
It probably comes as no shock to you that one of the top causes of divorce is poor communication. Well, as someone who has sat in many counseling sessions with couples, I believe what it means to be a poor communicator truly runs the gamut—not listening, cutting one's partner off while they are talking, rolling eyes and sucking teeth (55 percent of communication is body language), passive aggressive "I'm fines" and, a real biggie, trying to make one's spouse be just like them. What I mean by that is, watching husbands try and make their wife think/act just like they do and watching wives do the same to their husband.
There's a wise man who once said that when two people are just alike, one of them is totally unnecessary. How this applies to marriage is this—the very differences of your spouse should be what inspires you, improves you and, most of all, balances you out. But if you spend—and by that, I mean waste—time trying to get them to be a carbon copy of yourself, not only is that a super arrogant approach to your relationship, it sets you up to miss some of the life lessons that they could teach you. Ones that will ultimately make you a better individual and life partner.
OK, so with that foundation in place, let me just say that if there was ever an article where "Don't shoot the messenger" applies, this one would have to be it. I say that because the following 10 things are what husbands have told me they think their wife totally misses when it comes to communicating with them and loving them, in general.
Things that, if perhaps more wives accepted them at face value, would make their marriage A LOT easier—in good times and in bad.
Video Games Aren’t (Always) as “Childish” as You Think

I've heard my fair share of wives complaining about how childish their husbands are for playing video games. OK, it's one thing for your man to do nothing but play them or to prefer to do that more than spending quality time with you. But if it's only a couple of times a week, it's best to just leave your man be.
I say that because I've had several husbands tell me that they use that time to process things—how to cover a bill, how to handle a problem at work, how to respond to a complaint from their wife. And while you might think that sounds semi-ridiculous, there are studies to support that playing video games actually does refine motor skills, increase one's memory and can improve one's overall quality of life.
All things in moderation of course, but still.
Refusing Their Initiation of Sex Goes Deeper Than You Think

Once upon a time, I was a teen mom director for the local division of a national non-profit organization. Because I dealt with pregnant adolescents, we talked about sex a lot. Sometimes, the girls would have me meet their boyfriends. Whenever the boys would talk about how important "hittin' it" was to them, the first thing I would say is, "Come here. You need a hug."
The world isn't kind to men—and by that, I'm specifically speaking of our Black men. Even as young people, there is oftentimes so much dysfunction and so little healthy affection in their lives that sex is where they go to get some sort of intimacy (whether they realize it or not).
A lot of grown men? If there's one place where they are totally vulnerable, it's in the bedroom. Sometimes, that's also where they go to feel loved, safe and physically close; especially when that person is their wife.
When a lot of husbands initiate sex and they get abruptly rejected—you know, "Ugh. Is sex all you think about?!" or the slapping away of the hand—sometimes, they don't just feel the sting of not gettin' any, they literally feel like they are totally unwanted as individuals.
This doesn't apply to all husbands, but it's worth asking yours, just to see if he can relate. If he can, try and be gentle in how you refuse sex. Do it the way you'd want him to do it to you if the shoe was on the other foot.
When They Say They Aren’t Thinking About Anything…They Mean It

One of my male friends, who's been married for well over two decades, constantly tells me that while men are physically stronger, women, by far, are more emotionally superior. "Some of the things that y'all can come up with as far as what we're thinking or doing, we are not complicated enough to do those things." And one of those things, for a lot of men, is overthinking—something that a lot of us are Olympians at doing.
If anything in this article topped the pet peeve list for men, a wife asking her husband what he's thinking, him saying nothing and her coming back at him like, "You must be thinking something" tops it. Pretty much every man I've interacted with have said that 9 times out of 10, when they say they are thinking about nothing, they mean it.
THEY. MEAN. IT.
They Are More Tone Sensitive Than Word Sensitive

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Again, I'm just the messenger, but did you know that there is scientific data to back up that men sometimes have a difficult time processing the tone of our voice; especially when we're upset? The actual sound waves and vibrations of our voice can make it difficult for them to make out what we're saying. That's because, in order to hear us, they have to use the part of the brain that processes music and that is more complex than the part of the brain that they use to process deeper voices (i.e., other men).
Ah. Now it makes (more) sense why they might ask us to repeat something or remind us in an argument that it's not what we say but how we say it. Their brain sometimes simply can't compute. (Deep.)
Your Husband Picked You to Be a Teammate

One of the husbands I admire most once gave me a compliment that is a favorite to this day—"Shellie, one thing that's gonna make you a good wife is you get the concept of partnership. You want to see the men in your life win."
Along these lines, if there's something that comes up in counseling sessions a lot, it's that many husbands feel like their wife does things to work against their goals, dreams and visions. They don't ask how they can help. They're not willing to use their gifts and talents to get things to the next level. Or, they simply won't give their husband the space and time to make certain plans happen.
When I work with engaged couples, one of the main things I ask is if they feel their life desires complement one another and if they are both willing to invest and make sacrifices to manifest those things. For a married couple who says "yes" and executes in this fashion, they are truly unstoppable!
They Really Wish You Would Keep Certain Things TOTALLY Private

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I get pushback on this one all of the time, but it's fine. Personally, when any of my besties get married, I immediately demote myself from "best friend" to "good friend." The reason why is because I respect what "best" means—"of the highest quality, excellence, or standing." I don't want to get in the way of someone seeing their spouse or valuing their relationship with them in this light.
You know what? Ask any couple who has a decade or more under their belt and I'm willing to be some good money that they'll tell you that it was their friendship that kept them together more than anything else; especially spouses who see themselves as being best friends.
And best friends? There are some things that ONLY they know about. And husbands? A lot of them wish their wives would bring that kind of loyalty into their marriage. They wish that some things weren't discussed with their wife's mom, sister or even closest friend. Especially without them knowing about it—beforehand.
Any wife that doesn't like this particular point, think how you would feel if your husband was talking to his dad, brother or close friend about some of your deepest secrets, feelings and intimate issues. Now do you get the reason for sensitivity? #exactly
Even Mama’s Boys Don’t Actually Want to Sleep with Their Mother

I know some mama's boys. Frankly, I'm curious what made their wives want to marry them because when it comes to the lack of emotional boundaries, compounded by the amount of unrealistic expectations that a lot of those kinds of men have, truly blow the mind.
But that's not what I'm talking about here. What I'm addressing is there is not any holistically healthy man who wants his wife to act like his mother—telling him what to do, calling all the shots, dictating his time away from you, etc. I get why a lot of us are this way. After all, our mothers are who taught us how to be women and they taught us that by mothering us.
Still, if you're noticing that your husband is working later and later, avoids confrontation more and more and desires to have sex less and less—think about if you're pulling the "mama card" a lot. If you are, pull back on that. Sex with one's mother isn't sexy. It's incest. And if he feels like you are acting like his mother…you get where I'm going with this.
They Heard You the First Time. They Move in Their Own Time.

Not wanting to be bossed around or nagged to death isn't gender specific. I'd venture to say that's something that gets on all of our nerves. Yet ladies, let's be honest (with ourselves)—a lot of us do it. On this point, I'll just tell you what a single male friend once told me about myself. "I don't know what makes you think that leaving me three voicemails about the exact same thing is going to make me move any faster. I heard you, but I have a methodology in how I do things."
When he first told me that, it kind of pissed me off, so I asked a couple of husbands if they felt it was cool. Not only did they think he made complete and total sense, they said they are the same way. One husband even said, "Whenever my wife asks me to do something around the house and she feels like she needs to say it 10 times, I feel patronized. It's not that I didn't hear her. It's that we have a different expectation of when it should be done. Her time is not right. My time is not wrong. It's only an issue when she feels otherwise."
Just some food for thought, y'all.
Many Take “Leave and Cleave” Literally and Seriously

I love me some Black men. I am intentional about marrying a Black man. But listen here, if there is one man who could change my mind, it's the Michael Landon version of Charles Ingalls (you know, from The Little House on the Prairie). He was so fine and masculine that I even have a T-shirt with him on it!
Anyway, I bring him and his wife Caroline up in counseling quite a bit. One of the things that I'll sometimes say is, "You wanna know a part of the reason why a lot of couples back then stayed together? They got married and, due to distance and lack of funds, they never saw their parents again; this means that their parents stayed out of their business."
I have a husband friend who is currently outdone with his wife because there was something that she wanted (that cost thousands of dollars, by the way) that he didn't agree with. Since he wasn't feelin' it, she went and asked her parents to get it for her. To me, not only did this lean on the side of low down but also selfish. She's in her 40s, her parents are only getting older and I'm pretty sure that money could've gone to better things (like retirement). I also don't get why her parents didn't say, "If your husband is not on board, that's something you need to work out with him."
There is nothing attractive (or even helpful really) about having a husband while still clinging to daddy. Ask any husband you know and he'll back me up on that.
Respect Means More Than Love. Peace Means More Than Beauty.

The Bible tells wives to respect their husbands (Ephesians 5:33). The Amplified Version of I Peter 3:2 tells wives how to do it. There's also a really great book that backs Scripture up entitled Love & Respect: The Love She Most Desires; The Respect He Desperately Needs. One of the points the book makes is, if wives want their husbands to feel loved, respecting them is how to do it.
Whenever a wife rolls her eyes at me on this, it's pretty baffling because, at the end of the day, respect is simply esteeming someone's worth and value and granting them (and only them) certain privileges (like sexual fidelity). What's the big deal about either one of those?
As far as the beauty vs. peace thing, a husband once said something to me that was profound and hilarious at the same time—"Have you ever wondered why some really handsome men have a wife who is like a creature from Jurassic Park? A man prefers 'ugly peace' over 'pretty loud' any day."
Get mad if you want to, but I recently checked out a comedy skit that totally co-signs on what he said. When the woman asked her man what he needed from her, his immediate response was, "loyalty, honesty and just be my peace." She was the exact opposite of those things and it drove him insane.
It all reminds me of what an ex once said, "Men look to their woman to be their sanctuary." A sanctuary is a place of refuge. It's not about not having an opinion or perspective. It's about knowing that you have the power to determine how the energy feels within your household. And, to many men, a woman who relishes in peace and tranquility is far more beautiful than any dime piece Coke bottle.
Ask any husband. I'll bet a billion dollars that he shakes his head from left-to-right for at least 90 seconds in approval while thinking, "She gets it. She really and truly gets it!"
Ask any husband. I'll bet a billion dollars that he shakes his head from left-to-right for at least 90 seconds in approval while thinking, "She gets it. She really and truly gets it!"
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









