How This Model Landed A Spot In Big Sean's Puma Campaign
Sometimes you've gotta dress for the part you want, even if you don't know where you're going.
Imagine creating a faux ad campaign for Fenty Beauty in hopes of getting the attention of Rihanna and boom — you catch the attention of Big Sean in the process.
Whoa there!
Recently, model Widny Bazile revealed that she was handpicked by rapper Big Sean for his latest ad campaign with PUMA. She posted to her Instagram the news of the campaign and that it was not only a dream come true, but was one she'd spoken into existence to family, friends, and just about anybody who would listen:
What makes the opportunity even more special is that back in December, the Haitian-American model conceptualized and posed in a series of photos inspired by Rihanna's 'Fenty Beauty' line, in hopes of catching the attention of Rih. Between the 21-year-old's stunning features and the dope creative concept of the shoot, the mock campaign soon went viral.
And while Widny didn't land the role with Rihanna, she did get the attention of rapper Big Sean, who recruited the stunner for his 2018 Puma ad. And well, the rest is sort of history.
Not bad for the #Navy fan who, despite starring in over a dozen music videos, confessed that she'd also been turned down for a feature in Rihanna and Kendrick Lamar's "Loyalty," video last year. Widny might have missed her opportunity to work with Bad Gal Rih a couple times, but there is no denying she is getting closer. After all, Rih is part of the PUMA family, and this could easily all be a part of Windy's bigger journey (remember Tiffany Haddish's chance run-ins with Oprah?)
It's clear that the "stars" are already aligning in Widny's favor — literally.
Widny's testimony sheds light on the old adage that you miss 100% of the shots that you don't take. She had a dream, and instead of waiting for the opportunity to see her dream fulfilled, she created it - set on the truth of her being the visionary and the writer of her own life. You have to chase after the things that you want and do so with fervor.
Just before her 21st birthday, Widny opened up about moving to America at the age of 12, and how she eventually moved from Boston to Atlanta, and eventually LA with only $50 to her name to pursue her modeling dreams:
Back home in Haiti, people used to call me 'The Mannequin.' [Once] I moved to the U.S., I started creating when I was 16. I was actually going through a lot at the time [and] I just had to find my purpose. So from there, I started doing what I wanted, and I didn't care what other people thought of me. And since then, I just never stopped. It's like an everyday thing. I just love [modeling] so much. I get to express myself how I want, do what I love, and meet the most amazing people ever.
It's been a struggle because if you really have a dream, if you really have something you want to do and love, you have to be able to move, you have to give up friendships and give up lifestyles. Because if you don't, you're going to get pulled back. So, you just have to keep on moving forward and be the best at what you do… if I can do it, literally anybody can.
Congrats to Widny on all her success. We can't wait to see this star continue to shine!
Featured image via Widney/Instagram
A modest goddess who keeps it humble between mumbles. I'm a journalism graduate with a HERstory in digital media, print and radio. Roll the credits: Power 96, VH1, xoNecole, EBONY, SOHH. Deemed "Top 20 Women in Media" by Power 105. Bronx made me, Broward raised me.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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This Content Creator’s Journey To Clear Skin Began With Trusting With The Process
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Kyra Joe is the Queen of all things beauty. She regularly lets us in on her beauty routine while sharing updates on her dating life. The content creator debuts flawless skin and aspirational makeup routines in each video. As a consumer, it's easy to assume that Joe has always had the perfect canvas for the beauty world. However, that is not the case.
Like most of us, she's experienced her share of struggles with acne and hyperpigmentation. “I saw a dermatologist when I was 14, and the products he recommended didn’t work because I wasn’t consistent,” Joe said. The responsibility and consistency required of Joe in her adolescence made skincare feel like a job rather than a self-care act.
In 2020, things began to take a pivotal turn for Joe when she found herself regularly consuming skincare TikToks during the pandemic. “I saw people showing me how to use skincare products to get rid of hormonal acne and hyperpigmentation. That made a huge difference for me.” Her enjoyment began to arise as she tried recommended products from her favorite skincare content creators.
Joe added, “I was finally starting to enjoy skincare because I was finding products that worked for me through TikTok. I had undereye patches and creams and began building a routine.” What was once a chore has now become a passion. Joe has since grown an online community of more than 200,000 across TikTok and Instagram, sharing her beauty secrets underneath the moniker Kyra Nikole.
Courtesy
“I learned early on in my journey to keep things simple. I also try to encourage this in my content,” said Joe. Being able to get to the root when a breakout occurs is why Joe chooses and encourages skincare routines to be simple. “If I have a breakout, it’s easier for me to figure out what product causes it if I don’t have an extensive routine.”
Keeping things simple has allowed Joe to clear up her hormonal acne and manage her hyperpigmentation, and keeping things minimal has given Joe a clear canvas for her makeup.
She gave us an inside look into the skincare routine that’s changed her views on self-care:
Kyra Nikole's Daytime Skincare Routine
Step One: Hyper Skin Hyper Even Facewash
Hyper Skin
“I love this because it’s specifically made for hyperpigmentation, and it’s a gentle cleanser.”
Step Two: Pixi Glow Tonic
Pixi
“It’s an exfoliating toner, but it’s light enough to use daily. I use this for both day and night.”
Step Three: Glazing Milk Essence By Rhode Skin
Rhode Skin
“I have eczema and dry skin, so this helps give me the moisture that I need.”
Step Four: La Roche-Posay Moisturizer
La Roche-Posay
“This is just a regular moisturizer that I love because it sits well under my makeup.”
Step Five: Kiehl's Better Screen UV Sunscreen
Kiehl's
"There is no white cast, no peeling, it works under makeup, and it’s SPF 50; there’s nothing better than that!”
Kyra Nikole's Nighttime Skincare Routine:
Joe uses the same products for her nighttime skincare routine, except for sunscreen. Her main goal is to lock in hydration to last the entire evening. Aquaphor is her ointment of choice to ensure her skin gets the moisture it deserves.
Final Step: Aquaphor Healing Ointment
Aquaphor
"Aquaphor does a great job of holding in the moisture.”
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Featured image courtesy