It's that time of year again! xoNecole’s It Girl Class of 2025 has officially landed, and this year’s class is a stunning mosaic of brilliance, confidence, and creativity. From entrepreneurs and cultural disruptors to beauty visionaries and boundary-pushing creatives, these women embody the spirit of SheaMoisture’s “Yes, And”—embracing the fullness of who they are and the infinite possibilities ahead.
This is more than a list. It's an annual celebration that honors the 100 Black women who are redefining what it means to lead and thrive. They show up, stand out, and embody their power.
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:
Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:
With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:
From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:
There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:
Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff
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Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
Aside from this trip, I’d only been to Vegas once — and it was quick. I was speaking on a panel in LA for CultureCon during Juneteenth weekend when I realized Usher’s residency had a date when I’d be nearby. I bought a last-minute (expensive, but worth it) ticket and flew in for less than 24 hours just to see him. Worth every dime. This time, though, I was curious to see what else the city had for me.
As a guest of Caesars Entertainment, I was invited to experience the softer side of Vegas, specifically their first-ever spa buffet experience. We often look at Vegas as a place for casinos, elaborate shows, world-class dining, and nightlife. Now I won’t debate that all of that is true — but there’s so much overlooked relaxation tucked away in every corner.
Let’s Talk Accommodations
I stayed at Caesars Palace and my suite in the Augustus Tower opened to sparkling views of the Strip, with the Eiffel Tower twinkling in the distance. My itinerary was filled with champagne dinners, luxury SUV car service by Caesars Entertainment (that knew how to navigate around the Strip traffic effortlessly), and hours indulging in their new All You Can Spa program at The LINQ — a playful twist on the buffets the city is so famous for.
Honestly, my first thought of Caesars Palace was Think Like a Man Too, which was filmed here. But walking into the property myself, it felt bigger, grander. Like I’d stepped out of the country without leaving the desert. Caesars Palace was originally built to bring the grandeur of Rome to the strip— and it worked. The first time I experienced Rome was as a teenager, and staying here felt like I had some of that nostalgia with me, only a four-hour flight away.
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From my room, I could see the Eiffel Tower glittering across the way. All of it, as designed, felt very royal. My dad has called me the Princess of Zamunda since I was little (so much so that I thought Zamunda was a real place lol), so it was very on-brand for me to stay at Caesars Palace for her first full weekend in Vegas.
Because the legendary Qua Baths & Spa at Caesars Palace was under renovation (I can’t wait to return when it opens), I had the chance to try The Spa at The LINQ — home of the new All You Can Spa experience. And truthfully, every treatment felt curated just for me. Guests are given four hours to build their own spa “buffet,” choosing from facials, scrubs, wraps, and massages.
Here’s every service I had:
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- 80-Minute CBD Mud Wrap with Foot Massage My first mud wrap ever. The therapist guided me through it, even letting me feel the clay, and ended with a foot massage I’m still dreaming about. She was so sweet and a local who gave me the 411 on how to experience the Strip the way locals do.
- 50-Minute Signature Facial I was paired with a Black esthetician who understood my skin. She gave me thoughtful recommendations and sealed my treatment with a serum that left me glowing and ready for a night out. She even complimented me on my daily skin care.
- 50-Minute Body Scrub I’ve never been a scrub girl (I had a Turkish scrub once that turned me off), but this one converted me. My skin felt renewed, and she even warmed up my lotion.
- 80-Minute Mind & Body Massage with Hot Stones + CBD I love firm pressure, and my therapist delivered. She let me choose an aromatherapy blend called Love, and the hot stones melted every ounce of tension.
All of my therapists were women of color, and that intentionality mattered to me. Each service ended with an affirmation card, and I left every treatment feeling cared for in a way that was personal.
Between services, I had a champagne lunch that felt like an episode of Girlfriends. I remembered watching those spa-day scenes growing up, thinking I couldn’t wait to have moments like that as a grown woman. Sitting there in my robe with my best friend beside me, sipping champagne and catching up on life before we got into the action and excitement of Vegas is a moment I’ll always remember. That and how crisp those grapes were that they had on our charcuterie board.
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My Black Girl Luxury Vegas Recs
- Nobu at Caesars Palace My welcome dinner and the perfect kickoff to the weekend. Yellowtail jalapeño, wagyu beef, spicy tuna, shishito peppers, and a 24K gold-draped dessert you’ll only find in Vegas. Pure decadence. I also peeked at the Nobu Hotel tucked inside Caesars. If I came back, I’d definitely stay there.
- Rock + Roe at Caesars Palace I’m more of a R&B girly than rock-and-roll, but after some Veuve Clicquot and two caviar bumps, I was singing along to Stevie Wonder’s "Superstition," making friends with strangers (I had a very funny chat with a couple next to me who thought I was stood up and then discovered I was a journalist on a work trip and loved that for me) and I ended up staying until they closed at 2 a.m.
- Flamingo’s GO Pool Cabanas The go pool just underwent a $20 million renovation - and they truly spared no expense. My cabana felt more like a living room by the pool than a daybed, complete with couches, flat-screen TVs, IV drips, and a swim-up bar. I loved being close enough to the energy but tucked away enough to nap in peace, and I appreciated that they offered both cocktails and mocktails.
- Bacchanal Buffet One of the best brunch restaurants in Vegas. I went for the crab brunch, with short rib benedict, hashbrowns, eggs, seafood towers, and southern breakfast options that rival my favorite spots when I visit family in the deep South.
- Caramella at Planet Hollywood Their king crab scampi with fresh capers changed my life — and I was literally whisked into their speakeasy hidden behind a wall that looked like a candy shop. I thought the manager was just offering me a sweet for the road, but instead I ended up in a stunning club with some of the best music I heard all weekend. My only regret? Not staying longer because I had tickets to DISCOSHOW at The LINQ which was also fun! It felt like I was being transported back into the 70s and each floor had their own speakeasy bar.
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What I Love Most About Vegas: It’s A Side Quest Playground
You could start your day at a crab brunch, end up in a salt cave by 3 p.m., and then find yourself in a beach club at 3 a.m. screaming every word while Jeezy performs. That kind of spontaneity felt healing in its own way.
As we get older, side quests become things we tell ourselves we don’t have time for. But the truth is, we need them more. Life gets heavier, and joy becomes an act of radical self-care. A reminder that you deserve to rest deeply and play wildly. There’s room for both.
Black women are leading leisure travel spending in the U.S., yet simultaneously report some of the highest daily stress levels. That’s why side quests aren’t indulgent for us. They’re necessary. Escapes filled with 24-karat gold desserts, naps in luxurious cabanas, healing waters, and spa days with our best friends aren’t frivolous — they’re what keep us grounded and remind us that rest and joy can coexist.
Black women don’t always get the mental space to play. Even if we have the financial means, so many of us don’t have the time or permission to just… daydream. To imagine. To follow a whim. Vegas gave me that space — and reminded me how much I deserve it. I can’t wait for my next side quest, whether it’s in Vegas or halfway across the world.
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