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As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.

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Often imitated, never duplicated, The Midwest ItGirls hold a refreshingly raw essence, style, and cultural identity. These ItGirls are the living, breathing definition of rolling up your sleeves and chasing dreams. Trust us when we say, these Midwest ItGirls don’t just talk the talk, they walk it, holding fast to their values in everything they get their hands on.

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