengthen this bond by fostering trust and encouraging children to confide in their parents without fear of judgment or retaliation. When children feel safe and supported, they're more likely to accept discipline as a form of guidance rather than punishment.
Example: If a child admits to breaking a rule or making a mistake, a disciplined response would involve listening to their perspective, discussing the consequences of their actions, and working together to find a solution. Conversely, a retaliatory response might involve accusations, blame, or shutting down communication, which can erode trust and damage the parent-child relationship.
Seeking Professional Guidance
Parenting is a learning journey, and, disciplining children is a delicate balance between guiding them toward responsible behavior and nurturing their growth. By understanding the intent behind our actions, maintaining emotional regulation, promoting growth and learning, building trust and communication, and seeking professional guidance when needed, as parents we can help our children built on love, respect, and understanding.
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Featured image by Courtney Hale/Getty Images