Yara Shahidi Says The Only Way To Define Beauty Is To UN-Define It
Yara Shahidi is one of the most mutli-faceted, brilliant, and stunning young women that this generation has the opportunity to experience. From top to bottom, Black-ish to Grown-ish, acting to Harvard, Shahidi has remained who she is to the core, exuding the values that her parents instilled in her from birth. She doesn't sway from who she is, she's not into the chaos of Hollywood. And she stands firm to her goals, making her one of this generation's leading vocal ambassadors.
Vogue, who Shahidi has been featured in numerous times, took a trip to her house to learn more about her, via their popular series 73 Questions With..., which has also spotlighted some of our faves like Lizzo, Zendaya, and Michael B. Jordan.
They quizzed her on some of the most pressing questions, such as:
First person you spoke to [today]?
Are you more into lyrics or music?
You've been an actress since 6 weeks old?
Do you believe in 'love at first sight'?
And they even addressed the rumor of whether or not she has a tattoo inspired by Frank Ocean (btw the answer is yes and no, she got some because of him). But what stuck out most, was the question, "How would you define beauty?" She responded with a resounding:
"I try and un-define it, which may sound super broad, but that's the point because everything is to be beautiful."
Which got us to thinking, is she right? I mean, what is beauty really? I couldn't help but to dig in the archives and see how Yara has approached "beauty" with her platform in the past. So here's a list of the ways she has publicly crushed beauty standards throughout her career:
Yara posted a makeup-free selfie where she embraced her blemishes.
Imperfection is beauty and a part of redefining beauty by undefinining it is accepting the skin you're in in all states and all ways. While Yara has been known to stunt on magazine covers and on red carpets with an epic face beat, it doesn't take away from moments where she is makeup-free and experiencing hella blemishes. It might challenge beauty standards, but it's a commitment she is trying to live by.
"I have to actively remind myself to not sweat the details (aka the blemishes) and reframe it as a reminder to make sure I'm taking care of myself."
She made a big 2020 New Year's Resolution.
For the new year, Shahidi posted a picture on her Instagram with the caption:
"We (My hair and I) are taking up more space as we enter 2020."
In the pic, she dons no make up and frizzy hair to match her large golden hoops, making the profound statement that she has arrived as she is, and she's unapologetic AF about it. Siren emojis surrounds her statement, driving the nail in.
Yara partnered with Essie to preach the importance of finding, and being, yourself
In 2018, Shahidi curated a partnership with Essie for National Nail Polish Day. And even then, at a young 18, she used her platform to express the importance of her generation being who they are. She told E! News:
"I've learned to look at beauty as a creative outlet. Use makeup to express yourself rather than to cover yourself. This is why I gravitate towards louder colors — there's that feeling of taking up creative space when you go bold."
Yara removed her mustache on the 'Gram (before the Emmys).
Yara got closer to all of us by uploading a video of her removing her all-too-real lady 'stache for the entire world to see. She hilariously continued to show the actual maintanence it takes to get ready, by following up with a glowing, no-makeup selfie, checking her teeth for food, and rocking braids and a natural look for the virtual show.
Yara posed natural and un-retouched on the cover of 'Harpers Bazaar'.
For the August 2019 cover of Harper's Bazaar, Shahidi opened up about how she's using fashion and beauty to make a difference. She told People:
"True beauty is being unique, experimenting, exploring, sometimes unsettling. True beauty is expansive, is happiness. True beauty is my unibrow! I think we have a tendency to materialize beauty, and connect it with product. You should do whatever makes you feel good, and we're addressing beauty as not something that's even attached to a product, but as something that's attached to this overall feeling of support and confidence which we all get from different things."
Spoken like a true beauty, un-defined.
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Featured image by Yara Shahidi/Instagram
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Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED