Six Beauty Influencers Share How They’re Embracing The Soft Life
This post is in partnership with Ulta Beauty.
Gone are the days where we prioritize “the grind” over our own wellbeing. #Teamnosleep is canceled. Millennial women are prioritizing themselves and their rest above all else, and we love to see it. We’re seeing proof of this powerful shift everywhere we look, but especially in the #softlife hashtag that’s been trending all over social media. The soft life movement is all about pursuing the path of least resistance, choosing ease over struggle, and relaxing in your vulnerability.
xoNecole and Ulta Beauty have identified six beauty influencers who are fully embracing the “soft life.” They’re rejecting the notion that their worth is measured by their professional output, how many followers they have, or how hard they’re hustling. Each of these creative powerhouses has learned to make self-care a non-negotiable in their lives while walking into the fullness of their most authentic selves. There will always be a demand for more content amidst the ever-changing algorithms, but as influencers like Tiffany Renee, Caitlyn Davis, and Alanna Doherty know all too well, you can’t properly show up for others until you fully show up for yourself first.
Read all about how these six beauty influencers are approaching the soft life on their own terms.
Caitlyn Davis
Hometown: Atlanta, GA
Can’t live without products: primer, micellar water, and curl cream
As a full-time content creator and founder of the college clothing label HBCU Yearbook, Caitlyn Davis is no stranger to hard work. She started gaining followers while attending undergrad at FAMU, filming natural hair tutorials for YouTube in her dorm room. From there, she steadily picked up ambassador gigs for popular online fashion and beauty brands. “[They were] paying us around $300 a month,” she remembers. “I thought I was doing something with my money. I was like, ‘What? I'm getting paid to do something that I love?’ It became a snowball effect.”
After linking up with a cousin who had just become a makeup artist, Caitlyn fell in love with the idea of creating beauty content. “Beauty just elevates your personality,” she tells xoNecole. “And because it does that, you just feel better about yourself. And when you do that and show other people and they start learning and getting better at makeup and beauty, their personality and confidence starts to elevate as well.”
Caitlyn admits that maintaining a healthy work-life balance doesn’t come easy for her. She’s a self-proclaimed workaholic who takes pride in her business. “[I’ve learned] the soft life is working hard for what you want but knowing we're deserving of the best life has to offer, including rest.” When life gets overwhelming, she turns to the great outdoors. “I go on hikes,” she says. “There’s something about being in nature, being grounded, hearing birds, the trees moving, and water [flowing] that immediately de-stresses me."
Tiffany Renee
Hometown: Knoxville, TN
Can’t live without products: brow pencil, leave-in conditioner, and vitamin C serum
Tiffany Renee grew up on a farm in Tennessee, where her first introduction to the world of beauty and fashion came via Tyra Banks. The smizing supermodel’s competition series “America’s Next Top Model” drew this southern girl in. “Beauty wasn't really a thing [in the environment I grew up in],” she says. “So I've got to give it to Tyra. A lot of my posing and wearing my makeup a certain way had a lot to do with Tyra and how she coached those models. As I got older and started experimenting more with makeup, I just grew to love it more and more.” Tiffany says she sharpened her makeup skills by learning one thing at a time, starting with winged eyeliner. Next brows, and then lashes. Along the way, she made it a point to develop the techniques that worked for her face rather than copying and pasting from YouTube tutorials.
After moving to Atlanta in 2012, Tiffany began to rack up followers on Instagram with her beauty, hair, and fashion content. She even created an online community called “Curl Gang,” which celebrates the beauty and versatility of natural hair. With all she’s accomplished, Tiffany says she’s most proud of shedding her tough exterior and learning to be vulnerable. “My life has been pretty tough, so that made me a tough woman,” she tells xoNecole. “In my relationships, I've always had this tough persona on the outside, but really, I'm internally very much a soft person.
“For me, taking on the soft life was doing the work to break that mold, and accept that it's okay to be vulnerable,” she continues. “It's okay to be expressive. It's okay to love people. It's not just about the tasks of my life, but more so about my well-being. I’m actively deciding not to hold onto things that make me [have to] be tough.”
For self-care, Tiffany likes to pour herself a nice glass of wine and, if all else fails, throw on a quick beat. “I definitely tap into the motto that if you look good, you feel good.”
Kinya Claiborne
Hometown: Napa, California
Can’t live without products: red lipstick, clip-in extensions, and moisturizer
They say if you love what you do, you’ll never work a day in your life. Kinya Claiborne is living proof. This lifestyle influencer has a professional resume that would make any recruiter salivate. She’s worked in print, television, and radio, and has even overseen public relations for billion-dollar projects. But like all creatives at heart, there came a point in her career where she felt a calling elsewhere. “My job wasn't sexy,” she admits. “I still loved my job and I loved working in corporate America, but there was a void. There were other things that I also loved that my job wasn't fulfilling.”
Inspired by the DailyCandy newsletters she used to read in college, Kinya launched her own lifestyle magazine called Style & Society which covers fashion, beauty, health, wellness, entertainment, travel - all the things Kinya loves. What started as a creative outlet turned into a booming business. Her readers wanted to know more about her, which led her to posting photos of herself inside her stories. “I started Style & Society back in 2013. The term influencer didn't exist back then. Brands started contacting me and wanting me to do product placements and campaigns. That's how my social media following started growing. Then eventually, the term influencer came about, and at that point, I had already been doing it.”
As you can tell from her Instagram, Kinya is always well put together. Her early beauty memories include getting her hair done at the salon with her mom and wearing different lipstick colors to school. Kinya says she’s always been a girly girl. but she’s as resilient as they come. The Northern Californian survived the Route 91 festival shooting in 2017. She also lost her brother to suicide. From her perspective, being soft isn’t just about pampering yourself, but showing up for those around you. “You can't just look at someone and know how they're feeling,” she says. “It’s so important to check in, because even a phone call, text message, or just saying hello to a stranger could really change their path.”
Taylor Winbush
Hometown: Jacksonville, Florida
Can’t live without products: brow pencil, deep conditioner, and moisturizer
For Taylor Winbush, presentation is everything. Embracing that belief has gotten her far. “My mom would always say ‘dress how you want to be treated,’” she says. “She would always dress up to go to the grocery store, making sure her hair was always done, and she was fresh-faced. She taught me that when you look better, you feel better.”
As a dancer and theater performer, Taylor got to hone in on her makeup skills early. “I remember even from a young age, when I used to take ballet classes, they would make you do your makeup way in the back of the mirror to make sure you'd be able to see it [far from the stage].” After moving to Atlanta in 2019 to pursue a career in acting and commercial modeling, Taylor discovered she could book more gigs if she added “content creator” to her resume. As a beauty lover, it came naturally to her, and it’s paid off tenfold.
At the start of the year, Taylor stepped out on faith and decided to work for herself full-time. She acknowledges that it’s a risk, but nothing a little discipline can’t manage. “As long as I'm doing my part, then I truly and firmly believe that God will handle the rest.”
Aside from constantly developing her self-discipline, Taylor says she’s embracing the soft life by taking care of her physical and spiritual temple. “I'm a super giving person, so I would give a lot of my time to friends and family, making sure everyone else is taken care of before me,” she says. “There's a saying that if you help someone build their sandcastle first, then what will you have left to build? I’m learning you have to take care of yourself first in order for you to help someone else.”
Thamarr Guerrier
Hometown: Jacksonville, FL
Can’t live without products: liquid eyeliner, SPF spray, and satin bonnet
Fashion and beauty haven’t always been a welcoming world for curvy women, but that hasn’t stopped influencer Thamarr Guerrier from accepting her rightful seat at the table. This bubbly and effervescent content creator started her lifestyle blog, Musings of a Curvy Lady, back in 2012 on her lunch break working as a nurse. “I started [my blog] as a way to promote personal style and beauty in this body of mine,” Thamarr shared on her site. “Visibility matters and you’re going to see me. I’m going to take up all the space and bring my own chair to the table.”
Thamarr’s beauty memories stem all the way back to childhood. “I was obsessed with watching my mother do her hair and makeup in the mirror,” she says. “I played dress-up in her clothes and would sneak and put on her mascara. I just couldn’t wait to be old enough to wear lipstick.”
If you peep her IG feed, you’ll notice Thamarr documents her globetrotting in head-turning looks that will make you want to book a one-way ticket to your nearest island. But it’s actually not her extravagant travel experiences that bring her the most peace. It’s the little things, like sipping a glass of wine during her skincare routine as Kacey Musgraves plays in the background. “After a shower, I always feel a little better, especially after a crummy day,” she tells xoNecole. “It’s also my favorite place to shed a tear or two. After my literal and sometimes emotional cleanse, I feel renewed. I talk positively to myself as I pamper myself with my favorite products. Taking the time and being purposeful as I go.”
Thamarr’s interpretation of “the soft life” is to live and love in a way that makes her inner being the happiest. “If it brings me peace, it’s the soft life for me.”
Alanna Doherty
Hometown: Bridgetown, Barbados
Can’t live without products: mascara, leave-in conditioner, and SPF
It’s hard not to feel a spark of joy when you browse through Alanna Doherty’s IG page. It’s chock-full of Alanna dressed to the nines in bright psychedelic patterns. Her lush ‘fro bounces back and forth in all its glory as Alanna jams to her favorite tunes. Alanna is happiness personified, but her initial introduction to beauty was quite the opposite. “I started loving makeup and beauty products because I felt they were necessary in order to cover up my insecurities,” she tells xoNecole. “I’m finally starting to truly fall in love with them this year. I no longer need a full face of makeup to make me feel good. I’m perfectly happy going without any at all now, but love that I have the option to play with makeup. It’s more of a creative process now and I LOVE that!”
Alanna’s bold and colorful aesthetic is brave and inspiring. And when it comes to the soft life, she’s honest enough to admit that she’s figuring it out along the way. “For years I’ve been putting my own self-care behind work and I’m now starting to realize its importance in my life,” she says. “I’ve still got a long way to go but ‘the soft life’ to me would be creating the space to focus on myself and taking the time to enjoy it. I see long walks along the beach, spas, more hot yoga, and relaxing on the balcony.”
Featured image courtesy of Tiffany Renee
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
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Unmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
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Okay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
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If off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
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A friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
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It’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
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I once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Featured image by Shutterstock
This Experience Curator Details How To Host Guests For The Holidays
In many cultures, going to grandma's house for the holidays has always been the thing to do. But as we get older, things change. We move to new cities, start our own families, and our grandparents may no longer be around, so our homes may now be the holiday destination for extended family.
However, playing host can be a hassle, especially during the holidays when your home becomes your family and friends’ home for a short period. And if this is your first year hosting the holidays at your place, you can be in for a rude awakening if you don’t make the necessary preparations beforehand.
We spoke to NYC-based experience curator and owner of POP! by Yaz, Yasmin “Yaz” Quiles, to help guide first-timers. According to Yasmin, an experience curator is “someone who not only focuses on an actual event but the entire experience, and that can mean anything from the first point of contact, things from an invitation, a website, all the way to the end and after effects.”
If you are hosting the holidays in your home, it is important to touch on all of these points so that your guests can have an experience to remember. Here are the steps to successfully host family and friends for the holidays.
1.Plan and Organize:
Before people start showing up to your house, you must plan out what you need and for how many people. It's also a great time to be creative. “The first part is the dream part because it’s the fun part. What do I envision my event to look like? What do I want my people to feel when they come to my space? Ask all of the questions for the first point of contact,” says Yasmin. “What kind of invitation [am I using?] Who am I inviting? What kind of music are we listening to? The food. So, you start thinking about what the vision is, and then after the dreaming, you organize your thoughts.”
That includes putting together a budget. “See what you have access to, what you need help with, and what you may need to outsource,” she advises. Meaning, this is the time to decide if you and your family will be cooking or if everyone will chip in to get dinner catered.
2.Repurpose Your Items:
Photo courtesy of Yasmin Quiles
As you continue to plan and organize, it's important to take stock of what you already have at home. This can also help you stay within budget. If you have a limited budget then start thinking about how to utilize what you already have in a innovative way.
“I also like to start with inventory. What [are] items in your house that you can use? That way you can determine what it is that you have to get,” she suggests. “I feel like a lot of people always put together a list and it's always 'buy, buy, buy, buy,' versus ‘oh, wait a minute, I actually do have some things that I can utilize and I can just use it in a different way.’”
For example, “Utilizing a console as a small bar area or creating fake fireplaces. I think there are ways to use items in your space so that you don’t have to continue to fill it up with new things.”
3.Make Your Guests Feel Like They Are at Home:
Ever heard the saying, "mi casa es su casa?" You want your space to make guests feel like a home away from home and having a cozy place to sleep plays a major part in that. Be realistic about how many people you can fit comfortably in your home. “Figure out how much space you have in your house and how many people you can truly accommodate,” she says. “What that means is even if you have a two-bedroom apartment, what are some creative ways you can create some space for them? Is it an air mattress or is it getting a hotel that is close to you; Airbnb's?”
You also want to provide your guests with the necessary accouterments and the gift of convenience. If you have certain rituals in your home, you want to make sure your guests can also participate in them. “What I love to do with my guests, I always love to make them feel like they're at home even when they are not, so I like to replicate the things I love in a hotel room. In our house we take off our shoes so we always have disposable slippers here that people can slide on or brand new socks in a basket,” she explains. “That way they can feel immediately comfortable the moment they pass the threshold in your house."
"And in the bathroom or if there’s a powder room, I like to put together a little welcome basket and it can be something as simple as here’s your towel, here’s your washcloth, all the little toiletries you may need," she adds. "I give them their own little stash, that way they don’t feel like they’re burdening me by asking, 'oh, do you have q-tips' or whatever it is. It’s all already set up there for them and it makes them feel so welcome and thought of.”
4.Food and Entertainment:
Photo courtesy of Yasmin Quiles
Along with welcome baskets, the Afro-Latina entrepreneur also enjoys putting lists together with a few of her recommendations. Think, welcome lists you receive at hotels and Airbnb. “I’ll put together a short list of my favorite restaurants, my favorite channels or shows to watch that way they can be entertained while I’m doing other things,” she says.
The holidays involve a lot of cooking and so going out to eat may not be an option. But neither is eating mac and cheese, collard greens, and ham all day, every day. So, it's best to provide options for your guests. “When people go to other people’s homes, they really want the house experience so eating out is great, it’s fine, but I think it really makes people happy when immediately there at home at your house," explains Yasmin.
"What I like to do is immediately have an assortment of snacks available and that means everything from the folks that are on a diet to folks who want to indulge and have a little bit of everything. That way we have a good selection. And [I like to have] things that can be left out for a couple of days as well so I’m thinking pre-packaged items that way [they can] 'grab and go.'”
5.Activities:
When having guests stay over for a few days, you should want to do more than just stay in and look at each other the whole time. Similarly to the way Yasmin advises providing a list of recommendations for eating out and indoor entertainment for guests, she suggests providing guests with a list of favorite stores or favorite markets with recommendations of what to buy.
This can also be a great time to show your guests where you live by going on walks or a scenic drive. "A lot of times these holiday celebrations happen when we are in the midst of planning and doing things and doing all the last-minute errands. Another thing I like to do is photo albums, people love photo albums.”
Yasmin recommends having a physical photo album that you and your guests can look through or a digital frame such as Aura Frames that holds photos online that you can continue to add to.
6.Music:
What’s left is providing the ambiance. One of the many ways that people do this is by having a playlist. Creating a playlist is fun but can also be time-consuming. Not only do you have to add your auntie's favorite Christmas song to the playlist but you may also want to take a trip down memory lane with your siblings and jam to a throwback from your childhood. Yasmin reveals a solution, which she refers to as an “elevated” experience.
“You can hire a DJ. They can do a set on Twitch,” Yasmin says. “There’s a chatroom function so you can put it on your TV, so all the guests who are there can listen to the music live but if there are guests who can’t make it for whatever reason, they can tune in and participate via the chat.”
The experience curator also suggests having a quiet space for those who are more introverted or need a break from the loud music and crowd.
7.The Breakdown:
Whether you and your family decide to cook together or hire a caterer, cleaning up after a big event is always a buzz kill. Yasmin recommends outsourcing help as a way to enjoy yourself and not worry about the aftermath. “Clean up can be a big hassle. It is okay to get a cleaning team. It is okay to hire a bartender. It is okay to hire anybody who can make your job easier,” she assures.
“The point of these events really is to connect and I feel we get so caught up in the doing that we forget that and the party ends and we’re like, ‘Dang, I didn’t get to have a conversation with my best girlfriend who I haven’t seen in six months.’ Give yourself permission to outsource so that you can have a good time.”
For more information about Yasmin, you can visit her website at yazquiles.com and follow her on Instagram @popbyyaz.
Feature image courtesy of Yasmin Quiles
Originally published on December 13, 2022







