Girl+Hair Founder Dr. Camille Verovic On The Science Behind Her Revolutionary Haircare Line
The first time I met Dr. Camille Verovic was at a natural hair event held at a Target in Atlanta. She was showcasing her haircare line, Girl+Hair, and celebrating her newly secured spot with the retailer.
Among her were a few beautiful black queens with a variety of different hairstyles: wigs, braids, afros, you name it. They were all in the aisle talking to other women about their hair concerns, textures, and the benefits of the Girl+Hair products. I ear-hustled a bit and overheard one of the girls mention that Dr. Camille was becoming a dermatologist and that she uses her studies to create the right formula for women of color.
Interestingly enough, Dr. Camille's career did not start in medicine. Instead, one passion opened the door to another.
She began her career as a marketing professional for an advertising agency which gave her all the tools, resources, and knowledge to build a brand. During her time working at the advertising agency, she also embarked on another journey: her hair. At that time, she chemically treated her hair with relaxers to the point where her real hair started to break off. As a remedy for her unhealthy hair, Dr. Camille decided to go natural and big chop. While on the mission to grow strong and healthy hair, she ran into another problem — she didn't have the right products. After struggling to find the right products, she decided to just solve the problem herself and Girl+Hair was the solution. Shortly after, Dr. Camille discovered a passion for dermatology to further help and create safe spaces for black women to express their hair concerns far beyond Girl+Hair.
Take a look into how Girl+Hair founder Dr. Camille Verovic breaks down the key to healthy haircare:
What inspired you to start Girl+Hair?
When I had a sew-in, I became concerned because I couldn't find products on the shelf to help me take care of my new growth while it was in a sew-in; and I have this protective style to retain length but I couldn't find products to maintain my hair while it was in that style. I was nervous that it would get dry, brittle, and go back to where I started. I couldn't find shampoos because they were too thick [and] the utility was all wrong. I would buy shampoo and mix it with water to get into the base of my braids and try to dilute my conditioner but it would always feel like I didn't know what I was getting and all the conditioners I liked didn't use the best ingredients. All of those things, out of frustration, created the concept of Girl+Hair.
"I would buy shampoo and mix it with water to get into the base of my braids and try to dilute my conditioner but it would always feel like I didn't know what I was getting and all the conditioners I liked didn't use the best ingredients. All of those things, out of frustration, created the concept of Girl+Hair."
What sets Girl+Hair apart from other products that claim to support hair growth with protective styling?
I think for our products, we think of different prongs. For each product, we think about how it's being used. For instance, not all products are [low porosity] or runny. We always make the shampoos low viscosity on purpose because if you have a braided style, you want the product to get to where it needs to go quickly and properly and you want it to perform well. Then there's the leave-in conditioner; we left out a regular conditioner on purpose because we wanted to make the steps a little easier. Then there's a daily restore product. It's a castor oil-based product and it's not a low porosity product because you want a protective oil. So, if you have a sew-in, you want the oil to stay at the base of the place. You don't want it running all over your sew-in. If you have braids, you want it to stay on your scalp to coat the shaft of your hair.
The second thing is, and I think this is where my expertise comes in, is the selection of ingredients. We just don't select ingredients just to do it. When I think of ingredients in my products, I actually go through a scientific database and look at studies to see why would I use these ingredients. When you think about Girl+Hair, I want people to know that there is a person behind the brand who actually tries to find scientific backing as to why we selected these things.
Do you think there’s a pressure within the hair industry as far as what ingredients to use?
I do feel that there's pressure. I'm not sure if it's the consumer driving it or the companies. I'm not sure if consumers express their interest on social media. I'm not sure if companies look at consumers as thought leaders and create products for what they're doing already or if everyone is following suit. I'm not quite sure. But you do feel pressure because once that key ingredient becomes a thing, as a brand, you'll do something with that ingredient too.
How do you stay away from that and avoid following suit?
I stay true to science. At the end of the day, I love what I do and I feel privileged to do what I do and there's an ethical code that comes with being a physician that I can't shake and I don't want to. I have to stand by my products as a physician.
Dr. Camille Verovic
"I stay true to science. I have to stand by my products as a physician."
How long did it take you to come up with the entire line?
Maybe two strong years, a lot of it was branding. I kind of knew my ingredients for the products but I understand the importance of branding from my years in marketing. I understood that branding is important. You want brand equity, so you have to put in the work when it comes to that. I also spent a lot of time identifying my customer. What does she want? Who is she? If Girl+Hair was a girl, would my customer be her friend? How likely would they hang out together? Then once I had that, I focused on formulations and finding the right one, having the base foundation products, and finding the money.
What inspired you to become a dermatologist?
I'm in my second year of dermatology training and I complete that next June and I take my board exam in July. One of the biggest things that I love about dermatology is it's a visual field, so you can look at something and, based on the visual acuity, diagnose conditions. I think that's amazing! Most things in the body need some sort of imaging or something to give a diagnosis. With dermatology, you literally use your eyes and sometimes your touch to help you figure out what's wrong. The second thing and why I feel so privileged to be in this field is that there aren't many black dermatologists. It's so crazy and so sad! It's a joy you feel when the patient sees you and they feel like you understand them and their skin a little bit better.
When it comes to hair loss with women of color, what do you think are some common causes from your experience and expertise?
In our community, it's an epidemic honestly. But I do think that consumers and patients are more intelligent as a people, so we have access to social media, access to information that helps us navigate that world of not having really tight braids or weaves. Most of us know that that's not right, it's painful, it's wrong, and it's causing damage. What I see too is CCCA. That's actually an inflammatory process going on in the scalp that no stylist can help you with per se, and you need to see a doctor about that. There's also something called LPP. There are different medical conditions that can cause hair loss, but I feel like when I see black women throughout the week, usually it's going to be traction alopecia.
Do you have any other suggestions on other ways to combat hair loss? Would you recommend men/women to see a dermatologist a certain amount of times a year?
I'm always into healthy styling practices and I'm not against protective styles as long as it is protective and not a damaging style; because some people will say it's protective but it's actually damaging. I'm also into:
- Frequent hair cleansing. I think that's another thing people don't do. They don't wash their hair often enough — at least once a week.
- Conditioning your hair properly.
- If you feel something, say something. If you feel something on your scalp, pain, burning, or tenderness in one spot, you should say something. You should say something to your hairstylist or dermatologist. But when you feel something on your scalp, you should definitely see someone about it because that could be the initial sign of something more serious going on.
Girl+Hair
Do you think there should be a different hair routine from wearing your hair and a protective style?
No. I think the same amount of care and concern that you give to your hair and scalp while you have your hair out should be the same concern and effort when it's tucked away. I think the biggest misconception is because it's protected, I don't have to think about it, and that's not true at all. You should be just as aware. You still have to moisturize. Take care of it just the same.
Is there anything else you’d like to mention that you’d like people to know?
I think one of the biggest things when it comes to our brand is education. Our brand is about smart haircare. It's smart because you have a founder who can sit at a table with companies and speak on behalf of black women but who's also a physician, and you have that backing the brand. I think with protective styles, it's just [about] educating ourselves as black women about the importance of taking care of ourselves. With Girl+Hair, it's that underlying current of self-care and self-care every single day, even when you don't want to. Also, I want to mention something called Skin of Color Society. People can go and find a derm doc in your area.
Follow Dr. Camille and Girl+Hair, follow them on social media at @girlandhair or www.girlandhair.com.
Originally published on August 12, 2019
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Freelance writer, content creator, and traveler. She enjoys the beauty of simplicity, a peaceful life, and a big curly fro. Connect with Krissy on social media @iamkrissylewis or check out her blog at www.krissylewis.com.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I've struggled with my weight for most of my life. As an adult, I found myself looking for answers to heal my body and weight fluctuation; then, after a discussion with a therapist who had a background in nutrition, I learned the word cortisol.
Cortisol is a stress hormone released by the adrenal glands. It helps your body deal with stressful situations, as your brain triggers its release through the sympathetic nervous system, also known as "fight or flight," in response to stress or trauma. When cortisol levels are too high, there can be long-term impacts such as weight gain in the midsection, chronic disease, mood changes, anxiety, and a host of other health issues.
Across social media, there have been tips due to the heightened discussion on cortisol and ways to naturally lower levels. While digging deeper into cortisol levels, I tapped expert and therapist Justine Ashlee to discuss how we can access our trauma to naturally lower cortisol levels.
What Is Cortisol?
First, before we get into how we can lower it, let's just break down cortisol. Cortisol is the hormone that tells your body that fight or flight is here, and if that response is constantly being triggered or set off, you're constantly holding it all inside, and that cortisol is finding a home in your body instead of releasing it. So when you're constantly exposing your body to stress, your cortisol levels are continuing to rise. It's like asking someone whose home keeps being burglarized to get rid of their safety weapons. How can you feel safe to do so if you are constantly being robbed? Our bodies are the same as it relates to cortisol.
You want to lower your stress levels around you so that the stress and fat cells inside of your body finally feel safe to leave and never return. And that stress that we need to manage is not just outside stress from the world; it's the stress that we give ourselves when we aren't gentle with ourselves.
Natural Ways To Lower Cortisol
1.Get Proper Sleep
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I feel like we don't pay attention enough to how imperative rest is. We joke about getting our eight hours, but when you don't get enough sleep, your body is in a constant state of awareness and hypervigilance. So even though you can function off a few hours, that eight hours is always what's needed because when you're not getting adequate rest, there's always something else underneath the surface. And good sleep, not sleep with the TV on, lights, etc., because if you need all that to sleep, that's another issue that you need to get to the bottom of why that's needed.
2.Acknowledge Trauma & Lower Stress Levels
Cortisol is released when stress is present, and as Black people, we are disproportionately impacted by stress due to racial trauma. Epigenetics research has helped us to understand intergenerational trauma, which is the trauma and stress that is passed down through our DNA. But this acknowledgment doesn’t mean that we cannot lower our stress levels. It’s information that we need so that we can prioritize reducing everyday stress. That can look different depending on your lifestyle, but lowering stress levels might include yoga, mindful meditation, boundary setting, lifestyle changes, diet, and regular exercise.
3.Reduce Your Caffeine Intake
fermate/Getty ImagesHigh levels of caffeine can cause heightened levels of cortisol, as studies show caffeine increases cortisol secretion in people at rest or undergoing mental stress. Reducing your caffeine intake and eliminating caffeinated beverages in the evening can reduce stress and may help you lower cortisol levels.
4.Low Impact Exercise
Exercise is stressful to the body, so going slow and light two to three times a week is the best way to go. Because often what happens is when you push yourself with these high-impact exercises, you have to be mindful that cortisol naturally leaves your body when you exercise, but you want it to come out and leave your body, not leave and come back.
You don't want your body to associate the gym with a severe source of stress because when that happens, the cortisol will return, so moderate to low-impact exercise to start is key.
5.Assess Your Relationship With Food
AleksandarNakic/Getty ImagesIn tandem with everyday stress, you have to figure out how you are feeding your body and how that impacts your cortisol levels. If you're craving something, it's because your body needs it. And I am not necessarily saying that your body needs the food; you could be craving dopamine or oxytocin. This is why the idea of eating for comfort shouldn't be demonized, so if you're craving cheesecake, eat the cheesecake.
But on the back end, before you give in to your next craving, ask yourself what this food is giving you that you aren't getting elsewhere and how you can get this feeling without food. Who can I laugh with? How can I experience comfort and joy beyond what I put on my plate?
6.Reduce Your Desire To Always Be Accessible
Aside from our trauma, I don't think people factor in the effect of capitalism, the hustle and grind, and the constant expectation that being accessible at all times has on us and our cortisol levels. When you combine that in tandem with your own body makeup, you are constantly raising your cortisol levels. Focus on reducing your overall stress on a daily basis.
7.Don't Focus On Weight Loss, Focus On Body Safety
FOTOGRAFIA INC./Getty ImagesIf you’re attempting to lower your cortisol levels for weight loss, know that cortisol levels are about more than just weight, so we should focus on the safety of our bodies. When safety and release become the focus, the fat will be unemployable. Sometimes, I look at my midsection and just rub it and say thank you, and that's my way of telling it that we are safe, so it doesn't have to work as hard to keep me safe and store fat as a means of protection.
If you want immediate results to lower cortisol levels you can do a lot of things for immediate results, but if you want longevity, you have to get to the root of the issue and not the branches. Don't obsess over why it's coming back, and instead focus on what is at the root of your body constantly being in a state of fight or flight response.
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