When I heard Dove was releasing a line for natural hair, I was curious. They could either surprise me and the products are lit or it could be a complete fail. To be honest, I don't usually check for Dove products on wash day but I wanted to see how it would work for my type 4 hair and if it can possibly be a part of my weekly routine. Spoiler alert: Not only did it work, I liked the entire collection.
The Amplified Textures collection enhances the texture of coils, curls, and waves while adding moisture and nourishment to our hair. So if your hair likes a lot of moisture, this is for you! The line features 6 products and is made with Dove's moisture-amplifying blend of honey, aloe vera, jojoba oil, and coconut milk. Now, let's get into the breakdown of each product…
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What’s In The Collection?
Amplified Textures offers six products:the Dove Amplified Textures Hydrating Cleanse Shampoo, the Dove Amplified Textures Super Slip Detangling Conditioner, the Dove Amplified Textures Moisture Recovery Mask, the Dove Amplified Textures Moisture Lock Leave-In Conditioner, the Dove Amplified Textures Twist In Moisture Shaping Butter, and the Dove Amplified Textures Shine & Moisture Finishing Gel.
I started my wash day by pre-pooing my hair with water and jojoba oil so I had enough moisture and slip for detangling. Then, I moved on to the Dove Amplified Textures Hydrating Cleanse Shampoo which I immediately noticed had a light floral scent and a serum-like consistency. My hair tends to soak up liquid or products with light consistency better than heavy creams can. I really like how the line starts with a product that can easily work its way into the strands. When I applied the aloe vera-infused shampoo, it gave me a lot of slip and suds very nicely so a little goes a long way. As I massaged the shampoo into my scalp and strands, it gave me moisture like a conditioner, but a very gentle clean. I washed my hair two times and moved on to conditioning.
Dove Amplified Textures Hydrating Cleanse Shampoo
Dove Beauty Super Slip Detangling Conditioner
The Dove Amplified Textures Super Slip Detangling Conditioner is very hydrating and clearly has even more slip than the shampoo! The creamy coconut milk blend provided immediate moisture to your curls softer and easier to detangle. When I applied the conditioner into my hands, it softened and moisturized my skin. It does that very same thing to your hair. I left the conditioner on until my hair was completely detangled and moved on to their recovery mask.
Dove Amplified Textures Moisture Recovery Mask
No wash day is complete without a deep conditioner and, because dryness is a problem for me, I have to deep condition every time I wash my hair. One thing that really stuck out to me with the Dove Amplified Textures Moisture Recovery Mask is that it's recommended to stay in your hair up to five minutes. I'm used to leaving my masks/deep conditioners in for at least 30 minutes. Another thing I noticed is, the recovery mask can be used as a mask or a conditioner. Leave it in for a while if you want to or wash it out after detangling. I left the creamy honey-infused recovery mask in for five minutes to add another layer of moisture then rinsed it out and began styling.
For my style, I'm doing twist outs with the leave-in, cream, and gel method. I used the Dove Amplified Textures Moisture Lock Leave-In Conditioner to start styling my hair. Although the leavin-in is a cream, like its conditioners, it melts nicely into your strands if your hair is wet or damp and locks in the moisture.
Dove Amplified Textures Twist In Moisture Shaping Butter
Next, I used the Dove Amplified Textures Twist In Moisture Shaping Butter, which is one of my favorite products out of this entire collection. This is actually the first time I used a butter like this. It's not a cream by any means, instead, it has a runny, liquid-like consistency. I'm not mad at it though, like I said before my hair soaks up liquid-based products very well. As I was applying the cream to my hair, I noticed that the butter is recommended for curls and coils; however, I think it will work well for waves too.
Lastly, I added the Dove Amplified Textures Shine & Moisture Finishing Gel. The gel is also like a serum; it has a very light hold, gives you a moderate hold, adds shine and eliminates some frizz. When I applied it after my cream, I was worried that the gel would be too much and cause flakes. I did notice small clumps after adding it to my hair, but it dried without leaving any flakes (thank God). It wasn't recommended to use after the butter cream and is labeled for only curly and wavy hair, not coily. In the future, I probably won't use it together. Instead, I would swap the gel with an oil when I'm doing twist/braid out styles. The gel would work better for perm rod styles and maybe a wash n' go.
Overall, What Do I Think?
Overall, I think this is a great line to try if you need extra moisture and shine to your curls. I think this line was specifically created for those who tend to have dry hair or want the moisture in their hair to last longer. This may be too much for those with oily hair, so keep that in mind. I also think it was formulated with curly, coily, and wavy hair in mind. The line also does a good job with product consistency; it has a great mix of cream- and liquid-based products and that variety allows your hair to soak up product regardless of if you prefer creams or liquids.
The Amplified Textures collection solves the three biggest problems for textured hair: moisture, tangles, and curl definition. If you can't run out and get the line, the Dove Amplified Textures Hydrating Cleanse Shampoo,the Dove Amplified Textures Moisture Recovery Mask, and the Dove Amplified Textures Twist In Moisture Shaping Butter are the highlights of this collection. You'll still get the moisture, ease of detangling, and definition with these products. Although I liked the gel, it is arguably the weakest product of this collection and my only feedback is to have an oil instead of the finish gel. An oil could have still added shine and moisture and would be more useful than the finishing gel.
Do you have a beauty, wellness or self-care find that you've tried recently and want to share your experience? Join the xoTribe members community to connect with other beauty lovers and share your wins with the tribe.
Featured image courtesy of Krissy Lewis/xoNecole
Freelance writer, content creator, and traveler. She enjoys the beauty of simplicity, a peaceful life, and a big curly fro. Connect with Krissy on social media @iamkrissylewis or check out her blog at www.krissylewis.com.
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Chief Mom Officer: 23 Quotes From Working Moms Finding Their Balance
The truth is, Black moms create magic every single day. Whether we're juggling motherhood with a busy 9-5, a thriving business, or staying at home to run a household, no day is short of amazing when you're managing life as a mommy. This Mother's Day, xoNecole is giving flowers to CMOs (Chief Mom Officers) in business who exemplify the strength it takes to balance work with motherhood. We've commissioned these ladies, who are pillars in their respective industries, for tidbits of advice to get you through the best and worst days of mothering. Here, they share their "secret sauce" and advice for other moms trying to find their rhythm.
Emmelie De La Cruz, Chief Strategist at One Day CMO
"My mom friends and I all laugh and agree: Motherhood is the ghettoest thing you will ever do. It's beautiful and hard all at the same time, but one day you will wake up and feel like 'I got this' and you will get the hang of it. After 4 months, I finally felt like I found my footing to keep my kid and myself alive, but it took vulnerability to take off the cape and be honest about the areas that I didn't have it all together. The healing (physically and emotionally) truly does happen in community - whatever and whoever that looks like for you."
Alizè V. Garcia, Director Of Social & Community Impact at Nike
"I would tell a new mom or a prospective mother that they must give themselves grace, understand and remember there is no right way to do this thing and have fun! When I had my daughter three and a half years ago, I was petrified! I truly had no clue about what to do and how I was going to do it. But with time, my confidence grew and I realized quickly that I have all the tools I need to be the mother I want to be."
Nikki Osei-Barrett, Publicist + Co-Founder of The Momference
"There's no balance. I'm dropping sh*t everywhere! However, my secret sauce is pursuing interests and hobbies outside of what's required of me and finding time to workout. Stronger body equals = stronger mind."
Lauren Grove, Chief Experience Architect, The Grant Access, LLC
"I try to give myself grace. That’s my mantra for this phase of motherhood…grace. I won’t be able to get everything done. To have a spotless house. To not lose my cool after an exhausting day. Those things can’t happen all of the time. But I can take a deep breath and know tomorrow is another day and my blessings are more plentiful than my pitfalls."
Rachel Nicks, Founder & CEO of Birth Queen
"You have the answers within you. Don’t compare yourself to others. Curate your life to work for you. Ask for help."
Tanisha Colon-Bibb, Founder + CEO Rebelle Agency + Rebelle Management
"I know love doesn't pay bills but when I am overwhelmed with work or client demands I take a moment to play with my baby and be reminded of the love, energy, science, and Godliness that went into his birth. I am brightened by his smile and laugh. I remember I am someone's parent and not just a work horse. That at the end of the day everything will work out for the good of my sanity and the love within my life."
Christina Brown, Founder of LoveBrownSugar & BabyBrownSugar
"Learning your rhythm as a mom takes time and can be uncomfortable when you’re in a season of overwhelm. Constantly check in with yourself and assess what’s working and what’s not. Get the help you need without feeling guilty or ashamed of needing it."
Mecca Tartt, Executive Director of Startup Runway Foundation
"I want to be the best for myself, my husband, children and company. However, the reality is you can have it all but not at the same time. My secret sauce is outsourcing and realizing that it’s okay to have help in order for me to perform at the highest level."
Jen Hayes Lee, Head Of Marketing at The Bump (The Knot Worldwide)
"My secret sauce is being direct and honest with everyone around me about what I need to be successful in all of my various "jobs". Setting boundaries is one thing, but if you're the only one who knows they exist, your partners at home and on the job can't help you maintain them. I also talk to my kids like adults and let them know why mommy needs to go to this conference or get this massage...they need to build an appreciation for my needs too!"
Whitney Gayle-Benta, Chief Music Officer JKBX
"What helps me push through each day is the motivation to continue by thinking about my son. All my efforts, though exhausting, are to create a wonderful life for him."
Ezinne Okoro, Global Chief Inclusion, Equity, & Diversity Officer at Wunderman Thompson,
"The advice I received that I’ll pass on is, you will continue to figure it out and find your rhythm as your child grows into new stages. Trust your nurturing intuition, parent on your terms, and listen to your child."
Jovian Zayne, CEO of The OnPurpose Movement
"I live by the personal mantra: 'You can’t be your best self by yourself.' My life feels more balanced when I offer the help I can give and ask for the help I need. This might mean outsourcing housecleaning for my home, or hiring additional project management support for my business."
Simona Noce Wright, Co-Founder of District Motherhued and The Momference
"Each season of motherhood (depending on age, grade, workload) requires a different rhythm. With that said, be open to learning, to change, and understand that what worked for one season may not work the other...and that's okay."
Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb
"My daughter's smile and sweet spirit help me to feel gratitude when I'm overwhelmed. I want her to see a woman who doesn't quit when things get hard."
Codie Elaine Oliver, CEO & Founder of Black Love
"I try to listen to my body and simply take a break. With 3 kids and a business with 10+ team members, I often feel overwhelmed. I remind myself that I deserve grace for everything I'm juggling, I take a walk or have a snack or even head home to see my kids, and then I get back to whatever I need to get done."
Jewel Burks Solomon, Managing Partner at Collab Capital
"Get comfortable with the word ‘no’. Be very clear about your non-negotiables and communicate them to those around you."
Bridget Bogee, Marketing Lead At Meta
"Ask for help and always prioritize making time for you."
Julee Wilson, Executive Director at BeautyUnited and Beauty Editor-at-Large at Cosmopolitan
"Understand you can’t do it alone — and that’s ok. Relinquish the need to control everything. Create a village and lean on them."
Salwa Benyaich, Director Of Pricing and Planning at Premion
"Most days I really try to shut my computer off by 6 pm; there are always exceptions of course when it comes to big deals or larger projects but having this as a baseline allows me to be much more present with my kids. I love the fact that I can either help with homework or be the designated driver to at least one afterschool activity. Work can be draining but there is nothing more emotionally draining than when you feel as though you are missing out on moments with your kids."
Brooke Ellis, Head of Global Marketing & Product Launches at Amazon Music
My calendar, prayer, pilates class at Forma, a good playlist, and oatmilk lattes all help get me through any day.
Courtney Beauzile, Global Director of Client and Business Development at Shearman & Sterling
My husband is a partner who steps in when I just can’t. My mom and my MIL come through whenever and however I need. My kids have many uncles and aunts and they will lend an ear, go over homework, teach life lessons, be a presence or a prayer warrior depending on the day.
Robin Snipes, Chief of Staff at Meta
"Enjoy the time you have to yourself because once kids come those times will be few and far between."
Monique Bivens, CEO & Founder at Brazilian Babes LLC.
"For new moms, it is very important that you get back into a habit or routine of something you use to do before you were pregnant. Consider the actives and things that give you the most joy and make the time to do them."
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