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How Artist Melissa Mitchell Manifested A Groundbreaking Deal With Spanx
Multihyphenate Melissa Mitchell is clearly defying the odds and showing no signs of slowing down as a self-taught artist, entrepreneur, and the Chief Artistic Designer of her company, Abeille Creations.
From canvases and murals, to wearable art, such as headwraps, turbans, kimono's, and more -- Melissa's work has been featured and highlighted across numerous national publications, events, media outlets, and brand partnerships including: VOGUE, ESSENCE, Forbes, Huffington Post, Nike, Sheen Magazine, Art Basel, Ford, and The Sister Circle, just to name a few. Oh, and did we mention that Oscar-winning actress Lupita Nyong'o is also a fan of her work?
As if that wasn't enough, Melissa is now embarking on one of the most exciting and major collaborations of her career with the billion-dollar brand, Spanx. The new exclusive Melissa Mitchell & Spanx® Illuminate-Her™ collection is now available nationwide and in Canada! The collection will also benefit Black Girls Code. Talk about being productive while making an impact. Her spirit and her work ethic truly embodies that of a natural queen bee.
Melissa recently spoke with xoNecole about her artistic journey, how she was able to secure the bag and a Spanx deal, what it means to own your moment and own the room, and why it's important to trust God's timing and the gifts that He has given you.
xoNecole: How have you found purpose through your paintbrush?
Melissa Mitchell: Both of my parents were pastors and quite naturally they wanted me to follow in their footsteps. But I had to find God for myself. So, I traded the pulpit for the paintbrush, and my paintings became my prayers on canvas.
Now, I use my art to share my purpose. Art has become my platform, and it's allowed me to have a voice to my purpose and empower people. Because I'm so vocal about my story and what God is doing, people want part of that testimony [her art] in their house every day.
Instagram/Spanx
"I had to find God for myself. So, I traded the pulpit for the paintbrush, and my paintings became my prayers on canvas."
Your art is comprised of “vibrant colors, unique shapes, and bold dark lines.” Where does that inspiration come from?
Besides my Bahamian heritage, I always found a way to bring color into the picture as a way to express myself, as well as to heal because colors have healing power. Art was like my medicine. Around 2014, when I started painting, I wasn't feeling bright and bubbly and full of life. My father had passed away only a few years prior to when I started painting.
Not to mention, I was dealing with normal life frustrations and the societal pressures that many women face in their early thirties because I didn't have, nor was I doing, what I thought I was supposed to have by a certain age (e.g., success, marriage, kids, etc.). Nonetheless, my art helped heal my mindset. I pressed my way through all of that – the grief, the frustration, the worry – and I told myself, "I'm good."
What’s the story behind your headwraps and why are they so important to you, especially as a Black woman?
I started wearing headwraps in college because I enjoyed wearing something that allowed me to hold my head up high with a lot of confidence. Initially, I would use random shirts and random fabrics as my wraps, but I figured if I'm going to wrap my hair, then I might as well wrap it up in some art that represents my brand with the intent of possibly making money.
Four years ago, I specifically wrote that "one day, I will sit in boardrooms with headwraps on." When I walked in the Spanx conference room wearing my headwrap, I owned the room. Everyone said, "You look like a queen," and I said, "Oh, that was deliberate."
And so they called me "Queen" because when you come into the room with confidence and knowing who you are, people will begin to call you that without you even having to introduce yourself.
"When you come into the room with confidence and knowing who you are, people will begin to call you that without you even having to introduce yourself."
Tell us how this partnership came about, and how a last-minute decision led to this moment.
In 2018, I heard about the Illuminate-Her contest with Spanx. My mentor at the time, Kevin Williams, was looking for some people to sit in for a portrait that was being created. When asked what I was working on, I mentioned that I was waiting on my next big, global deal. When he asked me what I planned to do about it, I told him about the Illuminate-Her contest, and how people kept encouraging me to apply. However, I figured my work was too bright and I didn't think I'd be ideal for it, but he told me, "Well, you never know until you apply."
So, I went home that night -- the last day the applications were due. I stood in my kitchen and I prayed. I had one painting in my kitchen, one in my living room, and one in my bedroom. I took pictures of each of them, and those were the ones I submitted. The painting from my kitchen was the one that ended up being selected as the winner, which is what you now see on the new collection. And now, here we are.
What did this opportunity teach you as it relates to timing?
It's interesting because the winning design that was chosen was actually a painting I did back in 2015. I tried to sell it at four different shows, but when it didn't sell, I just kept bringing it home, and eventually I made it a part of my home décor. Clearly, God did not allow that painting to sell because it was going to be sold around the world; not just here in the Atlanta market.
It was a teachable moment for me because so often we ask, "When is it going to be my time," or "When is God going to call my name?" But it only took one opportunity to catapult my career to unimaginable heights. It reminded me that God's timing is ideal, and He can make up for all the time you thought you lost.
Nevertheless, it definitely wasn't an overnight success. What you see now is the success that I had been praying for…things that have been on my vision board for the past 15 years. In order to manifest things in your life, you have to have a whole lot of faith and a whole lot of patience. As my spirituality grew, my work grew, and as my work grew, it got the right attention of the right people.
The debut of the Melissa Mitchell and Spanx Illuminate-Her collection.
Melissa Mitchell/Instagram
"What you see now is the success that I had been praying for…things that have been on my vision board for the past 15 years. In order to manifest things in your life, you have to have a whole lot of faith and a whole lot of patience."
So, tell us about your new exclusive collection.
The Melissa Mitchell and Spanx Illuminate-Her collection includes the Bra-llelujah!® Illuminate-Her™ Bralette (also known as "Colorful Harmony")…but it's not your traditional bra. It's more like a comfortable sports bra that you want to wear every day. I've been wearing it for the past two weeks, and it makes you feel like a woman, yet young and vibrant, all at the same time. It's great for the younger lady who's training, as well as the seasoned woman who's trying to get her groove back. The collection also includes a matching Under Statements® Thong lluminate-Her™ Thong.
What was it like for you sitting in the Spanx boardrooms discussing your designs?
Honestly, it felt like home. It felt like I belonged there. It was a moment I had been preparing for. I felt like it was where I was supposed to be, and what God had called me to do. Similar to the feeling you have when you find the perfect dress or the love of your life…it's a feeling you can't describe. You just know.
For an artist who may be considering a lucrative deal or partnership, what is important for them to consider (aside from the money)?
As an artist, you have to be keenly aware of who you sell your art to. You have to control your narrative and your story. You have to think about the brands and the value they can bring to you.
When it comes to business, what is something you wish someone had told you?
Be okay with delegating. As business owners, everything is our baby and we want to touch everything and do everything. However, I had to learn how to let go of some of the small tasks and let people help me be great. The power of a team is much more powerful than you burning yourself out trying to do it all alone. There's no award for running yourself ragged, so let people help you.
What would you say has been your biggest lesson so far?
We think we're supposed to win everything we try, but anything I missed wasn't for me. That's why I'm not afraid to say or hear the word "no." Some "no's" are protective barriers, and sometimes, your "no" season is your preparation time. You have to be just as grateful for the closed doors as you are for the opened doors.
"We think we're supposed to win everything we try, but anything I missed wasn't for me. That's why I'm not afraid to say or hear the word 'no.' Some 'no's' are protective barriers, and sometimes, your 'no' season is your preparation time."
For other fellow artists and businesswomen, what would you say to encourage and empower them along their journey?
A lot of people don't trust their gifts, and instead, they worry about who's doing what to the left and right of them. Be confident in your art and expression, and trust the language God has given you. Trust your gifts, and trust what God gave you.
Don't get discouraged about what seems like an oversaturated market. There's still space for you to do your thing, but you may have to add your own special twist to it. Even though there may be a million artists out there, now there's a million plus one because I'm here!
You can check out the new Melissa Mitchell & Spanx Illuminate-Her™ collection. Keep up with Melissa's Abeille Creations on Instagram by clicking here.
- How Artist Melissa Mitchell Manifested A Groundbreaking Deal With ... ›
- Dealing With Grief As A Full-Time Entrepreneur - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
In today’s economy, we’re always looking for ways to stretch every dollar. However, the allure of new gadgets, trendy clothes, and the latest dining spots can often lead to impulsive spending. An iced latte here and an Uber Eats delivery there, topped off by a spontaneous online order can add up over time.
For those seeking to curb frivolous expenses and adopt a more mindful approach to their finances, participating in a no-spend month could be the solution to gaining control over their spending.
What is the No-Spend Challenge?
The no-spend challenge is a personal finance exercise where individuals commit to not spending money on non-essential items for a specific period. This could mean cutting off a subscription service, limiting your nights out for drinks, pulling back on online shopping, and holding off on big, spontaneous purchases to see how much you’d save over the month. The challenge encourages participants to evaluate their spending habits, identify areas of unnecessary expenditure, and redirect their financial focus toward savings and debt reduction.
This spending requires one to differentiate between needs and wants, with the base necessities being food, transportation, housing, essential bills, and medical/mental health expenses.
Preparing for a No-Spend Challenge
When embarking on a no-spend month, proper preparation is key to ensure you make the most out of the experience.
Financial expert and founder of The Frugal Feminista, Kara Stephens, says that having a compelling “why” can serve as a motivator to endure the ups and downs of the challenge, especially if it's your first time. “Have a clear idea of what your goals and outcomes are for the challenge. Do you want to be grateful for what you have? Do you want to save a certain amount of money?” she tells xoNecole. “Know what's going to be your ‘after-no-spend challenge' sustainability plan because we're hoping that your habits and your perspective on spending are changing and that you find a way to make that a part of your life after the challenge.”
One of the initial catalysts for the recent popularity of the no-spend challenge is to combat “revenge spending.” This spending habit, triggered by the “life is short” reality of the pandemic, has caused many of us to want to make up for lost time or missed experiences, which can lead to reckless financial decisions and jeopardize future stability.
Because of this, Stephen advises us to reframe our thinking around revenge spending to avoid putting our financial future at risk.
“Try and shift your perspective on revenge spending and say, yes, I want to live my best life, but how can I spend it responsibly?” she says. “How can I revenge spend on a budget? How can I remove the idea of revenge spending from my lexicon and just live well and plan systematically so it doesn't take away from my future financial goals?”
Benefits of A No-Spend Month
Taking part in a no-spend month has a number of benefits, one of which is the self-awareness and gratitude you gain by cutting out non-essential purchases. “You’re more financially self-aware because you're only thinking about what you deem as essentials,” Stephens says. “It can also make you more resourceful because you have to use what you have in your home, rather than going out and shopping.”
Those who take part in the challenge often find they become more intentional with their purchases, distinguishing between what they truly need and what they can do without. The money saved over this course of time can then be redirected towards paying off debt, building an emergency fund, or being put into a sinking fund.
Due to the rigid nature of the challenge, Stephens says that it’s important to have a sustainable framework to follow the no-spend challenge to avoid reverting to old habits. “It can be like "yo-yo dieting,” she explains. “If you were very strict for a certain period, but didn’t create any type of habit or change of mind to continue with it, you could resort back to revenge spending, ironically.”
Things to Keep In Mind
While it may seem like just another financial trend, taking part in a no-spend month can provide precious data about not just how much money you spend but also your mindset and relationship around money. You can observe how your feelings about money change and highlight areas of improvement. Alternatively, you can even start a sinking fund that allows you to put money aside for large purchases or personal experiences.
Ultimately, it’s not that spending money is bad, it’s about how you approach spending in a responsible way that ensures your financial security and success in the long run.
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Featured image by Evgeniia Siiankovskaia/Getty Images