I Made $15,000 In Three Months As An Airbnb Host
Summertime and the living in LA is not so easy. Especially when the cost of living is through the roof.
I found this out the hard way last summer when I moved from my quiet, comfortable, and reasonably affordable townhome on a golf course in the suburbs of LA to the concrete jungle in the heart of the city. I made the decision to move to be closer to my sales territory for work, which I thought was a good idea... Until six months later when the company downsized their salesforce, leaving me jobless and with just enough savings to make it for four months before I realized I had bitten off more rent than I could chew.
Now ladies, I have had my back against the wall before, so I knew I had to think fast. I didn't want to break my lease because I had plans of purchasing a home later and didn't want a broken lease to have an adverse effect on my rental history. I only had six months left in my lease and thought to myself, What if I listed my apartment on Airbnb?
It made perfect sense. I always kept a clean, neat home and I'm obsessed with home decor. I lived really close to major freeways, Universal Studios, the Hollywood Walk of Fame, and other major LA attractions. So I figured, why not? I took about a week to get my apartment in tip-top condition, moved most of my personal belongings in storage, found a housekeeper for a reasonable price, whipped out my iPhone to take pictures of all the rooms, used my savvy writing skills to come up with a cute description of the listing, and within a week of going live on Airbnb, I had my first booking! I couldn't believe how easy it was to set up the account and to communicate with guests.
My first month as a host, I made just enough to cover my rent, which was the original goal. However, as the summer months approached, I not only generated enough revenue to cover rent, but I also made a pretty nice profit. Some 3 months later, and I had made $15,000! My guests loved my place and always left stellar reviews and within six months, I was even promoted to Superhost, which apparently is a big deal on Airbnb.
I would be remiss if I did not share my personal experience and tips on how to be a successful Airbnb host and how to provide an exceptional experience for your guests. So without further ado, here are my tips on being a successful AND profitable Airbnb host.
Create a Catchy Listing Title
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What's in a name? Everything! Beautiful Buckhead Bungalow, Luxurious Midtown Loft, Romantic Cabin on the River. These are all cute and catchy titles that will set your listing above the rest. Remember, your listing will be placed among hundreds of other homes that match your criteria, so you need a title that stands out. What makes your house unique? Where is it located? Are you listing it around a special event like Super Bowl, Art Basel, or Yacht Week? Use all of those to your advantage in the title.
Take Beautiful Pictures
Image is everything! I started my listing by taking photos of my place on my iPhone. As I began to generate more revenue, I eventually hired a photographer. But I wanted my initial pictures to look like my house was the layout of a Z Gallerie mailer. I took pictures in natural lighting, with the blinds open and facing up so the rooms wouldn't be flooded with light. I took close-ups of details like the coffee bar, welcome sign, guest book, and small decor for an added touch.
Trust me, most listings will have basic photos of the rooms and a few amenities. You can set your listing above the rest by taking the extra step to have stellar photos of your home. The three most important rooms you want to focus on when taking pictures are the bedrooms, bathrooms, and kitchen.
Create Pre-Typed Messages
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This will save you a lot of time in the future when your guests book. I have a standard welcome message that outlines the directions to the home, passwords and security codes, Wifi information, check-in and check-out instructions, and emergency contact information. You can save these in your message profile and choose the right template, depending on the guests' question or concern. This makes communication simple and will really help your rating. Remember, five stars is the goal!
Stock Up On Extra EVERYTHING!
Extra towels, extra napkins, extra toilet paper, extra shampoo, extra tampons, extra EVERYTHING! If hosting is a long-term goal for you, places like Sam's Club and Costco will be your best friend. You'll keep your guests happy by having a plethora of necessities already stocked at your place.
Keep It Clean
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Sparkling clean and super pristine! That is the goal. Guests love a super clean home. Not only will they remember it when they rate you, but they typically tend to leave the house in tip-top condition because you set the bar when they arrived. Make sure you clean and disinfect door knobs and handles, counter tops, walls, railings and pretty much anything people touch. Cleanliness is one of the categories in your review, so make sure your house is so fresh and so clean with every stay.
With so many events happening around the country year-round, there are endless opportunities to host travelers when they come to your city. There are so many more tips and pointers I could give on hosting and if you want to find out more, take a peek at my hosting video.
Good luck! I can't wait to hear your success stories.
Interested in being an Airbnb host? Sign up here to get started!
*Originally published on Mignon Cyrelle
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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