In xoNecole's Our First Year series, we take an in-depth look at love and relationships between couples with an emphasis on what their first year of marriage was like.
Love is patient. Love is kind. And for many of us in relationships, love can be a delicate blend of ups and downs. Such is the case for Harvey and Casey Kelley.
Having known each other since high school, the two were unknowingly living in the same city around the same time and later reconnected via FaceBook. Harvey was a grant program coordinator through the school system and Casey was a consumer product goods professional and later moved from Atlanta to Jacksonville, Florida after she was unfortunately laid off from Coca-Cola. And it was there that they were dealt the hefty task of trying to meld their new huge (think, five girls and two boys kind of huge) family.
And it's arguably that very task that led them and strengthened their bond to build both in love and in their professional lives. Now serving as entrepreneurs to their own business, aptly named Blended Designs, the two have found a way to bring the story of their lives and passion to inspire into the forefront. Serving as a premium backpack and travel bag, Casey tells me that their mission is to elevate, empower, and educate people of color. And in response to the lack of representation of characters of color in the backpack industry, their endeavor thus found a much bigger purpose.
Courtesy of Blended Designs
Now with six years under their belt in marriage and two years in a thriving career, they let us in on some insight they've learned along the way in this latest segment of Our First Year.
The One
Casey: I have two sisters but I grew up an only child, so I never had to share. I never had a time where I had to share with another adult or thinking about another person. It's not that I was selfish, it's just not a skill that you learn as an only child. [When I realized he was the one] it was a point where I was thinking of him more than I was thinking of myself. I was thinking about the decisions I was making and how they were going to impact him.
Harvey: After I got divorced, I said I never wanted to get married again. But she made me want to be in a relationship again. She showed me all the things I was missing from my first relationship. She made me say, "Wow this is how it should've been. This is the kind of relationship I should've been in." That kept me close to her and getting to know her. She literally does the things that I was looking for in a relationship. She filled all these voids that I had.
Courtesy of Casey and Harvey
"After I got divorced, I said I never wanted to get married again. But she made me want to be in a relationship again. She showed me all the things I was missing from my first relationship. She made me say, 'Wow this is how it should've been.'"
Overcoming Fears in Marriage
Casey: My biggest fear was acceptance with the girls. Harvey has five girls from his first marriage. And at the time we got married, the youngest was in middle school and they're very close to their mom. And I didn't want it to be that whole 'you're taking my Dad away thing.' Some of it I think I projected myself as opposed to it really and truly happening. But once the oldest daughter lived with us for a little bit, it gave her the opportunity to really know me and not the person she sees on the weekend. I just had this huge fear and it's something that I think I put on myself. Because now I have a great relationship with the girls! And I have a much better relationship with his ex than before.
Harvey: That was one of my biggest concerns as well because as much as we were a blended family, we weren't a blended family all under the same roof. So being able to manage that and moving away from them but still keeping them involved, that was the hardest part. You have to constantly travel, constantly communicate to make sure things are working.
Love Lessons
Casey: One of the major lessons [I learned in love] is that it's unconditional. Real love will love you through your flaws. I didn't recognize my flaws as much until they were staring me in my face and someone is loving me anyway. Harvey will always say, "We're on the same team, we're wearing the same jersey." I understood that we're the only ones that can control whether or not we spend the rest of our lives together. And we both have an active desire to make sure we're always together.
Harvey: For me it's that if someone loves you, they're going to allow you to be who you are. They're not going to ask you to be different or for you to change and they're going to love you the way you are.
Courtesy of Casey and Harvey
"I didn't recognize my flaws as much until they were staring me in my face and someone is loving me anyway."
Best Advice
Casey: There was a couple that Harvey grew up with and before we got married, they celebrated their 50th wedding anniversary. The wife told me to always remember the look on your face when you say "I do". That there are going to be times where we're going to be upset at each other and when things are harder than they should be. But if I remember the look on his face when he said "I do", then I'll always remember--no matter what is happening in that moment, that he loves me unconditionally.
Harvey: The best advice that I got was addressing problems from the start and to not let things fester. I was told by someone to never go to sleep mad, angry, or upset. You need to make sure before you close your eyes that night, that you resolve whatever issue that were there that day. So that when you wake up in the morning, you both are waking up fresh and ready to go.
Courtesy of Casey and Harvey
"If I remember the look on his face when he said 'I do', then I'll always remember--no matter what is happening in that moment, that he loves me unconditionally."
Favorite Part
Casey: I know that this is someone who 100% has my best interest in mind. There's nothing self-fulfilling about what he suggests or wants to do. I know other business people and mentors and they have the best business interests in mind, but Harvey has MY best. I don't know that anyone else cares about that. And to be able to travel for business with my husband, it's strengthened our relationship so much. Its being able to bring our relationship to another level that I didn't even know we had. I knew my husband prayed for me but now he prays WITH me.
Harvey: I think the best part is that my highlights are OUR highlights. When we win, we win together. So it's like we're there in the moment as it's happening and we're able to share that because we're both a part of that.
"The best part is that my highlights are OUR highlights. When we win, we win together."
Featured image courtesy of Casey and Harvey
Want more Our First Year love stories? Check them out here.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Feature image courtesy
With 37 beaches, charming French bakeries, and Dutch wine and cheese shops, the island is great for those craving variety. It also serves as a perfect base for exploring the neighboring islands of Saba, Anguilla, and St. Barths - all just a ferry ride away.
If you’re looking for a destination for an upcoming solo or girls’ trip that combines adventure, beachfront relaxation, and great dining, here’s why St. Maarten should be at the top of your list.
Sonesta Ocean Point Resort
Sonesta Ocean Point
Where To Stay
To get to St. Maarten, I booked a flight to Princess Juliana International Airport, which is on the Dutch side of the island. After landing, I checked into Sonesta Ocean Point Resort, an adults-only, all-inclusive property about 10 minutes from the airport. The property has 24-hour room service, four bars, and three restaurants. My favorite restaurant was the cliffside Azul, where some menu standouts included mushroom ravioli, grilled swordfish, and braised lamb shank.
If you want to party, you’ve come to the right place. The resort also offers poolside DJs, nightly live entertainers, and the largest casino on the island, Casino Royale. You can also spend some quiet time at the Serenity Spa getting a bamboo massage in the Japanese Zen garden or enjoying an Island Flow massage in the outdoor gazebo.
The hotel is also located on Maho Bay, just steps from the famous Maho Beach. Nicknamed “airport beach,” the beach is a popular place to snap pictures of the planes landing or departing just a few feet above you. If you want to know the best time to hit the beach, check out the Sunset Beach Bar, which has a chalkboard with a schedule of landings and departures.
Downtown St. Maarten
Credit: St. Maarten Tourism
What To Do
While you could easily spend your whole vacation at the resort, there’s so much to do in St. Maarten. One of the best ways to discover the island is by ATV through Xplore SXM, which offers daily rentals and the option of a tour guide. The rental office is just steps from the resort, and I opted for a guided tour of the island.
The island is only nine miles long and eight miles wide, and it takes just a few hours to drive around the entire island. There’s no border control (just a sign to mark each side of the island), and you can easily travel between the two sides. As part of my tour, I stopped by St. Martin’s Orient Bay, one of the island’s best beaches. I also spent the afternoon strolling through Phillipsburg, the Dutch capital, and browsing around The Amsterdam Cheese and Liquor Store, which offers gourmet cheese, wines, and even wooden clogs imported from the Netherlands.
Orient Beach
Credit: Mariette Williams
Another popular activity in St. Maarten includes ziplining. If you’re brave enough, book a trip to The Flying Dutchman, the steepest zipline in the world. The ride is over 2,800 ft long and includes a drop in elevation over 1,000 ft. At the top of the ride, you can see neighboring Saba, St. Barths, St. Eustatius, and Anguilla.
During my stay, I also booked a visit to the recently opened We Culture Museum in St. Maarten—one of the highlights of my stay. A visit to the 8,000-square-foot museum includes complimentary drinks and a history lesson on Carnival across the Caribbean. There were instruments and handmade costumes on display, and I tried on some of the Carnival wings and headpieces.
The We Culture Museum
Credit: Mariette Williams
Where To Eat
Of all the islands I’ve traveled to, St. Maarten/St. Martin has some of the most diverse food offerings. On my first night, I took a taxi to Bamboo House, an Asian restaurant overlooking the city. The restaurant offers a variety of dishes like braised duck nachos and a special West Indies Espresso Martini made with Venezuelan rum.
During my ATV tour, I stopped for breakfast at Chez Fernand, an authentic French bakery in St. Martin, where I practiced my French by ordering the pain au chocolat. I also ate eggplant lasagna at Irie Gardens, a local vegetarian restaurant in Phillipsburg. St. Martin also has a big Haitian population, and Villa Royale serves traditional Haitian dishes like djon djon rice, pikliz, and grilled conch.
St. Martin is also home to several beach clubs, perfect for day drinking and lounging in breezy cabanas. Rainbow Cafe has a laid-back, boho vibe, perfect for slow brunches, and Ocean’s 82 is a beachside French restaurant specializing in seafood like roasted sea scallops and lobster fettuccine.
Aerial view of Saba
Credit: Kai Wulf
Where To Island Hop
St. Maarten is one of the easiest places to island hop, and you can collect passport stamps in three nearby countries. Start with a trip to Saba, a Dutch island about a 90-minute ferry from St. Maarten that departs at 9 a.m. twice a week. You could also opt for a quick 15-minute flight and experience landing on the shortest commercial runway in the world. I opted for the plane ride and held my breath as we touched down the 1,300-foot-long runway.
If you’re just in Saba for the day, plan a hike to Mount Scenery. Guided hikes are offered through the Saba Conservation Foundation, and my hike was led by Crocodile James, an expert hiker and local Saban, who took my group on a 90-minute hike to the top of Mount Scenery, the highest point in the Kingdom of the Netherlands.
Mount Scenery Trail
Credit: Mariette Williams
Views of Saba from Mount Scenery
Credit: Mariette Williams
Mariette pictured taking in the views of Saba
Credit: Mariette Williams
After your hike, stop by Tropics Cafe for a refreshing lobster salad or curry coconut shrimp.
I also recommend a day trip to Anguilla. The daily ferry ride is about 25 minutes long, and rides start at 10:30 a.m. In Anguilla, the best beaches are Mead’s Bay and Shoal Bay, and my favorite restaurants on the island are SALT at the Four Seasons Anguilla, Straw Hat at Frangipani Resort, and 20 Knots at Zemi Beach House, which has tables right on the beach. Anguilla is made for beachgoing, but you can also go horseback riding on the beach or enjoy a rum tasting at Zemi Beach House’s Rhum Room, the island’s only rum bar.
St. Barths is another option for a day trip, and the 45-minute ferry from St. Maarten to St. Barths leaves three times a day starting at 7:15 a.m. The island has a reputation for being a hideaway for celebrities and socialites, and like St. Martin, it’s lined with swanky beach clubs and restaurants. Check out Nikki Beach or Ocean Club St. Barths and head to the island’s capital, Gustavia, to check out French boutiques like Louis Vuitton and Cartier.
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Featured image by Kai Wulf