Getting into the business of freelancing has become sexier than ever because it comes with the idea that you get to be your own boss. Social media paints the picture that once you become a freelancer, there's no more clocking in and out of the office, being micromanaged by some control-freak, or rushing to get out of the office to make happy hour with your girls. On top of all of this, you get to work literally from wherever you want in the world (oh hey Bali, oh hey Jamaica), and look cute on Insta while doing it.
Being a freelancer, you are the master of your own fate, the ultimate girlboss - OR at least that's what you think.
While being a freelancer does come with many benefits (yes, often you can work from wherever and be in control of your own schedule), the rewards comes with many risks and hard work.
Before you decide to become a freelancer, here are four women who share the top things that they wish someone would've told them about freelancing, and the things you should know before you become one.
Dalila Thomas
Freelance PR Agent, Journalist, and Founder of Starving on a Budget
On being a freelance writer:
Negotiate.
"This is something that many can expect goes without saying, however there are plenty of writers - honestly professionals of all sorts - that still don't negotiate pay. That's a no-no. If you've gotten to a point with a potential employer that you're in a room/on the phone/Skyping/etc. discussing pay, it means they want what you have to offer. If they see the value in you, you should be able to come to an agreement regarding your compensation. If not, it wasn't meant to be."
Plan.
"If you're freelancing full-time, it's very likely you'll be working on multiple pieces/projects at one time. While it may be tempting to take on a much as possible, be mindful - and realistic - about how much you can handle. When you compromise yourself, you compromise that quality of your work. Another important thing is planning out your pay. Knowing when you will get paid is crucial to your livelihood. Some publications allow you to submit an invoice immediately, others may pay you months later after the piece is published."
Know the rules.
"If you're freelancing with multiple publications and writing about similar subjects, make sure you're following rules laid out in any agreement/contract you sign. Many publications won't allow you to write about the same subject/subject matter for other publications until a certain amount of time has passed."
Follow her on Instagram.
Trina J.
Freelance Fitness Trainer
On being a freelance fitness trainer:
Don't be scared to talk about what you do.
"Work your network, ask for referrals from friends and even from your social media network."
Don't just post progress pics.
"Be relevant, provide value fitness content and tips on and off line to gain credibility and expand your reach."
Think outside of Instagram.
"Use LinkedIn. A lot of professionals in my industry ignore this platform. LinkedIn is where the professionals live that see the value in working with a trainer. Be relevant in this space, engage with people and work your connections."
Follow her on Instagram.
Quiana Darden
Freelance Content Marketing Writer
On being in the content business:
Never stop working on you.
"It takes a lot more than being an excellent writer to be a successful freelance writer. Between organizing projects, meeting deadlines, communicating with clients, and reaching out to potential clients to find new business, you have to ensure that your other skills are refined as well.
"You should always be a student. Maybe it's because I used to be a teacher, but I love learning how to improve both my writing and my business as a whole. Whether you invest in reading books, listening to podcasts, taking courses, attending conferences, or hiring a coach, you should always be learning about how to improve your writing skills and your business skills. There are tons of fantastic resources out there for you to take advantage of, no matter your budget."
Always keep the money on your mind.
"Run your business like a business. It's easy to find and accept writing jobs, but are they helping you reach your revenue goals? If you're taking on very low-level assignments that pay you next to nothing, yet you're trying to scale your business, you will struggle. Know your annual, quarterly, and monthly revenue goals. Know your required hourly rate and ensure that the projects you take on are pushing you towards reaching your overall business goals. That's the only way you will grow and sustain your business."
Follow her on Instagram.
Ashley Janelle
Freelance User Experience Design Coach
On getting clients as a freelancer in tech:
Be a boss in every area of your business.
"Do great work, be on time, and stay professional at all times. Many of the clients I get are from referrals, so it's really important to always put your best foot forward. Also, make sure you have a system in place for getting clients. When you have a client, you should always be looking for your next client so never get complacent."
Follow her on Instagram.
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Brittani Hunter is a proud PVAMU alumni and the founder of The Mogul Millennial, a business and career platform for Black Millennials. Meet Brittani on Twitter and on the Gram at @BrittaniLHunter and @mogulmillennial.
For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
Courtesy
When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
Courtesy
When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image courtesy
The Best Celebrity Halloween Costumes Of 2024 So Far
Every year, the best celebrity Halloween costumes downplay the spooky aspect of the season and turn up the creative drip with throwback homages to pop culture moments. This year is no different, with us scrolling through their uploads of THE Halloween photoshoot pics, nodding our heads in collective unison at the way their homages and transformations prove why Black culture is the blueprint in every sense.
Who could forget when Beyoncé gave us her flawless Lil’ Kim looks that were so on point, even the Queen Bee herself gave her props? Or the time Ciara and Russell Wilson shut it down as Beyoncé and Jay-Z from the “Apeshit” video? And we can’t talk about Halloween greatness without mentioning when Saweetie gave us her iconic take on the X-Men character Mystique—sis ate and she left no crumbs!
This year, our faves are back and still bringing all that energy. So, let’s get into the most memorable celebrity costumes of Halloween 2024...so far.
1.Ciara as Naomi Campbell
"Do the Naomi Campbell walk, the Naomi Campbell walk." Ciara undoubtedly understood the assignment. One thing about Cici is she can nail a tribute, chile. We have no notes!
2.Lizzo as Lizzo, the weight-loss drug from 'South Park'
Show us you don't take yourself too seriously by not taking yourself too seriously. Lizzo did exactly that when she popped out on the Halloween scene dressed as the Ozempic-parody drug featured in a South Park special.
3.Chloe Bailey as Jessica Rabbit
@chloebaileywashere i present to you… Jessica Rabbit 💋
Chloe Bailey was nothing short of sultry as she channeled the infamous Who Framed Roger Rabbit animated character Jessica Rabbit. The costume is a common one for Halloween but we can't think of an artist that embodies this energy more than the curves-for-days "Body Do" songstress.
4.Keke Palmer and family as Milli Vanilli
Name a more iconic duo, we'll wait. Keke Palmer and her family decided to pay homage this Halloween to German duo Milli Vanilli.
5.Keke Palmer as Cersei Lannister from 'Games of Thrones'
For her second costume, Keke Palmer tapped her son to get in on the Halloween fun in her turn as Games of Thrones' Cersei Lannister. "I, Cersei Lannister, introduce YOU to the heir of the throne!" she captioned a set of photos.
6.Tyla as Sharon Stone in 'The Flintstones'
@tyla_ The finest flinstone @Halle Berry
In a turn that couldn't have been executed any more perfectly, singer Tyla decided to take it back to the Mesozoic Era with her costume as Sharon Stone, originally played by Halle Berry in the 1994 movie, The Flintstones.
7.Halle Berry as a witch
Speaking of Halle Berry, the actress traded her Storm and Catwoman garb to portray a classic witch this Halloween.
8.China Anne McClain as 'Mrs.' Freddy Kreuger
Actress China Anne McClain showed her hand and then some in her gender-swapping take of the fictional Wes Craven character Freddy Kreuger. She also sported another costume as Lara Croft from the Tomb Raider franchise.
9.Ice Spice as Leeloo from 'The Fifth Element'
Ice Spice switched up her signature style while still embracing a similar color shared by The Fifth Element character she dressed up as for Halloween, Leelo. Spot on!
10.Saweetie as the Joker
Saweetie gave us a Halloween costume classic in her take on Heath Ledger's Joker featured in Christopher Nolan's The Dark Knight.
11.Ciara as GloRilla
By now, we've all seen the clip circulating of host Speedy Morman's reaction to rapper GloRilla's Memphis accent. In her second Halloween costume, Ciara recreated the viral moment, embodying Glo's infectious energy and we live.
12.North West as Tyler, the Creator
@kimandnorth running out of time to Halloween
Kanye's mini-me North West decided to pay homage to two artists for Halloween, the first being Tyler, the Creator, and his "Running Out of Time" look where he donned a blonde bob and a blue suit. North also wore a second costume as R&B singer H.E.R., a tribute to her surprise appearance in this year's Super Bowl with Usher.
13.Sevyn Streeter as Anck-su-namun from 'The Mummy'
Sevyn Streeter popped out as Anck-su-namun from the 90s classic, The Mummy. All we gotta say is, the body is tea.
14.That Chick Angel & Marcus Tanksley as Common & His Girlfriends
Talk about a rich dating history, Common is someone who has had a plethora of high-profile relationships over the years and That Chick Angel chose to pay homage to his track record by hilariously transforming into all of his exes, from Tiffany Haddish to Erykah Badu.
15.Princeton Perez as Michael Jackson and Loren Sharice as Naomi Campbell
@princetonperez Happy Halloween ;) #michaeljackson #naomicampbell #keepitinthecloset #musicvideo 🩶 @LorenSharice
What would a 'best Halloween costumes' list be without a tribute to the King of Pop? Princeton Perez and Loren Sharice recreated the iconic "In the Closet" music video from Michael Jackson as Michael and Naomi Campbell respectively.
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Featured image by James Devaney/GC Images