For my friends and I the phrase "n----- ain’t shit" had become a theory for our relationships.
We thought we had heard enough stories from our mothers and aunts and experienced enough ourselves that we thought this would manifest in our own relationships eventually someday.
Especially me.
Last summer, I was in a “situationship” with a man that didn’t want to commit but wanted relationship privileges. As unhappy as I was, it was so hard to get away. I was reading all of the books I could that would give me advice about how to pick the right mate and be in the best situation for me.
This brought me to Don’t Waste Your Pretty by Demetria Lucas D'Oyley. After seeing Demetria on the Bravo TV show, Blood, Sweat, and Heels, I enjoyed hearing her perspective on relationships and how she seemed the most normal on the show so I decided to read her thoughts. Not long after buying her book, I found out she was having a Q&A brunch in my area and signed myself and one of my best friends up.
While hearing women all over the brunch ask questions about relationships, not settling, and trust issues. I literally felt an energy that helped me have an epiphany. In that moment I decided that I was ending the “situationship” that was igniting negative energy in my life. I turned to my friend and said, "I’m done with him."
Now of course I had said this before, but this time felt different, I felt more confident when saying it.
At the end, after thanking Demetria for sharing advice with us, I walked outside the restaurant and got the call that changed my life. A friend called and said she wanted to introduce me to her brother that afternoon. She felt like we would have a good chemistry and even if nothing romance came from it, she believed that he and I could at least be “good friends.”
Later that day, her brother and I met and we did have great chemistry and conversation. We wanted the same things and had the same ambitions. But I had experienced this before when meeting people for the first time.
How was I going to grow and make this experience with this man different?
How could I make sure that this did not crash and burn in 6 months or less like every other guy I had met?
I decided to change my thinking.
So often we hear about positive thinking with your mind will bring positive vibes from people around you and the same thing exists in love. Previously when asked how a relationship I was in was going I would say "Oh its good SO FAR", "Everything is fine FOR NOW", "He hasn’t messed up YET."
By saying these things, I was mentally preparing myself for the worst to happen. I was not preparing myself for these great things to continue to happen.
Why was I expecting something bad to happen?
Why did I not believe that everything could actually be okay?
I changed my answers to “Everything is good”, “We are doing well.” Taking away the uncertainty makes the good things going on more certain and takes away the questioning or instability of these things continuing to happen.
It also can’t just be you. You and your partner must both believe in expecting the best, speaking the best, and believing in your relationship. My boyfriend and I were talking one day about the future I said, “Well if we get married and have kids together…..”
He immediately stopped me and said “Why is there an ‘if’?”
Then I silently asked myself, Why is there an “if”? If I love this man, why I couldn’t I speak a definite, “When we get married and have kids together…” instead of my uncertain “if”. It was a fear of speaking about things that might not happen and imagining how stupid I would feel if they didn’t. But again, there was the thought that things might not happen. I was still thinking and subconsciously expecting it not to happen. I allowed myself to be so scorned by the past that I could not speak my dreams and hopes for a future with him without being afraid. Since that day, whenever speaking about the future between my boyfriend and myself, we speak of our future in the definite. We put that energy and speak those words into the air because we believe the future will happen.
[Tweet "I allowed myself to be so scorned by the past that I could not speak my dreams and hopes for the future."]
The people around you have to know not to bring that energy into your situation. Early in my relationship when speaking about my boyfriend, my mother would say “I just don’t want you to get hurt.” I politely told her that I do not spend my energy and my mental thoughts on “the potential of getting hurt.” Protecting myself from getting hurt limits the potential of my relationship. It leaves me guarded and unable to be completely naked with my partner. Your friends and family will also bring to you the idea that the worse will happen. They love you and do not want to see you hurt. They will be unaware of how bringing that energy to you can alter your mindset. Protect your mental energy and kindly inform them of the wavelength that you are on.
[Tweet "Protecting myself from getting hurt limits the potential of my relationship."]
Now I know the skeptics are still thinking, “what if?” Some probably believe “I don’t want to look stupid,” or “I don’t want to be hurt.” When life happens, we deal with it. We strategize the best way to handle something when things happen. However, why as women do we prepare and plan mentally for something that hasn’t even happened? That’s like planning a funeral when you are not on your death bed.
Has my relationship been perfect? No. But have I received the betrayal and lies I always expected from relationships? Absolutely not. This is not by chance.
For all those ladies still saying “n----- ain't sh-t,” the guys you run into will never be worth your time, because you are expecting them not to be.
Once you change your perspective, realize your worth (because that has a huge effect on what we attract), and go into relationships with a positive frame of mind, everything will work itself out.
You deserve to at least give yourself a chance at love.
How do you speak about your relationships?
Related Post: I Discovered My Husband's Love Language...And It Saved My Marriage
Erin Marie is a writer and educator in Bedford-Stuyvesant, Brooklyn. Originally from Atlanta, Georgia, Erin is passionate about critiquing the issues of Black women, Black media, and relationships. A lover of books, Erin is constantly reading in order to change and evolve and to help others, especially children. To connect with her follow her on instagram at @eairon or at branded.me/erinmarie.
If you have any personal stories that you'd like to share with the readers of xoNecole, please submit your essays to editor@xonecole.com for a chance to have your voice heard and your story featured!
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:
Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:
With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:
From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:
There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:
Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff