
I usually pride myself on being a healthy person. I consistently eat the right foods, stay hydrated, and work out four times a week. It wasn't until this year that I realized I may not be as healthy as I thought. I was devastated and I still am. For me, the key symptom was my inability to lose weight. This went on for eight months and continues to go on.
No matter how much I kept a clean diet, burned calories, and tracked my macros, the weight would not move. It seemed so simple – eat right, do cardio, and lift weights. At least, that's what we're told. It's what we read and see on our social media feeds. My personal trainer was patient yet frustrated. And I was even more frustrated and had no patience. Nothing he did, or I did was working.
For months there was no progress or results. I could not understand it. I thought to myself, You can’t tell me I’m going to be stuck weighing 180 pounds for the rest of my life, it makes no sense. Something is wrong with my body.
In February 2022, my primary care physician referred me to an endocrinologist. It was then I learned about the role of hormones in our bodies. Of course, I know about reproductive hormones at a basic level. At my big age of 37, you would think I would understand that other hormones regulate our entire body. But I didn't know until I did.
After extensive blood work, the results showed I was insulin resistant and diagnosed with metabolic syndrome. Now, what does this mean? It means that the cells in my muscles, fat, and liver don't respond well to insulin and can't use the glucose from my blood as energy. Therefore, I store fat instead of burning fat. As a result, my body overproduces the insulin hormone.
What I understood was that I'm metabolically messed up. I now have what is known as a hormonal imbalance.
Since I learned of my diagnosis, I started doing all the things to begin to heal myself. When I learned I had uterine fibroids, I changed my diet. I reduced the intensity of my workouts. But because I have fibroids coupled with a hormonal imbalance - this still wasn’t enough. My body was completely unresponsive. I desperately scrolled the 'gram trying to learn more about hormones and what I could do to balance my hormones.
I started following every single hormone coach and functional doctor I came across. A friend of mine slid into my DMs and sent me the profile of Dr. Jolene Brighten. Dr. Brighten is a board-certified naturopathic endocrinologist, clinical sexologist, and leader in women's medicine. She is known for educating women on hormones through a variety of resources and uncovering the root causes of hormonal imbalances in women.
Let’s take a closer look at what a hormonal imbalance is, the symptoms, the types of hormonal imbalances, and how to balance your hormones through natural practices.

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What Is a Hormonal Imbalance?
Did you know our body produces over 50 different hormones that contribute to how our body functions? I did not. A hormonal imbalance occurs when the body has too much or too little of one or more hormones. When this happens, it can lead to different medical conditions.
According to Dr. Brighten, "Many women experience hormonal imbalances that manifest in menstrual cycle issues. Irregular periods, for example, can be due to elevated testosterone, which is common among women with polycystic ovary syndrome (PCOS). Hypothyroidism, when there is too little thyroid hormone, can result in heavy periods, long cycles, irregular periods, and failure to ovulate. PMS, heavy periods, and breast tenderness can be due to lower levels of progesterone, which creates a state in which the tissues can be stimulated by estrogen."
Symptoms of hormonal imbalances vary. An article by the Cleveland Clinic states that if a hormonal imbalance affects your metabolism, you might experience fatigue, constipation, diarrhea, depression, anxiety, dry skin and hair, high cholesterol levels, unexplained weight gain or weight loss, skin tags, and extreme thirst.
Sex hormone imbalance symptoms include acne, hair loss, heavy periods, excess body hair, hot flashes, infertility, irregular periods, loss of interest in sex, and vaginal dryness.
How to Diagnose a Hormonal Imbalance
Hormonal imbalances are discovered by testing specific hormones and other markers through a series of blood tests. I lost count of how many times I drew blood from my veins this year. For me getting a proper diagnosis seemed like the most discouraging thing. My doctors were not listening to me. I was told, "Your lab results are perfect. You are healthy," except I wasn't. And I knew it. I mean if I was, my body would not be fighting my efforts to lose weight."
In addition to unexplained weight loss or weight gain, symptoms of a hormonal imbalance can include tachycardia (or a slow or rapid heartbeat), constipation, fatigue, anxiety, depression, high levels of blood cholesterol, and even diarrhea. If you are experiencing these symptoms, Dr. Brighten advises seeing a "primary care physician, gynecologist, or naturopathic physician who can help you in troubleshooting hormonal symptoms. If they are significant, that may warrant a referral to an endocrinologist."
It Starts With Your Diet
The saying "you are what you eat" is true. Foods play a vital role in our health. What we put into our bodies ultimately dictates how our body functions. I personally have eliminated the foods that cause inflammation and may make my symptoms worse. In Dr. Brighten's book, Is This Normal, she mentions that, "Women should include nutrient-dense foods that provide us protein, fat, and fiber at each meal. This trifecta helps stabilize blood sugar, while also keeping us full and our bowels regular. Because many women experience menstrual cramps, I often recommend focusing on increasing omega-3 fatty acids in the diet, while decreasing omega-6, the latter can make cramps worse."
Some foods that women with hormonal imbalances are encouraged to avoid are caffeine, sugar, alcohol, red meat, soy, dairy, processed foods, gluten, fried foods, and white carbs (potatoes, pastries, white rice, or white bread). These foods may cause inflammation and worsen current symptoms. When I removed these foods from my diet, there was such a big difference in my skin, energy, and my period. Not to mention, my fibroids have not grown any bigger either.

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Prioritize Lifestyle Changes
When it comes to lifestyle changes, we automatically think of food and exercise alone. While nutrition and movement are daily essentials, we often neglect the role sleep, stress, mental health, and other environmental factors play in our health in general. It really is a holistic practice to heal the body, let alone hormones. Women must consider every aspect of their bodies and health. I had to and I do daily. I’m in bed by 9 p.m. and my phone is on do not disturb.
"Making quality sleep and stress management a priority is a must," Dr. Brighten emphasizes. "Both of these issues can create problems for our hormone and metabolic system that makes it very difficult to maintain optimal hormone levels."
Did you know certain household products or home goods can contribute to your hormonal imbalance? One example is candles – they contain phthalates (usually found in scented candles) which are endocrine-disrupting chemicals. Endocrine-disrupting chemicals, or endocrine disruptors, mimic the body's hormones and can therefore interfere with the body's hormonal functions. While there has been some opposition to whether or not scented candles are truly harmful to you, Dr. Brighten says "removing endocrine-disrupting chemicals from your personal care products, cleaning supplies, and kitchen can have a tremendous impact on hormonal health."
For me, this meant switching to glass food containers, non-toxic cookware, clean beauty products, and a metal water bottle because plastics have synthetic estrogen in them.
Supplements Are Your Best Friend for Balancing Hormones
As a woman in her late 30s, I have learned vitamins are key. Vitamins help support the body and provide the nutrients I may not get enough of daily. I have a whole kitchen shelf dedicated to vitamins and supplements which I take daily. Multivitamins, vitamin C, fish oil, and biotin. Supplements to support your hormonal imbalance are dependent on the type of hormonal imbalance. Dr. Brighten believes "including supplements in a routine that is focused on nutrition and lifestyle changes can really move the needle with regards to your hormone goals."
She adds, "For estrogen issues, I often recommend DIM, sulforaphane, and Calcium D-Glucarate. When progesterone is the problem (which is common), I like to use Vitex and vitamin B6. Clinically, I've seen a lot of patients benefit from these, which is why we included them in our Balance Women’s Hormone Support formulation."
Healing a Hormonal Imbalance Naturally
Every woman and every hormonal imbalance is different. You have to be intentional and make a conscious effort to want to heal, which is what I am learning about myself. And while most struggle with making such a dramatic change to their life, for me it came with ease. I love a good time, but I value my health more. I jokingly tell my friends it all starts in your thirties. I swear. I don’t want to be on medication ever or have surgery for anything.
I had to learn acceptance. I had to accept my body was not functioning how it should, even though I looked healthy.
The lab results revealed the truth. And I know I’m one of many women that have a hormonal imbalance. It’s a common thing. But for me, it was a big deal and was a hard pill to swallow when you keep being told you’re healthy. I also had to accept that hormonal imbalances do not go away overnight. It takes time to get your hormones back at the right levels and stay there. Our hormone levels are constantly changing.
When asked how often women should test their hormones and how long it takes to correct a hormonal imbalance, Dr. Brighten states that "it really depends on what is going on. For example, with hypothyroidism that is treated with medication, we often retest 6-8 weeks following dosage changes. Once the thyroid levels are stabilized, we may only follow up every 6-12 months or if symptoms arise. My approach to testing is very individualized, as are most providers."

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If you think something in your body is off, don’t ignore the signs. It’s probably your hormones. The slightest symptom could be a sign of something more serious.
If you've been struggling with a hormonal imbalance, there is hope. Forgive yourself for not knowing what you didn’t know before. Any healing journey begins with forgiveness of self. I had to do this very thing.
Hormonal health is trending. And in 2022, women are taking control of their health by being their own advocates with the help of doctors like Dr. Jolene Brighten.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









