I've been a fan of black-owned beauty brands since the days when Ebony Fashion Fair was the only cosmetics company that truly catered to us (shout-out to my Granny) and when shea butter concoctions were sold on fold-out tables or in narrow shops on the streets of Harlem (1990s B.G. or Before Gentrification). Although several of the major black beauty-product pioneers have either passed away (S.I.P) or sold their shares to larger corporations, there are hundreds of independent black-owned or black-founded beauty lines and brands on the market today.
I have a thing for trying new beauty products, especially cosmetics and haircare lines launched by black women. The larger the beauty supply store or product section, the wider the selection---and the more euphoric the feeling of buying something just to see if it's better than the last 10 products I bought last month. I'd always follow all the "top" or "best" beauty product lists and clutter my bathroom and bedroom with dozens of products I probably didn't need or didn't really like. The market is super-saturated to the point where I've had to force myself to purge cabinet-fulls of half-used jars and bottles and bring an accountability partner with me on shopping trips for grooming necessities.
If you find yourself pacing the aisles of your local beauty supply this month, or you've gotten tired of falling down the rabbit-hole of YouTube reviews and "best" lists, here are a select few of my fave black-owned beauty brands you might want to consider spending your hard-earned coins on for Black History Month:
True Hair Care: Moisture Rich
Image via True Hair Care
Launched by hair extension vet and serial entrepreneur Karen Mitchell, this line features a product collection with the central ingredient being moisture-inducing keratin. Mitchell has more than a decade of experience in the hair industry---both as a licensed cosmetologist and entrepreneur--- with an extension line worn by celebs including Rihanna, Mary J. Blige, Winnie Harlow, and Lizzo, to name a few.
TV star Angela Simmons posted a video last year swooning about the True Hair Care detangling spray being a go-to product she uses to keep her hair in top shape under her weaves. My favorite is the Argan Oil Hair Mask, which has revived my tresses after years of color-abuse. I've used it while my TWA grows out after my 6th---yes 6th---big chop. My mom, who has a relaxed taper cut, and Granny (same) even use the products--having swiped them from my beauty cabinet, and I ain't even mad.
The Shana Cole Collection
Image via The Shana Cole Collection
Jamaican-born and Bronx-bred Sushana Cole launched this line to provide a diversity of hues for black women in the U.S., Caribbean, and beyond. Getting the entrepreneurial bug as a child growing up in Kingston, Cole expanded her brand into a successful retail shop and used her products on the likes of celebrities including entertainment host Khadine "Miss Kitty" Hylton and dancehall artist Ce'cile.
What I love about this collection is that you can buy her beauty products---along with other beauty staples including lashes---via her company's app, a convenient and innovative way to purchase and keep up-to-date with new offerings. My fave--the Boss Chick Liquid Matte Lipstick--is smudge-proof and actually lives up to the brand's 15-hour wear time guarantee, lasting through a day of Sunday brunching and Monday lunching. I've even replaced the queen of reds, MAC's Ruby Woo, with this lipstick on several occasions. It goes on creamy but then dries matte but not crusty and it gives that precision hue to a pout that's sure to be noticed.
BLK + GRN Marketplace
Image via BLK + GRN
OK, technically this isn't a product line but it's literally a modern mecca of black-owned product lines that include non-toxic and natural ingredients. Founded by Dr. Kristian Henderson, this marketplace features product lines made by artisans and carefully curated by black female health experts. You can shop by category and find goodies for your hair, nails, skin, and body that are plant-based and free of toxic additives. You can shop products formulated for children, and if you're a new mommy, there's something for you as well. Brands including Movita, founded by Tonya Lewis Lee---the wife of my favorite director, Spike--- and Kreyol Essence (a product fave that is great not only for your hair but for a few drops in a hot bath) founded by a proud Haitian woman named Yve-Car Momperousse.
The founder actually bootstrapped this platform on her own and has a vested interest in providing a responsible and vetted space for black female entrepreneurs to showcase and sell their green products. And she has receipts: She's worked as a health administrator and professor and her company runs with the adage, "We're Black, yes, but we live green." The company's Website goes beyond just selling products and invests in their customers' overall well-being, providing blog content on topics including how to "detox your skincare routine" and a podcast that includes interviews with beauty artisans.
Walker & Co.
Image via The Form Collection
Tristan Walker, the mastermind behind this company, is an intriguingly smart innovator. I interviewed him in 2015 about his transition from working for tech powerhouse Foursquare to launching products that solved problems and "delivered the best product experience," and I've been following them ever since. I loved how invested, informed, and passionate he was about his vision and how that would manifest in the products he'd launch via Walker & Co. Many might be familiar with Bevel, a men's grooming system that combines products and tools that have been used by celebrities including Steve Harvey, Shaquille O'Neal, Nas, and T.D. Jakes.
But the company also has something for the ladies by way of The Form Collection, which includes serums, creams, conditioners, shampoos, a polisher, a pomade, and a gel. It even has a 3-in-1 leave-in lotion called the Multitask. The latter has a "coconut-derived silicon replacement," coconut, argan, avocado and grapeseed oils. Their products are also free of preservatives including alcohol, mineral oil, and parabens. The products have been used by stars including Yara Shahidi, and I like that the brand offers a 30-day, money-back trial.
If you like the products, you can also set up Auto-Ship and re-up. (So sis, you can forgo that umpteenth time of getting in the shower, ready to get your co-wash on, and forgetting you used the last dollop of conditioner a week ago.) The nozzle on the Clarify Detoxing Shampoo is a nice touch and saves me the added cost of something I've been doing for years: buying separate bottles to dispense my fave products in because I wanted to really get the product into the nooks and crannies.
Mielle Organics
Image via Mielle Organics
This brand offers hair and skin products, but beyond that, I especially love the glow-up of its founder Monique Rodriguez. She was a registered nurse when she decided to step into the haircare game and, since 2015, her products have been available in more than 80 countries. Early enthusiasts included reality TV stars Rasheeda Frost, Draya, and Yandy Smith, and today, singer Sammie raves about it as a unisex product he's added to his regimen. The brand was inspired by Rodriguez's own journey to restore her natural hair after years of color and heat damage, and she used her background in science to experiment with formulas in order to come up with just the right mix.
Her brand is another I've followed since its inception---both from a business and product standpoint---and I fell in love with Mielle's Honey & Ginger Styling Gel which has helped ween me---somewhat---off of the usual brown or "green" (won't drop the names here, but you know what I'm talking about) gels. I'd gotten tired of mixing oil with the usuals that would dry out my 3c/4a curls. (I don't care how much they say those popularly-talked-about gels are non-flaking and moisturizing. I can never go without adding some sort of oil to those gels.) This alternative definitely fits the bill for days when I want to slick my thick curls up into a sleek ponytail or, when my hair is short, create waves for a short chic 'do.
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Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Not to mention the fact that so many folks literally don’t read (you know, past skimming) anymore — and yes, I have stats to prove it. I recently read that back in 2022, reportedly, a little over 48 percent of people read one book over the course of that entire year (that is not a good thing and proves that book reading is on a steady decline). Meanwhile, the amount of time that is spent on social media: 2.5 hours on a daily basis. That’s 150 minutes of listening to folks just say…whatever. And if you listen to it long enough, you could actually start believing it as gospel.
This includes what I am going to touch on today: the belief that if someone really cares about you, they should constantly reassure you. Y’all damn near are gonna have me join the world of social media again, just to address this one fallacy. For now, though, I’ll settle for making some points via this article — because as you can see from the title, I don’t agree with that conclusion at all.
In fact, I personally believe that thinking this way is a pretty big relational orange — if not red — flag.
Reassurance. And What It Does for a Child.
GiphyIf you’ve read enough of my content, you know that I am big on word definitions — and when it comes to the word “reassurance,” the meaning alone explains why this article has the title that it does:
Reassurance: something, such as information, praise, or an action or gesture, that soothes, comforts, or restores to confidence
Reassurance restores confidence. Bookmark that, please. I will certainly circle back to that point before I am done.
Okay, so when it comes to, say a child, there is absolutely a place for reassurance. That’s because they are still in the process of significant self-development and so they need reassurance in order to feel safe, secure and loved. It’s also a way for them to establish trust in others.
However, did you know that many mental health experts say that if a child deals with, say anxiety, constant reassurance can actually be counterproductive because they can start to rely on external validation to emotionally stabilize them instead of learning how to remain calm and relaxed on their own (yeah, bookmark that too)? Some other ways that constant reassurance can become potentially problematic is it can cause kids to create problems that don’t exist, to overthink and to jump to the wrong conclusions (hmm…very interesting).
And so, already, we’re seeing something pretty interesting, right? Although reassurance has its place, too much of it, even for kids, typically ends up doing more harm than good.
Let’s keep building.
How 'Lack' As a Child Can Manifest As an Adult
GiphyOkay, so we just touched on how constant reassurance can be counterproductive for an anxious child. Now what about when that child grows up? If they never learned how to properly and effectively deal with their anxiety, what then? Well, this is where attachment styles can very easily come into play — especially since one of them is literally called “anxious attachment style.”
Anxious attachment style is rooted in insecurity. It typically stems from experiencing the type of dysfunctional upbringing that resulted in one or both parents being unpredictable or inconsistent in their caregiving approach and techniques. As a result, the child deals with things like fear of abandonment or rejection and, without healing from that, they become an adult who is pretty much the exact same way.
In relationships, it can manifest in them being extra clingy, codependent, super jealous, controlling or — catch it — someone who is always looking for validation and reassurance.
Hmph. Did you catch that? Did you really catch that? Needing constant reassurance in a relationship IS NOT something that should automatically come with a relationship. In fact, if you’re someone who has this type of need or even expectation, there’s a really good chance that what you actually need is therapy — not for your partner to work harder to make you feel better about yourself or the relationship.
Which brings me to my next point.
Relationships Can Be Therapeutic. They Aren’t Therapy, Though.
GiphySomething that some of my clients will tell you that they’ve heard me say, more than once I might add is, “PARENT and PARTNER are not palindromes.” A palindrome is a word (line, sentence, etc.) that is the same whether it is spelled backwards or forwards — and while, of course, parent and partner couldn’t qualify as being that, what I mean is there are far too many people who think that partners should pick up where parents left off and/or dropped the ball — and that is a super unhealthy approach to relationships. Come to think of it, not only is it unhealthy but really unfair as well.
This is exactly why I’m not big on phrases like “the princess treatment” in adult relationships. A princess is the daughter of a king while a queen is the wife of one. For a grown woman to expect a man to do what a father did for her as a child without accepting that as an adult, there are far more responsibilities as a wife that comes into play? Yep, that is toxic thinking.
And you know what? So is expecting your partner to overcompensate for where your father and/or mother didn’t show up in the way that they should have. That is not your partner’s fault, their role or their assignment while dating you. If you feel otherwise, it really is time to speak with a professional who can help you to do a bit of “reprogramming” in your thinking because, for you to feel and/or assume that since your parents didn’t make you feel confident and secure or teach you how to value yourself, your partner should work overtime to make up for it? There is not one thing that is healthy, mature or emotionally solid about having that type of mindset.
And that is why I am also good for saying that, although relationships can be therapeutic (healing), they should never EVER be seen as therapy. Therapists are trained to deal with the mental and emotional challenges that people have. On the other hand, no one should expect their partner to have the knowledge and expertise that professionals do — and while we’re here, partners also shouldn’t trust that someone who needs the assistance of a therapist to become whole (again) would know exactly what steps are required for that to happen.
So yeah, if you’re someone who thinks that being loved means that someone needs to constantly make you feel good about yourself or secure in the relationship — you probably do have an anxious attachment style. See a professional to get that confirmed, though. Because no one should have to make you feel valued or worthy. That is an inside job.
And this brings me to my final point.
It’s Not Fair to Want Someone to Love You More than You Do
GiphyFor this last point, something that Christ once said immediately comes to mind:
“No one puts a piece of unshrunk cloth on an old garment; for the patch pulls away from the garment, and the tear is made worse. Nor do they put new wine into old wineskins, or else the wineskins break, the wine is spilled, and the wineskins are ruined. But they put new wine into new wineskins, and both are preserved.” (Matthew 9:16-18 — NKJV)
A lot of times, Christ spoke in parables because it was easier for people to get where he was coming from (Matthew 13:13). Anyway, along these lines, what would be the point in pouring a liquid into a bottle that has a hole in it? It’s not built to contain and maintain the fluid and so, no matter how delicious the drink may be, no matter how many times it’s poured into the bottle, the bottle is never going to remain full — because it has cracks in it.
BOOKMARK THAT.
My fourth baby’s daddy (check out “Why I Named The Children I Aborted”), while we were in the process of our “exit interview” (which is what I choose to call it) of our dynamic, he said something that has always stayed with me: “Shellie, your biggest problem is you receive compliments are revelations when they should be seen as confirmations.” Hmph. The irony of HIM saying that is kind of a trip and yet, at the time when we were experiencing each other, he was exactly right. I should’ve never had such a low sense of self-worth that whatever a man said to me had me so in awe that I either felt extremely grateful or became super addicted to his validation.
And y’all, that is exactly what needing constant reassurance looks like — because why does someone need to keep telling you that you are beautiful, keep saying that you are wonderful, keep letting you know that they want to be with you — keep restoring your confidence in yourself and in your relationship with them?
In other words, why should they work harder at making you feel good about yourself and solid in your relationship than you are willing to? Isn’t that just like pouring liquid into a broken bottle?
There is someone in my family tree who I had to distance myself from because he kept venting to me about his marriage and the fact that his wife was just like this. Sadly, it was never (and I do mean NEVER) enough that he chose her — whenever she felt some type of way about herself, here she came looking for him to fill her voids. After a couple of years of the nonstop needs for reassurance, he was worn out from doing it and I was exhausted from hearing about it. He was too scared to call her out and she was too unaccountable to get the real help that she needed. Whew. Toxic on top of toxic.
So Shellie, what are you saying — that we shouldn’t expect compliments, affirmations, support and encouragement in our relationships? Chile, if that is what you got out of this, you are choosing to think that way because that couldn’t be further from where I am coming from.
Again, you’ve got to remember what reassurance means: it’s about restoring confidence. A compliment is “an expression of praise, commendation, or admiration” yet if you already know that you are pretty, smart, funny, whatever, someone telling you that isn’t “building your confidence;” it’s cosigning on something that you are already aware of. Encouragement is about inspiring or stimulating someone and so yes, of course, the right partner is going to want to see you win in life and so they are going to offer up influence and motivation to help you — but what if they aren’t there?
Shouldn’t you be able to encourage yourself? ABSOLUTELY. However, expecting them to restore your confidence due to things that have nothing to do with them or because you simply lack self-confidence? That is not how relationships are to go. If you aren’t sure of yourself (which is a foundational definition of confident), get to the root of why and then figure what you need to do to become sure — that way, your partner doesn’t have to constantly “fill you up;” actually, what they do will be surplus instead of void-filling because your “bottle” will be unbroken.
____
I’m telling you, if you pay attention to the relationship side of socials, at least twice a day, someone will talk about how they think that a relationship should entail receiving constant reassurance. Lies on top of lies. No one should think that love means trying to make someone else feel sure about themselves because they don’t know how to do so on their own.
And this is why I say that expecting constant reassurance is an orange, if not red, flag.
Because when you already feel good about yourself, there is no need.
And if you don’t, figuring out how to is an inside job — FIRST.
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