
Fashion Bomb Daily's Founder Claire Sulmers Is Making Her Mark One Red Bottom At A Time

Black women are bomb.
Period. Point blank. The end.
It's a sentiment that we as a culture will continue to shout from the mountain tops in the epitome of #BlackGirlMagic in an effort to reaffirm our sisters and ourselves of our inherent dopeness.
And Fashion Bomb Daily founder and EIC Claire Sulmers knows that.
Claire Sulmers/Fashion Bomb Daily
It's about noon when we speak. And right on the heels of her annual Conversations with Claire, her empowering and networking sessions with some of fashions influential people, namely Bevy Smith, Duckie Confetti, and Misa Hylton. She's calm, cool, and collected. Which is in stark contrast to bustling sounds of New York City where the event is set to take place.
It's a time for those who are in the fashion industry, or aspiring to be, to have their own seat at the table while gaining insight and education into a world that can sometimes be both intimidating and judgmental. And setting up that table for others seems to be the overarching theme for the Harvard graduate herself. Starting her blog 12 years ago, Claire initially began Fashion Bomb Daily as a way for her to showcase her latest fab finds. But it slowly grew to be even more than she ever realized.
Realizing that there was a need for platforms who had their eyes on the up and coming fashion icons and influencers in the making, the blog became a platform to shine a spotlight on designers, stylists, and celebs who didn't get the recognition they so deserved. And after seeing multiple websites embarrassingly refer to style aficionado Ty Hunter as Beyoncé's personal train holder, Claire knew that the purpose for her platform was tied to something deeper. "This man was the one creating this image of Beyoncé that we all know and love for years and he deserved respect. For me, it's about our history and documenting our history. We have to preserve our legends and tell their story in a way that gives a fleshed out full view of who they are and documenting that for posterity."
Claire Sulmers/Fashion Bomb Daily
So, it's no wonder that followers and fans were dismayed when they logged onto Instagram earlier this year to see that their beloved page had disappeared. Citing copyright issues as the culprit, Claire was now faced with a decision: give up or pivot. "I always try to look at things from a spiritual perspective and ask myself what lessons should I learn from this and what is God trying to show me? It's been a really tough year, but it's been great in a lot of ways. I'm looking forward to Fashion Bomb Daily coming back, it's important to the culture and all the people who followed and appreciated what we did."
And it's with that awareness that Claire has been able to position herself as a fashion mogul and media maven. Being forced to focus on building her personal brand and stepping more into the spotlight to increase and maintain visibility has taught her major lessons when it comes to committing to and investing in yourself. She knows the power of walking with integrity and just doing good business.
And while branding herself may have once taken a backseat to FBD, it's something she's been able to navigate successfully thanks in part to her live events and consistent social media presence. Though the shutdown was less than ideal, it served as yet another opportunity for Claire to draw on her resiliency. After initially being rejected trying to get her foot in the door of the fashion world and passed over for opportunities with some of fashions influential magazines, she's learned that sometimes those moments can be both testing and teachable. "I think it's about going back to the drawing board and seeing how you can elevate. Maybe you have to think things through differently. But you have to continue to persist. So if I have to bang on the door until it opens then I will."
Claire Sulmers/Fashion Bomb Daily
"I think it's about going back to the drawing board and seeing how you can elevate."
It's that resiliency and empowerment that makes Claire not only a beacon of inspiration but also flyness. Fashion Bomb Daily has its pulse on trends before most mainstream outlets catch on. It celebrates and appreciates the diversity, style, and flair that Black women bring to the table of fashion. It is the epitome of representation in an industry that oftentimes overlooks and undercuts women of color particularly. From crediting Kardashians for making cornrows cool and bringing big butts back to designers adorning "little mini buns" and baby hairs on their models. Fashion has a hard time giving Black women the coin and credit we deserve. But don't get it twisted. According to Claire, we hold an advantage: We have a larger worldview plus our ability to be chameleons. Black women are willing to take risks and SET trends whether people acknowledge that or not. "Black women always say and will resound that this has BEEN hot because WE made it hot FIRST."
And that's facts if there ever was one. For Black women, our aesthetic, our looks, how we choose to wear our hair goes deeper than just trying to look good on the 'gram. It speaks much like our beautifully melanated skin as soon as we walk into the door. It makes a statement declaring just exactly who we are, how we feel about ourselves, and how others need to treat us. For the culture, our fashion means so much more. It plays a role in the trajectory of our lives and longevity of our livelihood.
Due largely in part to respectability politics in this country, how Black women choose to go out into the world is both personal, political, and powerful. And while the industry holds its fair share of flaws, for Claire, it is something she's committed to making her mark on one red bottom at a time.
"I love fashion and I will always show up for fashion."
Talk about #BombGirlMagic.
Keep up with Claire by giving her a follow on Instagram.
Featured image by Claire Sulmers/Fashion Bomb Daily.
Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by xoNecole/YouTube
You Don’t Have To Choose: How Black Women Can Care For Others Without Self-Sacrifice
One of the primary instructions we receive before a flight takes off is to prioritize putting on your life vest first if there’s an emergency, even before assisting others. It’s funny how this rule rarely translates to the daily routine of women.
As women we are taught, directly and indirectly, to put others first. Whether it’s our romantic partners, kids, parents, friends, or even our jobs. Mental health survivor and founder of Sista Afya Community Care, Camesha Jones-Brandon is challenging that narrative by using her platform to advocate for Black women and their right to self-care.
Camesha created the organization after her struggles with mental health and the lack of community she experienced. The Chicago native explains how she created Sista Afya to be rooted in “culturally grounded care.”
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“So at my organization, Sista Afya Community Care, we focus on providing mental health care through a cultural and gender lens,” she tells xoNecole. “So when we think about the term intersectionality, coined by Kimberlé Crenshaw, we think about the multiple identities that lead to certain experiences and outcomes as it relates to Black women.
“So in the context of culturally grounded care, being aware of the cultural history, the cultural values, and then also the current issues that impact mental health outcomes.”
Words like “strong” and “independent” have long been associated with Black women for some time and many of us have begun to embrace the soft life and are using rest as a form of resistance. However, some of us still struggle with putting ourselves first and overall shedding the tainted image of the “strong, Black woman” that had been forced on us.
Camesha shares that while there’s more and more communities being created around empowerment and shared interests like running, she still questions, “are Black women really comfortable with being vulnerable about sharing their experiences?”
Being vulnerable with ourselves and others play an important role in healing the instinctive nature of always being “on” for everyone. “I'm currently facilitating a group on high functioning depression, and yesterday, we talked about how when Black women may be struggling or have shared their concerns with other people. They may be minimized, or they're told to just be strong, or it's not so bad, or I went through something worse back in Jim Crow era, so you should be thankful,” she explains.
“So I think there's a challenge with Black women being able to be honest, to be vulnerable and to receive the support that they need in the same capacity as how much they give support to other people. So that is probably a very common theme. I think we've made a lot of progress when we talk about the superwoman syndrome, the mammy stereotype, the working hard stereotype, the nurturing stereotype. I think we're beginning to unpack those things, but I still see that we have definitely a long way to go in that area.”
I think there's a challenge with Black women being able to be honest, to be vulnerable and to receive the support that they need in the same capacity as how much they give support to other people.
Roman Samborskyi/ Shutterstock
While we’re unpacking those things, we know that we’re still women at the end of the day. So as we continue to serve in various roles like mothers, daughters, sisters, and caretakers, we have to make caring for ourselves a priority. Camesha reveals four ways we can still care for others without abandoning ourselves.
Trust
First things first, trust. Camesha explains, “Some of the burdens that Black women have can be linked to not feeling like you can trust people to carry the load with you.
“It's hard because people experience trauma or being let down or different experiences, but one of the things that I found personally is the more that I'm able to practice trust, the more I'm able to get my needs met. Then, to also show up as my best to care for other Black women.”
Know Your Limitations
Another thing Camesha highlighted is Black women knowing their limitations. “The other thing that I would like to bring up in terms of a way to care for yourself is to really know your limitations, or know how much you can give and what you need to receive,” she says.
“So often, what I see with Black women is giving, giving, giving, giving, giving to the point that you're not feeling well, and then not receiving what you need in return to be able to feel well and whole individually. So I really think it's important to know your limitations and know your capacity and to identify what it is that you need to be well.”
Don’t Take On A Lot Of Responsibilities
Next on the list is not taking on so many responsibilities, sharing herself as an example. “The other thing is taking on too much responsibility, especially in a time of vulnerability.
“One thing that I personally struggled with was being so passionate about community mental health for Black women, and saying yes to everything and taking on so much responsibility,” she reveals. “That affected me to do well in serving Black women and then also impacting my own well being.”
Practice Self-Care
Lastly, she notes the importance of practicing self-care. “The last thing is really practicing regular self care, regular community care, so that it's embedded into your daily life. So for me, having prepared meals, going to the gym, getting eight hours of sleep, spending time with friends and family, all of those things are part of my self care that keep me at my best,” she explains.
“Then community care, leaning into social networks or social groups, or spending time with other interests or hobbies. That's a part of my community care that keeps me going, so that I can take care of my needs, but also to be able to show up best in care for others.”
Find out more about Camesha and Sista Afya Community Care at communitycare.sistaafya.com.
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Feature image by AS Photo Family/ Shutterstock