Is Your Man 'Quiet Quitting' You (And You Don't Even Know It)?

A few months ago, I read an article on Gallup’s site about a term that is known as “quiet quitting.” Seeing that reportedly 50 percent of people who go to work on a daily basis are apparently in the process of being a quiet quitter, I decided to do some beyond-the-surface research on it. If you’re not exactly sure what it means to quiet quit while on the job, probably the best way to explain it is it’s what happens whenever someone shows up to work on time and daily (at least for the most part); however, while they’re on the clock all they do is the bare minimum.
Now, the interesting thing about quiet quitting is, while some employees do it because they are lazy (I mean, let’s be real), there are other things that can lead to this approach/tactic, too. They may not put in extra effort because their employer’s expectations aren’t clear (or they are ever-changing; bookmark that, please); they feel like they aredoing most of the work without very little reward or even appreciation; they might see the job as having no opportunity for real growth, and/or, it could be that, if they feel as if their employee is basically “running everything,” they may do as little as possible as a bit of a power play — as a way to earn some self-respect until/unless they decide to move on.
On some levels, y’all, quiet quitters are quite the strategists. Kind of in a passive-aggressive type of way.
You know, when I first told someone that I was going to be comparing quiet quitting in the workplace to a man who quiet quits in a relationship, they thought that I was going to be coming from the angle of a guy who low-key ghosts his partner. NOPE. Today, we’re gonna tackle what happens when a man feels a lot like these undervalued employees out here, and so he takes a simple, quiet quitting approach.
That way, you will know what to do if you happen to notice some low-key quiet quitting happening in your own relationship — or, umm, situation.
First, Why Would a Person “Quiet Quit” in a Relationship to Begin With?
GiphyI can just about guess what some of you are already wondering: if a guy is going to go through all of the trouble of doing what a quiet quitter does, why doesn’t he simply end the relationship? Well, sometimes, it’s not that simple. Think about jobs. Even though it’s been reported that over 60 percent of people say that they are emotionally detached at work, while 19 percent go as far as to say that they are completely miserable at their office, what they don’t do is quit. Why? Because jobs provide money for their services, money pays bills, and bills are something that all grown people have to deal with.
In other words, no matter how unhappy some individuals may be, they will find a way to make it work because there is still some sort of “payoff” going on. Sometimes, a relationship is no different.
And, if you pause and ponder long enough, I bet that you can either recall a relationship you’ve been in or you know of someone who’s in a relationship where they are emotionally detached (or sexually unfulfilled or mentally bored or…or…or) and yet they remain because 1) there’s a lot of history between them and their partner; and/or 2) they love their partner yet they’re not sure if they’re “in love” anymore, and/or 3) they are telling themselves, year after year, that what they are going through is seasonal and eventually things will change for the better.
And so, in the meantime, what do they do? THEY QUIET QUIT because, even though they aren’t exactly thrilled with the current state of their relationship right now, they are still getting something (or things) that they need out of it — yes, there is still a payoff.
Now remember, when it comes to professional quiet quitting, it oftentimes happens when folks feel like they are doing most of the work, and/or they don’t feel appreciated and/or they feel disrespected, and/or they feel like their partner is trying to run things all of the time. Lawd…LAWD.
Now, when a guy feels this way in his relationship, how might quiet quitting manifest itself?
6 Ways a Man May Quiet Quit in His Relationship
Giphy1. The two of you spend less time together. Say that you really like someone, yet it seems like every time you’re around them, some sort of argument goes down, or you don’t feel like you can fully be yourself. The good times are good enough that you don’t want to end things, however, at the same time, the bad times are annoying enough that you can’t be around them constantly. So, what do you do? You spend less time in their presence. In a dating dynamic, dates are fewer, conversations are shorter, and less and less future plans are made. This is one way a person who is quiet quitting a relationship may choose to handle things.
2. He’s not as readily accessible as he used to be. My male circle? I’m hella proud of them. One reason is that they all are pretty successful in their prospective fields; so much, in fact, that one of them just told me while we were on a lunch date a few days ago that he almost always answers my calls as opposed to so many people who get pushed straight to voicemail: “You rarely want anything. You just want to know how I am, so I enjoy talking to you.”
That said, I have some clients who nitpick and nag their spouses incessantly. Then they complain about them not immediately answering their calls or replying to their texts. The reason is obvious: who wants to choose to be berated 24/7? Yeah, if your partner used to be readily accessible and that seems to be shifting for some reason, before complaining about it, ask yourself why that might be the case — what you may be doing that has resulted in that type of reaction (or lack of reaction).
3. He’s far more REACTIVE than PROACTIVE. People do what they wanna do. That is so true. And although some folks need to accept that it’s no one’s job to be at their beck and call (entitlement ruins so many relationships), when someone is truly into another person, a clear indication of that is they tend to be far more proactive (doing things without being asked or prompted) than reactive (doing things because they were asked or prompted to do it). When it comes to what’s transpiring in your relationship right now…which is it?
4. The intimacy is lagging. Whenever a physically capable married person tries to tell me that sex isn’t a big deal in their relationship, all I see is one huge human red flag. At least when it comes to the traditional type of marriage, one of the main things that makes it different from any other type of relationship IS that there is a committed-to-one-partner type of physical intimacy between two people. So, if a husband and wife are each other’s only sexual “outlet” — hell yeah, sex needs to be prioritized.
That said, when sex isn’t (as) present in a long-term dynamic, 8 times outta 10, without question, it’s revealing issues within the relationship — and oftentimes, no matter how attractive a person is or even how good the sex may have been with them in the past, when a person doesn’t feel seen or esteemed, they can/will start losing interest. This can also happen when they feel disrespected by their partner, and so they start to put up walls — including in the bedroom.
5. When you bring up the future, he deflects. Relationships are designed to move forward. If they remain stagnant, more times than not, they will eventually come to an end. And so, if it seems like your relationship is currently in a rut or you can’t remember the last time that any real future plans were discussed and/or made, this also could be an indication that your man is a quiet quitter.
The relationship may be cool enough to not end it (for now) — at the same time, though, he may be kinda sorta keeping his eyes open for other “opportunities”…if you know what I mean. And that’s why he doesn’t want to commit to anything more than what he is already in.
6. At the end of the day, he basically does what he “has” to do. The bare minimum. Who wants to be in a relationship where that is transpiring, and yet a lot of people are right there? And why would someone take a bare minimum approach? They might prefer to dodge confrontation. They might not be sure how to please their partner (because their partner keeps changing their mind about what their wants and needs are). They might be running on fumes. They might no longer feel enthusiasm in the dynamic.
To them, there might not be enough of a reason to feel inspired or motivated to do more — and so, they do just enough to keep the relationship going and not much more than that.
How to Address a Relational Quiet Quitter
GiphyThe interesting thing about all six of those potential quiet quitting scenarios is many folks are right in them, and yet, they think that the way to handle the matter is to gripe, criticize, and/or toss out ultimatums left and right when really, there are far more effective ways to get things back on track.
Figure out what you really want. Remember how I already said that some employees quiet quit because their employers either don’t have clear expectations or they are constantly changing them? Geeze, who wouldn’t be frustrated in that type of environment? In fact, I was recently talking to a client who said that they have been on their job for well over two decades with no official title. SMDH. Talk about corporate gaslighting.
Anyway, if your guy isn’t giving you what you want, it might be because you’re putting more pressure on him to read your mind or figure out what those things are when really…you need to find clarity within yourself and then articulate your expectations — not as demands either. Grandma used to say that you can always catch more flies with honey than vinegar.
Same thing goes for getting your needs met. If you feel like some low-key quiet quitting is going on, ask yourself what you want and then make your requests clearly known. Clarity fixes a lot of relationship issues. Trust me.
Address the issue head-on. I don’t know why people think that hinting around is effective — especially with men. Chile, I can’t tell you how many times a woman has said to me that her man has asked if she’s okay, she has responded with an abrupt “I’m fine,” and then she thought he was being “insensitive” by then dropping the subject and going on about his business. If things aren’t fine, it’s up TO YOU to say it, not up to him to ask you 20 questions before you finally state what is really going on. SMDH.
That said, now that you know how quiet quitting can play out in relationships, if you sense that it is happening between you and your guy, bring it up. Not in an accusatory way but in an “I’ve noticed lately that this and this have [or haven’t] been happening. Am I right? Is there something that you want to talk about?” Even guys who don’t like confrontation tend to open up more when they feel like their partner genuinely cares about what they think and how they feel.
Come to an agreement on how both needs can be met. If someone leaves a job, it’s oftentimes because their needs aren’t being met, they found an opportunity that will help them to grow better/faster, or they have been offered more elsewhere. On the other hand, when someone is released from a position, they weren’t meeting their employer’s expectations, they aren’t sticking to the arrangements that were made at the time that they were hired for the position, they “false advertised” when they took the job (meaning, they said that they could fulfill the requirements and then reneged in some way) and/or they are so out-of-pocket with their actions, that their employer simply can’t rationalize keeping them around any longer.
In other words, an employer/employee situation has to be a give-and-take — relationships are no different. So, if after talking to your partner about what is going on, the next step is not for both of you to go back and forth about whose needs or expectations aren’t being met more — no, the next step is to see if you both care about and value one another enough to “meet in the middle,” so that both people feel valued and appreciated.
Mutually agree to be patient with the adjustments that need to be made. When someone is a quiet quitter, it also usually means that trust has been fractionated on some level. And so, if you both decide to try and make things, not just “work” but work for the better, you need to extend a grace period between the two of you. It takes time to break old habits, execute new approaches, and see things (more) from your partner’s perspective. Care enough about each other to be patient with one another.
___
A lot of relationships have quiet quitters in them (both directions). A lot of relationships can also be saved if people realized that quiet quitting is the root problem. If you see your situation in all of this, hopefully, you can now approach it in a way that will breathe new life into your dynamic.
After all, life is too short to be out here quiet quitting. Make it work, or move on.
(If you see some real good, try to make it work first, though. We are too grown to be “quick quitting” too.)
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









