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Everything You Need To Know About ElevateHER Shop
Every day, Black women elevate the world. We are trendsetters and visionaries; the shapeshifters that lead by virtue of presence alone. In a world that sells our identities for consumption, we remind everyone that joy is our birthright and the grace we carry will always be authentic. Our existence is not a social experiment but a crafted emblem of perfection. And for that, we deserve everything good this world has to offer.
With that, xoNecole created the ElevateHER Shop, a here-to-stay online marketplace. For Black women, by Black women. While there are multiple places to shop Black online, which we champion, #ElevateHER provides a way for consumers to directly support small Black Women-Owned businesses! Just in time for Juneteenth, we aim to celebrate not just our joy but our ancestors and kick summer off the right way.
We're launching our first curated iteration "Summertime Joy" to celebrate everything we are and everything we aspire to be. ElevateHER will continue to grow and have iterations reflecting other seasons and life events relevant to us all. We got the range. Everything from beauty (Summertime Fine) to home decor (Dope Abodes), personal development and entertainment (Booked & Boujie) to food and wellness (Guilt-Free Pleasures) to personal style (Here to Slay)—we've got it.
To complement our ElevateHER Shop launch, we're celebrating non-stop with a slew of immersive moments for our audience to share in the Joy. See below for interactive ways to share in the joy and uplift womenpreneurs of color:
Custom AR filter
Wondering what Black-owned product to shop next? No worries, our Instagram AR Filter has you covered! Our filter scrolls through dozens of fabulous products from the ElevateHER Shop randomly landing on a different product each time. So what are you waiting on? Try it out on the @xoNecole Instagram page here and don't forget to tag @xonecole and use #ElevateHER so we can repost you!
Joy Gifting
xoNecole welcomed 50 influential queens to the sunshine season with a special delivery that radiated Black Girl Joy. They were delivered a delicious array of Black-owned summertime joy with a candle on behalf of Collins House Global and the finest of wine made with love by the McBride Sisters. Not to mention stunning floral arrangements from Barbara's Flowers, The Petal Effect and Lemiga Events.
Instagram Guides
We curated 5 user-friendly Instagram Guides that each serve to represent products from every shopping category in the ElevateHER Shop: beauty, style, home, books and wellness. We shared some of our favorites amongst favorites that are worth investing the coins in this summer and beyond, for Black women by Black women.
Editorial Series: Black Woman Owned
This Marketplace was curated not only to shop and support these founders, but also to discover. We've been fortunate enough to get insight into the lives of Black women entrepreneurs who are featured in our shop. Explore the Black Woman-Owned editorial section on the shop homepage to learn more about the brains behind the businesses + brands. These stories are meant to inspire and be of motivation.
The journey of Black entrepreneurship is difficult for many but when we share information while being unafraid to share our stories, we are capable of accomplishing everything we set our minds to! ElevateHER soars by shining a light, a special one, for all of us.
ElevateHER 100
We created Instagrammable graphics for our 100 womenpreneurs who were featured in their audiences to celebrate this notable moment and encourage their followers to bask in the joy.
ElevateHER is for the current and future. To our Summertime Joys and beyond: we will always elevate.
Click here to experience the ElevateHER Shop.
Featured image designed by Kyra James
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
Tailor-Made Tracee: How To Improve Your Everyday Style Like An Icon In The Making
A style icon before it was thrown around mercilessly, a society IT girl well before Gossip Girl made it famous, and arguably one of the funniest women on the small and large screen. A woman with the unparalleled fashion appeal of Capote’s famed Swans and the fierceness of a socialite beyond fashion like Bianca Jagger (a family friend, of course). Yet, her lexicon of looks remains modern and fresh, a nod to the way fashion was consumed during her emerging years.
The icon started young as a model for houses like Mugler, in a time when fashion was deeply personal and intentional. Fashion of the 80s and 90s was built on core components of structure, lines, and silhouette. Tracee Ellis Ross experienced all of this firsthand in her formative years, and it showed in her style. It’s one of the many ways she maintains a level of relatability, especially in a saturated sea of superficial styles. The way Tracee charges everything in her life, especially fashion, with a breath of her spirit is remarkable, courageous, and inspiring. (So much so that Roku decided to build an entire television show around Tracee being Tracee, which is set to air in 2025).
Even though she shares a stylist with fellow uber-celebrity like Hailey Beiber, that doesn’t overshadow her taste and aesthetic. The purveyor of fashion exposition, Tracee has stylized her wardrobe much like her life: intentional, fun, and rooted in her. Despite the need for Gen Z to create brand aesthetics behind every look, Tracee’s street style cannot be boxed in or labeled. It borrows from each genre and era, meticulously put together with the threads of a tried and true style purveyor.
TheStewartofNY/GC Images
Be Intentional
If nothing else, Tracee has a clear intention behind every look, even the most casual-seeming. Behind each incredible vintage accessory and rare sneaker, there is a level of Tracee in it. A story, a feeling, an aspect of the design that speaks to Tracee’s personality. That very intention makes her style so relatable, especially in today’s society, where one of the most valuable forms of currency is relatability. A celebrity rarely possesses that, much less the child of an A-list celebrity.
Gotham/GC Images
Make It Enjoyable
No matter what you do, always make it enjoyable. The founding concept of personal style is just that: style that inspires you. There’s an internal happiness that glows from within Tracee, and it is easily translated into her wardrobe. Each trend she incorporates or emerging designer that she wears is a nod to her enjoyment of fashion. Her style feels as though it’s not taken too seriously, with sacrificing the cohesiveness. There’s a story being told, whether that’s playful or businesswoman or beach babe. Her style feels good to watch, a very rare thing nowadays.
You Are The Best Accessory
At the end of the day, an outfit is entirely dependent on the wearer. No price point, TikTok trend, or Vogue stamp of approval can overshadow personal taste. This is something Traceee understands deeply, and the primary reason for her fashion transcendence over the years. Even her most casual of street looks put glossy editorials to shame. She has a keen self-awareness of her style and what she feels good in, that no matter what, she will also be her best accessory.
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Featured image by Stephane Cardinale - Corbis/Corbis via Getty Images