The pathway to manifesting our ancestors' wildest dreams, is first led by becoming a living embodiment of their legacy. For storyteller, photographer, and podcast creator, Nneka Julia, it's the weight of three consciousness, "a Black American consciousness, a Nigerian consciousness, and a Cambodian consciousness," that when fused together, ignites the purpose and vision behind her work.
Being the child of immigrant parents, Nneka has been surrounded by examples of resilience that have informed every aspect of her creative pursuits. As a teen, Nneka and her family traveled to Cambodia, her mother's home country, to visit after the passing of her grandparents. It was on this trip that she'd pick up her camera for the first time, and everything would shift, "That trip really changed my life; it changed the trajectory of knowing what I was actually interested in doing. At that point in time, I knew what it meant to be able to capture my family on camera and memorialize them in that way."
Courtesy of Nneka Julia
Nneka discovered the art of audio storytelling through her father's cassette collection of motivational speakers and self-help gurus like Tony Robbins, Les Brown, and Zig Ziglar. In a fateful twist, she would find herself utilizing this same form of storytelling, on her very own roster of podcasts, Passing Through and The Layover. While listening, you'll spot the unique sonic experience the podcasts offer: it's immersive. It's poignant and captivating. It uproots you from whatever location you happen to find yourself in while listening and teleports you into exotic destinations and the memories that were made there.
The single-narrative podcast is filled with life lessons and tangible anecdotes that strip down the highly-curated nature of travel glamour shots, revealing the humanity in each story Nneka tells, "I think when we're online, it's easy to feel like everyone's life is so perfect and that we're alone. All this stuff is so much more important to me than the image; it's that you don't feel alone."
The mission that Nneka fulfills with her platform is necessary, especially at a time where a global pandemic has warped our sense of time and connection is hard to come by. Fortunately, this time has allowed Nneka to reset and share new stories in the upcoming fourth season of Passing Through, that reflect all of the life lessons and updates that have unfolded, "I'm very excited for the next season of Passing Through because it's going to cover quite a bit. I finally caught up with myself in terms of the stories, these are very recent things, this upcoming season is very present."
xoNecole: What was the inspiration behind starting your podcast, ‘Passing Through’?
Nneka Julia: It started as a way to archive my thoughts, feelings, and life lessons learned along the way from all the different people I've met and different places I've been. But now it's turned into this vehicle for people to understand that they're not alone in what they are going through.
I was tired of seeing the same things. When you see people curate and present an image of themselves that completely doesn't match what they're going through at the time, it can kind of warp your sense of worth. So how do I create a tribe in this digital space and how do I keep it real with myself while I'm doing it? We're all kind of archiving our lives online, but what if it was whipped out? What would I have to show my children? For me, legacy, become this ever-present idea and thought, and the things that I continue to go back to are written word and audio. I have to be able to create in this space not just for me, but for the people who come after me.
"For me, legacy, become this ever-present idea and thought, and the things that I continue to go back to are written word and audio. I have to be able to create in this space not just for me, but for the people who come after me."
Courtesy of Nneka Julia
Coming from a Nigerian-Cambodian background, how has your heritage and being born to immigrant parents informed your work?
It has informed every aspect of it. I try to live by the saying that "to whom much is given, much is required," because my parents have given me so much. Not just to their children but to their community, and there's never been this ask for recognition or reward. For me, it's like I have their bones, but I'm wearing my flesh. That's really what it feels like. I owe it to them to carry us to the next level, tell their story to the world, and carry the legacy of our family.
Why is it important for you to share your space for others’ stories to be told on your secondary podcast, ‘The Layover’?
It was totally a byproduct of the live show we did for Passing Through in 2019. Now that I think about it, it was pretty wild to do: we were eight months into the podcast, people didn't know what the show was going to be, I could have Fyre Festival'd the whole thing. But it sold out at this great spot in Manhattan. I invited six black women to share their stories on stage, and it felt like church. I knew with the live show I didn't want to center myself, why not give other Black women a chance to share their stories?
For me, I've been to different storytelling shows and they've all been extremely white spaces, where the storytellers felt like they had to make people laugh and crack a joke. And I hated that. So I wanted to do away with that; I wanted people to feel like they could cry on stage, and feel whatever the story made them feel. Seeing that live with Passing Through, I thought we could do that on a week-to-week basis with The Layover, where people aren't scared to be vulnerable, cry, crack jokes, and run the full spectrum of who we are as Black women and WOC.
How has your work evolved since embodying photography to where you are now in the space of written and audio storytelling?
I didn't realize that my creativity wasn't medium-specific, I didn't realize my creativity could come out in writing, it could come out in audio, photos, and multiple different ways; when I started off, I thought photography was it. As time went on and I started to travel more for pleasure and for work, I started to meet so many people and there are worlds within those people. You're not just meeting a driver in Bali, you're talking about his mother and his daughter, and where he's from, and what his dreams are. Those things stay with you and it affects you. And I felt like photography, yes it was wonderful but if pictures are worth a thousand words, then how much are words worth?
Courtesy of Nneka Julia
"If pictures are worth a thousand words, then how much are words worth?"
With travel being such an intricate part of the work you do and stories you tell, what have you learned from this season of stillness?
It's been a lot. I've never shied away from myself or solitude. So I can't say that this time has been incredibly difficult. Thankfully, this time has been a reset period. Before it used to be just "hustle, hustle, hustle," but now, we're living in strange times, so it's like you have to listen to yourself. Finding a comfortable routine has helped, but also finding solace that you're going to want to break those habits sometimes but you can always get back on the horse. Be graceful with yourself, but be targeted with hitting the small things like taking a walk, writing 50 words, reading two pages - those are my goals. And if I hit it, it's a success, if I go over, it's even more of a success. The atomic things add up, they all compound.
Although the future is so uncertain right now, what does the next frontier for you look like?
For me, the next step (at least in my career) would be adapting these stories into larger-than-life works. Something that speaks to more than just Instagram, something that engages all the senses. I absolutely love audio and written work, but film is all of both of things in one. So I'd love to and am planning to branch off into film, with the ultimate goal to tell my parents' story at scale as well. Communities are niching down. Anytime we go super digital, there's always the antithesis which is analog. With my future work, I want to go analog, so people are able to touch something, feel something, and have something.
For more of Nneka Julia, follow her on Instagram and check out her podcast, Passing Through.
Featured image courtesy of Nneka Julia
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023