From Dance Prodigy To Choreography Queen: Charm La'Donna On Breaking Barriers & Working With Kendrick Lamar
In the early days of working alongside the famed choreographer Fatima Robinson, Charm La’Donna was given the ultimate test.
Robinson was multitasking and needed to focus her attention elsewhere, so she left an eighteen-year-old La’Donna alone to work with about 20 dancers. Despite the fact that she’d been dancing since she was a toddler and toured with Madonna at 17, this was still an anxiety-inducing experience for the youngest dancer in the room.
It was one of La’Donna’s first jobs working as an assistant choreographer under Robinson, who recently served as head choreographer for Beyoncé's "Renaissance World Tour" after a long career of working with artists ranging from Michael Jackson to Meghan Trainor. Still, La’Donna says the dancers immediately respected and affirmed her. “They were like, ‘Charm, you got it,’” she says. The teenage dancer led them through the routine she’d prepped with Robinson until the more seasoned choreographer returned. “Her trusting me put more trust in myself.”
Using the experience she gained working under Robinson for about eight years, Charm La’Donna has been able to make a name for herself as a choreographer in her own right. Today, she’s worked on performances for some of the biggest stages in the world.
Credit: Ro.Lexx
From The Weeknd’s Super Bowl performance to Dua Lipa’s forthcoming headlining set at Glastonbury Festival in the UK, she’s helped some of the biggest artists of the past decade turn their hit songs into memorable live performances. She’s also worked on some of the most memorable music videos of this time, winning Best Choreography for her work on Rosalía and J Balvin’s “Con Altura” music video in 2019. In 2022, she embarked with Kendrick Lamar on the "The Big Steppers Tour" as lead choreographer.
Listening to La’Donna describe her career as a choreographer, it’s hard not to feel like the universe carefully orchestrated her life to ensure her success. Working in the entertainment industry has certainly had its challenges. But there are also so many things that went right in order for her to succeed.
La’Donna was ten years old when she auditioned for her first music video and met her mentor, Robinson. She recalls nailing the routine in rehearsals, but freezing once the artist, Ma$e, walked into the room. “I just started crying. I had the steps, and then when everyone walked in…it was the first time I’m seeing artists in real life. I’d see these people on TV. Now they walk in, I’m ten years old, and I’m supposed to be dancing…blank,” she says. She went home and spent the night practicing, determined not to mess up again.
Credit: Ro.Lexx
During the summer between high school graduation and her first semester of college, La’Donna was hired to tour with Madonna. “I’d never left the United States, barely California,” she says of the experience. “It definitely opened my eyes and it made me even hungrier.” She got back to California the day before her classes started at UCLA.
Although she eventually obtained a bachelor’s degree in world arts and culture, La’Donna says she’d initially planned to drop out of college. She was already working as a dancer and was having difficulty juggling her professional responsibilities with her classes. But, in 2006, when La’Donna began attending UCLA, she was one of just 96 African-American expected students out of nearly 5,000 incoming freshmen. Her Black classmates urged her to stay the course.
It’s been a decade since Robinson’s protégé branched out on her own, working with Selena Gomez on the promotional performances for her 2013 album Stars Dance and then choreographing Meghan Trainor’s 2014 music video “All About That Bass.” (Robinson served as the video’s director.) Despite all of her training and hard work, La’Donna says stepping out on her own still came with a steep learning curve.
Under Robinson, she could focus on being creative without having to worry about the business aspects. That allowed her to cultivate her style as a choreographer. As she stepped into the role of lead choreographer, she had to come into her own as a leader and business owner. “Stepping out and then having to be the one to be the voice on the calls, the one that people are calling to get answers…I was nervous,” she says.
La’Donna credits artists such as Gomez with recognizing her hunger and encouraging her as she stepped out on her own. “I definitely have had some angels in my life and God has blessed me 100 percent to guide my path and my journey to be where I am,” she says.
"I definitely have had some angels in my life and God has blessed me 100 percent to guide my path and my journey to be where I am."
Credit: Ro.Lexx
One of the things that has been so fun to witness about La’Donna’s career is how her work with artists such as Dua Lipa and Kendrick Lamar has pushed them out of their comfort zones and opened them up to dance and move in a way that fans might not have expected. “I love working with people who don’t have a dance background. There’s a type of freedom to the body. There’s no expectation. When they move, you really get to see who they are with no training, right? I get to cultivate and help nourish what that is,” she says. “I love when people say ‘This person can’t do this or can’t do that’ and then we show them otherwise. For me, that’s the best.”
"I love working with people who don't have a dance background. There's a type of freedom to the body. There's no expectation."
@charmladonna Rich Spirit | Choreographed By Yours Truly 🫶🏾 #charmladonna #choreography #richspirit #kendricklamar
“Sometimes when you work with people who are super trained with dancing, they have an idea of what it should be already because they have that knowledge,” she continues. “Instead of being like, this is my body [but] I don’t know how I want to move, let’s figure it out. That’s when you get the raw, and you get who people are.”
Charm La'Donna is on set for an undisclosed project when we speak in early May. She says there’s a lot of new creative endeavors she’s working on that she can’t reveal just yet, but her work with Dua Lipa and Meghan Trainor will continue in the coming months. She choreographed a performance for Chloe x Halle several years ago, but says she’d love to work with them again on a larger project if they release more music. She’d also love to work with Beyoncé, following once again in Robinson’s footsteps.
As she continues to grow in her career, La’Donna says she feels compelled to mentor aspiring creators along the way, as an homage to the women who helped make her career possible. “I’ll stop what I’m doing for any of the kids I mentor,” she says. “I can’t imagine my life without a Fatima [Robinson] or without a Madonna believing in me at such a young age. Or without my mom, my grandma, and all of these people who believed and supported me. It’s not even an obligation. I just do. I know my calling. I know why I’m blessed.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Ro.Lexx
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy