How Sports Agent Nicole Lynn Is Making Major League Money Moves In A Male-Dominated Industry
There's something truly admirable about black women who aren't afraid to break barriers, get their hands dirty, or march towards success to the beautiful rhythm of their goals and ambitions. When a black woman wins, it feels like we all win. And as a black woman whose no stranger to the heart and hustle it takes to be successful, Agent Nicole Lynn is a living testament of that truth.
The sports agent/practicing attorney has recently had booming notoriety due to what she's been able to accomplish in the realm of sports, specifically the NFL. Most notably, Lynn earned the title of first female agent to ever represent a top NFL agency, PlayersRep, which would eventually become acquired by Lil Wayne's Young Money APAA Sports. Since then, Lynn has continued to set trails ablaze. Her clientele varies from coaches of both NCAA and NFL teams, to public figures in the entertainment world with an extensive list boasting names that include players from the Oakland Raiders, Denver Broncos, and even a prima ballerina. More recently, she's gained significant recognition as the first black woman to represent a Top 3 draft pick in the NFL with NY Jets Defensive Tackle, Quinnen Williams.
Agent Nicole Lynn pictured with Quinnen WilliamsCourtesy of Nicole Lynn
One thing's for sure, Agent Lynn doesn't believe in playing small. And if her track record isn't any indication, she didn't just come to play, she came to win.
In this xoExclusive, Lynn chats with us about her career journey, her history-making wins, and how she stays on top of her game on and off the football field:
xoNecole: When you were in college at OU [The University of Oklahoma], sports were obviously monumental to you. After that, you went from law school to Wall Street. At what point did you decide this was the career path you wanted to pursue, or did you always know this was something you wanted to do at some point?
Nicole Lynn: I didn't always know the exact title of the role I wanted, but I knew I wanted to help athletes to be successful both on and off the field. Because of this, every single move I made was to reach this goal. Every educational and career decision I made has been extremely calculated with the same endgame in mind. I realize it can be rare for someone to almost always have known what they wanted to do in life, but that was the case for me.
Credit: Farran Manuel with Farran Manuel Photography
"Every educational and career decision I made has been extremely calculated with the same endgame in mind. I realize it can be rare for someone to almost always have known what they wanted to do in life, but that was the case for me."
xoNecole: Speaking of keeping your education and career in alignment with what you ultimately came to do, I had no clue law school was a prerequisite to becoming a sports agent prior to learning about you. Can you explain what your educational path was in pursuit of becoming a sports agent?
NL: I didn't just attend the University of Oklahoma because it was in my home state. OU is a football powerhouse where many of the athletes go on to play in the NFL. After completing a business management degree, I went to law school knowing that it would prepare me for the NFL Players Association (NFLPA) agent exam. I interned with the NFLPA before starting as an agent so I could learn everything I could about life after football. I pursued a career in finance knowing that my purpose there was to soak in everything I could to help athletes retain wealth.
xoNecole: As the first black woman to walk this lane and take on this role in your career, did you know going into this field that you would be the first? And does it add any pressure to your day-to-day?
NL: Simply being a woman in this industry, it puts an enormous amount of pressure on me every day. Now, add the fact that I am black and only 30. All of that together is a recipe for immediate doubt and underestimation from both potential clients and fellow sports agents. It's very important to me that I don't allow that to put me in a place where I begin to doubt my own abilities. I know that I have worked extremely hard to get here and that I am just as capable as my male counterparts. For this reason, I went into this industry knowing that I didn't want to just exist. I made it a goal of mine to break stereotypes and make history. When my client's name was called at the 2019 NFL Draft, two people's dreams came true. I am very grateful for the opportunity to be recognized as the first and I look forward to continuing to shift the perception of women in this industry.
Credit: Farran Manuel with Farran Manuel Photography
"Simply being a woman in this industry, it puts an enormous amount of pressure on me every day. Now, add the fact that I am black and only 30. All of that together is a recipe for immediate doubt and underestimation from both potential clients and fellow sports agents. It's very important to me that I don't allow that to put me in a place where I begin to doubt my own abilities."
xoNecole: Oftentimes when navigating predominantly male spaces, we feel the need to blend instead of embracing the things that make us women. What are some ways you own your identity and what are some ways that being a woman in your field might’ve posed a challenge in your career?
NL: People are always shocked when I say that one of my biggest challenges in the sports business is choosing how to style myself for meetings and events. You'll likely catch me in a 5-inch heel and red lipstick on any given day, but I am always very conscious of the way I look because it is what people will see and judge me on first. It's a struggle to say the least, but I am very lucky to have a team that helps me balance my look and stand out as a respected woman in this industry. I am very adamant about not being "one of the boys". I want to be a woman that receives the same level of opportunity and respect as my male counterparts. The goal is not simply to be accepted. The goal will always be to break stereotypes and shift attitudes towards the presence of women in male-dominated spaces. We are just as knowledgeable, hard-working, and deserving as men with similar qualities.
xoNecole: How are you able to balance keeping up with a busy schedule as a wife without one role superseding the other?
NL: I can't lie, it is very difficult to manage my career and personal life. I often share how crazy it is to have two full-time careers on my social media. I'm at the law office most of the week, working sports when I get home at night, and traveling all over the place for my clients on the weekends. I'm sure you can imagine that it is easy for me to be exhausted a lot of the time. However, I am extremely lucky to have an amazing support system surrounding me. I don't know what I would do without my husband. I am so blessed to share this journey with someone that is so genuinely supportive and makes sure that I keep my head on straight. We are really each other's biggest cheerleaders. Also, my friend circle is unmatched! My girls always make sure I'm straight and hold me accountable for dedicating time to self-care. They literally call or Facetime me on my off-day to make sure I'm actually relaxing. God has truly blessed me with family and friends that have my back just as much as I have theirs.
Credit: Farran Manuel with Farran Manuel Photography
"I am very adamant about not being 'one of the boys'. I want to be a woman that receives the same level of opportunity and respect as my male counterparts. The goal is not simply to be accepted. The goal will always be to break stereotypes and shift attitudes towards the presence of women in male-dominated spaces. We are just as knowledgeable, hard-working, and deserving as men with similar qualities."
xoNecole: It’s been such an honor conversing with you, but before I let you go, I just want to mention that being a woman who is also slowly working her own way into the sports industry and finally having someone to look up to well into my adult life, you really do inspire me. What would be your advice to young women who are looking to get into the sports industry as well?
NL: Be dedicated to gaining as much knowledge as you possibly can, even if there is very little financial gain in the beginning. Sometimes the best payment you can get is not monetary. I would also encourage seeking both a mentor and a sponsor. Someone that can guide you and help you learn how to make the best professional decisions, and then someone who is in a decision-making position and has the influence to actually move your career forward. Lastly, I strongly encourage knowing your worth and being unapologetically confident in your abilities. If you have put in the work and you possess the knowledge and skills necessary to get the job done, then you deserve that seat at the table. Don't allow anyone to tell you differently.
For more on Nicole Lynn, follow her on Instagram and visit her website.
Featured image by Farran Manuel with Farran Manuel Photography
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Your May 2024 Horoscopes Are All About Setting Intentions, Focus, And Self-Discovery
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
May is a month of intention and about focusing on what you are creating in your life right now. Eclipse Season is over for the time being; Mercury is direct again, yet there are still more opportunities for breakthrough and self-discovery. The month begins with Pluto going retrograde in Aquarius on May 2, signifying the need to reclaim your power right now. Pluto will be retrograde until October 11, and this is a good time to experience a renewal within your belief systems, friendships, and community. After a time of change and regrouping, May is a time to create a new path for yourself and feel more secure in doing so.
Taurus Season is in full bloom, and on May 7 the Moon will be joining the Sun for the New Moon in Taurus. This New Moon is an opportunity for luxury, self-care, stability, and harmony.
When the Moon is in Taurus, we are guided towards taking care of ourselves more, and this is a good time to set your intentions for where you want to experience more ease, love, and TLC in life. This New Moon will be a powerful time for manifestation, so make sure you are focused on what you want to create in your life right now. Mercury then moves out of Aries and into Taurus on May 15th, and perspectives move into the energy of more logic, patience, and practicality.
Mercury in Taurus brings the focus to your finances as well, and this is a good time to ask for a raise or promotion, take care of finances, or build your assets.
What May 2024 Has In Store For Your Zodiac Sign
Gemini Season makes its debut on May 20 this year, and the Sun moving into these air signs makes the energy a little lighter and playful, and by the end of the month, people are looking to have some more fun. With a Full Moon in Sagittarius happening a few days later on May 23, the end of May is an exciting, eye-opening, and adventurous time. The Sagittarius Full Moon is the Flower Moon of the Year, and it’s time you receive yours.
Venus moves into Gemini on May 23 as well, and during this time, relationship matters can feel a little more all over the place. However, this is also a more social, charming, and dynamic time for love as well. While Venus is in Gemini, remember that communication is key, and a more open-minded and flexible approach to matters of the heart is needed.
One of the most important transits of the year happens as May comes to an end, and that is Jupiter's move into Gemini. Jupiter has been in Taurus for the past year, helping us grow and get the full picture when it comes to your stability, relationships, and finances, and Jupiter's move into Gemini brings things into focus when it comes to your self-expression, communication, connections, and joy in life.
Jupiter will be in Gemini from May 25, 2024, to June 9, 2025, and this is the perfect opportunity to connect with your creative genius and meet new people with whom you resonate. May, overall, has a lot of potential for opportunity, insight, and collaboration, and this is the perfect month to set your intentions for the future while also living in the moment with the people you love and who inspire you.
Read for your sun sign and rising sign below to see what May 2024 has in store for you.
ARIES
May is a coming-together month for you, and things are starting to make more sense after Mercury retrograde in your sign for most of last month. You are getting more time within your relationships and close partnerships right now, and the New Moon on May 7, happening in your 2nd house, is when this connection, love, and stability begin to come in for you. You have been asking yourself the important questions and are ready to break ground and create the new beginnings you see for yourself.
With Mars in your sign for the entire month of May, you have a lot of energy and passion at your disposal right now, and you are making things happen for yourself. This is a good time for feeling connected to your body and for seeing positive results regarding your health. Jupiter moves into your house of communication at the end of the month where it will be for the next year, and you are moving into a time of more grace, understanding, and opportunity for self-expression right now, Aries - own your voice.
TAURUS
The Sun is in your sign, and you are shining authentically in who you are, Taurus. May is a beautiful month for growth and a time when you are finding your balance between letting go of the past and remaining true to yourself in the present. The New Moon of the month is happening in your sign on May 7, signifying a time of new beginnings for you and when it comes to your goals in life and your sense of freedom.
Be confident in your desires, and know yourself, Taurus. With all the manifestations that are coming forth for you this month, clarity is one of them.
Mercury enters your sign on May 15, and this is a time of positive communication, connection, and gaining some new wisdom. With Mercury in your sign, be prepared for some extra communication on your hands as people are looking to hear your perspective. Jupiter moves out of your sign and enters Aries on May 25 after being in Taurus for the past year, and the luck you have been experiencing in life transfers to your finances, income, and value systems. Overall, you are finding your way and making sense of it all this month.
GEMINI
May is a time of rebirth for you, Gemini. You are in a good head space this month now that your ruling planet, Mercury, is officially out of retrograde and direct again. This is a powerful month for you when things are turning around for you and some extra good karma and luck are coming your way. With the Sun in your 12th house for most of May, you are getting an opportunity to renew and heal from the past and to gain some new understanding of where you have been in life and what you want to create moving forward.
Gemini Season begins on May 20, and it’s your time to shine! Gemini Season this year is a month full of opportunity and clarity, and you are bringing your best self forward. There is a Full Moon on May 23 in your opposite sign, Sagittarius, and love matters are coming full circle for you now so that you can let go of old belief systems that don’t serve you or your relationships anymore. Your most important astrological transit of 2024 happens at the end of the month on May 25, as Jupiter enters your sign for the next year. Jupiter in your sign signifies good luck, fortune, and personal success in your future.
CANCER
This month is about finding your balance, manifesting, and working together with others, Cancer. It’s about choosing peace and trusting your intuition right now to guide you forward. The Sun is in your 11th house in May, and you are thinking of the big picture and not letting anything get in the way of your vision or purpose. There is a New Moon at the start of the month in this area of your chart, and your power of manifestation is especially strong this month, so make sure you are following your true North and setting the intentions that feel right for you internally.
On May 23, Venus enters your 12th house of endings and closure, and love is about moving on and moving into more healing and emotionally receptive experiences. Relationship matters are moving through a transformation now, and you are learning a lot through your partnerships, both old and new, this month. There is a Full Moon on May 23 as well, and this Full Moon will be bringing up old work, projects, and intentions; it’s time to congratulate yourself for your successes and how far you come, as others will want to support you more right now as well.
LEO
Over the next month, you are getting the opportunity to stand your ground, speak up for yourself, and claim your space, Leo. This month is about being your biggest cheerleader and seeing yourself in the way you wish others to see you. The Sun is in your 10th house for most of May, and you are focused on taking action and going after your dreams right now. The New Moon on May 7 is a good time to set your intentions for said goals and dreams and to really believe in yourself.
On May 23, there is a Full Moon in fellow fire sign Sagittarius, happening in an area of your chart that has to do with your happiness, romance, creative self-expression, and overall joy for life. You are getting the full picture of where your priorities are or need to be, and are bringing more attention to the things that are going to truly make you happy and fulfilled at the end of the day. Jupiter enters Gemini on the same day where it will remain until 2025, and this move is expanding things for you when it comes to your friendships, community, and social networks.
VIRGO
May is a month of connecting with your soul and creating harmony in your life, Virgo. You are moving into a time of greater freedom and authenticity, and May is a good month for travel for you. With a New Moon in Taurus at the beginning of the month, you are expanding your horizons and gaining some much-needed inspiration. This is the time to do things differently and to not be afraid to take risks, and a leap of faith in yourself. You are feeling a little more optimistic in May, and this is creating an opening in your life.
On May 23, we have a Full Moon in your 4th house of home and family, and this is a good time for experiencing closure in this area of your life, and like things are coming full circle for you here. The first half of the month is all about adventure, and the second half of May, you are looking to build in your stability. Jupiter moves into your 10th house of career and success before the month ends, and you enter a year-long transit that will be positively influencing and expanding your reputation and goals in life.
LIBRA
May is an opportunity to learn, inspire, and spend some more time with the people who bring this energy out of you, Libra. The month begins with Pluto going retrograde in your 5th house of love, and you need some more time to grasp what is going on in your heart and how you can find your power in life here more. There is a lot to learn and discover this month, and the New Moon on May 7 will be an eye-opening and transformative moment for you where you can dive deep into your love life and commitments and see where a new beginning may be necessary.
There is a Full Moon happening later in the month and this Full Moon will be bringing forth spiritual guidance into your life. This is a Full Moon to connect, communicate, and share your insights and ideas with others. On May 25, Jupiter enters Gemini and moves into your 9th house of adventure, and you are entering a year of travel, enlightenment, spirituality, and higher education. Your mind is your gift right now; trust you have everything you need to experience greatness and be open to meeting new people who will help you get there.
SCORPIO
This month is about remaining open and receptive to what is possible for you and your future, Scorpio. You are in a good space to receive your due blessings and rewards, but your heart must be open to receive them. Your ruling planet, Pluto, goes retrograde at the start of the month on May 2, and this Pluto retro transit will allow you to rebuild your vision for the home, and help you figure out where you can bring more of yourself into your surroundings.
A lot of the energy of the month is in your opposite sign, Taurus, meaning it’s in your love and partnership zones.
May is one of the most significant months of love for you out of the year, and the intentions you set for your relationships on the New Moon this month will be creating magic in your love life for the rest of the year. On May 23, there is a Full Moon in the sign just after yours, bringing attention to your finances, income, and self-confidence in it all. The end of May is a time to focus a little more on your stability in life and to take a look at your finances. This is a good time to clean your purse or wallet, create some feng shui, and go over your assets.
SAGITTARIUS
Your guidance for the month is to go with the flow and trust your instincts, Sagittarius. The New Moon happening on the 7th is a new door opening for you, your health, and your daily routine, and you are focused on what is going to be best for you and your well-being overall. You are trusting your next steps ahead and remaining grounded with where things are in the meantime. It’s all about trust right now and how much of it you can have for yourself.
The Full Moon of the month will be in your sign on May 23rd, and this is a powerful Full Moon for you of closure, clarity, and self-confidence. You are letting go of what doesn’t resonate with who you are now and what you want to expand in your life. This is a good time to say your affirmations, meditate, and get out of your own head. Before the month ends, your ruling planet, Jupiter, enters your opposite sign, Gemini, and your love life gets an extra boost of good luck right now. Jupiter will be in your 7th house of partnership until 2025, and you are entering a year of harmony, Sagittarius.
CAPRICORN
Abundance is your birthright, and you are tapping into this energy this month, Capricorn. May is a month full of opportunities for you, and a lot of this good juju is coming through for you romantically right now. The Sun is in your 5th house of the heart for most of the month, and there is a New Moon here on May 7 as well.
At the beginning of May, make sure you are focused on communicating clearly, owning your passions in life, and having some more fun with love and the romance that wants to bloom for you here.
With Mercury entering your 5th house on May 15 as well, you could be receiving a surprise message or be having some interesting conversations right now that switch things up for you in love. On May 25, Jupiter moves into an area of your chart having to do with your health, lifestyle, and work life, and you are overall going to be coming into balance more here and experiencing some fortunate opportunities at work and within your daily routine. Overall, May is a month that is setting you up for success, Capricorn.
AQUARIUS
May is an opportunity for you to connect, move forward, and learn more about yourself and your heart, Aquarius. You are paying attention to the signs right now and making sense of things that may have gone past you before. With Pluto going retrograde in your sign as the month begins on May 2, you are someone who will be moving through a journey of self-discovery for the rest of the year and will be figuring out where your true power is in life and how to hone in on it more.
The New Moon in Taurus on May 7 is a new beginning for you and your home life, and a lot of this month will be about finding those people and spaces that feel like home to you and that make you feel supported in who you are. Jupiter enters a fellow air sign on May 25, and Jupiter in Gemini brings in a year ahead of romance, creativity, confidence, and finding your joy. Things are shifting big time in your life right now, but you are figuring out what works for you and what doesn’t.
PISCES
It's time to protect your energy and create boundaries where needed, Pisces. May is a month of checking in with yourself and emotionally regulating before moving forward. Pluto goes retrograde at the start of the month and will be retrograde in your 12th house of closure, secrets, and healing until October. What this means for you is a chance at clarity of the heart, but this transit can also bring up old issues or power struggles of the past. Remember to learn from past experiences and decide for yourself today how you want things to go for you from here.
There is a Full Moon in Sagittarius on May 23, and being a mutable sign like Sagittarius, you can tap into the potential of this Full Moon effectively. This is the time to turn a page within your career or professional world and see some resolution here. Before the month ends Jupiter enters your house of home, family, and history, and you are going to be opening your mind on these matters over the next year. You could be expanding the home, moving, or experiencing a deep sense of healing here now.
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Featured image by Kyra Jay for xoNecole