
While I was checking out a video by YouTuber Obaa Yaa Jones on things that Black women can do to keep moisture in their hair (you can watch it here), it got me to thinking about hair masks. More specifically, why hair masks should be incorporated at least every other wash day. Now hear me out.
As Black women, most of us have curls that are tight to the point that it’s difficult for the natural sebum that is on our scalp to travel all the way down the strands of our hair in order to fully lubricate them. If you add to that the reality that some of us also have the type of hair porosity that makes it hard for our locks to retain moisture, it can be a constant struggle to give our tresses the hydration that they need in order to avoid damage and breakage (so that we can retain the hair length that we are after). One thing that can make this less of an issue? Hair masks.
If you’re somewhat familiar with hair masks but you honestly haven’t tried them (yet), take a few moments to read this all the way through. As someone who has high porosity hair and is on her own journey to gain longer locks that are super healthy, I’ve been playing around with hair masks for a minute now — and even though it is an extra step to what can already be quite the wash day sometimes…honestly, I don’t have not one regret.
What Is a Hair Mask?
GiphyOkay, so you know how, oftentimes, when getting a facial, a mask will be incorporated in order to treat certain types of skin issues? Hair masks basically do the same thing — only, they’re specifically made for your tresses and they’re usually for the purpose of deeply penetrating your hair with hydration.
What I’ve come to find is if your hair is particularly dry, you color-treat your hair, you’ve been noticing signs of heat damage, and/or you enjoy wearing your hair in its natural state (and you want your curls to have less frizz so that they can really pop), hair masks can benefit you on a few different levels. That’s because the heavy amount of oils and/or butters in them can help to create some real moisture-related restoration.
What Are the Tips for Getting the Most Out of a Hair Mask?
GiphyIn a moment, I’m going to share with you some hair mask options that are available to you. First, though, let’s talk a bit about how you can receive the most benefits from using a hair mask.
Treat the issue. Not all hair masks are just alike, so although more moisture may be your ultimate goal, if your hair has worn-out ends, seek out a hair mask that treats that. Color-treated? Look for one that is good for that. Frizzing going on? Get a hair mask for that. This is important because, personally, there have been times when I’ve just picked up a popular hair mask that ended up not doing me much good; the reason why is because it was for one thing when I had something entirely different going on with my tresses.
Follow the instructions. If you decide to go with a commercial brand, the instructions are there for a reason. Please make sure to read them and follow them all the way through. Otherwise, your hair may not end up as hydrated, soft, or manageable as you were hoping for.
Not on the scalp; definitely on the ends. A big mistake that a lot of people make when it comes to hair masks is they just scoop up a handful and put it on top of their head. Yeah…naw. You need to make sure that you’ve got enough to coat your freshly washed hair from root to tip; however, keep in mind that hair masks are more for your hair than your scalp. This point is key because many ingredients that are in a lot of hair masks could potentially clog up your hair follicles and/or irritate your scalp, if you massage your scalp with them or leave the product on your scalp for a long period of time.
Cover your hair up. Putting a hair mask on your locks, only to wash it out after five minutes or so, isn’t going to get you the kind of results that you seek. If you’re really going to do this hair mask thing in excellence, be prepared to have your hair wrapped up in a shower cap, warm towel, or steamer for no less than an hour. In fact, some hair masks recommend that you leave them on overnight (although, don’t come to that conclusion on your own; again, read the instructions).
Make it a part of your hair care routine. There is something to be said about the need to “train your hair” in order to get it how you’d like it to be. That’s why it’s important to not just one-and-done your hair when it comes to hair masks. Me? I try to treat my locks to one every other wash day (and I typically wash my hair every two weeks).
How Do You Choose a Hair Mask That Is Best for You?
GiphyNow that you know a bit about how to get the most benefits from a hair mask, you might be wondering which one you should use. Honestly, this could require a bit of trial and error on your part; however, there are articles like Shape’s “14 Hair Masks That Will Give You the Healthiest Strands of Your Life, Vetted and Reviewed” and Glamour’s “The Best Natural Hair Masks, According to the Pros” can potentially point you in the right direction. Another hack would be to go to your favorite search engine and put “hair mask for Black women” in the search field to see some natural hair-specific options.
Okay, but what if you’d prefer to avoid as many chemicals as possible? If that is indeed the case, there are a ton of DIY hair mask options for you to choose from. Below, I’ve included five homemade hair mask options along with some of the reasons why the ingredients in them are such a wise choice.
RECIPE #1
1 Tablespoon of Honey
1 Tablespoon of Avocado
1 Teaspoon of Rosemary Oil
Your hair will adore honey because it’s a humectant; this means that it absorbs moisture from the air and pulls it into your skin and hair. Some other selling points about honey are it's rich in antioxidants and antibacterial properties, it deeply conditions your hair and it helps to strengthen your strands over time.
Avocados are rich in fatty acids that also help to cultivate (and retain) moisture in your hair; plus, the vitamins C and E work together to reduce frizz, prevent free radicals from harming your hair, and reduce damage as well. Rosemary oil? It also conditions your hair while increasing blood circulation to your hair follicles which results in faster and stronger hair growth.
RECIPE #2
½ Cup of Cocoa Powder
2 Teaspoons of Coconut Cream
1 Teaspoon of Coconut Oil
If it sounds crazy to you to put cocoa powder in your hair, you might want to read “12 Ways Dark Chocolate Can Benefit Your Body From Head To Toe.” The reality is there are nutrients in cocoa (like iron, magnesium, potassium, zinc, and copper) that can help to strengthen your hair and add shine and volume to it as well.
The high amounts of lauric acid and protein in coconut cream (or milk) can help to reduce hair loss and dandruff as it deeply moisturizes your hair for longer periods of time. Coconut oil is similar to coconut milk/cream, the only bonus is it can help to protect your hair’s cuticles (which can reduce breakage) too.
RECIPE #3
2 Tablespoons of Sweet Almond Oil
1 Teaspoon of Cinnamon
5 Drops of Peppermint Oil
I’ve been using sweet almond oil on my skin for quite some time now. Hair-wise, I dibble and dabble in it with no regrets because the oil has the ability to deeply moisturize my hair and also prevent split ends, thanks to the high concentration of Vitamin E that it contains. Cinnamon can help you out because it has properties that can help with hair growth; some research even says that this spice could help you end up with thicker hair.
Peppermint oil is always going to be a winner because it can potentially help to reduce hair loss, it increases blood circulation and oxygen flow to your hair follicles and it contains antimicrobials that reduce dandruff and dryness as well.
RECIPE #4
½ Cup of Aloe Vera Gel
1 Tablespoon of Olive Oil
5 Drops of Tea Tree Oil
Being that Aloe vera is made up of almost 99 percent water (no joke), that should already give you enough insight into why it’s a stellar conditioner for your hair. Beyond that, though, Aloe vera is a great hair mask ingredient because it has vitamins A, B12, C, and E that can help to strengthen your hair and properties that can help to improve your hair’s texture.
Olive oil is a great treatment for overly processed hair or if you want to prevent split ends. Tea tree oil is wonderful when it comes to removing product build-up.
RECIPE #5
1 Banana
1 Egg
2 Teaspoons of Plain Greek Yogurt
If any of these recipes is a throwback classic, it would have to be this one; that’s because it’s common for bananas, eggs, and yogurt to go into homemade hair masks. A cool thing about bananas is they contain something known as silica; it’s a chemical compound that reduces frizz. There are also antioxidants in bananas that help to decrease oxidative stress (which can lead to hair damage) and bananas can deeply condition your hair too.
Eggs? Eggs are loaded with protein (which your hair is made mostly of) which means that they can strengthen your hair as well as decrease dryness. Greek yogurt can also give your hair a protein boost as it also strengthens your hair follicles and softens your strands.
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I promise you that, no matter how many articles you read on how to have a head full of thriving hair, especially when it comes to us, maintaining moisture is going to be mentioned. Now that you know that hair masks are top-tier at doing this for you…seems like this needs to be on your next wash-day agenda…right? For real, though.
It’s worth the time and effort. Trust me.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
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‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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